Participanthas theapp"That'sinteresting!"Participantsuggestsa designchangeParticipantsays "erm"An amusing,unrelatedstory issharedParticipantpraisesthe designOffers arementionedAdcard ismentionedParticipantclicks onthe wrongelement"I've nevernoticedthatbefore"AwkwardsilenceA competitorismentioned(boo)"Can yourepeatthat?"Participantgets stuckThere's atechnicalglitchA petmakes anappearanceFilters arementionedGifts arementionedParticipantis frustratedbysomethingParticipantusessearch"I'm notsure"Logging ingetsmentionedInterviewernodsknowinglyInterviewerrepeats theparticipant'swordsParticipanthas theapp"That'sinteresting!"Participantsuggestsa designchangeParticipantsays "erm"An amusing,unrelatedstory issharedParticipantpraisesthe designOffers arementionedAdcard ismentionedParticipantclicks onthe wrongelement"I've nevernoticedthatbefore"AwkwardsilenceA competitorismentioned(boo)"Can yourepeatthat?"Participantgets stuckThere's atechnicalglitchA petmakes anappearanceFilters arementionedGifts arementionedParticipantis frustratedbysomethingParticipantusessearch"I'm notsure"Logging ingetsmentionedInterviewernodsknowinglyInterviewerrepeats theparticipant'swords

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Participant has the app
  2. "That's interesting!"
  3. Participant suggests a design change
  4. Participant says "erm"
  5. An amusing, unrelated story is shared
  6. Participant praises the design
  7. Offers are mentioned
  8. Adcard is mentioned
  9. Participant clicks on the wrong element
  10. "I've never noticed that before"
  11. Awkward silence
  12. A competitor is mentioned (boo)
  13. "Can you repeat that?"
  14. Participant gets stuck
  15. There's a technical glitch
  16. A pet makes an appearance
  17. Filters are mentioned
  18. Gifts are mentioned
  19. Participant is frustrated by something
  20. Participant uses search
  21. "I'm not sure"
  22. Logging in gets mentioned
  23. Interviewer nods knowingly
  24. Interviewer repeats the participant's words