Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Speaker: acelebrityyour teacherdoesn’t knowMessage:directlystatedStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:indirectlystatedAudience:teensPurpose:todownloadStrategy:bandwagonStrategy:loadedwordsSpeaker:a peer /student inthe classAudience:pet lovers(cats,dogs, etc.)Audience:mothersStrategy: “Iused thisproduct andit works”(testimonial)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: theword “proven”is used intheir ad (factsand figures)Purpose:to informPurpose: topurchase(theirproduct)Audience:everyone/ anyoneStrategy:cardstackingPurpose: toconsume(theirproduct)Strategy:plainfolksAudience:eldermillennialsStrategy:specialofferStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Speaker: acelebrityyour teacherdoesn’t knowMessage:directlystatedStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:indirectlystatedAudience:teensPurpose:todownloadStrategy:bandwagonStrategy:loadedwordsSpeaker:a peer /student inthe classAudience:pet lovers(cats,dogs, etc.)Audience:mothersStrategy: “Iused thisproduct andit works”(testimonial)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: theword “proven”is used intheir ad (factsand figures)Purpose:to informPurpose: topurchase(theirproduct)Audience:everyone/ anyoneStrategy:cardstackingPurpose: toconsume(theirproduct)Strategy:plainfolksAudience:eldermillennialsStrategy:specialoffer

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  2. Strategy: only positive, appealing words are used (glittering generalities)
  3. Speaker: a celebrity your teacher doesn’t know
  4. Message: directly stated
  5. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  6. Message: indirectly stated
  7. Audience: teens
  8. Purpose: to download
  9. Strategy: bandwagon
  10. Strategy: loaded words
  11. Speaker: a peer / student in the class
  12. Audience: pet lovers (cats, dogs, etc.)
  13. Audience: mothers
  14. Strategy: “I used this product and it works” (testimonial)
  15. Strategy: their product is presented in an elite, fancy way (snob appeal)
  16. Strategy: the word “proven” is used in their ad (facts and figures)
  17. Purpose: to inform
  18. Purpose: to purchase (their product)
  19. Audience: everyone / anyone
  20. Strategy: cardstacking
  21. Purpose: to consume (their product)
  22. Strategy: plain folks
  23. Audience: elder millennials
  24. Strategy: special offer