"I'm notsure"Participantis frustratedbysomethingAdcard ismentionedA petmakes anappearance"That'sinteresting!"There's atechnicalglitchParticipantusessearchAn amusing,unrelatedstory issharedParticipantgets stuckAwkwardsilenceParticipantsuggestsa designchangeInterviewerrepeats theparticipant'swordsLogging ingetsmentionedParticipantclicks onthe wrongelementParticipanthas theappParticipantsays "erm"Participantpraisesthe design"Can yourepeatthat?"Filters arementionedGifts arementionedInterviewernodsknowingly"I've nevernoticedthatbefore"A competitorismentioned(boo)Offers arementioned"I'm notsure"Participantis frustratedbysomethingAdcard ismentionedA petmakes anappearance"That'sinteresting!"There's atechnicalglitchParticipantusessearchAn amusing,unrelatedstory issharedParticipantgets stuckAwkwardsilenceParticipantsuggestsa designchangeInterviewerrepeats theparticipant'swordsLogging ingetsmentionedParticipantclicks onthe wrongelementParticipanthas theappParticipantsays "erm"Participantpraisesthe design"Can yourepeatthat?"Filters arementionedGifts arementionedInterviewernodsknowingly"I've nevernoticedthatbefore"A competitorismentioned(boo)Offers arementioned

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. "I'm not sure"
  2. Participant is frustrated by something
  3. Adcard is mentioned
  4. A pet makes an appearance
  5. "That's interesting!"
  6. There's a technical glitch
  7. Participant uses search
  8. An amusing, unrelated story is shared
  9. Participant gets stuck
  10. Awkward silence
  11. Participant suggests a design change
  12. Interviewer repeats the participant's words
  13. Logging in gets mentioned
  14. Participant clicks on the wrong element
  15. Participant has the app
  16. Participant says "erm"
  17. Participant praises the design
  18. "Can you repeat that?"
  19. Filters are mentioned
  20. Gifts are mentioned
  21. Interviewer nods knowingly
  22. "I've never noticed that before"
  23. A competitor is mentioned (boo)
  24. Offers are mentioned