Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informAudience:teensStrategy:snobappealAudience:everyone/ anyoneStrategy:testimonialPurpose:todownloadAudience:eldermillennialsPurpose: toconsume(theirproduct)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedPurpose:toentertainAudience:thewealthyStrategy: “Iused thisproduct andit works”(testimonial)Audience:childrenat heartMessage:directlystatedStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:pet lovers(cats,dogs, etc.)Purpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Purpose: topurchase(theirproduct)Strategy:percentageoff (specialoffer)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informAudience:teensStrategy:snobappealAudience:everyone/ anyoneStrategy:testimonialPurpose:todownloadAudience:eldermillennialsPurpose: toconsume(theirproduct)Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Message:indirectlystatedPurpose:toentertainAudience:thewealthyStrategy: “Iused thisproduct andit works”(testimonial)Audience:childrenat heartMessage:directlystatedStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:pet lovers(cats,dogs, etc.)Purpose:to enjoy(theirproduct)Strategy: anasterisk* isused in theirad(cardstacking)Purpose: topurchase(theirproduct)Strategy:percentageoff (specialoffer)

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: an every day, relatable person delivers their product message (plain folks)
  2. Strategy: “Don’t miss out–buy today!” (bandwagon)
  3. Strategy: facts and figures
  4. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  5. Purpose: to inform
  6. Audience: teens
  7. Strategy: snob appeal
  8. Audience: everyone / anyone
  9. Strategy: testimonial
  10. Purpose: to download
  11. Audience: elder millennials
  12. Purpose: to consume (their product)
  13. Strategy: their product is presented in an elite, fancy way (snob appeal)
  14. Message: indirectly stated
  15. Purpose: to entertain
  16. Audience: the wealthy
  17. Strategy: “I used this product and it works” (testimonial)
  18. Audience: children at heart
  19. Message: directly stated
  20. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  21. Audience: pet lovers (cats, dogs, etc.)
  22. Purpose: to enjoy (their product)
  23. Strategy: an asterisk* is used in their ad (cardstacking)
  24. Purpose: to purchase (their product)
  25. Strategy: percentage off (special offer)