Mustinclude in-textcitations.The subjectmust be astatic printad.Do not writecontractions.Introductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.1,000wordslongEachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Do notdefine ethos,logos, orpathos.Writerneeds towrite withoutbias.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usesourceinformationin theintroduction.Avoid 2ndperson(you, your,you are).Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notinclude theappeals inthe thesis.Mustinclude in-textcitations.The subjectmust be astatic printad.Do not writecontractions.Introductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usewastedwords like alot, things,stuff, great.1,000wordslongEachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Do notdefine ethos,logos, orpathos.Writerneeds towrite withoutbias.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usesourceinformationin theintroduction.Avoid 2ndperson(you, your,you are).Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notinclude theappeals inthe thesis.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Must include in-text citations.
  2. The subject must be a static print ad.
  3. Do not write contractions.
  4. Introduction should provide context about the product and narrow to thesis.
  5. Signal phrase = Name of author + verb = Dr. Hunt writes,
  6. Uses 2 scholarly, academic articles or book chapters
  7. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  8. Do not use wasted words like a lot, things, stuff, great.
  9. 1,000 words long
  10. Each paragraph contains one element and one appeal.
  11. Avoid 1st person (I, me, mine, we, us, our).
  12. Topic sentence names the element of visual to be discussed.
  13. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  14. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  15. Do not use slang or idiomatic expressions.
  16. Do not combine elements in paragraphs.
  17. Do not define ethos, logos, or pathos.
  18. Writer needs to write without bias.
  19. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  20. Do not use source information in the introduction.
  21. Avoid 2nd person (you, your, you are).
  22. Chosen ad's goal must be to sell a product.
  23. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  24. Do not include the appeals in the thesis.