Purpose:to enjoy(theirproduct)Message:indirectlygivenAudience:childrenat heartAudience:everyone/ anyoneStrategy:percentageoff (specialoffer)Audience:thewealthyPurpose:todownloadPurpose:toentertainPurpose:to buy(theirproduct)Strategy:snobappealStrategy: anasterisk* isused in theirad(cardstacking)Speaker:a well-knowncelebrityStrategy:scaretacticsMessage:directlystatedAudience:children /kidsStrategy:glitteringgeneralitiesStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:testimonialStrategy:facts andfiguresSpeaker:a peer /student inthe classStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Purpose:to enjoy(theirproduct)Message:indirectlygivenAudience:childrenat heartAudience:everyone/ anyoneStrategy:percentageoff (specialoffer)Audience:thewealthyPurpose:todownloadPurpose:toentertainPurpose:to buy(theirproduct)Strategy:snobappealStrategy: anasterisk* isused in theirad(cardstacking)Speaker:a well-knowncelebrityStrategy:scaretacticsMessage:directlystatedAudience:children /kidsStrategy:glitteringgeneralitiesStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:testimonialStrategy:facts andfiguresSpeaker:a peer /student inthe classStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Purpose: to enjoy (their product)
  2. Message: indirectly given
  3. Audience: children at heart
  4. Audience: everyone / anyone
  5. Strategy: percentage off (special offer)
  6. Audience: the wealthy
  7. Purpose: to download
  8. Purpose: to entertain
  9. Purpose: to buy (their product)
  10. Strategy: snob appeal
  11. Strategy: an asterisk* is used in their ad (cardstacking)
  12. Speaker: a well-known celebrity
  13. Strategy: scare tactics
  14. Message: directly stated
  15. Audience: children / kids
  16. Strategy: glittering generalities
  17. Strategy: “Don’t miss out–buy today!” (bandwagon)
  18. Strategy: testimonial
  19. Strategy: facts and figures
  20. Speaker: a peer / student in the class
  21. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  22. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  23. Audience: parents
  24. Strategy: an every day, relatable person delivers their product message (plain folks)