Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Eachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not writecontractions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Topic sentencenames theelement ofvisual rhetoricto bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Eachparagraphcontains oneelement andone appeal.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not writecontractions.Do notcombineelements inparagraphs.Avoid 1stperson (I,me, mine,we, us, our). Do notinclude theappeals inthe thesis.The subjectmust be astatic printad.1,000wordslongParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Writerneeds towrite withoutbias.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not define ethos, logos, or pathos.
  2. Avoid 2nd person (you, your, you are).
  3. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  4. Must include in-text citations.
  5. Topic sentence names the element of visual rhetoric to be discussed.
  6. Chosen ad's goal must be to sell a product.
  7. Each paragraph contains one element and one appeal.
  8. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  9. Do not use slang or idiomatic expressions.
  10. Uses 2 scholarly, academic articles or book chapters
  11. Introduction should provide context about the product and narrow to thesis.
  12. Do not write contractions.
  13. Do not combine elements in paragraphs.
  14. Avoid 1st person (I, me, mine, we, us, our).
  15. Do not include the appeals in the thesis.
  16. The subject must be a static print ad.
  17. 1,000 words long
  18. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  19. Do not use source information in the introduction.
  20. Signal phrase = Name of author + verb = Dr. Hunt writes,
  21. Writer needs to write without bias.
  22. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  23. Do not use wasted words like a lot, things, stuff, great.
  24. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.