Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosEachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Do notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Uses 2scholarly,academicarticles orbook chaptersSignal phrase= Name ofauthor + verb= Dr. Huntwrites.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.1,000wordslongYour chosenad's goalmust be tosell aproducts.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Do notcombineelements inparagraphs.Do use writecontractions.Topic sentencenames theelement ofvisual to bediscussed.Avoid 1stperson (I,me, mine,we, us, our). Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosEachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Do notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Uses 2scholarly,academicarticles orbook chaptersSignal phrase= Name ofauthor + verb= Dr. Huntwrites.Audience +understands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.1,000wordslongYour chosenad's goalmust be tosell aproducts.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Do notcombineelements inparagraphs.Do use writecontractions.Topic sentencenames theelement ofvisual to bediscussed.Avoid 1stperson (I,me, mine,we, us, our). 

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Must include in-text citations.
  2. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  3. Each paragraph contains one element and one appeal.
  4. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  5. The subject must be a static print ad.
  6. Writer needs to write without bias.
  7. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  8. Do not use wasted words like a lot, things, stuff, great.
  9. Avoid 2nd person (you, your, you are).
  10. Do not include the appeals in the thesis.
  11. Do not use source information in the introduction.
  12. Uses 2 scholarly, academic articles or book chapters
  13. Signal phrase = Name of author + verb = Dr. Hunt writes.
  14. Audience + understands the fundamentals of persuasion and is interested in how ad is successful or not.
  15. Do not use slang or idiomatic expressions.
  16. Introduction should provide context about the product and narrow to thesis.
  17. 1,000 words long
  18. Your chosen ad's goal must be to sell a products.
  19. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  20. Do not define ethos, logos, or pathos.
  21. Do not combine elements in paragraphs.
  22. Do use write contractions.
  23. Topic sentence names the element of visual to be discussed.
  24. Avoid 1st person (I, me, mine, we, us, our).