Audience:parentsStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:facts andfiguresAudience:everyone/ anyoneMessage:indirectlygivenPurpose:to enjoy(theirproduct)Speaker:a peer /student inthe classPurpose:toentertainStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Message:directlystatedStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to buy(theirproduct)Strategy:percentageoff (specialoffer)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:thewealthyPurpose:todownloadAudience:childrenat heartSpeaker:a well-knowncelebrityStrategy:testimonialStrategy:scaretacticsAudience:children /kidsStrategy:snobappealStrategy:glitteringgeneralitiesAudience:parentsStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy: astrongemotional word/ reaction isused in their ad(loaded words)Strategy:facts andfiguresAudience:everyone/ anyoneMessage:indirectlygivenPurpose:to enjoy(theirproduct)Speaker:a peer /student inthe classPurpose:toentertainStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Message:directlystatedStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to buy(theirproduct)Strategy:percentageoff (specialoffer)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Audience:thewealthyPurpose:todownloadAudience:childrenat heartSpeaker:a well-knowncelebrityStrategy:testimonialStrategy:scaretacticsAudience:children /kidsStrategy:snobappealStrategy:glitteringgeneralities

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: parents
  2. Strategy: “Don’t miss out–buy today!” (bandwagon)
  3. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  4. Strategy: facts and figures
  5. Audience: everyone / anyone
  6. Message: indirectly given
  7. Purpose: to enjoy (their product)
  8. Speaker: a peer / student in the class
  9. Purpose: to entertain
  10. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  11. Message: directly stated
  12. Strategy: an asterisk* is used in their ad (cardstacking)
  13. Purpose: to buy (their product)
  14. Strategy: percentage off (special offer)
  15. Strategy: an every day, relatable person delivers their product message (plain folks)
  16. Audience: the wealthy
  17. Purpose: to download
  18. Audience: children at heart
  19. Speaker: a well-known celebrity
  20. Strategy: testimonial
  21. Strategy: scare tactics
  22. Audience: children / kids
  23. Strategy: snob appeal
  24. Strategy: glittering generalities