Writerneeds towrite withoutbias.Do notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Do not writecontractions.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersAvoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricWriterneeds towrite withoutbias.Do notdefine ethos,logos, orpathos.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Do not writecontractions.Avoid 2ndperson(you, your,you are).Do not usesourceinformationin theintroduction.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersAvoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Writer needs to write without bias.
  2. Do not define ethos, logos, or pathos.
  3. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  4. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  5. Must include in-text citations.
  6. Signal phrase = Name of author + verb = Dr. Hunt writes,
  7. Chosen ad's goal must be to sell a product.
  8. Do not include the appeals in the thesis.
  9. The subject must be a static print ad.
  10. Each paragraph contains one element and one appeal.
  11. Do not write contractions.
  12. Avoid 2nd person (you, your, you are).
  13. Do not use source information in the introduction.
  14. Do not use slang or idiomatic expressions.
  15. Uses 2 scholarly, academic articles or book chapters
  16. Avoid 1st person (I, me, mine, we, us, our).
  17. Do not combine elements in paragraphs.
  18. Topic sentence names the element of visual to be discussed.
  19. 1,000 words long
  20. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  21. Do not use wasted words like a lot, things, stuff, great.
  22. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  23. Introduction should provide context about the product and narrow to thesis.
  24. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric