Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose: toconsume(theirproduct)Strategy:plainfolksStrategy:loadedwordsAudience:everyone/ anyoneAudience:teensAudience:mothersSpeaker:a peer /student inthe classPurpose: topurchase(theirproduct)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Audience:pet lovers(cats,dogs, etc.)Audience:eldermillennialsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:bandwagonSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstackingPurpose:todownloadStrategy:specialofferStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Message:indirectlystatedStrategy: theword “proven”is used intheir ad (factsand figures)Strategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedPurpose:to informStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose: toconsume(theirproduct)Strategy:plainfolksStrategy:loadedwordsAudience:everyone/ anyoneAudience:teensAudience:mothersSpeaker:a peer /student inthe classPurpose: topurchase(theirproduct)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Audience:pet lovers(cats,dogs, etc.)Audience:eldermillennialsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:bandwagonSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstackingPurpose:todownloadStrategy:specialofferStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Message:indirectlystatedStrategy: theword “proven”is used intheir ad (factsand figures)Strategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedPurpose:to inform

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: only positive, appealing words are used (glittering generalities)
  2. Purpose: to consume (their product)
  3. Strategy: plain folks
  4. Strategy: loaded words
  5. Audience: everyone / anyone
  6. Audience: teens
  7. Audience: mothers
  8. Speaker: a peer / student in the class
  9. Purpose: to purchase (their product)
  10. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  11. Audience: pet lovers (cats, dogs, etc.)
  12. Audience: elder millennials
  13. Strategy: their product is presented in an elite, fancy way (snob appeal)
  14. Strategy: bandwagon
  15. Speaker: a celebrity your teacher doesn’t know
  16. Strategy: cardstacking
  17. Purpose: to download
  18. Strategy: special offer
  19. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  20. Message: indirectly stated
  21. Strategy: the word “proven” is used in their ad (facts and figures)
  22. Strategy: “I used this product and it works” (testimonial)
  23. Message: directly stated
  24. Purpose: to inform