(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Purpose: to download
Message: directly stated
Audience: the wealthy
Strategy: “I used this product and it works” (testimonial)
Strategy: an every day, relatable person delivers their product message (plain folks)
Audience: pet lovers (cats, dogs, etc.)
Strategy: “Don’t miss out–buy today!” (bandwagon)
Purpose: to entertain
Strategy: an asterisk* is used in their ad (cardstacking)
Message: indirectly stated
Purpose: to consume (their product)
Audience: everyone / anyone
Strategy: a terrifying image or phrase in order to get you to act is used (scare tactics)
Audience: elder millennials
Strategy: testimonial
Purpose: to purchase (their product)
Purpose: to enjoy (their product)
Strategy: percentage off (special offer)
Audience: teens
Purpose: to inform
Audience: children at heart
Strategy: snob appeal
Strategy: their product is presented in an elite, fancy way (snob appeal)
Strategy: facts and figures
Strategy: a greater than (10x) or amount (3 in 4) is used in their ad (facts and figures)
