Participantsays "erm""I've nevernoticedthatbefore""That'sinteresting!"Participantpraisesthe designFilters arementionedLogging ingetsmentionedParticipantis frustratedbysomethingParticipantgets stuckInterviewernodsknowinglyAdcard ismentionedParticipantusessearchThere's atechnicalglitchA petmakes anappearanceParticipantsuggestsa designchangeParticipantclicks onthe wrongelementAn amusing,unrelatedstory issharedOffers arementioned"I'm notsure"Participanthas theapp"Can yourepeatthat?"Gifts arementionedA competitorismentioned(boo)AwkwardsilenceInterviewerrepeats theparticipant'swordsParticipantsays "erm""I've nevernoticedthatbefore""That'sinteresting!"Participantpraisesthe designFilters arementionedLogging ingetsmentionedParticipantis frustratedbysomethingParticipantgets stuckInterviewernodsknowinglyAdcard ismentionedParticipantusessearchThere's atechnicalglitchA petmakes anappearanceParticipantsuggestsa designchangeParticipantclicks onthe wrongelementAn amusing,unrelatedstory issharedOffers arementioned"I'm notsure"Participanthas theapp"Can yourepeatthat?"Gifts arementionedA competitorismentioned(boo)AwkwardsilenceInterviewerrepeats theparticipant'swords

UX Research Customer Cafe - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Participant says "erm"
  2. "I've never noticed that before"
  3. "That's interesting!"
  4. Participant praises the design
  5. Filters are mentioned
  6. Logging in gets mentioned
  7. Participant is frustrated by something
  8. Participant gets stuck
  9. Interviewer nods knowingly
  10. Adcard is mentioned
  11. Participant uses search
  12. There's a technical glitch
  13. A pet makes an appearance
  14. Participant suggests a design change
  15. Participant clicks on the wrong element
  16. An amusing, unrelated story is shared
  17. Offers are mentioned
  18. "I'm not sure"
  19. Participant has the app
  20. "Can you repeat that?"
  21. Gifts are mentioned
  22. A competitor is mentioned (boo)
  23. Awkward silence
  24. Interviewer repeats the participant's words