ConceptTestingDataCollectionHermeneuticsUnstructuredPhenomenologyExploratoryFocusGroupsConversationsDepthInterviewsGroundedTheoryModeratorCollagesNetnographyEthnographyCaseStudyFree!ConceptTestingDataCollectionHermeneuticsUnstructuredPhenomenologyExploratoryFocusGroupsConversationsDepthInterviewsGroundedTheoryModeratorCollagesNetnographyEthnographyCaseStudyFree!

Qualitative Research - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Concept Testing
  2. Data Collection
  3. Hermeneutics
  4. Unstructured
  5. Phenomenology
  6. Exploratory
  7. Focus Groups
  8. Conversations
  9. Depth Interviews
  10. Grounded Theory
  11. Moderator
  12. Collages
  13. Netnography
  14. Ethnography
  15. Case Study
  16. Free!