Writerneeds towrite withoutbias.Do notdefine ethos,logos, orpathos.Introductionshould providecontext aboutthe product andnarrow tothesis.Avoid 2ndperson(you, your,you are).Do not writecontractions.Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo not useslang oridiomaticexpressions.The subjectmust be astatic printad.Topic sentencenames theelement ofvisual to bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Do notdefine ethos,logos, orpathos.Introductionshould providecontext aboutthe product andnarrow tothesis.Avoid 2ndperson(you, your,you are).Do not writecontractions.Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo not useslang oridiomaticexpressions.The subjectmust be astatic printad.Topic sentencenames theelement ofvisual to bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usesourceinformationin theintroduction.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Writer needs to write without bias.
  2. Do not define ethos, logos, or pathos.
  3. Introduction should provide context about the product and narrow to thesis.
  4. Avoid 2nd person (you, your, you are).
  5. Do not write contractions.
  6. Must include in-text citations.
  7. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  8. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  9. Uses 2 scholarly, academic articles or book chapters
  10. Each paragraph contains one element and one appeal.
  11. Do not combine elements in paragraphs.
  12. Signal phrase = Name of author + verb = Dr. Hunt writes,
  13. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  14. Avoid 1st person (I, me, mine, we, us, our).
  15. 1,000 words long
  16. Do not use slang or idiomatic expressions.
  17. The subject must be a static print ad.
  18. Topic sentence names the element of visual to be discussed.
  19. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  20. Do not include the appeals in the thesis.
  21. Do not use wasted words like a lot, things, stuff, great.
  22. Chosen ad's goal must be to sell a product.
  23. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  24. Do not use source information in the introduction.