Do notinclude theappeals inthe thesis.Do not writecontractions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Do not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chaptersTopic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricChosen ad'sgoal mustbe to sell aproduct.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewastedwords like alot, things,stuff, great.Do notinclude theappeals inthe thesis.Do not writecontractions.Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Do not usesourceinformationin theintroduction.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Mustinclude in-textcitations.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chaptersTopic sentencenames theelement ofvisual rhetoricto bediscussed.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricChosen ad'sgoal mustbe to sell aproduct.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Avoid 2ndperson(you, your,you are).Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewastedwords like alot, things,stuff, great.

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not include the appeals in the thesis.
  2. Do not write contractions.
  3. Avoid 1st person (I, me, mine, we, us, our).
  4. 1,000 words long
  5. Do not combine elements in paragraphs.
  6. Do not use slang or idiomatic expressions.
  7. Do not define ethos, logos, or pathos.
  8. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  9. Each paragraph contains one element and one appeal.
  10. The subject must be a static print ad.
  11. Do not use source information in the introduction.
  12. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  13. Must include in-text citations.
  14. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  15. Signal phrase = Name of author + verb = Dr. Hunt writes,
  16. Uses 2 scholarly, academic articles or book chapters
  17. Topic sentence names the element of visual rhetoric to be discussed.
  18. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  19. Chosen ad's goal must be to sell a product.
  20. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  21. Avoid 2nd person (you, your, you are).
  22. Writer needs to write without bias.
  23. Introduction should provide context about the product and narrow to thesis.
  24. Do not use wasted words like a lot, things, stuff, great.