Strategy: theword “proven”is used intheir ad (factsand figures)Strategy:bandwagonStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:cardstackingPurpose: topurchase(theirproduct)Message:indirectlystatedStrategy:plainfolksMessage:directlystatedAudience:mothersStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:loadedwordsPurpose: toconsume(theirproduct)Purpose:to informSpeaker: acelebrityyour teacherdoesn’t knowAudience:teensStrategy: “Iused thisproduct andit works”(testimonial)Strategy:specialofferPurpose:todownloadAudience:everyone/ anyoneStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Audience:pet lovers(cats,dogs, etc.)Speaker:a peer /student inthe classAudience:eldermillennialsStrategy: theword “proven”is used intheir ad (factsand figures)Strategy:bandwagonStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:cardstackingPurpose: topurchase(theirproduct)Message:indirectlystatedStrategy:plainfolksMessage:directlystatedAudience:mothersStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:loadedwordsPurpose: toconsume(theirproduct)Purpose:to informSpeaker: acelebrityyour teacherdoesn’t knowAudience:teensStrategy: “Iused thisproduct andit works”(testimonial)Strategy:specialofferPurpose:todownloadAudience:everyone/ anyoneStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Audience:pet lovers(cats,dogs, etc.)Speaker:a peer /student inthe classAudience:eldermillennials

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: the word “proven” is used in their ad (facts and figures)
  2. Strategy: bandwagon
  3. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  4. Strategy: cardstacking
  5. Purpose: to purchase (their product)
  6. Message: indirectly stated
  7. Strategy: plain folks
  8. Message: directly stated
  9. Audience: mothers
  10. Strategy: their product is presented in an elite, fancy way (snob appeal)
  11. Strategy: loaded words
  12. Purpose: to consume (their product)
  13. Purpose: to inform
  14. Speaker: a celebrity your teacher doesn’t know
  15. Audience: teens
  16. Strategy: “I used this product and it works” (testimonial)
  17. Strategy: special offer
  18. Purpose: to download
  19. Audience: everyone / anyone
  20. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  21. Strategy: only positive, appealing words are used (glittering generalities)
  22. Audience: pet lovers (cats, dogs, etc.)
  23. Speaker: a peer / student in the class
  24. Audience: elder millennials