KeyMessageTitleSlideGoalsDeliverableRequestedBrandNameInspirationExamplesBrandPositioningProjectTimingMessageHierarchyCategoryDynamicsConsumerTrendsCompetitiveBrands/ProductsBroaderContextSpecsObjectivesKeyMessageTitleSlideGoalsDeliverableRequestedBrandNameInspirationExamplesBrandPositioningProjectTimingMessageHierarchyCategoryDynamicsConsumerTrendsCompetitiveBrands/ProductsBroaderContextSpecsObjectives

Creative Brief Generator - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Key Message
  2. Title Slide
  3. Goals
  4. Deliverable Requested
  5. Brand Name
  6. Inspiration Examples
  7. Brand Positioning
  8. Project Timing
  9. Message Hierarchy
  10. Category Dynamics
  11. Consumer Trends
  12. Competitive Brands/Products
  13. Broader Context
  14. Specs
  15. Objectives