A petmakes anappearanceLogging ingetsmentionedGifts arementionedA competitorismentioned(boo)There's atechnicalglitchParticipantsays "erm""I'm notsure"Offers arementionedParticipantpraisesthe designInterviewerrepeats theparticipant'swordsParticipantis frustratedbysomethingAn amusing,unrelatedstory issharedParticipantsuggestsa designchangeAdcard ismentionedParticipantclicks onthe wrongelementAwkwardsilenceParticipanthas theappParticipantusessearchParticipantgets stuckFilters arementioned"Can yourepeatthat?"Interviewernodsknowingly"That'sinteresting!""I've nevernoticedthatbefore"A petmakes anappearanceLogging ingetsmentionedGifts arementionedA competitorismentioned(boo)There's atechnicalglitchParticipantsays "erm""I'm notsure"Offers arementionedParticipantpraisesthe designInterviewerrepeats theparticipant'swordsParticipantis frustratedbysomethingAn amusing,unrelatedstory issharedParticipantsuggestsa designchangeAdcard ismentionedParticipantclicks onthe wrongelementAwkwardsilenceParticipanthas theappParticipantusessearchParticipantgets stuckFilters arementioned"Can yourepeatthat?"Interviewernodsknowingly"That'sinteresting!""I've nevernoticedthatbefore"

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A pet makes an appearance
  2. Logging in gets mentioned
  3. Gifts are mentioned
  4. A competitor is mentioned (boo)
  5. There's a technical glitch
  6. Participant says "erm"
  7. "I'm not sure"
  8. Offers are mentioned
  9. Participant praises the design
  10. Interviewer repeats the participant's words
  11. Participant is frustrated by something
  12. An amusing, unrelated story is shared
  13. Participant suggests a design change
  14. Adcard is mentioned
  15. Participant clicks on the wrong element
  16. Awkward silence
  17. Participant has the app
  18. Participant uses search
  19. Participant gets stuck
  20. Filters are mentioned
  21. "Can you repeat that?"
  22. Interviewer nods knowingly
  23. "That's interesting!"
  24. "I've never noticed that before"