(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Purpose: to purchase (their product)
Strategy: an every day, relatable person delivers their product message (plain folks)
Audience: everyone / anyone
Audience: teens
Strategy: testimonial
Purpose: to consume (their product)
Strategy: percentage off (special offer)
Audience: the wealthy
Audience: children at heart
Purpose: to entertain
Purpose: to enjoy (their product)
Audience: pet lovers (cats, dogs, etc.)
Strategy: “I used this product and it works” (testimonial)
Purpose: to inform
Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
Strategy: an asterisk* is used in their ad (cardstacking)
Strategy: snob appeal
Strategy: “Don’t miss out–buy today!” (bandwagon)
Purpose: to download
Audience: elder millennials
Message: indirectly stated
Strategy: facts and figures
Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
Strategy: their product is presented in an elite, fancy way (snob appeal)
