Do notcombineelements inparagraphs.Eachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,1,000wordslongAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersThe subjectmust be astatic printad.Do notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Do not writecontractions.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Eachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Do not usesourceinformationin theintroduction.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,1,000wordslongAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Uses 2scholarly,academicarticles orbook chaptersThe subjectmust be astatic printad.Do notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Do not writecontractions.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Writerneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). 

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not combine elements in paragraphs.
  2. Each paragraph contains one element and one appeal.
  3. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  4. Topic sentence names the element of visual rhetoric to be discussed.
  5. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  6. Do not include the appeals in the thesis.
  7. Do not use source information in the introduction.
  8. Signal phrase = Name of author + verb = Dr. Hunt writes,
  9. 1,000 words long
  10. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  11. Introduction should provide context about the product and narrow to thesis.
  12. Do not use wasted words like a lot, things, stuff, great.
  13. Avoid 2nd person (you, your, you are).
  14. Uses 2 scholarly, academic articles or book chapters
  15. The subject must be a static print ad.
  16. Do not define ethos, logos, or pathos.
  17. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  18. Do not use slang or idiomatic expressions.
  19. Do not write contractions.
  20. Must include in-text citations.
  21. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  22. Writer needs to write without bias.
  23. Chosen ad's goal must be to sell a product.
  24. Avoid 1st person (I, me, mine, we, us, our).