MessageHierarchyInspirationExamplesTitleSlideKeyMessageSpecsBroaderContextBrandNameGoalsCategoryDynamicsBrandPositioningProjectTimingDeliverableRequestedCompetitiveBrands/ProductsConsumerTrendsObjectivesMessageHierarchyInspirationExamplesTitleSlideKeyMessageSpecsBroaderContextBrandNameGoalsCategoryDynamicsBrandPositioningProjectTimingDeliverableRequestedCompetitiveBrands/ProductsConsumerTrendsObjectives

Creative Brief Generator - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Message Hierarchy
  2. Inspiration Examples
  3. Title Slide
  4. Key Message
  5. Specs
  6. Broader Context
  7. Brand Name
  8. Goals
  9. Category Dynamics
  10. Brand Positioning
  11. Project Timing
  12. Deliverable Requested
  13. Competitive Brands/Products
  14. Consumer Trends
  15. Objectives