Message:directlystatedSpeaker: acelebrityyour teacherdoesn’t knowAudience:mothersStrategy:bandwagonStrategy:cardstackingAudience:pet lovers(cats,dogs, etc.)Audience:teensStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:specialofferAudience:everyone/ anyoneSpeaker:a peer /student inthe classStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:loadedwordsMessage:indirectlystatedPurpose:to informStrategy: theword “proven”is used intheir ad (factsand figures)Strategy: “Iused thisproduct andit works”(testimonial)Purpose:todownloadStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsPurpose: topurchase(theirproduct)Strategy:plainfolksPurpose: toconsume(theirproduct)Message:directlystatedSpeaker: acelebrityyour teacherdoesn’t knowAudience:mothersStrategy:bandwagonStrategy:cardstackingAudience:pet lovers(cats,dogs, etc.)Audience:teensStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:specialofferAudience:everyone/ anyoneSpeaker:a peer /student inthe classStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:loadedwordsMessage:indirectlystatedPurpose:to informStrategy: theword “proven”is used intheir ad (factsand figures)Strategy: “Iused thisproduct andit works”(testimonial)Purpose:todownloadStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsPurpose: topurchase(theirproduct)Strategy:plainfolksPurpose: toconsume(theirproduct)

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Message: directly stated
  2. Speaker: a celebrity your teacher doesn’t know
  3. Audience: mothers
  4. Strategy: bandwagon
  5. Strategy: cardstacking
  6. Audience: pet lovers (cats, dogs, etc.)
  7. Audience: teens
  8. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  9. Strategy: special offer
  10. Audience: everyone / anyone
  11. Speaker: a peer / student in the class
  12. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  13. Strategy: only positive, appealing words are used (glittering generalities)
  14. Strategy: loaded words
  15. Message: indirectly stated
  16. Purpose: to inform
  17. Strategy: the word “proven” is used in their ad (facts and figures)
  18. Strategy: “I used this product and it works” (testimonial)
  19. Purpose: to download
  20. Strategy: their product is presented in an elite, fancy way (snob appeal)
  21. Audience: elder millennials
  22. Purpose: to purchase (their product)
  23. Strategy: plain folks
  24. Purpose: to consume (their product)