Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Avoid 2ndperson(you, your,you are).Do notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosTopic sentencenames theelement ofvisual to bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usewastedwords like alot, things,stuff, great.Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notinclude theappeals inthe thesis.Do not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric1,000wordslongThe subjectmust be astatic printad.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not writecontractions.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Avoid 2ndperson(you, your,you are).Do notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosTopic sentencenames theelement ofvisual to bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usewastedwords like alot, things,stuff, great.Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do notinclude theappeals inthe thesis.Do not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric1,000wordslongThe subjectmust be astatic printad.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not writecontractions.Mustinclude in-textcitations.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  2. Do not use source information in the introduction.
  3. Avoid 2nd person (you, your, you are).
  4. Do not define ethos, logos, or pathos.
  5. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  6. Topic sentence names the element of visual to be discussed.
  7. Chosen ad's goal must be to sell a product.
  8. Uses 2 scholarly, academic articles or book chapters
  9. Each paragraph contains one element and one appeal.
  10. Signal phrase = Name of author + verb = Dr. Hunt writes,
  11. Do not use wasted words like a lot, things, stuff, great.
  12. Writer needs to write without bias.
  13. Introduction should provide context about the product and narrow to thesis.
  14. Do not include the appeals in the thesis.
  15. Do not use slang or idiomatic expressions.
  16. Do not combine elements in paragraphs.
  17. Avoid 1st person (I, me, mine, we, us, our).
  18. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  19. 1,000 words long
  20. The subject must be a static print ad.
  21. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  22. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  23. Do not write contractions.
  24. Must include in-text citations.