Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Audience:teensStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to enjoy(theirproduct)Purpose:to informMessage:indirectlystatedStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:childrenat heartPurpose:toentertainStrategy:snobappealPurpose: topurchase(theirproduct)Strategy:percentageoff (specialoffer)Audience:pet lovers(cats,dogs, etc.)Purpose: toconsume(theirproduct)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresPurpose:todownloadStrategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedStrategy:testimonialAudience:everyone/ anyoneAudience:thewealthyAudience:eldermillennialsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Audience:teensStrategy: anasterisk* isused in theirad(cardstacking)Purpose:to enjoy(theirproduct)Purpose:to informMessage:indirectlystatedStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:childrenat heartPurpose:toentertainStrategy:snobappealPurpose: topurchase(theirproduct)Strategy:percentageoff (specialoffer)Audience:pet lovers(cats,dogs, etc.)Purpose: toconsume(theirproduct)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy:facts andfiguresPurpose:todownloadStrategy: “Iused thisproduct andit works”(testimonial)Message:directlystatedStrategy:testimonialAudience:everyone/ anyoneAudience:thewealthyAudience:eldermillennials

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: their product is presented in an elite, fancy way (snob appeal)
  2. Strategy: an every day, relatable person delivers their product message (plain folks)
  3. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  4. Audience: teens
  5. Strategy: an asterisk* is used in their ad (cardstacking)
  6. Purpose: to enjoy (their product)
  7. Purpose: to inform
  8. Message: indirectly stated
  9. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  10. Audience: children at heart
  11. Purpose: to entertain
  12. Strategy: snob appeal
  13. Purpose: to purchase (their product)
  14. Strategy: percentage off (special offer)
  15. Audience: pet lovers (cats, dogs, etc.)
  16. Purpose: to consume (their product)
  17. Strategy: “Don’t miss out–buy today!” (bandwagon)
  18. Strategy: facts and figures
  19. Purpose: to download
  20. Strategy: “I used this product and it works” (testimonial)
  21. Message: directly stated
  22. Strategy: testimonial
  23. Audience: everyone / anyone
  24. Audience: the wealthy
  25. Audience: elder millennials