Purpose:todownloadPurpose: topurchase(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Audience:everyone/ anyoneStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Speaker:a peer /student inthe classMessage:directlystatedAudience:mothersSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstackingStrategy:bandwagonMessage:indirectlystatedAudience:pet lovers(cats,dogs, etc.)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: toconsume(theirproduct)Strategy:plainfolksAudience:teensAudience:eldermillennialsStrategy:loadedwordsStrategy:specialofferStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose:to informStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:todownloadPurpose: topurchase(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Audience:everyone/ anyoneStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Speaker:a peer /student inthe classMessage:directlystatedAudience:mothersSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstackingStrategy:bandwagonMessage:indirectlystatedAudience:pet lovers(cats,dogs, etc.)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: toconsume(theirproduct)Strategy:plainfolksAudience:teensAudience:eldermillennialsStrategy:loadedwordsStrategy:specialofferStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose:to informStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Purpose: to download
  2. Purpose: to purchase (their product)
  3. Strategy: “I used this product and it works” (testimonial)
  4. Audience: everyone / anyone
  5. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  6. Speaker: a peer / student in the class
  7. Message: directly stated
  8. Audience: mothers
  9. Speaker: a celebrity your teacher doesn’t know
  10. Strategy: cardstacking
  11. Strategy: bandwagon
  12. Message: indirectly stated
  13. Audience: pet lovers (cats, dogs, etc.)
  14. Strategy: the word “proven” is used in their ad (facts and figures)
  15. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  16. Purpose: to consume (their product)
  17. Strategy: plain folks
  18. Audience: teens
  19. Audience: elder millennials
  20. Strategy: loaded words
  21. Strategy: special offer
  22. Strategy: only positive, appealing words are used (glittering generalities)
  23. Purpose: to inform
  24. Strategy: their product is presented in an elite, fancy way (snob appeal)