Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Chosen ad'sgoal mustbe to sell aproduct.The subjectmust be astatic printad.Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not usewastedwords like alot, things,stuff, great.Do notinclude theappeals inthe thesis.Writerneeds towrite withoutbias.Avoid 2ndperson(you, your,you are).Do not writecontractions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo not usesourceinformationin theintroduction.Do notdefine ethos,logos, orpathos.Mustinclude in-textcitations.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Chosen ad'sgoal mustbe to sell aproduct.The subjectmust be astatic printad.Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not usewastedwords like alot, things,stuff, great.Do notinclude theappeals inthe thesis.Writerneeds towrite withoutbias.Avoid 2ndperson(you, your,you are).Do not writecontractions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo not usesourceinformationin theintroduction.Do notdefine ethos,logos, orpathos.Mustinclude in-textcitations.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  2. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  3. Do not use slang or idiomatic expressions.
  4. Introduction should provide context about the product and narrow to thesis.
  5. Uses 2 scholarly, academic articles or book chapters
  6. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  7. Signal phrase = Name of author + verb = Dr. Hunt writes,
  8. Chosen ad's goal must be to sell a product.
  9. The subject must be a static print ad.
  10. Do not combine elements in paragraphs.
  11. Topic sentence names the element of visual to be discussed.
  12. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  13. Do not use wasted words like a lot, things, stuff, great.
  14. Do not include the appeals in the thesis.
  15. Writer needs to write without bias.
  16. Avoid 2nd person (you, your, you are).
  17. Do not write contractions.
  18. Avoid 1st person (I, me, mine, we, us, our).
  19. 1,000 words long
  20. Do not use source information in the introduction.
  21. Do not define ethos, logos, or pathos.
  22. Must include in-text citations.
  23. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  24. Each paragraph contains one element and one appeal.