Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresStrategy:testimonialPurpose:to buy(theirproduct)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:thewealthyPurpose:toentertainStrategy: anasterisk* isused in theirad(cardstacking)Strategy:snobappealStrategy:glitteringgeneralitiesStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:parentsMessage:indirectlygivenSpeaker:a peer /student inthe classAudience:children /kidsStrategy:percentageoff (specialoffer)Speaker:a well-knowncelebrityAudience:childrenat heartStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:everyone/ anyoneStrategy:scaretacticsMessage:directlystatedPurpose:to enjoy(theirproduct)Purpose:todownloadStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresStrategy:testimonialPurpose:to buy(theirproduct)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:thewealthyPurpose:toentertainStrategy: anasterisk* isused in theirad(cardstacking)Strategy:snobappealStrategy:glitteringgeneralitiesStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:parentsMessage:indirectlygivenSpeaker:a peer /student inthe classAudience:children /kidsStrategy:percentageoff (specialoffer)Speaker:a well-knowncelebrityAudience:childrenat heartStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:everyone/ anyoneStrategy:scaretacticsMessage:directlystatedPurpose:to enjoy(theirproduct)Purpose:todownload

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: “Don’t miss out–buy today!” (bandwagon)
  2. Strategy: facts and figures
  3. Strategy: testimonial
  4. Purpose: to buy (their product)
  5. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  6. Audience: the wealthy
  7. Purpose: to entertain
  8. Strategy: an asterisk* is used in their ad (cardstacking)
  9. Strategy: snob appeal
  10. Strategy: glittering generalities
  11. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  12. Audience: parents
  13. Message: indirectly given
  14. Speaker: a peer / student in the class
  15. Audience: children / kids
  16. Strategy: percentage off (special offer)
  17. Speaker: a well-known celebrity
  18. Audience: children at heart
  19. Strategy: an every day, relatable person delivers their product message (plain folks)
  20. Audience: everyone / anyone
  21. Strategy: scare tactics
  22. Message: directly stated
  23. Purpose: to enjoy (their product)
  24. Purpose: to download