Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.1,000wordslongWriterneeds towrite withoutbias.Mustinclude in-textcitations.Avoid 1stperson (I,me, mine,we, us, our). Do notdefine ethos,logos, orpathos.Do not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).The subjectmust be astatic printad.Do not usewastedwords like alot, things,stuff, great.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo notinclude theappeals inthe thesis.Chosen ad'sgoal mustbe to sell aproduct.Topic sentencenames theelement ofvisual to bediscussed.Do not useslang oridiomaticexpressions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersEachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.1,000wordslongWriterneeds towrite withoutbias.Mustinclude in-textcitations.Avoid 1stperson (I,me, mine,we, us, our). Do notdefine ethos,logos, orpathos.Do not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).The subjectmust be astatic printad.Do not usewastedwords like alot, things,stuff, great.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo notinclude theappeals inthe thesis.Chosen ad'sgoal mustbe to sell aproduct.Topic sentencenames theelement ofvisual to bediscussed.Do not useslang oridiomaticexpressions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.

Ad Analysis Requirements BINGO! - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  2. Uses 2 scholarly, academic articles or book chapters
  3. Each paragraph contains one element and one appeal.
  4. Do not combine elements in paragraphs.
  5. 1,000 words long
  6. Writer needs to write without bias.
  7. Must include in-text citations.
  8. Avoid 1st person (I, me, mine, we, us, our).
  9. Do not define ethos, logos, or pathos.
  10. Do not use source information in the introduction.
  11. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  12. Avoid 2nd person (you, your, you are).
  13. The subject must be a static print ad.
  14. Do not use wasted words like a lot, things, stuff, great.
  15. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  16. Do not include the appeals in the thesis.
  17. Chosen ad's goal must be to sell a product.
  18. Topic sentence names the element of visual to be discussed.
  19. Do not use slang or idiomatic expressions.
  20. Signal phrase = Name of author + verb = Dr. Hunt writes,
  21. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  22. Introduction should provide context about the product and narrow to thesis.
  23. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  24. Do not write contractions.