MentionsGPS (Goals,Priorities,Strategies)Calls theMREA the"Red Book"as slangMentionsMarketShiftsMentionstheDominoEffectGary says"Treat yourbusiness likea business."Says"Peopledon’t fail.Systemsfail."KW CaresgetsmentionedChallengesthe audiencewith a deepquestionSays "You don’thave a leadgen problem;you have adisciplineproblem."Brings upFocus orThe ONEThingDraws atriangle,model orfunnelGary says"Multitaskingis a lie."Starts asentencewith “Let’sget real…”TalksaboutMyths vsTruthsTells youto blocktime forlead genYou’re not inthe real estatebusiness;you’re in thelead generationbusiness.Says"Leads.Listings.Leverage."Role-Plays withsomeoneMentionsCommandMentionsdatabaseor SOISays "Thinklike abusinessowner, not asalesperson."JasonmentionshispodcastReferencesthe 80/20ruleGarymentions hisguitar ormusicbackgroundMentionsGPS (Goals,Priorities,Strategies)Calls theMREA the"Red Book"as slangMentionsMarketShiftsMentionstheDominoEffectGary says"Treat yourbusiness likea business."Says"Peopledon’t fail.Systemsfail."KW CaresgetsmentionedChallengesthe audiencewith a deepquestionSays "You don’thave a leadgen problem;you have adisciplineproblem."Brings upFocus orThe ONEThingDraws atriangle,model orfunnelGary says"Multitaskingis a lie."Starts asentencewith “Let’sget real…”TalksaboutMyths vsTruthsTells youto blocktime forlead genYou’re not inthe real estatebusiness;you’re in thelead generationbusiness.Says"Leads.Listings.Leverage."Role-Plays withsomeoneMentionsCommandMentionsdatabaseor SOISays "Thinklike abusinessowner, not asalesperson."JasonmentionshispodcastReferencesthe 80/20ruleGarymentions hisguitar ormusicbackground

WWGD? Gary Keller and Jason Abram's List to Last - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Mentions GPS (Goals, Priorities, Strategies)
  2. Calls the MREA the "Red Book" as slang
  3. Mentions Market Shifts
  4. Mentions the Domino Effect
  5. Gary says "Treat your business like a business."
  6. Says "People don’t fail. Systems fail."
  7. KW Cares gets mentioned
  8. Challenges the audience with a deep question
  9. Says "You don’t have a lead gen problem; you have a discipline problem."
  10. Brings up Focus or The ONE Thing
  11. Draws a triangle, model or funnel
  12. Gary says "Multitasking is a lie."
  13. Starts a sentence with “Let’s get real…”
  14. Talks about Myths vs Truths
  15. Tells you to block time for lead gen
  16. You’re not in the real estate business; you’re in the lead generation business.
  17. Says "Leads. Listings. Leverage."
  18. Role-Plays with someone
  19. Mentions Command
  20. Mentions database or SOI
  21. Says "Think like a business owner, not a salesperson."
  22. Jason mentions his podcast
  23. References the 80/20 rule
  24. Gary mentions his guitar or music background