Message:indirectlygivenAudience:thewealthyStrategy:snobappealSpeaker:a well-knowncelebrityStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:scaretacticsStrategy:glitteringgeneralitiesPurpose:toentertainStrategy:testimonialMessage:directlystatedStrategy:percentageoff (specialoffer)Audience:childrenat heartStrategy:“Don’t missout–buytoday!”(bandwagon)Audience:everyone/ anyoneStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Purpose:to buy(theirproduct)Purpose:to enjoy(theirproduct)Audience:parentsStrategy:facts andfiguresSpeaker:a peer /student inthe classAudience:children /kidsStrategy: anasterisk* isused in theirad(cardstacking)Purpose:todownloadMessage:indirectlygivenAudience:thewealthyStrategy:snobappealSpeaker:a well-knowncelebrityStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:scaretacticsStrategy:glitteringgeneralitiesPurpose:toentertainStrategy:testimonialMessage:directlystatedStrategy:percentageoff (specialoffer)Audience:childrenat heartStrategy:“Don’t missout–buytoday!”(bandwagon)Audience:everyone/ anyoneStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Purpose:to buy(theirproduct)Purpose:to enjoy(theirproduct)Audience:parentsStrategy:facts andfiguresSpeaker:a peer /student inthe classAudience:children /kidsStrategy: anasterisk* isused in theirad(cardstacking)Purpose:todownload

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Message: indirectly given
  2. Audience: the wealthy
  3. Strategy: snob appeal
  4. Speaker: a well-known celebrity
  5. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  6. Strategy: an every day, relatable person delivers their product message (plain folks)
  7. Strategy: scare tactics
  8. Strategy: glittering generalities
  9. Purpose: to entertain
  10. Strategy: testimonial
  11. Message: directly stated
  12. Strategy: percentage off (special offer)
  13. Audience: children at heart
  14. Strategy: “Don’t miss out–buy today!” (bandwagon)
  15. Audience: everyone / anyone
  16. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  17. Purpose: to buy (their product)
  18. Purpose: to enjoy (their product)
  19. Audience: parents
  20. Strategy: facts and figures
  21. Speaker: a peer / student in the class
  22. Audience: children / kids
  23. Strategy: an asterisk* is used in their ad (cardstacking)
  24. Purpose: to download