Strategy:specialofferAudience:eldermillennialsAudience:everyone/ anyoneStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Purpose:to informSpeaker:a peer /student inthe classStrategy:plainfolksStrategy:bandwagonStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:cardstackingPurpose: toconsume(theirproduct)Speaker: acelebrityyour teacherdoesn’t knowAudience:teensAudience:mothersStrategy: “Iused thisproduct andit works”(testimonial)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: topurchase(theirproduct)Strategy:loadedwordsAudience:pet lovers(cats,dogs, etc.)Message:indirectlystatedPurpose:todownloadMessage:directlystatedStrategy:specialofferAudience:eldermillennialsAudience:everyone/ anyoneStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: theword “proven”is used intheir ad (factsand figures)Strategy: agreater than (5x)or amount (9 in10) is used intheir ad (factsand figures)Purpose:to informSpeaker:a peer /student inthe classStrategy:plainfolksStrategy:bandwagonStrategy: onlypositive,appealingwords are used(glitteringgeneralities)Strategy:cardstackingPurpose: toconsume(theirproduct)Speaker: acelebrityyour teacherdoesn’t knowAudience:teensAudience:mothersStrategy: “Iused thisproduct andit works”(testimonial)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: topurchase(theirproduct)Strategy:loadedwordsAudience:pet lovers(cats,dogs, etc.)Message:indirectlystatedPurpose:todownloadMessage:directlystated

Persuasive Strategies Set 2 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: special offer
  2. Audience: elder millennials
  3. Audience: everyone / anyone
  4. Strategy: their product is presented in an elite, fancy way (snob appeal)
  5. Strategy: the word “proven” is used in their ad (facts and figures)
  6. Strategy: a greater than (5x) or amount (9 in 10) is used in their ad (facts and figures)
  7. Purpose: to inform
  8. Speaker: a peer / student in the class
  9. Strategy: plain folks
  10. Strategy: bandwagon
  11. Strategy: only positive, appealing words are used (glittering generalities)
  12. Strategy: cardstacking
  13. Purpose: to consume (their product)
  14. Speaker: a celebrity your teacher doesn’t know
  15. Audience: teens
  16. Audience: mothers
  17. Strategy: “I used this product and it works” (testimonial)
  18. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  19. Purpose: to purchase (their product)
  20. Strategy: loaded words
  21. Audience: pet lovers (cats, dogs, etc.)
  22. Message: indirectly stated
  23. Purpose: to download
  24. Message: directly stated