concurrentsponsorshipattitude-basedapproachImagetransferspillovereffecteventsponsorBrandImagecustomer-basedBrandpersonalityFocalsponsorpersonality-basedapproachCosponsorStructuralequationmodelingconcurrentsponsorshipattitude-basedapproachImagetransferspillovereffecteventsponsorBrandImagecustomer-basedBrandpersonalityFocalsponsorpersonality-basedapproachCosponsorStructuralequationmodeling

Brand Image Transfer - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. concurrent sponsorship
  2. attitude-based approach
  3. Image transfer
  4. spillover effect
  5. event sponsor
  6. Brand Image
  7. customer-based
  8. Brand personality
  9. Focal sponsor
  10. personality-based approach
  11. Cosponsor
  12. Structural equation modeling