Strategy:loadedwordsStrategy:cardstackingStrategy:plainfolksStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Audience:everyone/ anyoneAudience:eldermillennialsMessage:directlystatedAudience:teensAudience:mothersPurpose: toconsume(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Speaker:a peer /student inthe classStrategy:specialofferMessage:indirectlystatedAudience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Speaker: acelebrityyour teacherdoesn’t knowStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theword “proven”is used intheir ad (factsand figures)Purpose:to informStrategy:bandwagonStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:todownloadStrategy:loadedwordsStrategy:cardstackingStrategy:plainfolksStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Audience:everyone/ anyoneAudience:eldermillennialsMessage:directlystatedAudience:teensAudience:mothersPurpose: toconsume(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Speaker:a peer /student inthe classStrategy:specialofferMessage:indirectlystatedAudience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Speaker: acelebrityyour teacherdoesn’t knowStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theword “proven”is used intheir ad (factsand figures)Purpose:to informStrategy:bandwagonStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:todownload

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: loaded words
  2. Strategy: cardstacking
  3. Strategy: plain folks
  4. Strategy: only positive, appealing words are used (glittering generalities)
  5. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  6. Audience: everyone / anyone
  7. Audience: elder millennials
  8. Message: directly stated
  9. Audience: teens
  10. Audience: mothers
  11. Purpose: to consume (their product)
  12. Strategy: “I used this product and it works” (testimonial)
  13. Speaker: a peer / student in the class
  14. Strategy: special offer
  15. Message: indirectly stated
  16. Audience: pet lovers (cats, dogs, etc.)
  17. Purpose: to purchase (their product)
  18. Speaker: a celebrity your teacher doesn’t know
  19. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  20. Strategy: the word “proven” is used in their ad (facts and figures)
  21. Purpose: to inform
  22. Strategy: bandwagon
  23. Strategy: their product is presented in an elite, fancy way (snob appeal)
  24. Purpose: to download