Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:teensStrategy:facts andfiguresStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsPurpose:toentertainStrategy:testimonialPurpose:todownloadStrategy:snobappealAudience:everyone/ anyonePurpose:to enjoy(theirproduct)Audience:childrenat heartPurpose: topurchase(theirproduct)Purpose: toconsume(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Strategy:percentageoff (specialoffer)Message:indirectlystatedAudience:thewealthyMessage:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy: anevery day,relatable persondelivers theirproduct message(plain folks)Strategy: anasterisk* isused in theirad(cardstacking)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:to informStrategy:“Don’t missout–buytoday!”(bandwagon)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:teensStrategy:facts andfiguresStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Audience:eldermillennialsPurpose:toentertainStrategy:testimonialPurpose:todownloadStrategy:snobappealAudience:everyone/ anyonePurpose:to enjoy(theirproduct)Audience:childrenat heartPurpose: topurchase(theirproduct)Purpose: toconsume(theirproduct)Strategy: “Iused thisproduct andit works”(testimonial)Strategy:percentageoff (specialoffer)Message:indirectlystatedAudience:thewealthyMessage:directlystatedAudience:pet lovers(cats,dogs, etc.)

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: an every day, relatable person delivers their product message (plain folks)
  2. Strategy: an asterisk* is used in their ad (cardstacking)
  3. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  4. Purpose: to inform
  5. Strategy: “Don’t miss out–buy today!” (bandwagon)
  6. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  7. Audience: teens
  8. Strategy: facts and figures
  9. Strategy: their product is presented in an elite, fancy way (snob appeal)
  10. Audience: elder millennials
  11. Purpose: to entertain
  12. Strategy: testimonial
  13. Purpose: to download
  14. Strategy: snob appeal
  15. Audience: everyone / anyone
  16. Purpose: to enjoy (their product)
  17. Audience: children at heart
  18. Purpose: to purchase (their product)
  19. Purpose: to consume (their product)
  20. Strategy: “I used this product and it works” (testimonial)
  21. Strategy: percentage off (special offer)
  22. Message: indirectly stated
  23. Audience: the wealthy
  24. Message: directly stated
  25. Audience: pet lovers (cats, dogs, etc.)