Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.1,000wordslongThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricMustinclude in-textcitations.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersTopic sentencenames theelement ofvisual to bediscussed.Writerneeds towrite withoutbias.Do not usesourceinformationin theintroduction.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosAvoid 2ndperson(you, your,you are).Do notinclude theappeals inthe thesis.Do not writecontractions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.1,000wordslongThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricMustinclude in-textcitations.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersTopic sentencenames theelement ofvisual to bediscussed.Writerneeds towrite withoutbias.Do not usesourceinformationin theintroduction.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosAvoid 2ndperson(you, your,you are).Do notinclude theappeals inthe thesis.Do not writecontractions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). 

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not define ethos, logos, or pathos.
  2. Chosen ad's goal must be to sell a product.
  3. Do not use wasted words like a lot, things, stuff, great.
  4. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  5. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  6. The subject must be a static print ad.
  7. Each paragraph contains one element and one appeal.
  8. 1,000 words long
  9. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  10. Must include in-text citations.
  11. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  12. Uses 2 scholarly, academic articles or book chapters
  13. Topic sentence names the element of visual to be discussed.
  14. Writer needs to write without bias.
  15. Do not use source information in the introduction.
  16. Do not use slang or idiomatic expressions.
  17. Introduction should provide context about the product and narrow to thesis.
  18. Signal phrase = Name of author + verb = Dr. Hunt writes,
  19. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  20. Avoid 2nd person (you, your, you are).
  21. Do not include the appeals in the thesis.
  22. Do not write contractions.
  23. Do not combine elements in paragraphs.
  24. Avoid 1st person (I, me, mine, we, us, our).