Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Purpose:todownloadPurpose:to informStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedSpeaker:a peer /student inthe classAudience:everyone/ anyoneSpeaker: acelebrityyour teacherdoesn’t knowPurpose: topurchase(theirproduct)Message:directlystatedAudience:eldermillennialsStrategy:plainfolksStrategy: “Iused thisproduct andit works”(testimonial)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:loadedwordsAudience:teensAudience:pet lovers(cats,dogs, etc.)Strategy:specialofferStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:cardstackingStrategy: theword “proven”is used intheir ad (factsand figures)Purpose: toconsume(theirproduct)Strategy:bandwagonAudience:mothersStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Purpose:todownloadPurpose:to informStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedSpeaker:a peer /student inthe classAudience:everyone/ anyoneSpeaker: acelebrityyour teacherdoesn’t knowPurpose: topurchase(theirproduct)Message:directlystatedAudience:eldermillennialsStrategy:plainfolksStrategy: “Iused thisproduct andit works”(testimonial)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:loadedwordsAudience:teensAudience:pet lovers(cats,dogs, etc.)Strategy:specialofferStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy:cardstackingStrategy: theword “proven”is used intheir ad (factsand figures)Purpose: toconsume(theirproduct)Strategy:bandwagonAudience:mothers

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  2. Purpose: to download
  3. Purpose: to inform
  4. Strategy: their product is presented in an elite, fancy way (snob appeal)
  5. Message: indirectly stated
  6. Speaker: a peer / student in the class
  7. Audience: everyone / anyone
  8. Speaker: a celebrity your teacher doesn’t know
  9. Purpose: to purchase (their product)
  10. Message: directly stated
  11. Audience: elder millennials
  12. Strategy: plain folks
  13. Strategy: “I used this product and it works” (testimonial)
  14. Strategy: only positive, appealing words are used (glittering generalities)
  15. Strategy: loaded words
  16. Audience: teens
  17. Audience: pet lovers (cats, dogs, etc.)
  18. Strategy: special offer
  19. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  20. Strategy: cardstacking
  21. Strategy: the word “proven” is used in their ad (facts and figures)
  22. Purpose: to consume (their product)
  23. Strategy: bandwagon
  24. Audience: mothers