Strategy:bandwagonStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: “Iused thisproduct andit works”(testimonial)Audience:pet lovers(cats,dogs, etc.)Strategy:loadedwordsStrategy:plainfolksPurpose:to informAudience:eldermillennialsAudience:everyone/ anyonePurpose: toconsume(theirproduct)Speaker:a peer /student inthe classPurpose:todownloadStrategy:specialofferAudience:mothersStrategy: theword “proven”is used intheir ad (factsand figures)Purpose: topurchase(theirproduct)Audience:teensMessage:directlystatedSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstackingStrategy:bandwagonStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: “Iused thisproduct andit works”(testimonial)Audience:pet lovers(cats,dogs, etc.)Strategy:loadedwordsStrategy:plainfolksPurpose:to informAudience:eldermillennialsAudience:everyone/ anyonePurpose: toconsume(theirproduct)Speaker:a peer /student inthe classPurpose:todownloadStrategy:specialofferAudience:mothersStrategy: theword “proven”is used intheir ad (factsand figures)Purpose: topurchase(theirproduct)Audience:teensMessage:directlystatedSpeaker: acelebrityyour teacherdoesn’t knowStrategy:cardstacking

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: bandwagon
  2. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  3. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  4. Strategy: their product is presented in an elite, fancy way (snob appeal)
  5. Message: indirectly stated
  6. Strategy: only positive, appealing words are used (glittering generalities)
  7. Strategy: “I used this product and it works” (testimonial)
  8. Audience: pet lovers (cats, dogs, etc.)
  9. Strategy: loaded words
  10. Strategy: plain folks
  11. Purpose: to inform
  12. Audience: elder millennials
  13. Audience: everyone / anyone
  14. Purpose: to consume (their product)
  15. Speaker: a peer / student in the class
  16. Purpose: to download
  17. Strategy: special offer
  18. Audience: mothers
  19. Strategy: the word “proven” is used in their ad (facts and figures)
  20. Purpose: to purchase (their product)
  21. Audience: teens
  22. Message: directly stated
  23. Speaker: a celebrity your teacher doesn’t know
  24. Strategy: cardstacking