Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricEachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.Do notinclude theappeals inthe thesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Chosen ad'sgoal mustbe to sell aproduct.1,000wordslongTopic sentencenames theelement ofvisual rhetoricto bediscussed.Do not writecontractions.Mustinclude in-textcitations.Do notdefine ethos,logos, orpathos.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usewastedwords like alot, things,stuff, great.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Avoid 2ndperson(you, your,you are).Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricEachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Uses 2scholarly,academicarticles orbook chaptersDo not usesourceinformationin theintroduction.Do notinclude theappeals inthe thesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo not useslang oridiomaticexpressions.Chosen ad'sgoal mustbe to sell aproduct.1,000wordslongTopic sentencenames theelement ofvisual rhetoricto bediscussed.Do not writecontractions.Mustinclude in-textcitations.Do notdefine ethos,logos, orpathos.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do not usewastedwords like alot, things,stuff, great.The subjectmust be astatic printad.Writerneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notcombineelements inparagraphs.Avoid 2ndperson(you, your,you are).Signal phrase= Name ofauthor + verb= Dr. Huntwrites,

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Introduction should provide context about the product and narrow to thesis.
  2. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  3. Each paragraph contains one element and one appeal.
  4. Avoid 1st person (I, me, mine, we, us, our).
  5. Uses 2 scholarly, academic articles or book chapters
  6. Do not use source information in the introduction.
  7. Do not include the appeals in the thesis.
  8. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  9. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  10. Do not use slang or idiomatic expressions.
  11. Chosen ad's goal must be to sell a product.
  12. 1,000 words long
  13. Topic sentence names the element of visual rhetoric to be discussed.
  14. Do not write contractions.
  15. Must include in-text citations.
  16. Do not define ethos, logos, or pathos.
  17. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  18. Do not use wasted words like a lot, things, stuff, great.
  19. The subject must be a static print ad.
  20. Writer needs to write without bias.
  21. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  22. Do not combine elements in paragraphs.
  23. Avoid 2nd person (you, your, you are).
  24. Signal phrase = Name of author + verb = Dr. Hunt writes,