Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosTopic sentencenames theelement ofvisual to bediscussed.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Chosen ad'sgoal mustbe to sell aproduct.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notinclude theappeals inthe thesis.Avoid 1stperson (I,me, mine,we, us, our). Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Do use writecontractions.Do not usesourceinformationin theintroduction.Do notcombineelements inparagraphs.Writerneeds towrite withoutbias.The subjectmust be astatic printad.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.1,000wordslongAvoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Do not usewastedwords like alot, things,stuff, great.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosTopic sentencenames theelement ofvisual to bediscussed.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Chosen ad'sgoal mustbe to sell aproduct.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notinclude theappeals inthe thesis.Avoid 1stperson (I,me, mine,we, us, our). Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Do use writecontractions.Do not usesourceinformationin theintroduction.Do notcombineelements inparagraphs.Writerneeds towrite withoutbias.The subjectmust be astatic printad.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.1,000wordslongAvoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Do not usewastedwords like alot, things,stuff, great.

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  2. Topic sentence names the element of visual to be discussed.
  3. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  4. Chosen ad's goal must be to sell a product.
  5. Signal phrase = Name of author + verb = Dr. Hunt writes,
  6. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  7. Do not include the appeals in the thesis.
  8. Avoid 1st person (I, me, mine, we, us, our).
  9. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  10. Do not use slang or idiomatic expressions.
  11. Do not define ethos, logos, or pathos.
  12. Do use write contractions.
  13. Do not use source information in the introduction.
  14. Do not combine elements in paragraphs.
  15. Writer needs to write without bias.
  16. The subject must be a static print ad.
  17. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  18. 1,000 words long
  19. Avoid 2nd person (you, your, you are).
  20. Uses 2 scholarly, academic articles or book chapters
  21. Introduction should provide context about the product and narrow to thesis.
  22. Each paragraph contains one element and one appeal.
  23. Must include in-text citations.
  24. Do not use wasted words like a lot, things, stuff, great.