Audience:eldermillennialsAudience:everyone/ anyoneMessage:indirectlystatedAudience:mothersPurpose: topurchase(theirproduct)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy:loadedwordsAudience:teensStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informStrategy: “Iused thisproduct andit works”(testimonial)Speaker:a peer /student inthe classStrategy:specialofferPurpose:todownloadStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:bandwagonStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:cardstackingSpeaker: acelebrityyour teacherdoesn’t knowStrategy:plainfolksPurpose: toconsume(theirproduct)Audience:eldermillennialsAudience:everyone/ anyoneMessage:indirectlystatedAudience:mothersPurpose: topurchase(theirproduct)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy:loadedwordsAudience:teensStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informStrategy: “Iused thisproduct andit works”(testimonial)Speaker:a peer /student inthe classStrategy:specialofferPurpose:todownloadStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:bandwagonStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:cardstackingSpeaker: acelebrityyour teacherdoesn’t knowStrategy:plainfolksPurpose: toconsume(theirproduct)

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience: elder millennials
  2. Audience: everyone / anyone
  3. Message: indirectly stated
  4. Audience: mothers
  5. Purpose: to purchase (their product)
  6. Strategy: the word “proven” is used in their ad (facts and figures)
  7. Strategy: loaded words
  8. Audience: teens
  9. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  10. Purpose: to inform
  11. Strategy: “I used this product and it works” (testimonial)
  12. Speaker: a peer / student in the class
  13. Strategy: special offer
  14. Purpose: to download
  15. Strategy: their product is presented in an elite, fancy way (snob appeal)
  16. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  17. Message: directly stated
  18. Audience: pet lovers (cats, dogs, etc.)
  19. Strategy: bandwagon
  20. Strategy: only positive, appealing words are used (glittering generalities)
  21. Strategy: cardstacking
  22. Speaker: a celebrity your teacher doesn’t know
  23. Strategy: plain folks
  24. Purpose: to consume (their product)