Message:indirectlystatedAudience:childrenat heartPurpose: topurchase(theirproduct)Purpose:to informStrategy:testimonialStrategy: anasterisk* isused in theirad(cardstacking)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:everyone/ anyoneAudience:eldermillennialsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:toentertainStrategy:percentageoff (specialoffer)Message:directlystatedPurpose: toconsume(theirproduct)Strategy:snobappealAudience:thewealthyStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Purpose:to enjoy(theirproduct)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:todownloadStrategy:facts andfiguresStrategy: “Iused thisproduct andit works”(testimonial)Audience:pet lovers(cats,dogs, etc.)Audience:teensStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Message:indirectlystatedAudience:childrenat heartPurpose: topurchase(theirproduct)Purpose:to informStrategy:testimonialStrategy: anasterisk* isused in theirad(cardstacking)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:everyone/ anyoneAudience:eldermillennialsStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:toentertainStrategy:percentageoff (specialoffer)Message:directlystatedPurpose: toconsume(theirproduct)Strategy:snobappealAudience:thewealthyStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Purpose:to enjoy(theirproduct)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose:todownloadStrategy:facts andfiguresStrategy: “Iused thisproduct andit works”(testimonial)Audience:pet lovers(cats,dogs, etc.)Audience:teensStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Message: indirectly stated
  2. Audience: children at heart
  3. Purpose: to purchase (their product)
  4. Purpose: to inform
  5. Strategy: testimonial
  6. Strategy: an asterisk* is used in their ad (cardstacking)
  7. Strategy: “Don’t miss out–buy today!” (bandwagon)
  8. Audience: everyone / anyone
  9. Audience: elder millennials
  10. Strategy: their product is presented in an elite, fancy way (snob appeal)
  11. Purpose: to entertain
  12. Strategy: percentage off (special offer)
  13. Message: directly stated
  14. Purpose: to consume (their product)
  15. Strategy: snob appeal
  16. Audience: the wealthy
  17. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  18. Purpose: to enjoy (their product)
  19. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  20. Purpose: to download
  21. Strategy: facts and figures
  22. Strategy: “I used this product and it works” (testimonial)
  23. Audience: pet lovers (cats, dogs, etc.)
  24. Audience: teens
  25. Strategy: an every day, relatable person delivers their product message (plain folks)