ImagetransferBrandpersonalityBrandImageattitude-basedapproachFocalsponsorpersonality-basedapproachconcurrentsponsorshipspillovereffectStructuralequationmodelingeventsponsorcustomer-basedCosponsorImagetransferBrandpersonalityBrandImageattitude-basedapproachFocalsponsorpersonality-basedapproachconcurrentsponsorshipspillovereffectStructuralequationmodelingeventsponsorcustomer-basedCosponsor

Brand Image Transfer - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Image transfer
  2. Brand personality
  3. Brand Image
  4. attitude-based approach
  5. Focal sponsor
  6. personality-based approach
  7. concurrent sponsorship
  8. spillover effect
  9. Structural equation modeling
  10. event sponsor
  11. customer-based
  12. Cosponsor