Chosen ad'sgoal mustbe to sell aproduct.Uses 2scholarly,academicarticles orbook chaptersMustinclude in-textcitations.Do not useslang oridiomaticexpressions.Writerneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notcombineelements inparagraphs.Do not usewastedwords like alot, things,stuff, great.Introductionshould providecontext aboutthe product andnarrow tothesis.1,000wordslongThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Topic sentencenames theelement ofvisual to bediscussed.Avoid 1stperson (I,me, mine,we, us, our). Do use writecontractions.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Chosen ad'sgoal mustbe to sell aproduct.Uses 2scholarly,academicarticles orbook chaptersMustinclude in-textcitations.Do not useslang oridiomaticexpressions.Writerneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notcombineelements inparagraphs.Do not usewastedwords like alot, things,stuff, great.Introductionshould providecontext aboutthe product andnarrow tothesis.1,000wordslongThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Topic sentencenames theelement ofvisual to bediscussed.Avoid 1stperson (I,me, mine,we, us, our). Do use writecontractions.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Chosen ad's goal must be to sell a product.
  2. Uses 2 scholarly, academic articles or book chapters
  3. Must include in-text citations.
  4. Do not use slang or idiomatic expressions.
  5. Writer needs to write without bias.
  6. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  7. Do not combine elements in paragraphs.
  8. Do not use wasted words like a lot, things, stuff, great.
  9. Introduction should provide context about the product and narrow to thesis.
  10. 1,000 words long
  11. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  12. Do not define ethos, logos, or pathos.
  13. Signal phrase = Name of author + verb = Dr. Hunt writes,
  14. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  15. Topic sentence names the element of visual to be discussed.
  16. Avoid 1st person (I, me, mine, we, us, our).
  17. Do use write contractions.
  18. The subject must be a static print ad.
  19. Each paragraph contains one element and one appeal.
  20. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  21. Do not use source information in the introduction.
  22. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  23. Do not include the appeals in the thesis.
  24. Avoid 2nd person (you, your, you are).