Audience:everyone/ anyonePurpose:todownloadAudience:children /kidsMessage:indirectlygivenSpeaker:a peer /student inthe classStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Purpose:to buy(theirproduct)Strategy:percentageoff (specialoffer)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:snobappealAudience:parentsStrategy:facts andfiguresAudience:childrenat heartSpeaker:a well-knowncelebrityMessage:directlystatedPurpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Strategy:glitteringgeneralitiesStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:scaretacticsPurpose:toentertainStrategy:testimonialAudience:thewealthyStrategy:“Don’t missout–buytoday!”(bandwagon)Audience:everyone/ anyonePurpose:todownloadAudience:children /kidsMessage:indirectlygivenSpeaker:a peer /student inthe classStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Purpose:to buy(theirproduct)Strategy:percentageoff (specialoffer)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:snobappealAudience:parentsStrategy:facts andfiguresAudience:childrenat heartSpeaker:a well-knowncelebrityMessage:directlystatedPurpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Strategy:glitteringgeneralitiesStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:scaretacticsPurpose:toentertainStrategy:testimonialAudience:thewealthyStrategy:“Don’t missout–buytoday!”(bandwagon)

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: everyone / anyone
  2. Purpose: to download
  3. Audience: children / kids
  4. Message: indirectly given
  5. Speaker: a peer / student in the class
  6. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  7. Purpose: to buy (their product)
  8. Strategy: percentage off (special offer)
  9. Strategy: an every day, relatable person delivers their product message (plain folks)
  10. Strategy: snob appeal
  11. Audience: parents
  12. Strategy: facts and figures
  13. Audience: children at heart
  14. Speaker: a well-known celebrity
  15. Message: directly stated
  16. Purpose: to enjoy (their product)
  17. Strategy: an asterisk* is used in their ad (cardstacking)
  18. Strategy: glittering generalities
  19. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  20. Strategy: scare tactics
  21. Purpose: to entertain
  22. Strategy: testimonial
  23. Audience: the wealthy
  24. Strategy: “Don’t miss out–buy today!” (bandwagon)