Eachparagraphcontains oneelement andone appeal.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Uses 2scholarly,academicarticles orbook chaptersDo use writecontractions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Mustinclude in-textcitations.Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAvoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Introductionshould providecontext aboutthe product andnarrow tothesis.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Uses 2scholarly,academicarticles orbook chaptersDo use writecontractions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Mustinclude in-textcitations.Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAvoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Introductionshould providecontext aboutthe product andnarrow tothesis.The subjectmust be astatic printad.

Ad Analysis Requirements BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Each paragraph contains one element and one appeal.
  2. Chosen ad's goal must be to sell a product.
  3. Do not use wasted words like a lot, things, stuff, great.
  4. Uses 2 scholarly, academic articles or book chapters
  5. Do use write contractions.
  6. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  7. Signal phrase = Name of author + verb = Dr. Hunt writes,
  8. Do not include the appeals in the thesis.
  9. Topic sentence names the element of visual to be discussed.
  10. 1,000 words long
  11. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  12. Do not combine elements in paragraphs.
  13. Must include in-text citations.
  14. Writer needs to write without bias.
  15. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  16. Avoid 1st person (I, me, mine, we, us, our).
  17. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  18. Do not use slang or idiomatic expressions.
  19. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  20. Do not define ethos, logos, or pathos.
  21. Avoid 2nd person (you, your, you are).
  22. Do not use source information in the introduction.
  23. Introduction should provide context about the product and narrow to thesis.
  24. The subject must be a static print ad.