There's atechnicalglitchA competitorismentioned(boo)Gifts arementionedParticipantsuggestsa designchangeParticipantis frustratedbysomethingParticipantusessearchFilters arementionedInterviewerrepeats theparticipant'swordsParticipanthas theapp"I've nevernoticedthatbefore"Participantgets stuckAdcard ismentionedA petmakes anappearanceInterviewernodsknowinglyParticipantsays "erm""I'm notsure"An amusing,unrelatedstory issharedParticipantclicks onthe wrongelementAwkwardsilenceOffers arementioned"That'sinteresting!"Participantpraisesthe designLogging ingetsmentioned"Can yourepeatthat?"There's atechnicalglitchA competitorismentioned(boo)Gifts arementionedParticipantsuggestsa designchangeParticipantis frustratedbysomethingParticipantusessearchFilters arementionedInterviewerrepeats theparticipant'swordsParticipanthas theapp"I've nevernoticedthatbefore"Participantgets stuckAdcard ismentionedA petmakes anappearanceInterviewernodsknowinglyParticipantsays "erm""I'm notsure"An amusing,unrelatedstory issharedParticipantclicks onthe wrongelementAwkwardsilenceOffers arementioned"That'sinteresting!"Participantpraisesthe designLogging ingetsmentioned"Can yourepeatthat?"

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. There's a technical glitch
  2. A competitor is mentioned (boo)
  3. Gifts are mentioned
  4. Participant suggests a design change
  5. Participant is frustrated by something
  6. Participant uses search
  7. Filters are mentioned
  8. Interviewer repeats the participant's words
  9. Participant has the app
  10. "I've never noticed that before"
  11. Participant gets stuck
  12. Adcard is mentioned
  13. A pet makes an appearance
  14. Interviewer nods knowingly
  15. Participant says "erm"
  16. "I'm not sure"
  17. An amusing, unrelated story is shared
  18. Participant clicks on the wrong element
  19. Awkward silence
  20. Offers are mentioned
  21. "That's interesting!"
  22. Participant praises the design
  23. Logging in gets mentioned
  24. "Can you repeat that?"