Structuralequationmodelingconcurrentsponsorshippersonality-basedapproachattitude-basedapproachImagetransferspillovereffecteventsponsorFocalsponsorcustomer-basedBrandpersonalityBrandImageCosponsorStructuralequationmodelingconcurrentsponsorshippersonality-basedapproachattitude-basedapproachImagetransferspillovereffecteventsponsorFocalsponsorcustomer-basedBrandpersonalityBrandImageCosponsor

Brand Image Transfer - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Structural equation modeling
  2. concurrent sponsorship
  3. personality-based approach
  4. attitude-based approach
  5. Image transfer
  6. spillover effect
  7. event sponsor
  8. Focal sponsor
  9. customer-based
  10. Brand personality
  11. Brand Image
  12. Cosponsor