Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.1,000wordslongChosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Avoid 2ndperson(you, your,you are).Writerneeds towrite withoutbias.Mustinclude in-textcitations.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not writecontractions.Do notdefine ethos,logos, orpathos.Do notinclude theappeals inthe thesis.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notcombineelements inparagraphs.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.Topic sentencenames theelement ofvisual to bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.1,000wordslongChosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Avoid 2ndperson(you, your,you are).Writerneeds towrite withoutbias.Mustinclude in-textcitations.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not writecontractions.Do notdefine ethos,logos, orpathos.Do notinclude theappeals inthe thesis.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notcombineelements inparagraphs.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.Topic sentencenames theelement ofvisual to bediscussed.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  2. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  3. Do not use slang or idiomatic expressions.
  4. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  5. The subject must be a static print ad.
  6. 1,000 words long
  7. Chosen ad's goal must be to sell a product.
  8. Do not use wasted words like a lot, things, stuff, great.
  9. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  10. Avoid 1st person (I, me, mine, we, us, our).
  11. Uses 2 scholarly, academic articles or book chapters
  12. Each paragraph contains one element and one appeal.
  13. Avoid 2nd person (you, your, you are).
  14. Writer needs to write without bias.
  15. Must include in-text citations.
  16. Signal phrase = Name of author + verb = Dr. Hunt writes,
  17. Do not write contractions.
  18. Do not define ethos, logos, or pathos.
  19. Do not include the appeals in the thesis.
  20. Introduction should provide context about the product and narrow to thesis.
  21. Do not combine elements in paragraphs.
  22. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  23. Do not use source information in the introduction.
  24. Topic sentence names the element of visual to be discussed.