“Can werank for‘shoes’?” (fora small localbusiness)“Why is myemailbroken?”(mailbox isfull)“Can we addmorewhitespacebut also morecontent?”“Can’t wejust useWix?”Scope creepdisguised asa “smalltweak.”You push a fixlive, andsuddenlysomethingunrelatedbreaks.Client clicksan obviousphishingemail.A printerbreaks fornoreason.Client uses ascreenshot ofa Word doc astheir “brandguidelines.”The classic“per mylast email”moment.“It justdoesn’t feelright. I can’texplain why.”Clientpauses adsand askswhy leadsstopped.“Mycomputer isslow.” (has75 tabsopen)“Can youjustPhotoshopit?”“Can wespend $100and get10,000leads?”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)Client sends 20vaguescreenshotswith “This isbroken” and nocontext.“Let’s bid oncompetitornames!”(ignoreslegal risks)“Why is mywebsitebroken?”(clears cache—it’s fine)“Can youmake itpop?”“Can weintegrate thisrandomsoftware Ifound?”“Can youdropeverythingand do thisASAP?”“Can yourecover a fileI deletedthree monthsago?”“I Googled usand we weren’t#1.” (incognitomode notused)A Slackmessagestarts with“Hey, quickquestion…”Client’s entiresystem relieson a singleoutdatedplugin.Client emailsa JPEG of alogo andasks for it asa vector.“Let’s hopon a quickcall.” (it’snever quick)“I love it! Butcan wechangeeverything?”Client insiststheir brandnew site hasa Googlepenalty.“Can youtake a look?”(no detailsgiven)“Googleis out toget us.”“Can we havefive differentversions tochoose from?”“We don’twant to payfor ads, butwe want to beat the top.”“I don’tlike it, but Idon’t knowwhy.”“Justchecking inon this!” (forthe third timetoday)“The internetis down!”(but theirWiFi switchis off)Client still usesInternetExplorer andwonders whythings don’twork.“Can we makethe site load inhalf a second?”(on sharedhosting)“This willonly takefive minutes,right?”“Can wemake itpop?”(again)“Let’smake thelogobigger.”“The CEO’sspousedoesn’t likeit.”“We need anew logo,but keep theold one.”Someonescreensharesthe wrong tabin a meeting.“Can wecopy[competitor’ssite]?”The clientapproves thedesign… thenwants majorchanges post-development.“I know thedeadline istoday, but canwe change theentiredirection?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”The meetingcould havebeen anemail.“I changedsomething inthe backend,and now thewhole site isdown.”The teamagrees on aprocess, andsomeoneimmediatelyignores it.“Why isn’tmy siteranking yet?It’s been twodays.”A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.Someoneforgets theirpasswordagain.“I heardSEO isdead.”(again)“Can we justincrease thebudget to fixit?”“Let’s put thison the backburner.” (it’snevermentionedagain)Someoneforgetsthey’re not onmute during ameeting.“Mypasswordisn’t working!”(Caps Lockwas on)Someoneshares a longvoice memoinstead oftyping.“I wantsomethingminimalist…but alsoflashy.”“Can we justmove thisbutton 2pixels to theleft?”A bugdisappearswhen you tryto show it tosomeone.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“It workson mymachine.”The client’slanding pagehas zero textbut wants torank foreverything.Client installs12 pluginsand asks whytheir site isslow.Someonespills coffeeon theirkeyboard…again.ClickUpnotificationexplosion.“I’mswamped,but I cansqueeze thisin.”“I’ll followup onthat.” (theydon’t)“It needsto be edgybut alsotimeless.”A project is“low priority”untilsuddenly it’surgent.“Let’s circleback to this.”(it’s nevermentionedagain)You send aperfectlyworded emailand get a one-word reply.A WordPressupdatebreakseverything.“Why do weneed a blog?No onereads them.”“Have youtried turningit off and onagain?”“Can youSEO myPDFs?”“Can we adda chatfeature?” (toa basiclanding page)Metadescription= ad copy intheir mind.You get taggedin 5+ ClickUpcomments inunder aminute.“Can we movethe deadlineup?” (withoutchangingresources)“Can werank for‘shoes’?” (fora small localbusiness)“Why is myemailbroken?”(mailbox isfull)“Can we addmorewhitespacebut also morecontent?”“Can’t wejust useWix?”Scope creepdisguised asa “smalltweak.”You push a fixlive, andsuddenlysomethingunrelatedbreaks.Client clicksan obviousphishingemail.A printerbreaks fornoreason.Client uses ascreenshot ofa Word doc astheir “brandguidelines.”The classic“per mylast email”moment.“It justdoesn’t feelright. I can’texplain why.”Clientpauses adsand askswhy leadsstopped.“Mycomputer isslow.” (has75 tabsopen)“Can youjustPhotoshopit?”“Can wespend $100and get10,000leads?”“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)Client sends 20vaguescreenshotswith “This isbroken” and nocontext.“Let’s bid oncompetitornames!”(ignoreslegal risks)“Why is mywebsitebroken?”(clears cache—it’s fine)“Can youmake itpop?”“Can weintegrate thisrandomsoftware Ifound?”“Can youdropeverythingand do thisASAP?”“Can yourecover a fileI deletedthree monthsago?”“I Googled usand we weren’t#1.” (incognitomode notused)A Slackmessagestarts with“Hey, quickquestion…”Client’s entiresystem relieson a singleoutdatedplugin.Client emailsa JPEG of alogo andasks for it asa vector.“Let’s hopon a quickcall.” (it’snever quick)“I love it! Butcan wechangeeverything?”Client insiststheir brandnew site hasa Googlepenalty.“Can youtake a look?”(no detailsgiven)“Googleis out toget us.”“Can we havefive differentversions tochoose from?”“We don’twant to payfor ads, butwe want to beat the top.”“I don’tlike it, but Idon’t knowwhy.”“Justchecking inon this!” (forthe third timetoday)“The internetis down!”(but theirWiFi switchis off)Client still usesInternetExplorer andwonders whythings don’twork.“Can we makethe site load inhalf a second?”(on sharedhosting)“This willonly takefive minutes,right?”“Can wemake itpop?”(again)“Let’smake thelogobigger.”“The CEO’sspousedoesn’t likeit.”“We need anew logo,but keep theold one.”Someonescreensharesthe wrong tabin a meeting.“Can wecopy[competitor’ssite]?”The clientapproves thedesign… thenwants majorchanges post-development.“I know thedeadline istoday, but canwe change theentiredirection?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”The meetingcould havebeen anemail.“I changedsomething inthe backend,and now thewhole site isdown.”The teamagrees on aprocess, andsomeoneimmediatelyignores it.“Why isn’tmy siteranking yet?It’s been twodays.”A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.Someoneforgets theirpasswordagain.“I heardSEO isdead.”(again)“Can we justincrease thebudget to fixit?”“Let’s put thison the backburner.” (it’snevermentionedagain)Someoneforgetsthey’re not onmute during ameeting.“Mypasswordisn’t working!”(Caps Lockwas on)Someoneshares a longvoice memoinstead oftyping.“I wantsomethingminimalist…but alsoflashy.”“Can we justmove thisbutton 2pixels to theleft?”A bugdisappearswhen you tryto show it tosomeone.A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“It workson mymachine.”The client’slanding pagehas zero textbut wants torank foreverything.Client installs12 pluginsand asks whytheir site isslow.Someonespills coffeeon theirkeyboard…again.ClickUpnotificationexplosion.“I’mswamped,but I cansqueeze thisin.”“I’ll followup onthat.” (theydon’t)“It needsto be edgybut alsotimeless.”A project is“low priority”untilsuddenly it’surgent.“Let’s circleback to this.”(it’s nevermentionedagain)You send aperfectlyworded emailand get a one-word reply.A WordPressupdatebreakseverything.“Why do weneed a blog?No onereads them.”“Have youtried turningit off and onagain?”“Can youSEO myPDFs?”“Can we adda chatfeature?” (toa basiclanding page)Metadescription= ad copy intheir mind.You get taggedin 5+ ClickUpcomments inunder aminute.“Can we movethe deadlineup?” (withoutchangingresources)

Agency Life Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. “Can we rank for ‘shoes’?” (for a small local business)
  2. “Why is my email broken?” (mailbox is full)
  3. “Can we add more whitespace but also more content?”
  4. “Can’t we just use Wix?”
  5. Scope creep disguised as a “small tweak.”
  6. You push a fix live, and suddenly something unrelated breaks.
  7. Client clicks an obvious phishing email.
  8. A printer breaks for no reason.
  9. Client uses a screenshot of a Word doc as their “brand guidelines.”
  10. The classic “per my last email” moment.
  11. “It just doesn’t feel right. I can’t explain why.”
  12. Client pauses ads and asks why leads stopped.
  13. “My computer is slow.” (has 75 tabs open)
  14. “Can you just Photoshop it?”
  15. “Can we spend $100 and get 10,000 leads?”
  16. “Why isn’t my site appearing on Google?” (it’s still set to noindex)
  17. Client sends 20 vague screenshots with “This is broken” and no context.
  18. “Let’s bid on competitor names!” (ignores legal risks)
  19. “Why is my website broken?” (clears cache—it’s fine)
  20. “Can you make it pop?”
  21. “Can we integrate this random software I found?”
  22. “Can you drop everything and do this ASAP?”
  23. “Can you recover a file I deleted three months ago?”
  24. “I Googled us and we weren’t #1.” (incognito mode not used)
  25. A Slack message starts with “Hey, quick question…”
  26. Client’s entire system relies on a single outdated plugin.
  27. Client emails a JPEG of a logo and asks for it as a vector.
  28. “Let’s hop on a quick call.” (it’s never quick)
  29. “I love it! But can we change everything?”
  30. Client insists their brand new site has a Google penalty.
  31. “Can you take a look?” (no details given)
  32. “Google is out to get us.”
  33. “Can we have five different versions to choose from?”
  34. “We don’t want to pay for ads, but we want to be at the top.”
  35. “I don’t like it, but I don’t know why.”
  36. “Just checking in on this!” (for the third time today)
  37. “The internet is down!” (but their WiFi switch is off)
  38. Client still uses Internet Explorer and wonders why things don’t work.
  39. “Can we make the site load in half a second?” (on shared hosting)
  40. “This will only take five minutes, right?”
  41. “Can we make it pop?” (again)
  42. “Let’s make the logo bigger.”
  43. “The CEO’s spouse doesn’t like it.”
  44. “We need a new logo, but keep the old one.”
  45. Someone screenshares the wrong tab in a meeting.
  46. “Can we copy [competitor’s site]?”
  47. The client approves the design… then wants major changes post-development.
  48. “I know the deadline is today, but can we change the entire direction?”
  49. Someone pastes an obvious phishing email into Slack asking, “Is this real?”
  50. The meeting could have been an email.
  51. “I changed something in the backend, and now the whole site is down.”
  52. The team agrees on a process, and someone immediately ignores it.
  53. “Why isn’t my site ranking yet? It’s been two days.”
  54. A teammate’s mic doesn’t work for the first five minutes of a Zoom call.
  55. Someone forgets their password again.
  56. “I heard SEO is dead.” (again)
  57. “Can we just increase the budget to fix it?”
  58. “Let’s put this on the back burner.” (it’s never mentioned again)
  59. Someone forgets they’re not on mute during a meeting.
  60. “My password isn’t working!” (Caps Lock was on)
  61. Someone shares a long voice memo instead of typing.
  62. “I want something minimalist… but also flashy.”
  63. “Can we just move this button 2 pixels to the left?”
  64. A bug disappears when you try to show it to someone.
  65. A form doesn’t work, but it’s because the client typed their email wrong.
  66. “It works on my machine.”
  67. The client’s landing page has zero text but wants to rank for everything.
  68. Client installs 12 plugins and asks why their site is slow.
  69. Someone spills coffee on their keyboard… again.
  70. ClickUp notification explosion.
  71. “I’m swamped, but I can squeeze this in.”
  72. “I’ll follow up on that.” (they don’t)
  73. “It needs to be edgy but also timeless.”
  74. A project is “low priority” until suddenly it’s urgent.
  75. “Let’s circle back to this.” (it’s never mentioned again)
  76. You send a perfectly worded email and get a one-word reply.
  77. A WordPress update breaks everything.
  78. “Why do we need a blog? No one reads them.”
  79. “Have you tried turning it off and on again?”
  80. “Can you SEO my PDFs?”
  81. “Can we add a chat feature?” (to a basic landing page)
  82. Meta description = ad copy in their mind.
  83. You get tagged in 5+ ClickUp comments in under a minute.
  84. “Can we move the deadline up?” (without changing resources)