Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Do not usesourceinformationin theintroduction.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosUses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.Eachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Mustinclude in-textcitations.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Do not writecontractions.1,000wordslongAvoid 2ndperson(you, your,you are).Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Do not usewastedwords like alot, things,stuff, great.Do not usesourceinformationin theintroduction.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosUses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.Eachparagraphcontains oneelement andone appeal.Do notcombineelements inparagraphs.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Mustinclude in-textcitations.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Do not writecontractions.1,000wordslongAvoid 2ndperson(you, your,you are).

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not define ethos, logos, or pathos.
  2. Chosen ad's goal must be to sell a product.
  3. Do not use wasted words like a lot, things, stuff, great.
  4. Do not use source information in the introduction.
  5. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  6. Uses 2 scholarly, academic articles or book chapters
  7. Introduction should provide context about the product and narrow to thesis.
  8. Do not use slang or idiomatic expressions.
  9. Each paragraph contains one element and one appeal.
  10. Do not combine elements in paragraphs.
  11. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  12. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  13. Signal phrase = Name of author + verb = Dr. Hunt writes,
  14. Do not include the appeals in the thesis.
  15. The subject must be a static print ad.
  16. Avoid 1st person (I, me, mine, we, us, our).
  17. Writer needs to write without bias.
  18. Must include in-text citations.
  19. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  20. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  21. Topic sentence names the element of visual rhetoric to be discussed.
  22. Do not write contractions.
  23. 1,000 words long
  24. Avoid 2nd person (you, your, you are).