A petmakes anappearanceOffers arementionedAwkwardsilenceParticipantis frustratedbysomething"That'sinteresting!"A competitorismentioned(boo)There's atechnicalglitchLogging ingetsmentionedFilters arementionedParticipantsuggestsa designchangeInterviewernodsknowinglyAn amusing,unrelatedstory issharedInterviewerrepeats theparticipant'swordsParticipantpraisesthe design"I'm notsure"Participanthas theappParticipantclicks onthe wrongelementGifts arementionedParticipantsays "erm""I've nevernoticedthatbefore"Adcard ismentionedParticipantusessearchParticipantgets stuck"Can yourepeatthat?"A petmakes anappearanceOffers arementionedAwkwardsilenceParticipantis frustratedbysomething"That'sinteresting!"A competitorismentioned(boo)There's atechnicalglitchLogging ingetsmentionedFilters arementionedParticipantsuggestsa designchangeInterviewernodsknowinglyAn amusing,unrelatedstory issharedInterviewerrepeats theparticipant'swordsParticipantpraisesthe design"I'm notsure"Participanthas theappParticipantclicks onthe wrongelementGifts arementionedParticipantsays "erm""I've nevernoticedthatbefore"Adcard ismentionedParticipantusessearchParticipantgets stuck"Can yourepeatthat?"

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A pet makes an appearance
  2. Offers are mentioned
  3. Awkward silence
  4. Participant is frustrated by something
  5. "That's interesting!"
  6. A competitor is mentioned (boo)
  7. There's a technical glitch
  8. Logging in gets mentioned
  9. Filters are mentioned
  10. Participant suggests a design change
  11. Interviewer nods knowingly
  12. An amusing, unrelated story is shared
  13. Interviewer repeats the participant's words
  14. Participant praises the design
  15. "I'm not sure"
  16. Participant has the app
  17. Participant clicks on the wrong element
  18. Gifts are mentioned
  19. Participant says "erm"
  20. "I've never noticed that before"
  21. Adcard is mentioned
  22. Participant uses search
  23. Participant gets stuck
  24. "Can you repeat that?"