The client’slanding pagehas zero textbut wants torank foreverything.“Can youjustPhotoshopit?”“Can werank for‘shoes’?” (fora small localbusiness)“Can wespend $100and get10,000leads?”“It workson mymachine.”“Can’t wejust useWix?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Googleis out toget us.”Client clicksan obviousphishingemail.“Can wecopy[competitor’ssite]?”“I’mswamped,but I cansqueeze thisin.”Someonescreensharesthe wrong tabin a meeting.Client’s entiresystem relieson a singleoutdatedplugin.“Let’s hopon a quickcall.” (it’snever quick)“It justdoesn’t feelright. I can’texplain why.”A WordPressupdatebreakseverything.A bugdisappearswhen you tryto show it tosomeone.“Can youmake itpop?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”A printerbreaks fornoreason.A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.Someoneforgets theirpasswordagain.“Can youSEO myPDFs?”“This willonly takefive minutes,right?”“Can we adda chatfeature?” (toa basiclanding page)The meetingcould havebeen anemail.“Let’s bid oncompetitornames!”(ignoreslegal risks)Scope creepdisguised asa “smalltweak.”Client sends 20vaguescreenshotswith “This isbroken” and nocontext.“Mypasswordisn’t working!”(Caps Lockwas on)“Let’smake thelogobigger.”“I know thedeadline istoday, but canwe change theentiredirection?”A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“Have youtried turningit off and onagain?”“I love it! Butcan wechangeeverything?”“The CEO’sspousedoesn’t likeit.”“Why isn’tmy siteranking yet?It’s been twodays.”“Can yourecover a fileI deletedthree monthsago?”“I’ll followup onthat.” (theydon’t)Client installs12 pluginsand asks whytheir site isslow.“Can we havefive differentversions tochoose from?”The classic“per mylast email”moment.You get taggedin 5+ ClickUpcomments inunder aminute.Client insiststheir brandnew site hasa Googlepenalty.“Can we addmorewhitespacebut also morecontent?”Client emailsa JPEG of alogo andasks for it asa vector.“Why is myemailbroken?”(mailbox isfull)“I don’tlike it, but Idon’t knowwhy.”“Can wemake itpop?”(again)A Slackmessagestarts with“Hey, quickquestion…”The teamagrees on aprocess, andsomeoneimmediatelyignores it.ClickUpnotificationexplosion.“Let’s put thison the backburner.” (it’snevermentionedagain)“We don’twant to payfor ads, butwe want to beat the top.”“Can we makethe site load inhalf a second?”(on sharedhosting)“I changedsomething inthe backend,and now thewhole site isdown.”You push a fixlive, andsuddenlysomethingunrelatedbreaks.“The internetis down!”(but theirWiFi switchis off)“Can we justincrease thebudget to fixit?”Clientpauses adsand askswhy leadsstopped.“Can we justmove thisbutton 2pixels to theleft?”The clientapproves thedesign… thenwants majorchanges post-development.“I Googled usand we weren’t#1.” (incognitomode notused)“I heardSEO isdead.”(again)“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“It needsto be edgybut alsotimeless.”A project is“low priority”untilsuddenly it’surgent.Someoneshares a longvoice memoinstead oftyping.“I wantsomethingminimalist…but alsoflashy.”“Justchecking inon this!” (forthe third timetoday)“Let’s circleback to this.”(it’s nevermentionedagain)“Can weintegrate thisrandomsoftware Ifound?”“Can we movethe deadlineup?” (withoutchangingresources)You send aperfectlyworded emailand get a one-word reply.Metadescription= ad copy intheir mind.Someoneforgetsthey’re not onmute during ameeting.Someonespills coffeeon theirkeyboard…again.“Why do weneed a blog?No onereads them.”“Can youdropeverythingand do thisASAP?”“Can youtake a look?”(no detailsgiven)“Mycomputer isslow.” (has75 tabsopen)“We need anew logo,but keep theold one.”Client still usesInternetExplorer andwonders whythings don’twork.“Why is mywebsitebroken?”(clears cache—it’s fine)The client’slanding pagehas zero textbut wants torank foreverything.“Can youjustPhotoshopit?”“Can werank for‘shoes’?” (fora small localbusiness)“Can wespend $100and get10,000leads?”“It workson mymachine.”“Can’t wejust useWix?”Client uses ascreenshot ofa Word doc astheir “brandguidelines.”“Googleis out toget us.”Client clicksan obviousphishingemail.“Can wecopy[competitor’ssite]?”“I’mswamped,but I cansqueeze thisin.”Someonescreensharesthe wrong tabin a meeting.Client’s entiresystem relieson a singleoutdatedplugin.“Let’s hopon a quickcall.” (it’snever quick)“It justdoesn’t feelright. I can’texplain why.”A WordPressupdatebreakseverything.A bugdisappearswhen you tryto show it tosomeone.“Can youmake itpop?”Someonepastes anobvious phishingemail into Slackasking, “Is thisreal?”A printerbreaks fornoreason.A teammate’smic doesn’twork for thefirst fiveminutes of aZoom call.Someoneforgets theirpasswordagain.“Can youSEO myPDFs?”“This willonly takefive minutes,right?”“Can we adda chatfeature?” (toa basiclanding page)The meetingcould havebeen anemail.“Let’s bid oncompetitornames!”(ignoreslegal risks)Scope creepdisguised asa “smalltweak.”Client sends 20vaguescreenshotswith “This isbroken” and nocontext.“Mypasswordisn’t working!”(Caps Lockwas on)“Let’smake thelogobigger.”“I know thedeadline istoday, but canwe change theentiredirection?”A form doesn’twork, but it’sbecause theclient typedtheir emailwrong.“Have youtried turningit off and onagain?”“I love it! Butcan wechangeeverything?”“The CEO’sspousedoesn’t likeit.”“Why isn’tmy siteranking yet?It’s been twodays.”“Can yourecover a fileI deletedthree monthsago?”“I’ll followup onthat.” (theydon’t)Client installs12 pluginsand asks whytheir site isslow.“Can we havefive differentversions tochoose from?”The classic“per mylast email”moment.You get taggedin 5+ ClickUpcomments inunder aminute.Client insiststheir brandnew site hasa Googlepenalty.“Can we addmorewhitespacebut also morecontent?”Client emailsa JPEG of alogo andasks for it asa vector.“Why is myemailbroken?”(mailbox isfull)“I don’tlike it, but Idon’t knowwhy.”“Can wemake itpop?”(again)A Slackmessagestarts with“Hey, quickquestion…”The teamagrees on aprocess, andsomeoneimmediatelyignores it.ClickUpnotificationexplosion.“Let’s put thison the backburner.” (it’snevermentionedagain)“We don’twant to payfor ads, butwe want to beat the top.”“Can we makethe site load inhalf a second?”(on sharedhosting)“I changedsomething inthe backend,and now thewhole site isdown.”You push a fixlive, andsuddenlysomethingunrelatedbreaks.“The internetis down!”(but theirWiFi switchis off)“Can we justincrease thebudget to fixit?”Clientpauses adsand askswhy leadsstopped.“Can we justmove thisbutton 2pixels to theleft?”The clientapproves thedesign… thenwants majorchanges post-development.“I Googled usand we weren’t#1.” (incognitomode notused)“I heardSEO isdead.”(again)“Why isn’t mysite appearingon Google?”(it’s still set tonoindex)“It needsto be edgybut alsotimeless.”A project is“low priority”untilsuddenly it’surgent.Someoneshares a longvoice memoinstead oftyping.“I wantsomethingminimalist…but alsoflashy.”“Justchecking inon this!” (forthe third timetoday)“Let’s circleback to this.”(it’s nevermentionedagain)“Can weintegrate thisrandomsoftware Ifound?”“Can we movethe deadlineup?” (withoutchangingresources)You send aperfectlyworded emailand get a one-word reply.Metadescription= ad copy intheir mind.Someoneforgetsthey’re not onmute during ameeting.Someonespills coffeeon theirkeyboard…again.“Why do weneed a blog?No onereads them.”“Can youdropeverythingand do thisASAP?”“Can youtake a look?”(no detailsgiven)“Mycomputer isslow.” (has75 tabsopen)“We need anew logo,but keep theold one.”Client still usesInternetExplorer andwonders whythings don’twork.“Why is mywebsitebroken?”(clears cache—it’s fine)

Agency Life Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The client’s landing page has zero text but wants to rank for everything.
  2. “Can you just Photoshop it?”
  3. “Can we rank for ‘shoes’?” (for a small local business)
  4. “Can we spend $100 and get 10,000 leads?”
  5. “It works on my machine.”
  6. “Can’t we just use Wix?”
  7. Client uses a screenshot of a Word doc as their “brand guidelines.”
  8. “Google is out to get us.”
  9. Client clicks an obvious phishing email.
  10. “Can we copy [competitor’s site]?”
  11. “I’m swamped, but I can squeeze this in.”
  12. Someone screenshares the wrong tab in a meeting.
  13. Client’s entire system relies on a single outdated plugin.
  14. “Let’s hop on a quick call.” (it’s never quick)
  15. “It just doesn’t feel right. I can’t explain why.”
  16. A WordPress update breaks everything.
  17. A bug disappears when you try to show it to someone.
  18. “Can you make it pop?”
  19. Someone pastes an obvious phishing email into Slack asking, “Is this real?”
  20. A printer breaks for no reason.
  21. A teammate’s mic doesn’t work for the first five minutes of a Zoom call.
  22. Someone forgets their password again.
  23. “Can you SEO my PDFs?”
  24. “This will only take five minutes, right?”
  25. “Can we add a chat feature?” (to a basic landing page)
  26. The meeting could have been an email.
  27. “Let’s bid on competitor names!” (ignores legal risks)
  28. Scope creep disguised as a “small tweak.”
  29. Client sends 20 vague screenshots with “This is broken” and no context.
  30. “My password isn’t working!” (Caps Lock was on)
  31. “Let’s make the logo bigger.”
  32. “I know the deadline is today, but can we change the entire direction?”
  33. A form doesn’t work, but it’s because the client typed their email wrong.
  34. “Have you tried turning it off and on again?”
  35. “I love it! But can we change everything?”
  36. “The CEO’s spouse doesn’t like it.”
  37. “Why isn’t my site ranking yet? It’s been two days.”
  38. “Can you recover a file I deleted three months ago?”
  39. “I’ll follow up on that.” (they don’t)
  40. Client installs 12 plugins and asks why their site is slow.
  41. “Can we have five different versions to choose from?”
  42. The classic “per my last email” moment.
  43. You get tagged in 5+ ClickUp comments in under a minute.
  44. Client insists their brand new site has a Google penalty.
  45. “Can we add more whitespace but also more content?”
  46. Client emails a JPEG of a logo and asks for it as a vector.
  47. “Why is my email broken?” (mailbox is full)
  48. “I don’t like it, but I don’t know why.”
  49. “Can we make it pop?” (again)
  50. A Slack message starts with “Hey, quick question…”
  51. The team agrees on a process, and someone immediately ignores it.
  52. ClickUp notification explosion.
  53. “Let’s put this on the back burner.” (it’s never mentioned again)
  54. “We don’t want to pay for ads, but we want to be at the top.”
  55. “Can we make the site load in half a second?” (on shared hosting)
  56. “I changed something in the backend, and now the whole site is down.”
  57. You push a fix live, and suddenly something unrelated breaks.
  58. “The internet is down!” (but their WiFi switch is off)
  59. “Can we just increase the budget to fix it?”
  60. Client pauses ads and asks why leads stopped.
  61. “Can we just move this button 2 pixels to the left?”
  62. The client approves the design… then wants major changes post-development.
  63. “I Googled us and we weren’t #1.” (incognito mode not used)
  64. “I heard SEO is dead.” (again)
  65. “Why isn’t my site appearing on Google?” (it’s still set to noindex)
  66. “It needs to be edgy but also timeless.”
  67. A project is “low priority” until suddenly it’s urgent.
  68. Someone shares a long voice memo instead of typing.
  69. “I want something minimalist… but also flashy.”
  70. “Just checking in on this!” (for the third time today)
  71. “Let’s circle back to this.” (it’s never mentioned again)
  72. “Can we integrate this random software I found?”
  73. “Can we move the deadline up?” (without changing resources)
  74. You send a perfectly worded email and get a one-word reply.
  75. Meta description = ad copy in their mind.
  76. Someone forgets they’re not on mute during a meeting.
  77. Someone spills coffee on their keyboard… again.
  78. “Why do we need a blog? No one reads them.”
  79. “Can you drop everything and do this ASAP?”
  80. “Can you take a look?” (no details given)
  81. “My computer is slow.” (has 75 tabs open)
  82. “We need a new logo, but keep the old one.”
  83. Client still uses Internet Explorer and wonders why things don’t work.
  84. “Why is my website broken?” (clears cache—it’s fine)