Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersChosen ad'sgoal mustbe to sell aproduct.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Avoid 2ndperson(you, your,you are).Introductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.The subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Do notdefine ethos,logos, orpathos.Do not writecontractions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.1,000wordslongAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Uses 2scholarly,academicarticles orbook chaptersChosen ad'sgoal mustbe to sell aproduct.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Avoid 2ndperson(you, your,you are).Introductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.The subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Mustinclude in-textcitations.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Do notdefine ethos,logos, orpathos.Do not writecontractions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.1,000wordslong

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  2. Writer needs to write without bias.
  3. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  4. Uses 2 scholarly, academic articles or book chapters
  5. Chosen ad's goal must be to sell a product.
  6. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  7. Do not use source information in the introduction.
  8. Each paragraph contains one element and one appeal.
  9. Avoid 1st person (I, me, mine, we, us, our).
  10. Signal phrase = Name of author + verb = Dr. Hunt writes,
  11. Avoid 2nd person (you, your, you are).
  12. Introduction should provide context about the product and narrow to thesis.
  13. Do not use slang or idiomatic expressions.
  14. The subject must be a static print ad.
  15. Do not include the appeals in the thesis.
  16. Must include in-text citations.
  17. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  18. Do not combine elements in paragraphs.
  19. Do not define ethos, logos, or pathos.
  20. Do not write contractions.
  21. Topic sentence names the element of visual rhetoric to be discussed.
  22. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  23. Do not use wasted words like a lot, things, stuff, great.
  24. 1,000 words long