Do notcombineelements inparagraphs.Writerneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Uses 2scholarly,academicarticles orbook chaptersDo not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.The subjectmust be astatic printad.Avoid 2ndperson(you, your,you are).Do notdefine ethos,logos, orpathos.Topic sentencenames theelement ofvisual to bediscussed.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 1stperson (I,me, mine,we, us, our). Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.Mustinclude in-textcitations.1,000wordslongParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.Do notcombineelements inparagraphs.Writerneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Uses 2scholarly,academicarticles orbook chaptersDo not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.The subjectmust be astatic printad.Avoid 2ndperson(you, your,you are).Do notdefine ethos,logos, orpathos.Topic sentencenames theelement ofvisual to bediscussed.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 1stperson (I,me, mine,we, us, our). Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.Mustinclude in-textcitations.1,000wordslongParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not combine elements in paragraphs.
  2. Writer needs to write without bias.
  3. Chosen ad's goal must be to sell a product.
  4. Do not include the appeals in the thesis.
  5. Do not use source information in the introduction.
  6. Each paragraph contains one element and one appeal.
  7. Uses 2 scholarly, academic articles or book chapters
  8. Do not use wasted words like a lot, things, stuff, great.
  9. Do not use slang or idiomatic expressions.
  10. The subject must be a static print ad.
  11. Avoid 2nd person (you, your, you are).
  12. Do not define ethos, logos, or pathos.
  13. Topic sentence names the element of visual to be discussed.
  14. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  15. Avoid 1st person (I, me, mine, we, us, our).
  16. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  17. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  18. Do not write contractions.
  19. Must include in-text citations.
  20. 1,000 words long
  21. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  22. Signal phrase = Name of author + verb = Dr. Hunt writes,
  23. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  24. Introduction should provide context about the product and narrow to thesis.