Purpose: toconsume(theirproduct)Speaker:a peer /student inthe classStrategy:cardstackingAudience:teensAudience:everyone/ anyoneAudience:mothersMessage:indirectlystatedStrategy: “Iused thisproduct andit works”(testimonial)Purpose: topurchase(theirproduct)Purpose:todownloadSpeaker: acelebrityyour teacherdoesn’t knowStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:plainfolksStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:loadedwordsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsStrategy: theword “proven”is used intheir ad (factsand figures)Strategy:specialofferStrategy:bandwagonPurpose:to informPurpose: toconsume(theirproduct)Speaker:a peer /student inthe classStrategy:cardstackingAudience:teensAudience:everyone/ anyoneAudience:mothersMessage:indirectlystatedStrategy: “Iused thisproduct andit works”(testimonial)Purpose: topurchase(theirproduct)Purpose:todownloadSpeaker: acelebrityyour teacherdoesn’t knowStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:plainfolksStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: onlypositive,appealingwords are used(glitteringgeneralities)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:loadedwordsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsStrategy: theword “proven”is used intheir ad (factsand figures)Strategy:specialofferStrategy:bandwagonPurpose:to inform

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Purpose: to consume (their product)
  2. Speaker: a peer / student in the class
  3. Strategy: cardstacking
  4. Audience: teens
  5. Audience: everyone / anyone
  6. Audience: mothers
  7. Message: indirectly stated
  8. Strategy: “I used this product and it works” (testimonial)
  9. Purpose: to purchase (their product)
  10. Purpose: to download
  11. Speaker: a celebrity your teacher doesn’t know
  12. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  13. Strategy: plain folks
  14. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  15. Strategy: only positive, appealing words are used (glittering generalities)
  16. Message: directly stated
  17. Audience: pet lovers (cats, dogs, etc.)
  18. Strategy: loaded words
  19. Strategy: their product is presented in an elite, fancy way (snob appeal)
  20. Audience: elder millennials
  21. Strategy: the word “proven” is used in their ad (facts and figures)
  22. Strategy: special offer
  23. Strategy: bandwagon
  24. Purpose: to inform