Audience:thewealthySpeaker:a peer /student inthe classStrategy:snobappealPurpose:toentertainStrategy:testimonialStrategy:glitteringgeneralitiesSpeaker:a well-knowncelebrityStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:children /kidsStrategy:“Don’t missout–buytoday!”(bandwagon)Message:indirectlygivenPurpose:to buy(theirproduct)Purpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Audience:childrenat heartPurpose:todownloadStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:facts andfiguresStrategy:scaretacticsAudience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Message:directlystatedAudience:everyone/ anyoneStrategy:percentageoff (specialoffer)Audience:thewealthySpeaker:a peer /student inthe classStrategy:snobappealPurpose:toentertainStrategy:testimonialStrategy:glitteringgeneralitiesSpeaker:a well-knowncelebrityStrategy: astrongemotional word/ reaction isused in their ad(loaded words)Audience:children /kidsStrategy:“Don’t missout–buytoday!”(bandwagon)Message:indirectlygivenPurpose:to buy(theirproduct)Purpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Audience:childrenat heartPurpose:todownloadStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:facts andfiguresStrategy:scaretacticsAudience:parentsStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Message:directlystatedAudience:everyone/ anyoneStrategy:percentageoff (specialoffer)

Persuasive Strategies BINGO 1 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: the wealthy
  2. Speaker: a peer / student in the class
  3. Strategy: snob appeal
  4. Purpose: to entertain
  5. Strategy: testimonial
  6. Strategy: glittering generalities
  7. Speaker: a well-known celebrity
  8. Strategy: a strong emotional word / reaction is used in their ad (loaded words)
  9. Audience: children / kids
  10. Strategy: “Don’t miss out–buy today!” (bandwagon)
  11. Message: indirectly given
  12. Purpose: to buy (their product)
  13. Purpose: to enjoy (their product)
  14. Strategy: an asterisk* is used in their ad (cardstacking)
  15. Audience: children at heart
  16. Purpose: to download
  17. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  18. Strategy: facts and figures
  19. Strategy: scare tactics
  20. Audience: parents
  21. Strategy: an every day, relatable person delivers their product message (plain folks)
  22. Message: directly stated
  23. Audience: everyone / anyone
  24. Strategy: percentage off (special offer)