Participantgets stuckParticipantusessearchA petmakes anappearanceAn amusing,unrelatedstory issharedParticipantsuggestsa designchangeGifts arementionedA competitorismentioned(boo)"I'm notsure"Participantsays "erm""I've nevernoticedthatbefore"Logging ingetsmentionedParticipantclicks onthe wrongelementInterviewernodsknowinglyParticipantis frustratedbysomethingParticipantpraisesthe designFilters arementionedInterviewerrepeats theparticipant'swordsParticipanthas theappAwkwardsilence"That'sinteresting!"There's atechnicalglitchOffers arementionedAdcard ismentioned"Can yourepeatthat?"Participantgets stuckParticipantusessearchA petmakes anappearanceAn amusing,unrelatedstory issharedParticipantsuggestsa designchangeGifts arementionedA competitorismentioned(boo)"I'm notsure"Participantsays "erm""I've nevernoticedthatbefore"Logging ingetsmentionedParticipantclicks onthe wrongelementInterviewernodsknowinglyParticipantis frustratedbysomethingParticipantpraisesthe designFilters arementionedInterviewerrepeats theparticipant'swordsParticipanthas theappAwkwardsilence"That'sinteresting!"There's atechnicalglitchOffers arementionedAdcard ismentioned"Can yourepeatthat?"

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Participant gets stuck
  2. Participant uses search
  3. A pet makes an appearance
  4. An amusing, unrelated story is shared
  5. Participant suggests a design change
  6. Gifts are mentioned
  7. A competitor is mentioned (boo)
  8. "I'm not sure"
  9. Participant says "erm"
  10. "I've never noticed that before"
  11. Logging in gets mentioned
  12. Participant clicks on the wrong element
  13. Interviewer nods knowingly
  14. Participant is frustrated by something
  15. Participant praises the design
  16. Filters are mentioned
  17. Interviewer repeats the participant's words
  18. Participant has the app
  19. Awkward silence
  20. "That's interesting!"
  21. There's a technical glitch
  22. Offers are mentioned
  23. Adcard is mentioned
  24. "Can you repeat that?"