Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Do use writecontractions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Topic sentencenames theelement ofvisual to bediscussed.Do not useslang oridiomaticexpressions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.1,000wordslongThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Do use writecontractions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Topic sentencenames theelement ofvisual to bediscussed.Do not useslang oridiomaticexpressions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.1,000wordslong

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  2. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  3. Each paragraph contains one element and one appeal.
  4. The subject must be a static print ad.
  5. Chosen ad's goal must be to sell a product.
  6. Do not use wasted words like a lot, things, stuff, great.
  7. Introduction should provide context about the product and narrow to thesis.
  8. Do not include the appeals in the thesis.
  9. Avoid 2nd person (you, your, you are).
  10. Do use write contractions.
  11. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  12. Writer needs to write without bias.
  13. Must include in-text citations.
  14. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  15. Avoid 1st person (I, me, mine, we, us, our).
  16. Topic sentence names the element of visual to be discussed.
  17. Do not use slang or idiomatic expressions.
  18. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  19. Do not combine elements in paragraphs.
  20. Signal phrase = Name of author + verb = Dr. Hunt writes,
  21. Do not define ethos, logos, or pathos.
  22. Uses 2 scholarly, academic articles or book chapters
  23. Do not use source information in the introduction.
  24. 1,000 words long