Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notcombineelements inparagraphs.Introductionshould providecontext aboutthe product andnarrow tothesis.Topic sentencenames theelement ofvisual to bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Eachparagraphcontains oneelement andone appeal.Do not usewastedwords like alot, things,stuff, great.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not writecontractions.Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Mustinclude in-textcitations.Avoid 2ndperson(you, your,you are).Do not useslang oridiomaticexpressions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongUses 2scholarly,academicarticles orbook chaptersThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Do not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notcombineelements inparagraphs.Introductionshould providecontext aboutthe product andnarrow tothesis.Topic sentencenames theelement ofvisual to bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Eachparagraphcontains oneelement andone appeal.Do not usewastedwords like alot, things,stuff, great.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not writecontractions.Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Mustinclude in-textcitations.Avoid 2ndperson(you, your,you are).Do not useslang oridiomaticexpressions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongUses 2scholarly,academicarticles orbook chaptersThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notdefine ethos,logos, orpathos.Do not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  2. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  3. Writer needs to write without bias.
  4. Signal phrase = Name of author + verb = Dr. Hunt writes,
  5. Do not combine elements in paragraphs.
  6. Introduction should provide context about the product and narrow to thesis.
  7. Topic sentence names the element of visual to be discussed.
  8. Chosen ad's goal must be to sell a product.
  9. Each paragraph contains one element and one appeal.
  10. Do not use wasted words like a lot, things, stuff, great.
  11. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  12. Do not write contractions.
  13. Do not include the appeals in the thesis.
  14. The subject must be a static print ad.
  15. Must include in-text citations.
  16. Avoid 2nd person (you, your, you are).
  17. Do not use slang or idiomatic expressions.
  18. Avoid 1st person (I, me, mine, we, us, our).
  19. 1,000 words long
  20. Uses 2 scholarly, academic articles or book chapters
  21. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  22. Do not define ethos, logos, or pathos.
  23. Do not use source information in the introduction.
  24. Paragraphs should be developed and each should be about 250+ words. Use transitions.