Metadescription= ad copy intheir mind.“Let’s circleback to this.”(it’s nevermentionedagain)“I heardSEO isdead.”(again)“Let’smake thelogobigger.”“Can youmake itpop?”“I know thedeadline istoday, but canwe change theentiredirection?”“I’ll followup onthat.” (theydon’t)“Can we addmorewhitespacebut also morecontent?”Client emailsa JPEG of alogo andasks for it asa vector.“Can we justincrease thebudget to fixit?”“The internetis down!”(but theirWiFi switchis off)Client insiststheir brandnew site hasa Googlepenalty.A Slackmessagestarts with“Hey, quickquestion…”“Justchecking inon this!” (forthe third timetoday)“Can youSEO myPDFs?”“We need anew logo,but keep theold one.”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“We don’twant to payfor ads, butwe want to beat the top.”Client still usesInternetExplorer andwonders whythings don’twork.A printerbreaks fornoreason.Clientpauses adsand askswhy leadsstopped.“Can wemake itpop?”(again)“Can wecopy[competitor’ssite]?”A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“I wantsomethingminimalist…but alsoflashy.”“Can youdropeverythingand do thisASAP?”The clientapproves thedesign… thenwants majorchanges post-development.“Can we havefive differentversions tochoose from?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Can we justmove thisbutton 2pixels to theleft?”“Let’s hopon a quickcall.” (it’snever quick)“Can’t wejust useWix?”“Can werank for‘shoes’?” (fora small localbusiness)Client clicksan obviousphishingemail.The meetingcould havebeen anemail.“Let’s bid oncompetitornames!”(ignoreslegal risks)“Can wespend $100and get10,000leads?”“I’mswamped,but I cansqueeze thisin.”“Googleis out toget us.”A WordPressupdatebreakseverything.“I Googled usand we weren’t#1.” (incognitomode notused)“Can we adda chatfeature?” (toa basiclanding page)A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.A bugdisappearswhen you tryto show it tosomeone.The client’slanding pagehas zero textbut wants torank foreverything.Someoneforgetsthey’re not onmute during ameeting.You push a fixlive, andsuddenlysomethingunrelatedbreaks.“The CEO’sspousedoesn’t likeit.”Someoneforgets theirpasswordagain.“I changedsomething inthe backend,and now thewhole site isdown.”“Have youtried turningit off and onagain?”Someonescreensharesthe wrong tabin a meeting.The classic“per mylast email”moment.Someonespills coffeeon theirkeyboard…again.“Can we makethe site load inhalf a second?”(on sharedhosting)“It needsto be edgybut alsotimeless.”“Mypasswordisn’t working!”(Caps Lockwas on)“I love it! Butcan wechangeeverything?”“I don’tlike it, but Idon’t knowwhy.”“It justdoesn’t feelright. I can’texplain why.”“It workson mymachine.”Someoneshares a longvoice memoinstead oftyping.“This willonly takefive minutes,right?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”Client installs12 pluginsand asks whytheir site isslow.Scope creepdisguised asa “smalltweak.”ClickUpnotificationexplosion.Client sends 20vaguescreenshotswith “This isbroken” and nocontext.A project is“low priority”untilsuddenly it’surgent.“Why isn’tmy siteranking yet?It’s been twodays.”You get taggedin 5+ ClickUpcomments inunder aminute.Client’s entiresystem relieson a singleoutdatedplugin.“Why do weneed a blog?No onereads them.”“Can youtake a look?”(no detailsgiven)“Can yourecover a fileI deletedthree monthsago?”“Can weintegrate thisrandomsoftware Ifound?”“Can youjustPhotoshopit?”“Why is mywebsitebroken?”(clears cache—it’s fine)You send aperfectlyworded emailand get a one-word reply.“Why is myemailbroken?”(mailbox isfull)“Let’s put thison the backburner.” (it’snevermentionedagain)“Can we movethe deadlineup?” (withoutchangingresources)“Mycomputer isslow.” (has75 tabsopen)The teamagrees on aprocess, andsomeoneimmediatelyignores it.Metadescription= ad copy intheir mind.“Let’s circleback to this.”(it’s nevermentionedagain)“I heardSEO isdead.”(again)“Let’smake thelogobigger.”“Can youmake itpop?”“I know thedeadline istoday, but canwe change theentiredirection?”“I’ll followup onthat.” (theydon’t)“Can we addmorewhitespacebut also morecontent?”Client emailsa JPEG of alogo andasks for it asa vector.“Can we justincrease thebudget to fixit?”“The internetis down!”(but theirWiFi switchis off)Client insiststheir brandnew site hasa Googlepenalty.A Slackmessagestarts with“Hey, quickquestion…”“Justchecking inon this!” (forthe third timetoday)“Can youSEO myPDFs?”“We need anew logo,but keep theold one.”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“We don’twant to payfor ads, butwe want to beat the top.”Client still usesInternetExplorer andwonders whythings don’twork.A printerbreaks fornoreason.Clientpauses adsand askswhy leadsstopped.“Can wemake itpop?”(again)“Can wecopy[competitor’ssite]?”A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“I wantsomethingminimalist…but alsoflashy.”“Can youdropeverythingand do thisASAP?”The clientapproves thedesign… thenwants majorchanges post-development.“Can we havefive differentversions tochoose from?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Can we justmove thisbutton 2pixels to theleft?”“Let’s hopon a quickcall.” (it’snever quick)“Can’t wejust useWix?”“Can werank for‘shoes’?” (fora small localbusiness)Client clicksan obviousphishingemail.The meetingcould havebeen anemail.“Let’s bid oncompetitornames!”(ignoreslegal risks)“Can wespend $100and get10,000leads?”“I’mswamped,but I cansqueeze thisin.”“Googleis out toget us.”A WordPressupdatebreakseverything.“I Googled usand we weren’t#1.” (incognitomode notused)“Can we adda chatfeature?” (toa basiclanding page)A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.A bugdisappearswhen you tryto show it tosomeone.The client’slanding pagehas zero textbut wants torank foreverything.Someoneforgetsthey’re not onmute during ameeting.You push a fixlive, andsuddenlysomethingunrelatedbreaks.“The CEO’sspousedoesn’t likeit.”Someoneforgets theirpasswordagain.“I changedsomething inthe backend,and now thewhole site isdown.”“Have youtried turningit off and onagain?”Someonescreensharesthe wrong tabin a meeting.The classic“per mylast email”moment.Someonespills coffeeon theirkeyboard…again.“Can we makethe site load inhalf a second?”(on sharedhosting)“It needsto be edgybut alsotimeless.”“Mypasswordisn’t working!”(Caps Lockwas on)“I love it! Butcan wechangeeverything?”“I don’tlike it, but Idon’t knowwhy.”“It justdoesn’t feelright. I can’texplain why.”“It workson mymachine.”Someoneshares a longvoice memoinstead oftyping.“This willonly takefive minutes,right?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”Client installs12 pluginsand asks whytheir site isslow.Scope creepdisguised asa “smalltweak.”ClickUpnotificationexplosion.Client sends 20vaguescreenshotswith “This isbroken” and nocontext.A project is“low priority”untilsuddenly it’surgent.“Why isn’tmy siteranking yet?It’s been twodays.”You get taggedin 5+ ClickUpcomments inunder aminute.Client’s entiresystem relieson a singleoutdatedplugin.“Why do weneed a blog?No onereads them.”“Can youtake a look?”(no detailsgiven)“Can yourecover a fileI deletedthree monthsago?”“Can weintegrate thisrandomsoftware Ifound?”“Can youjustPhotoshopit?”“Why is mywebsitebroken?”(clears cache—it’s fine)You send aperfectlyworded emailand get a one-word reply.“Why is myemailbroken?”(mailbox isfull)“Let’s put thison the backburner.” (it’snevermentionedagain)“Can we movethe deadlineup?” (withoutchangingresources)“Mycomputer isslow.” (has75 tabsopen)The teamagrees on aprocess, andsomeoneimmediatelyignores it.

Agency Life Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Meta description = ad copy in their mind.
  2. “Let’s circle back to this.” (it’s never mentioned again)
  3. “I heard SEO is dead.” (again)
  4. “Let’s make the logo bigger.”
  5. “Can you make it pop?”
  6. “I know the deadline is today, but can we change the entire direction?”
  7. “I’ll follow up on that.” (they don’t)
  8. “Can we add more whitespace but also more content?”
  9. Client emails a JPEG of a logo and asks for it as a vector.
  10. “Can we just increase the budget to fix it?”
  11. “The internet is down!” (but their WiFi switch is off)
  12. Client insists their brand new site has a Google penalty.
  13. A Slack message starts with “Hey, quick question…”
  14. “Just checking in on this!” (for the third time today)
  15. “Can you SEO my PDFs?”
  16. “We need a new logo, but keep the old one.”
  17. “Why isn’t my site appearing on Google?” (it’s still set to noindex)
  18. “We don’t want to pay for ads, but we want to be at the top.”
  19. Client still uses Internet Explorer and wonders why things don’t work.
  20. A printer breaks for no reason.
  21. Client pauses ads and asks why leads stopped.
  22. “Can we make it pop?” (again)
  23. “Can we copy [competitor’s site]?”
  24. A form doesn’t work, but it’s because the client typed their email wrong.
  25. “I want something minimalist… but also flashy.”
  26. “Can you drop everything and do this ASAP?”
  27. The client approves the design… then wants major changes post-development.
  28. “Can we have five different versions to choose from?”
  29. Client uses a screenshot of a Word doc as their “brand guidelines.”
  30. “Can we just move this button 2 pixels to the left?”
  31. “Let’s hop on a quick call.” (it’s never quick)
  32. “Can’t we just use Wix?”
  33. “Can we rank for ‘shoes’?” (for a small local business)
  34. Client clicks an obvious phishing email.
  35. The meeting could have been an email.
  36. “Let’s bid on competitor names!” (ignores legal risks)
  37. “Can we spend $100 and get 10,000 leads?”
  38. “I’m swamped, but I can squeeze this in.”
  39. “Google is out to get us.”
  40. A WordPress update breaks everything.
  41. “I Googled us and we weren’t #1.” (incognito mode not used)
  42. “Can we add a chat feature?” (to a basic landing page)
  43. A teammate’s mic doesn’t work for the first five minutes of a Zoom call.
  44. A bug disappears when you try to show it to someone.
  45. The client’s landing page has zero text but wants to rank for everything.
  46. Someone forgets they’re not on mute during a meeting.
  47. You push a fix live, and suddenly something unrelated breaks.
  48. “The CEO’s spouse doesn’t like it.”
  49. Someone forgets their password again.
  50. “I changed something in the backend, and now the whole site is down.”
  51. “Have you tried turning it off and on again?”
  52. Someone screenshares the wrong tab in a meeting.
  53. The classic “per my last email” moment.
  54. Someone spills coffee on their keyboard… again.
  55. “Can we make the site load in half a second?” (on shared hosting)
  56. “It needs to be edgy but also timeless.”
  57. “My password isn’t working!” (Caps Lock was on)
  58. “I love it! But can we change everything?”
  59. “I don’t like it, but I don’t know why.”
  60. “It just doesn’t feel right. I can’t explain why.”
  61. “It works on my machine.”
  62. Someone shares a long voice memo instead of typing.
  63. “This will only take five minutes, right?”
  64. Someone pastes an obvious phishing email into Slack asking, “Is this real?”
  65. Client installs 12 plugins and asks why their site is slow.
  66. Scope creep disguised as a “small tweak.”
  67. ClickUp notification explosion.
  68. Client sends 20 vague screenshots with “This is broken” and no context.
  69. A project is “low priority” until suddenly it’s urgent.
  70. “Why isn’t my site ranking yet? It’s been two days.”
  71. You get tagged in 5+ ClickUp comments in under a minute.
  72. Client’s entire system relies on a single outdated plugin.
  73. “Why do we need a blog? No one reads them.”
  74. “Can you take a look?” (no details given)
  75. “Can you recover a file I deleted three months ago?”
  76. “Can we integrate this random software I found?”
  77. “Can you just Photoshop it?”
  78. “Why is my website broken?” (clears cache—it’s fine)
  79. You send a perfectly worded email and get a one-word reply.
  80. “Why is my email broken?” (mailbox is full)
  81. “Let’s put this on the back burner.” (it’s never mentioned again)
  82. “Can we move the deadline up?” (without changing resources)
  83. “My computer is slow.” (has 75 tabs open)
  84. The team agrees on a process, and someone immediately ignores it.