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Brand Image Transfer - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. spillover effect
  2. Structural equation modeling
  3. concurrent sponsorship
  4. Cosponsor
  5. attitude-based approach
  6. customer-based
  7. Focal sponsor
  8. Image transfer
  9. Brand personality
  10. personality-based approach
  11. event sponsor
  12. Brand Image