DiscoveryProblemstatementSocialproofDecisionmakerChannelPositionUVPBusinessmodelProductMarketFit (PMF)CustomerlifecycleCTA(call toaction)PersonalizationPersonaTAMJTBDUsecasePiratemetricsCAC(customeracquisitioncost)FrictionDemandgenerationTEDWChannelROISegmentKPIDemographicsIdealCustomerProfileTAMBrandPricingPlacementBuyingcircleCustomerjourney7PsPsychographicsPackagingAssumptionMapMVPUVPDiscoveryProblemstatementSocialproofDecisionmakerChannelPositionUVPBusinessmodelProductMarketFit (PMF)CustomerlifecycleCTA(call toaction)PersonalizationPersonaTAMJTBDUsecasePiratemetricsCAC(customeracquisitioncost)FrictionDemandgenerationTEDWChannelROISegmentKPIDemographicsIdealCustomerProfileTAMBrandPricingPlacementBuyingcircleCustomerjourney7PsPsychographicsPackagingAssumptionMapMVPUVP

GTM BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Discovery
  2. Problem statement
  3. Social proof
  4. Decision maker
  5. Channel
  6. Position
  7. UVP
  8. Business model
  9. Product Market Fit (PMF)
  10. Customer lifecycle
  11. CTA (call to action)
  12. Personalization
  13. Persona
  14. TAM
  15. JTBD
  16. Use case
  17. Pirate metrics
  18. CAC (customer acquisition cost)
  19. Friction
  20. Demand generation
  21. TEDW
  22. Channel
  23. ROI
  24. Segment
  25. KPI
  26. Demographics
  27. Ideal Customer Profile
  28. TAM
  29. Brand
  30. Pricing
  31. Placement
  32. Buying circle
  33. Customer journey
  34. 7Ps
  35. Psychographics
  36. Packaging
  37. Assumption Map
  38. MVP
  39. UVP