Strategy:percentageoff (specialoffer)Audience:everyone/ anyonePurpose:to informMessage:indirectlystatedStrategy:facts andfiguresPurpose: toconsume(theirproduct)Strategy:testimonialPurpose: topurchase(theirproduct)Audience:teensPurpose:to enjoy(theirproduct)Purpose:todownloadAudience:childrenat heartPurpose:toentertainAudience:thewealthyStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:snobappealAudience:pet lovers(cats,dogs, etc.)Audience:eldermillennialsStrategy: anasterisk* isused in theirad(cardstacking)Strategy: “Iused thisproduct andit works”(testimonial)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:“Don’t missout–buytoday!”(bandwagon)Message:directlystatedStrategy:percentageoff (specialoffer)Audience:everyone/ anyonePurpose:to informMessage:indirectlystatedStrategy:facts andfiguresPurpose: toconsume(theirproduct)Strategy:testimonialPurpose: topurchase(theirproduct)Audience:teensPurpose:to enjoy(theirproduct)Purpose:todownloadAudience:childrenat heartPurpose:toentertainAudience:thewealthyStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:snobappealAudience:pet lovers(cats,dogs, etc.)Audience:eldermillennialsStrategy: anasterisk* isused in theirad(cardstacking)Strategy: “Iused thisproduct andit works”(testimonial)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:“Don’t missout–buytoday!”(bandwagon)Message:directlystated

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: percentage off (special offer)
  2. Audience: everyone / anyone
  3. Purpose: to inform
  4. Message: indirectly stated
  5. Strategy: facts and figures
  6. Purpose: to consume (their product)
  7. Strategy: testimonial
  8. Purpose: to purchase (their product)
  9. Audience: teens
  10. Purpose: to enjoy (their product)
  11. Purpose: to download
  12. Audience: children at heart
  13. Purpose: to entertain
  14. Audience: the wealthy
  15. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  16. Strategy: snob appeal
  17. Audience: pet lovers (cats, dogs, etc.)
  18. Audience: elder millennials
  19. Strategy: an asterisk* is used in their ad (cardstacking)
  20. Strategy: “I used this product and it works” (testimonial)
  21. Strategy: an every day, relatable person delivers their product message (plain folks)
  22. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  23. Strategy: their product is presented in an elite, fancy way (snob appeal)
  24. Strategy: “Don’t miss out–buy today!” (bandwagon)
  25. Message: directly stated