Writerneeds towrite withoutbias.Do not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not writecontractions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Do not usewastedwords like alot, things,stuff, great.Topic sentencenames theelement ofvisual rhetoricto bediscussed.1,000wordslongAvoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Writerneeds towrite withoutbias.Do not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.Chosen ad'sgoal mustbe to sell aproduct.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not writecontractions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Do not usewastedwords like alot, things,stuff, great.Topic sentencenames theelement ofvisual rhetoricto bediscussed.1,000wordslongAvoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Writer needs to write without bias.
  2. Do not use source information in the introduction.
  3. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  4. Must include in-text citations.
  5. Each paragraph contains one element and one appeal.
  6. Chosen ad's goal must be to sell a product.
  7. Do not include the appeals in the thesis.
  8. Avoid 2nd person (you, your, you are).
  9. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  10. Introduction should provide context about the product and narrow to thesis.
  11. Signal phrase = Name of author + verb = Dr. Hunt writes,
  12. Do not write contractions.
  13. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  14. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  15. The subject must be a static print ad.
  16. Do not use wasted words like a lot, things, stuff, great.
  17. Topic sentence names the element of visual rhetoric to be discussed.
  18. 1,000 words long
  19. Avoid 1st person (I, me, mine, we, us, our).
  20. Do not combine elements in paragraphs.
  21. Do not use slang or idiomatic expressions.
  22. Do not define ethos, logos, or pathos.
  23. Uses 2 scholarly, academic articles or book chapters
  24. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.