Strategy:facts andfiguresAudience:childrenat heartStrategy:snobappealStrategy: “Iused thisproduct andit works”(testimonial)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:todownloadAudience:thewealthyStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to enjoy(theirproduct)Message:directlystatedPurpose: toconsume(theirproduct)Audience:eldermillennialsAudience:teensStrategy:testimonialStrategy:percentageoff (specialoffer)Audience:everyone/ anyonePurpose:toentertainPurpose:to informStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Message:indirectlystatedStrategy:facts andfiguresAudience:childrenat heartStrategy:snobappealStrategy: “Iused thisproduct andit works”(testimonial)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:pet lovers(cats,dogs, etc.)Purpose: topurchase(theirproduct)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:todownloadAudience:thewealthyStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to enjoy(theirproduct)Message:directlystatedPurpose: toconsume(theirproduct)Audience:eldermillennialsAudience:teensStrategy:testimonialStrategy:percentageoff (specialoffer)Audience:everyone/ anyonePurpose:toentertainPurpose:to informStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Message:indirectlystated

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: facts and figures
  2. Audience: children at heart
  3. Strategy: snob appeal
  4. Strategy: “I used this product and it works” (testimonial)
  5. Strategy: “Don’t miss out–buy today!” (bandwagon)
  6. Audience: pet lovers (cats, dogs, etc.)
  7. Purpose: to purchase (their product)
  8. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  9. Strategy: their product is presented in an elite, fancy way (snob appeal)
  10. Purpose: to download
  11. Audience: the wealthy
  12. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  13. Purpose: to enjoy (their product)
  14. Message: directly stated
  15. Purpose: to consume (their product)
  16. Audience: elder millennials
  17. Audience: teens
  18. Strategy: testimonial
  19. Strategy: percentage off (special offer)
  20. Audience: everyone / anyone
  21. Purpose: to entertain
  22. Purpose: to inform
  23. Strategy: an every day, relatable person delivers their product message (plain folks)
  24. Strategy: an asterisk* is used in their ad (cardstacking)
  25. Message: indirectly stated