Eachparagraphcontains oneelement andone appeal.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Mustinclude in-textcitations.Do notcombineelements inparagraphs.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Topic sentencenames theelement ofvisual to bediscussed.Introductionshould providecontext aboutthe product andnarrow tothesis.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 1stperson (I,me, mine,we, us, our). Do use writecontractions.The subjectmust be astatic printad.1,000wordslongDo notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usewastedwords like alot, things,stuff, great.Do notinclude theappeals inthe thesis.Eachparagraphcontains oneelement andone appeal.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Mustinclude in-textcitations.Do notcombineelements inparagraphs.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Topic sentencenames theelement ofvisual to bediscussed.Introductionshould providecontext aboutthe product andnarrow tothesis.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 1stperson (I,me, mine,we, us, our). Do use writecontractions.The subjectmust be astatic printad.1,000wordslongDo notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usewastedwords like alot, things,stuff, great.Do notinclude theappeals inthe thesis.

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Each paragraph contains one element and one appeal.
  2. Signal phrase = Name of author + verb = Dr. Hunt writes,
  3. Must include in-text citations.
  4. Do not combine elements in paragraphs.
  5. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  6. Writer needs to write without bias.
  7. Topic sentence names the element of visual to be discussed.
  8. Introduction should provide context about the product and narrow to thesis.
  9. Chosen ad's goal must be to sell a product.
  10. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  11. Avoid 1st person (I, me, mine, we, us, our).
  12. Do use write contractions.
  13. The subject must be a static print ad.
  14. 1,000 words long
  15. Do not define ethos, logos, or pathos.
  16. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  17. Avoid 2nd person (you, your, you are).
  18. Uses 2 scholarly, academic articles or book chapters
  19. Do not use source information in the introduction.
  20. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  21. Do not use slang or idiomatic expressions.
  22. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  23. Do not use wasted words like a lot, things, stuff, great.
  24. Do not include the appeals in the thesis.