Strategy:scaretacticsPurpose:toentertainPurpose:to buy(theirproduct)Purpose:todownloadStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Audience:thewealthySpeaker:a peer /student inthe classMessage:directlystatedStrategy:testimonialAudience:parentsStrategy:snobappealStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Purpose:to enjoy(theirproduct)Audience:children /kidsSpeaker:a well-knowncelebrityStrategy:facts andfiguresAudience:childrenat heartStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:percentageoff (specialoffer)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:everyone/ anyoneMessage:indirectlygivenStrategy:glitteringgeneralitiesStrategy:scaretacticsPurpose:toentertainPurpose:to buy(theirproduct)Purpose:todownloadStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Audience:thewealthySpeaker:a peer /student inthe classMessage:directlystatedStrategy:testimonialAudience:parentsStrategy:snobappealStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Purpose:to enjoy(theirproduct)Audience:children /kidsSpeaker:a well-knowncelebrityStrategy:facts andfiguresAudience:childrenat heartStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:percentageoff (specialoffer)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:everyone/ anyoneMessage:indirectlygivenStrategy:glitteringgeneralities

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: scare tactics
  2. Purpose: to entertain
  3. Purpose: to buy (their product)
  4. Purpose: to download
  5. Strategy: an every day, relatable person delivers their product message (plain folks)
  6. Strategy: an asterisk* is used in their ad (cardstacking)
  7. Audience: the wealthy
  8. Speaker: a peer / student in the class
  9. Message: directly stated
  10. Strategy: testimonial
  11. Audience: parents
  12. Strategy: snob appeal
  13. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  14. Purpose: to enjoy (their product)
  15. Audience: children / kids
  16. Speaker: a well-known celebrity
  17. Strategy: facts and figures
  18. Audience: children at heart
  19. Strategy: “Don’t miss out–buy today!” (bandwagon)
  20. Strategy: percentage off (special offer)
  21. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  22. Audience: everyone / anyone
  23. Message: indirectly given
  24. Strategy: glittering generalities