(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Audience: the wealthy
Purpose: to purchase (their product)
Strategy: an every day, relatable person delivers their product message (plain folks)
Audience: elder millennials
Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
Audience: pet lovers (cats, dogs, etc.)
Strategy: percentage off (special offer)
Audience: everyone / anyone
Purpose: to entertain
Strategy: an asterisk* is used in their ad (cardstacking)
Purpose: to consume (their product)
Strategy: testimonial
Strategy: “I used this product and it works” (testimonial)
Audience: teens
Strategy: facts and figures
Purpose: to download
Message: directly stated
Strategy: snob appeal
Purpose: to inform
Message: indirectly stated
Strategy: “Don’t miss out–buy today!” (bandwagon)
Purpose: to enjoy (their product)
Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
Audience: children at heart
Strategy: their product is presented in an elite, fancy way (snob appeal)
