Audience:teensStrategy:specialofferPurpose:todownloadSpeaker: acelebrityyour teacherdoesn’t knowStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsAudience:everyone/ anyoneAudience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Message:directlystatedStrategy:loadedwordsStrategy:bandwagonMessage:indirectlystatedSpeaker:a peer /student inthe classStrategy:cardstackingStrategy: “Iused thisproduct andit works”(testimonial)Purpose:to informPurpose: toconsume(theirproduct)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:plainfolksAudience:mothersAudience:teensStrategy:specialofferPurpose:todownloadSpeaker: acelebrityyour teacherdoesn’t knowStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsAudience:everyone/ anyoneAudience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Message:directlystatedStrategy:loadedwordsStrategy:bandwagonMessage:indirectlystatedSpeaker:a peer /student inthe classStrategy:cardstackingStrategy: “Iused thisproduct andit works”(testimonial)Purpose:to informPurpose: toconsume(theirproduct)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:plainfolksAudience:mothers

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: teens
  2. Strategy: special offer
  3. Purpose: to download
  4. Speaker: a celebrity your teacher doesn’t know
  5. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  6. Strategy: their product is presented in an elite, fancy way (snob appeal)
  7. Audience: elder millennials
  8. Audience: everyone / anyone
  9. Audience: pet lovers (cats, dogs, etc.)
  10. Purpose: to purchase (their product)
  11. Message: directly stated
  12. Strategy: loaded words
  13. Strategy: bandwagon
  14. Message: indirectly stated
  15. Speaker: a peer / student in the class
  16. Strategy: cardstacking
  17. Strategy: “I used this product and it works” (testimonial)
  18. Purpose: to inform
  19. Purpose: to consume (their product)
  20. Strategy: only positive, appealing words are used (glittering generalities)
  21. Strategy: the word “proven” is used in their ad (facts and figures)
  22. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  23. Strategy: plain folks
  24. Audience: mothers