Audience:childrenat heartStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Message:directlystatedStrategy:scaretacticsPurpose:todownloadStrategy:testimonialPurpose:toentertainAudience:thewealthyAudience:everyone/ anyoneAudience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:snobappealAudience:children /kidsSpeaker:a peer /student inthe classStrategy:percentageoff (specialoffer)Strategy:facts andfiguresStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:glitteringgeneralitiesPurpose:to enjoy(theirproduct)Speaker:a well-knowncelebrityStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to buy(theirproduct)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Message:indirectlygivenAudience:childrenat heartStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Message:directlystatedStrategy:scaretacticsPurpose:todownloadStrategy:testimonialPurpose:toentertainAudience:thewealthyAudience:everyone/ anyoneAudience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:snobappealAudience:children /kidsSpeaker:a peer /student inthe classStrategy:percentageoff (specialoffer)Strategy:facts andfiguresStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy:glitteringgeneralitiesPurpose:to enjoy(theirproduct)Speaker:a well-knowncelebrityStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to buy(theirproduct)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Message:indirectlygiven

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: children at heart
  2. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  3. Message: directly stated
  4. Strategy: scare tactics
  5. Purpose: to download
  6. Strategy: testimonial
  7. Purpose: to entertain
  8. Audience: the wealthy
  9. Audience: everyone / anyone
  10. Audience: parents
  11. Strategy: an every day, relatable person delivers their product message (plain folks)
  12. Strategy: snob appeal
  13. Audience: children / kids
  14. Speaker: a peer / student in the class
  15. Strategy: percentage off (special offer)
  16. Strategy: facts and figures
  17. Strategy: “Don’t miss out–buy today!” (bandwagon)
  18. Strategy: glittering generalities
  19. Purpose: to enjoy (their product)
  20. Speaker: a well-known celebrity
  21. Strategy: an asterisk* is used in their ad (cardstacking)
  22. Purpose: to buy (their product)
  23. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  24. Message: indirectly given