Message:indirectlygivenPurpose:to enjoy(theirproduct)Purpose:todownloadAudience:thewealthySpeaker:a peer /student inthe classStrategy: anasterisk* isused in theirad(cardstacking)Audience:childrenat heartStrategy:scaretacticsAudience:parentsStrategy:percentageoff (specialoffer)Strategy:glitteringgeneralitiesPurpose:to buy(theirproduct)Strategy:snobappealPurpose:toentertainAudience:children /kidsStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Speaker:a well-knowncelebrityMessage:directlystatedStrategy:facts andfiguresAudience:everyone/ anyoneStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:testimonialStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:“Don’t missout–buytoday!”(bandwagon)Message:indirectlygivenPurpose:to enjoy(theirproduct)Purpose:todownloadAudience:thewealthySpeaker:a peer /student inthe classStrategy: anasterisk* isused in theirad(cardstacking)Audience:childrenat heartStrategy:scaretacticsAudience:parentsStrategy:percentageoff (specialoffer)Strategy:glitteringgeneralitiesPurpose:to buy(theirproduct)Strategy:snobappealPurpose:toentertainAudience:children /kidsStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Speaker:a well-knowncelebrityMessage:directlystatedStrategy:facts andfiguresAudience:everyone/ anyoneStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:testimonialStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:“Don’t missout–buytoday!”(bandwagon)

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Message: indirectly given
  2. Purpose: to enjoy (their product)
  3. Purpose: to download
  4. Audience: the wealthy
  5. Speaker: a peer / student in the class
  6. Strategy: an asterisk* is used in their ad (cardstacking)
  7. Audience: children at heart
  8. Strategy: scare tactics
  9. Audience: parents
  10. Strategy: percentage off (special offer)
  11. Strategy: glittering generalities
  12. Purpose: to buy (their product)
  13. Strategy: snob appeal
  14. Purpose: to entertain
  15. Audience: children / kids
  16. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  17. Speaker: a well-known celebrity
  18. Message: directly stated
  19. Strategy: facts and figures
  20. Audience: everyone / anyone
  21. Strategy: an every day, relatable person delivers their product message (plain folks)
  22. Strategy: testimonial
  23. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  24. Strategy: “Don’t miss out–buy today!” (bandwagon)