Strategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:toentertainStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:teensStrategy: “Iused thisproduct andit works”(testimonial)Audience:thewealthyAudience:eldermillennialsAudience:everyone/ anyoneMessage:indirectlystatedStrategy: anasterisk* isused in theirad(cardstacking)Audience:pet lovers(cats,dogs, etc.)Purpose: toconsume(theirproduct)Message:directlystatedStrategy:testimonialStrategy:percentageoff (specialoffer)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: topurchase(theirproduct)Audience:childrenat heartPurpose:todownloadStrategy:facts andfiguresStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Purpose:to enjoy(theirproduct)Strategy:snobappealPurpose:to informStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Purpose:toentertainStrategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Strategy:“Don’t missout–buytoday!”(bandwagon)Audience:teensStrategy: “Iused thisproduct andit works”(testimonial)Audience:thewealthyAudience:eldermillennialsAudience:everyone/ anyoneMessage:indirectlystatedStrategy: anasterisk* isused in theirad(cardstacking)Audience:pet lovers(cats,dogs, etc.)Purpose: toconsume(theirproduct)Message:directlystatedStrategy:testimonialStrategy:percentageoff (specialoffer)Strategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Purpose: topurchase(theirproduct)Audience:childrenat heartPurpose:todownloadStrategy:facts andfiguresStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Purpose:to enjoy(theirproduct)Strategy:snobappealPurpose:to inform

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Strategy: their product is presented in an elite, fancy way (snob appeal)
  2. Purpose: to entertain
  3. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  4. Strategy: “Don’t miss out–buy today!” (bandwagon)
  5. Audience: teens
  6. Strategy: “I used this product and it works” (testimonial)
  7. Audience: the wealthy
  8. Audience: elder millennials
  9. Audience: everyone / anyone
  10. Message: indirectly stated
  11. Strategy: an asterisk* is used in their ad (cardstacking)
  12. Audience: pet lovers (cats, dogs, etc.)
  13. Purpose: to consume (their product)
  14. Message: directly stated
  15. Strategy: testimonial
  16. Strategy: percentage off (special offer)
  17. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  18. Purpose: to purchase (their product)
  19. Audience: children at heart
  20. Purpose: to download
  21. Strategy: facts and figures
  22. Strategy: an every day, relatable person delivers their product message (plain folks)
  23. Purpose: to enjoy (their product)
  24. Strategy: snob appeal
  25. Purpose: to inform