Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:loadedwordsAudience:eldermillennialsPurpose:to informPurpose: toconsume(theirproduct)Purpose:todownloadStrategy:specialofferStrategy: theword “proven”is used intheir ad (factsand figures)Strategy:plainfolksStrategy:bandwagonStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:indirectlystatedStrategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Audience:mothersAudience:everyone/ anyoneSpeaker: acelebrityyour teacherdoesn’t knowAudience:teensSpeaker:a peer /student inthe classStrategy:cardstackingStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:loadedwordsAudience:eldermillennialsPurpose:to informPurpose: toconsume(theirproduct)Purpose:todownloadStrategy:specialofferStrategy: theword “proven”is used intheir ad (factsand figures)Strategy:plainfolksStrategy:bandwagonStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:indirectlystatedStrategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Audience:mothersAudience:everyone/ anyoneSpeaker: acelebrityyour teacherdoesn’t knowAudience:teensSpeaker:a peer /student inthe classStrategy:cardstacking

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  2. Strategy: loaded words
  3. Audience: elder millennials
  4. Purpose: to inform
  5. Purpose: to consume (their product)
  6. Purpose: to download
  7. Strategy: special offer
  8. Strategy: the word “proven” is used in their ad (facts and figures)
  9. Strategy: plain folks
  10. Strategy: bandwagon
  11. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  12. Message: indirectly stated
  13. Strategy: “I used this product and it works” (testimonial)
  14. Message: directly stated
  15. Strategy: their product is presented in an elite, fancy way (snob appeal)
  16. Audience: pet lovers (cats, dogs, etc.)
  17. Purpose: to purchase (their product)
  18. Strategy: only positive, appealing words are used (glittering generalities)
  19. Audience: mothers
  20. Audience: everyone / anyone
  21. Speaker: a celebrity your teacher doesn’t know
  22. Audience: teens
  23. Speaker: a peer / student in the class
  24. Strategy: cardstacking