Speaker: acelebrityyour teacherdoesn’t knowStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsStrategy:specialofferAudience:pet lovers(cats,dogs, etc.)Audience:everyone/ anyoneStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:cardstackingStrategy: “Iused thisproduct andit works”(testimonial)Purpose: topurchase(theirproduct)Message:directlystatedStrategy:bandwagonStrategy:loadedwordsAudience:teensStrategy: theword “proven”is used intheir ad (factsand figures)Message:indirectlystatedAudience:mothersStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose:to informPurpose: toconsume(theirproduct)Speaker:a peer /student inthe classPurpose:todownloadStrategy:plainfolksSpeaker: acelebrityyour teacherdoesn’t knowStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsStrategy:specialofferAudience:pet lovers(cats,dogs, etc.)Audience:everyone/ anyoneStrategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Strategy:cardstackingStrategy: “Iused thisproduct andit works”(testimonial)Purpose: topurchase(theirproduct)Message:directlystatedStrategy:bandwagonStrategy:loadedwordsAudience:teensStrategy: theword “proven”is used intheir ad (factsand figures)Message:indirectlystatedAudience:mothersStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Purpose:to informPurpose: toconsume(theirproduct)Speaker:a peer /student inthe classPurpose:todownloadStrategy:plainfolks

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Speaker: a celebrity your teacher doesn’t know
  2. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  3. Strategy: their product is presented in an elite, fancy way (snob appeal)
  4. Audience: elder millennials
  5. Strategy: special offer
  6. Audience: pet lovers (cats, dogs, etc.)
  7. Audience: everyone / anyone
  8. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  9. Strategy: cardstacking
  10. Strategy: “I used this product and it works” (testimonial)
  11. Purpose: to purchase (their product)
  12. Message: directly stated
  13. Strategy: bandwagon
  14. Strategy: loaded words
  15. Audience: teens
  16. Strategy: the word “proven” is used in their ad (facts and figures)
  17. Message: indirectly stated
  18. Audience: mothers
  19. Strategy: only positive, appealing words are used (glittering generalities)
  20. Purpose: to inform
  21. Purpose: to consume (their product)
  22. Speaker: a peer / student in the class
  23. Purpose: to download
  24. Strategy: plain folks