Had an 'aha!'momentduring userresearchConnectedtwostakeholderstogetherDiscovereda pain pointI didn't knowexistedMade amistake thatturned into alearningopportunityReceivedpositivefeedbackfromstakeholdersDiscoveredusers wereusing a servicecompletelydifferent thanintendedCreatedand shareda designartefactGot buy-infrom someonewho wasinitiallyskepticalLearnedsomethingnew aboutan internalprocessMade aPowerPointor KeynotepresentationHad someonesuggest AI tosolve a problemthat doesn'tneed AIStarted anew MiroboardDiscovered aservice gapwe need toaddressHad to explainservice designto non-designersReceivedpushbackfromstakeholdersHad tobalancecompetingbusinessprioritiesGot stuck ona problemand askedfor helpHeld anin-personworkshopSaw a userinteract withsomething in away that mademe rethink thedesignRead orlistened tocontent relatedto designthinkingStruggled toget the rightpeople in aworkshopFound acreativeworkaroundfor a technicalconstraintTried a newresearchmethod ordesign toolCollaboratedwith a team Idon't usuallywork withHad an 'aha!'momentduring userresearchConnectedtwostakeholderstogetherDiscovereda pain pointI didn't knowexistedMade amistake thatturned into alearningopportunityReceivedpositivefeedbackfromstakeholdersDiscoveredusers wereusing a servicecompletelydifferent thanintendedCreatedand shareda designartefactGot buy-infrom someonewho wasinitiallyskepticalLearnedsomethingnew aboutan internalprocessMade aPowerPointor KeynotepresentationHad someonesuggest AI tosolve a problemthat doesn'tneed AIStarted anew MiroboardDiscovered aservice gapwe need toaddressHad to explainservice designto non-designersReceivedpushbackfromstakeholdersHad tobalancecompetingbusinessprioritiesGot stuck ona problemand askedfor helpHeld anin-personworkshopSaw a userinteract withsomething in away that mademe rethink thedesignRead orlistened tocontent relatedto designthinkingStruggled toget the rightpeople in aworkshopFound acreativeworkaroundfor a technicalconstraintTried a newresearchmethod ordesign toolCollaboratedwith a team Idon't usuallywork with

Service Design Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Had an 'aha!' moment during user research
  2. Connected two stakeholders together
  3. Discovered a pain point I didn't know existed
  4. Made a mistake that turned into a learning opportunity
  5. Received positive feedback from stakeholders
  6. Discovered users were using a service completely different than intended
  7. Created and shared a design artefact
  8. Got buy-in from someone who was initially skeptical
  9. Learned something new about an internal process
  10. Made a PowerPoint or Keynote presentation
  11. Had someone suggest AI to solve a problem that doesn't need AI
  12. Started a new Miro board
  13. Discovered a service gap we need to address
  14. Had to explain service design to non-designers
  15. Received pushback from stakeholders
  16. Had to balance competing business priorities
  17. Got stuck on a problem and asked for help
  18. Held an in-person workshop
  19. Saw a user interact with something in a way that made me rethink the design
  20. Read or listened to content related to design thinking
  21. Struggled to get the right people in a workshop
  22. Found a creative workaround for a technical constraint
  23. Tried a new research method or design tool
  24. Collaborated with a team I don't usually work with