OptimisticTone Reassurance/CalmingLanguage PersonalStory orAnecdote ReferencestoAmericanValues Use of Triads(e.g., "Life,Liberty, andthe Pursuit ofHappiness") Inclusivelanguage(us/we)Use ofrepetitionAddressestheaudiencedirectlyContrastingOpposites(e.g., us vs.them) StatisticsSmiles(likeablity)Concession(AdmittingSomething,thenRefuting It) call toactionHopefulVision forthe Future Appeal toPatriotism Appeal toReligiousAuthority Direct shiftfromProblemto Solution Use ofRhetoricalQuestions ExpressingGratitude orAcknowledgmentto the People Use ofMetaphororAnalogy EstablishescredibilityPatrioticReferences tothe Constitutionor FoundingDocuments Use ofSymbolism(e.g., theflag, theeagle) Addressingthe FutureGenerations "Namedropping"VividImagery EmotionalappealUse of aFamousQuote Use ofHumor OptimisticTone Reassurance/CalmingLanguage PersonalStory orAnecdote ReferencestoAmericanValues Use of Triads(e.g., "Life,Liberty, andthe Pursuit ofHappiness") Inclusivelanguage(us/we)Use ofrepetitionAddressestheaudiencedirectlyContrastingOpposites(e.g., us vs.them) StatisticsSmiles(likeablity)Concession(AdmittingSomething,thenRefuting It) call toactionHopefulVision forthe Future Appeal toPatriotism Appeal toReligiousAuthority Direct shiftfromProblemto Solution Use ofRhetoricalQuestions ExpressingGratitude orAcknowledgmentto the People Use ofMetaphororAnalogy EstablishescredibilityPatrioticReferences tothe Constitutionor FoundingDocuments Use ofSymbolism(e.g., theflag, theeagle) Addressingthe FutureGenerations "Namedropping"VividImagery EmotionalappealUse of aFamousQuote Use ofHumor 

Ethos, Pathos, and Logos - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Optimistic Tone
  2. Reassurance/Calming Language
  3. Personal Story or Anecdote
  4. References to American Values
  5. Use of Triads (e.g., "Life, Liberty, and the Pursuit of Happiness")
  6. Inclusive language (us/we)
  7. Use of repetition
  8. Addresses the audience directly
  9. Contrasting Opposites (e.g., us vs. them)
  10. Statistics
  11. Smiles (likeablity)
  12. Concession (Admitting Something, then Refuting It)
  13. call to action
  14. Hopeful Vision for the Future
  15. Appeal to Patriotism
  16. Appeal to Religious Authority
  17. Direct shift from Problem to Solution
  18. Use of Rhetorical Questions
  19. Expressing Gratitude or Acknowledgment to the People
  20. Use of Metaphor or Analogy
  21. Establishes credibility
  22. Patriotic References to the Constitution or Founding Documents
  23. Use of Symbolism (e.g., the flag, the eagle)
  24. Addressing the Future Generations
  25. "Name dropping"
  26. Vivid Imagery
  27. Emotional appeal
  28. Use of a Famous Quote
  29. Use of Humor