Audience:children /kidsPurpose:to buy(theirproduct)Audience:childrenat heartPurpose:todownloadAudience:parentsStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:facts andfiguresPurpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Strategy:scaretacticsMessage:directlystatedStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:everyone/ anyoneStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:glitteringgeneralitiesStrategy:testimonialStrategy:percentageoff (specialoffer)Speaker:a peer /student inthe classMessage:indirectlygivenAudience:thewealthyStrategy:“Don’t missout–buytoday!”(bandwagon)Speaker:a well-knowncelebrityPurpose:toentertainStrategy:snobappealAudience:children /kidsPurpose:to buy(theirproduct)Audience:childrenat heartPurpose:todownloadAudience:parentsStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:facts andfiguresPurpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Strategy:scaretacticsMessage:directlystatedStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:everyone/ anyoneStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:glitteringgeneralitiesStrategy:testimonialStrategy:percentageoff (specialoffer)Speaker:a peer /student inthe classMessage:indirectlygivenAudience:thewealthyStrategy:“Don’t missout–buytoday!”(bandwagon)Speaker:a well-knowncelebrityPurpose:toentertainStrategy:snobappeal

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: children / kids
  2. Purpose: to buy (their product)
  3. Audience: children at heart
  4. Purpose: to download
  5. Audience: parents
  6. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  7. Strategy: facts and figures
  8. Purpose: to enjoy (their product)
  9. Strategy: an asterisk* is used in their ad (cardstacking)
  10. Strategy: scare tactics
  11. Message: directly stated
  12. Strategy: an every day, relatable person delivers their product message (plain folks)
  13. Audience: everyone / anyone
  14. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  15. Strategy: glittering generalities
  16. Strategy: testimonial
  17. Strategy: percentage off (special offer)
  18. Speaker: a peer / student in the class
  19. Message: indirectly given
  20. Audience: the wealthy
  21. Strategy: “Don’t miss out–buy today!” (bandwagon)
  22. Speaker: a well-known celebrity
  23. Purpose: to entertain
  24. Strategy: snob appeal