A WordPressupdatebreakseverything.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.A printerbreaks fornoreason.“Why is mywebsitebroken?”(clears cache—it’s fine)The classic“per mylast email”moment.“Can we makethe site load inhalf a second?”(on sharedhosting)“Let’s hopon a quickcall.” (it’snever quick)The client’slanding pagehas zero textbut wants torank foreverything.“Can we addmorewhitespacebut also morecontent?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Why isn’tmy siteranking yet?It’s been twodays.”“We need anew logo,but keep theold one.”A bugdisappearswhen you tryto show it tosomeone.“I changedsomething inthe backend,and now thewhole site isdown.”“Mycomputer isslow.” (has75 tabsopen)“Let’s circleback to this.”(it’s nevermentionedagain)Metadescription= ad copy intheir mind.Clientpauses adsand askswhy leadsstopped.“Can wemake itpop?”(again)Client’s entiresystem relieson a singleoutdatedplugin.“Mypasswordisn’t working!”(Caps Lockwas on)“Let’s bid oncompetitornames!”(ignoreslegal risks)A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.“Can weintegrate thisrandomsoftware Ifound?”“Let’s put thison the backburner.” (it’snevermentionedagain)Someonespills coffeeon theirkeyboard…again.The meetingcould havebeen anemail.“Can we adda chatfeature?” (toa basiclanding page)“The internetis down!”(but theirWiFi switchis off)Client emailsa JPEG of alogo andasks for it asa vector.Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”You get taggedin 5+ ClickUpcomments inunder aminute.“I wantsomethingminimalist…but alsoflashy.”“Googleis out toget us.”“Why do weneed a blog?No onereads them.”A Slackmessagestarts with“Hey, quickquestion…”Client insiststheir brandnew site hasa Googlepenalty.You push a fixlive, andsuddenlysomethingunrelatedbreaks.Someonescreensharesthe wrong tabin a meeting.“Why is myemailbroken?”(mailbox isfull)“I don’tlike it, but Idon’t knowwhy.”“Justchecking inon this!” (forthe third timetoday)“I heardSEO isdead.”(again)The clientapproves thedesign… thenwants majorchanges post-development.A project is“low priority”untilsuddenly it’surgent.“It needsto be edgybut alsotimeless.”“It workson mymachine.”“Can we havefive differentversions tochoose from?”“Can wespend $100and get10,000leads?”Someoneforgetsthey’re not onmute during ameeting.The teamagrees on aprocess, andsomeoneimmediatelyignores it.Client still usesInternetExplorer andwonders whythings don’twork.“The CEO’sspousedoesn’t likeit.”“Have youtried turningit off and onagain?”“Can youdropeverythingand do thisASAP?”“I love it! Butcan wechangeeverything?”“I’ll followup onthat.” (theydon’t)“Can yourecover a fileI deletedthree monthsago?”You send aperfectlyworded emailand get a one-word reply.“Can youjustPhotoshopit?”“This willonly takefive minutes,right?”“We don’twant to payfor ads, butwe want to beat the top.”“Can youtake a look?”(no detailsgiven)Client clicksan obviousphishingemail.“Can werank for‘shoes’?” (fora small localbusiness)“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)Someoneforgets theirpasswordagain.“Can’t wejust useWix?”ClickUpnotificationexplosion.Client sends 20vaguescreenshotswith “This isbroken” and nocontext.Someoneshares a longvoice memoinstead oftyping.“Can youSEO myPDFs?”“I Googled usand we weren’t#1.” (incognitomode notused)“I know thedeadline istoday, but canwe change theentiredirection?”“I’mswamped,but I cansqueeze thisin.”“Can wecopy[competitor’ssite]?”“Let’smake thelogobigger.”“Can youmake itpop?”“Can we justmove thisbutton 2pixels to theleft?”“It justdoesn’t feelright. I can’texplain why.”“Can we movethe deadlineup?” (withoutchangingresources)“Can we justincrease thebudget to fixit?”Scope creepdisguised asa “smalltweak.”Client installs12 pluginsand asks whytheir site isslow.A WordPressupdatebreakseverything.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.A printerbreaks fornoreason.“Why is mywebsitebroken?”(clears cache—it’s fine)The classic“per mylast email”moment.“Can we makethe site load inhalf a second?”(on sharedhosting)“Let’s hopon a quickcall.” (it’snever quick)The client’slanding pagehas zero textbut wants torank foreverything.“Can we addmorewhitespacebut also morecontent?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Why isn’tmy siteranking yet?It’s been twodays.”“We need anew logo,but keep theold one.”A bugdisappearswhen you tryto show it tosomeone.“I changedsomething inthe backend,and now thewhole site isdown.”“Mycomputer isslow.” (has75 tabsopen)“Let’s circleback to this.”(it’s nevermentionedagain)Metadescription= ad copy intheir mind.Clientpauses adsand askswhy leadsstopped.“Can wemake itpop?”(again)Client’s entiresystem relieson a singleoutdatedplugin.“Mypasswordisn’t working!”(Caps Lockwas on)“Let’s bid oncompetitornames!”(ignoreslegal risks)A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.“Can weintegrate thisrandomsoftware Ifound?”“Let’s put thison the backburner.” (it’snevermentionedagain)Someonespills coffeeon theirkeyboard…again.The meetingcould havebeen anemail.“Can we adda chatfeature?” (toa basiclanding page)“The internetis down!”(but theirWiFi switchis off)Client emailsa JPEG of alogo andasks for it asa vector.Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”You get taggedin 5+ ClickUpcomments inunder aminute.“I wantsomethingminimalist…but alsoflashy.”“Googleis out toget us.”“Why do weneed a blog?No onereads them.”A Slackmessagestarts with“Hey, quickquestion…”Client insiststheir brandnew site hasa Googlepenalty.You push a fixlive, andsuddenlysomethingunrelatedbreaks.Someonescreensharesthe wrong tabin a meeting.“Why is myemailbroken?”(mailbox isfull)“I don’tlike it, but Idon’t knowwhy.”“Justchecking inon this!” (forthe third timetoday)“I heardSEO isdead.”(again)The clientapproves thedesign… thenwants majorchanges post-development.A project is“low priority”untilsuddenly it’surgent.“It needsto be edgybut alsotimeless.”“It workson mymachine.”“Can we havefive differentversions tochoose from?”“Can wespend $100and get10,000leads?”Someoneforgetsthey’re not onmute during ameeting.The teamagrees on aprocess, andsomeoneimmediatelyignores it.Client still usesInternetExplorer andwonders whythings don’twork.“The CEO’sspousedoesn’t likeit.”“Have youtried turningit off and onagain?”“Can youdropeverythingand do thisASAP?”“I love it! Butcan wechangeeverything?”“I’ll followup onthat.” (theydon’t)“Can yourecover a fileI deletedthree monthsago?”You send aperfectlyworded emailand get a one-word reply.“Can youjustPhotoshopit?”“This willonly takefive minutes,right?”“We don’twant to payfor ads, butwe want to beat the top.”“Can youtake a look?”(no detailsgiven)Client clicksan obviousphishingemail.“Can werank for‘shoes’?” (fora small localbusiness)“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)Someoneforgets theirpasswordagain.“Can’t wejust useWix?”ClickUpnotificationexplosion.Client sends 20vaguescreenshotswith “This isbroken” and nocontext.Someoneshares a longvoice memoinstead oftyping.“Can youSEO myPDFs?”“I Googled usand we weren’t#1.” (incognitomode notused)“I know thedeadline istoday, but canwe change theentiredirection?”“I’mswamped,but I cansqueeze thisin.”“Can wecopy[competitor’ssite]?”“Let’smake thelogobigger.”“Can youmake itpop?”“Can we justmove thisbutton 2pixels to theleft?”“It justdoesn’t feelright. I can’texplain why.”“Can we movethe deadlineup?” (withoutchangingresources)“Can we justincrease thebudget to fixit?”Scope creepdisguised asa “smalltweak.”Client installs12 pluginsand asks whytheir site isslow.

Agency Life Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. A WordPress update breaks everything.
  2. A form doesn’t work, but it’s because the client typed their email wrong.
  3. A printer breaks for no reason.
  4. “Why is my website broken?” (clears cache—it’s fine)
  5. The classic “per my last email” moment.
  6. “Can we make the site load in half a second?” (on shared hosting)
  7. “Let’s hop on a quick call.” (it’s never quick)
  8. The client’s landing page has zero text but wants to rank for everything.
  9. “Can we add more whitespace but also more content?”
  10. Client uses a screenshot of a Word doc as their “brand guidelines.”
  11. “Why isn’t my site ranking yet? It’s been two days.”
  12. “We need a new logo, but keep the old one.”
  13. A bug disappears when you try to show it to someone.
  14. “I changed something in the backend, and now the whole site is down.”
  15. “My computer is slow.” (has 75 tabs open)
  16. “Let’s circle back to this.” (it’s never mentioned again)
  17. Meta description = ad copy in their mind.
  18. Client pauses ads and asks why leads stopped.
  19. “Can we make it pop?” (again)
  20. Client’s entire system relies on a single outdated plugin.
  21. “My password isn’t working!” (Caps Lock was on)
  22. “Let’s bid on competitor names!” (ignores legal risks)
  23. A teammate’s mic doesn’t work for the first five minutes of a Zoom call.
  24. “Can we integrate this random software I found?”
  25. “Let’s put this on the back burner.” (it’s never mentioned again)
  26. Someone spills coffee on their keyboard… again.
  27. The meeting could have been an email.
  28. “Can we add a chat feature?” (to a basic landing page)
  29. “The internet is down!” (but their WiFi switch is off)
  30. Client emails a JPEG of a logo and asks for it as a vector.
  31. Someone pastes an obvious phishing email into Slack asking, “Is this real?”
  32. You get tagged in 5+ ClickUp comments in under a minute.
  33. “I want something minimalist… but also flashy.”
  34. “Google is out to get us.”
  35. “Why do we need a blog? No one reads them.”
  36. A Slack message starts with “Hey, quick question…”
  37. Client insists their brand new site has a Google penalty.
  38. You push a fix live, and suddenly something unrelated breaks.
  39. Someone screenshares the wrong tab in a meeting.
  40. “Why is my email broken?” (mailbox is full)
  41. “I don’t like it, but I don’t know why.”
  42. “Just checking in on this!” (for the third time today)
  43. “I heard SEO is dead.” (again)
  44. The client approves the design… then wants major changes post-development.
  45. A project is “low priority” until suddenly it’s urgent.
  46. “It needs to be edgy but also timeless.”
  47. “It works on my machine.”
  48. “Can we have five different versions to choose from?”
  49. “Can we spend $100 and get 10,000 leads?”
  50. Someone forgets they’re not on mute during a meeting.
  51. The team agrees on a process, and someone immediately ignores it.
  52. Client still uses Internet Explorer and wonders why things don’t work.
  53. “The CEO’s spouse doesn’t like it.”
  54. “Have you tried turning it off and on again?”
  55. “Can you drop everything and do this ASAP?”
  56. “I love it! But can we change everything?”
  57. “I’ll follow up on that.” (they don’t)
  58. “Can you recover a file I deleted three months ago?”
  59. You send a perfectly worded email and get a one-word reply.
  60. “Can you just Photoshop it?”
  61. “This will only take five minutes, right?”
  62. “We don’t want to pay for ads, but we want to be at the top.”
  63. “Can you take a look?” (no details given)
  64. Client clicks an obvious phishing email.
  65. “Can we rank for ‘shoes’?” (for a small local business)
  66. “Why isn’t my site appearing on Google?” (it’s still set to noindex)
  67. Someone forgets their password again.
  68. “Can’t we just use Wix?”
  69. ClickUp notification explosion.
  70. Client sends 20 vague screenshots with “This is broken” and no context.
  71. Someone shares a long voice memo instead of typing.
  72. “Can you SEO my PDFs?”
  73. “I Googled us and we weren’t #1.” (incognito mode not used)
  74. “I know the deadline is today, but can we change the entire direction?”
  75. “I’m swamped, but I can squeeze this in.”
  76. “Can we copy [competitor’s site]?”
  77. “Let’s make the logo bigger.”
  78. “Can you make it pop?”
  79. “Can we just move this button 2 pixels to the left?”
  80. “It just doesn’t feel right. I can’t explain why.”
  81. “Can we move the deadline up?” (without changing resources)
  82. “Can we just increase the budget to fix it?”
  83. Scope creep disguised as a “small tweak.”
  84. Client installs 12 plugins and asks why their site is slow.