spillovereffectFocalsponsorStructuralequationmodelingCosponsorImagetransferattitude-basedapproachpersonality-basedapproacheventsponsorBrandImagecustomer-basedBrandpersonalityconcurrentsponsorshipspillovereffectFocalsponsorStructuralequationmodelingCosponsorImagetransferattitude-basedapproachpersonality-basedapproacheventsponsorBrandImagecustomer-basedBrandpersonalityconcurrentsponsorship

Brand Image Transfer - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. spillover effect
  2. Focal sponsor
  3. Structural equation modeling
  4. Cosponsor
  5. Image transfer
  6. attitude-based approach
  7. personality-based approach
  8. event sponsor
  9. Brand Image
  10. customer-based
  11. Brand personality
  12. concurrent sponsorship