Mustinclude in-textcitations.Do notcombineelements inparagraphs.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not useslang oridiomaticexpressions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Uses 2scholarly,academicarticles orbook chaptersDo notinclude theappeals inthe thesis.Do not writecontractions.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.Do notdefine ethos,logos, orpathos.1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,The subjectmust be astatic printad.Writerneeds towrite withoutbias.Avoid 2ndperson(you, your,you are).Mustinclude in-textcitations.Do notcombineelements inparagraphs.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not useslang oridiomaticexpressions.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Uses 2scholarly,academicarticles orbook chaptersDo notinclude theappeals inthe thesis.Do not writecontractions.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). Do not usesourceinformationin theintroduction.Eachparagraphcontains oneelement andone appeal.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosIntroductionshould providecontext aboutthe product andnarrow tothesis.Do notdefine ethos,logos, orpathos.1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,The subjectmust be astatic printad.Writerneeds towrite withoutbias.Avoid 2ndperson(you, your,you are).

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Must include in-text citations.
  2. Do not combine elements in paragraphs.
  3. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  4. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  5. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  6. Do not use slang or idiomatic expressions.
  7. Topic sentence names the element of visual rhetoric to be discussed.
  8. Uses 2 scholarly, academic articles or book chapters
  9. Do not include the appeals in the thesis.
  10. Do not write contractions.
  11. Do not use wasted words like a lot, things, stuff, great.
  12. Chosen ad's goal must be to sell a product.
  13. Avoid 1st person (I, me, mine, we, us, our).
  14. Do not use source information in the introduction.
  15. Each paragraph contains one element and one appeal.
  16. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  17. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  18. Introduction should provide context about the product and narrow to thesis.
  19. Do not define ethos, logos, or pathos.
  20. 1,000 words long
  21. Signal phrase = Name of author + verb = Dr. Hunt writes,
  22. The subject must be a static print ad.
  23. Writer needs to write without bias.
  24. Avoid 2nd person (you, your, you are).