Do notinclude theappeals inthe thesis.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usewastedwords like alot, things,stuff, great.Mustinclude in-textcitations.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Avoid 1stperson (I,me, mine,we, us, our). Eachparagraphcontains oneelement andone appeal.Uses 2scholarly,academicarticles orbook chaptersThe subjectmust be astatic printad.Chosen ad'sgoal mustbe to sell aproduct.Do notdefine ethos,logos, orpathos.1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 2ndperson(you, your,you are).Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.Do notcombineelements inparagraphs.Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notinclude theappeals inthe thesis.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not usewastedwords like alot, things,stuff, great.Mustinclude in-textcitations.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Avoid 1stperson (I,me, mine,we, us, our). Eachparagraphcontains oneelement andone appeal.Uses 2scholarly,academicarticles orbook chaptersThe subjectmust be astatic printad.Chosen ad'sgoal mustbe to sell aproduct.Do notdefine ethos,logos, orpathos.1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 2ndperson(you, your,you are).Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not writecontractions.Do notcombineelements inparagraphs.Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Do not useslang oridiomaticexpressions.Introductionshould providecontext aboutthe product andnarrow tothesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not include the appeals in the thesis.
  2. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  3. Do not use wasted words like a lot, things, stuff, great.
  4. Must include in-text citations.
  5. Topic sentence names the element of visual rhetoric to be discussed.
  6. Avoid 1st person (I, me, mine, we, us, our).
  7. Each paragraph contains one element and one appeal.
  8. Uses 2 scholarly, academic articles or book chapters
  9. The subject must be a static print ad.
  10. Chosen ad's goal must be to sell a product.
  11. Do not define ethos, logos, or pathos.
  12. 1,000 words long
  13. Signal phrase = Name of author + verb = Dr. Hunt writes,
  14. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  15. Avoid 2nd person (you, your, you are).
  16. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  17. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  18. Do not write contractions.
  19. Do not combine elements in paragraphs.
  20. Do not use source information in the introduction.
  21. Writer needs to write without bias.
  22. Do not use slang or idiomatic expressions.
  23. Introduction should provide context about the product and narrow to thesis.
  24. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.