Signal phrase= Name ofauthor + verb= Dr. Huntwrites.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricYour chosenad's goalmust be tosell aproducts.Do notdefine ethos,logos, orpathos.Topic sentencenames theelement ofvisual to bediscussed.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 1stperson (I,me, mine,we, us, our). Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.1,000wordslongDo use writecontractions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosUses 2scholarly,academicarticles orbook chaptersDo not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Signal phrase= Name ofauthor + verb= Dr. Huntwrites.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricYour chosenad's goalmust be tosell aproducts.Do notdefine ethos,logos, orpathos.Topic sentencenames theelement ofvisual to bediscussed.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 1stperson (I,me, mine,we, us, our). Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.1,000wordslongDo use writecontractions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosUses 2scholarly,academicarticles orbook chaptersDo not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Signal phrase = Name of author + verb = Dr. Hunt writes.
  2. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  3. Your chosen ad's goal must be to sell a products.
  4. Do not define ethos, logos, or pathos.
  5. Topic sentence names the element of visual to be discussed.
  6. Introduction should provide context about the product and narrow to thesis.
  7. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  8. Avoid 1st person (I, me, mine, we, us, our).
  9. Must include in-text citations.
  10. Each paragraph contains one element and one appeal.
  11. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  12. Do not combine elements in paragraphs.
  13. The subject must be a static print ad.
  14. Writer needs to write without bias.
  15. Audience + understands the fundamentals of persuasion and is interested in how ad is successful or not.
  16. Do not use source information in the introduction.
  17. 1,000 words long
  18. Do use write contractions.
  19. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  20. Uses 2 scholarly, academic articles or book chapters
  21. Do not use wasted words like a lot, things, stuff, great.
  22. Do not use slang or idiomatic expressions.
  23. Do not include the appeals in the thesis.
  24. Avoid 2nd person (you, your, you are).