Purpose:to enjoy(theirproduct)Purpose: topurchase(theirproduct)Audience:childrenat heartStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Audience:thewealthyStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy: “Iused thisproduct andit works”(testimonial)Purpose: toconsume(theirproduct)Audience:everyone/ anyoneMessage:indirectlystatedPurpose:todownloadPurpose:to informStrategy:snobappealAudience:eldermillennialsStrategy:percentageoff (specialoffer)Strategy: anasterisk* isused in theirad(cardstacking)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:teensStrategy:facts andfiguresStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:testimonialPurpose:toentertainPurpose:to enjoy(theirproduct)Purpose: topurchase(theirproduct)Audience:childrenat heartStrategy: aterrifying imageor phrase inorder to get youto act is used(scare tactics)Audience:thewealthyStrategy: anevery day,relatable persondelivers theirproduct message(plain folks)Message:directlystatedAudience:pet lovers(cats,dogs, etc.)Strategy:“Don’t missout–buytoday!”(bandwagon)Strategy: “Iused thisproduct andit works”(testimonial)Purpose: toconsume(theirproduct)Audience:everyone/ anyoneMessage:indirectlystatedPurpose:todownloadPurpose:to informStrategy:snobappealAudience:eldermillennialsStrategy:percentageoff (specialoffer)Strategy: anasterisk* isused in theirad(cardstacking)Strategy: agreater than(10x) or amount(3 in 4) is usedin their ad (factsand figures)Audience:teensStrategy:facts andfiguresStrategy: theirproduct ispresented in anelite, fancy way(snob appeal)Strategy:testimonialPurpose:toentertain

Persuasive Strategies Set 3 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Purpose: to enjoy (their product)
  2. Purpose: to purchase (their product)
  3. Audience: children at heart
  4. Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
  5. Audience: the wealthy
  6. Strategy: an every day, relatable person delivers their product message (plain folks)
  7. Message: directly stated
  8. Audience: pet lovers (cats, dogs, etc.)
  9. Strategy: “Don’t miss out–buy today!” (bandwagon)
  10. Strategy: “I used this product and it works” (testimonial)
  11. Purpose: to consume (their product)
  12. Audience: everyone / anyone
  13. Message: indirectly stated
  14. Purpose: to download
  15. Purpose: to inform
  16. Strategy: snob appeal
  17. Audience: elder millennials
  18. Strategy: percentage off (special offer)
  19. Strategy: an asterisk* is used in their ad (cardstacking)
  20. Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
  21. Audience: teens
  22. Strategy: facts and figures
  23. Strategy: their product is presented in an elite, fancy way (snob appeal)
  24. Strategy: testimonial
  25. Purpose: to entertain