The subjectmust be astatic printad.Your chosenad's goalmust be tosell aproducts.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo use writecontractions.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Do notinclude theappeals inthe thesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites.Do not useslang oridiomaticexpressions.Do not usewastedwords like alot, things,stuff, great.Avoid 1stperson (I,me, mine,we, us, our). Introductionshould providecontext aboutthe product andnarrow tothesis.The subjectmust be astatic printad.Your chosenad's goalmust be tosell aproducts.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo use writecontractions.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Do notinclude theappeals inthe thesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites.Do not useslang oridiomaticexpressions.Do not usewastedwords like alot, things,stuff, great.Avoid 1stperson (I,me, mine,we, us, our). Introductionshould providecontext aboutthe product andnarrow tothesis.

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The subject must be a static print ad.
  2. Your chosen ad's goal must be to sell a products.
  3. Uses 2 scholarly, academic articles or book chapters
  4. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  5. Audience + understands the fundamentals of persuasion and is interested in how ad is successful or not.
  6. Do not define ethos, logos, or pathos.
  7. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  8. Avoid 2nd person (you, your, you are).
  9. Do not use source information in the introduction.
  10. Writer needs to write without bias.
  11. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  12. Do not combine elements in paragraphs.
  13. Topic sentence names the element of visual to be discussed.
  14. 1,000 words long
  15. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  16. Do use write contractions.
  17. Each paragraph contains one element and one appeal.
  18. Must include in-text citations.
  19. Do not include the appeals in the thesis.
  20. Signal phrase = Name of author + verb = Dr. Hunt writes.
  21. Do not use slang or idiomatic expressions.
  22. Do not use wasted words like a lot, things, stuff, great.
  23. Avoid 1st person (I, me, mine, we, us, our).
  24. Introduction should provide context about the product and narrow to thesis.