1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Topic sentencenames theelement ofvisual rhetoricto bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Do notcombineelements inparagraphs.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Writerneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Do not useslang oridiomaticexpressions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Do not writecontractions.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Avoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathos1,000wordslongSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Topic sentencenames theelement ofvisual rhetoricto bediscussed.Chosen ad'sgoal mustbe to sell aproduct.Do notcombineelements inparagraphs.Do not usewastedwords like alot, things,stuff, great.Avoid 2ndperson(you, your,you are).Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo notinclude theappeals inthe thesis.Writerneeds towrite withoutbias.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Do not useslang oridiomaticexpressions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Do not writecontractions.Eachparagraphcontains oneelement andone appeal.Mustinclude in-textcitations.Avoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathos

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 1,000 words long
  2. Signal phrase = Name of author + verb = Dr. Hunt writes,
  3. Topic sentence names the element of visual rhetoric to be discussed.
  4. Chosen ad's goal must be to sell a product.
  5. Do not combine elements in paragraphs.
  6. Do not use wasted words like a lot, things, stuff, great.
  7. Avoid 2nd person (you, your, you are).
  8. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  9. Do not include the appeals in the thesis.
  10. Writer needs to write without bias.
  11. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  12. Do not define ethos, logos, or pathos.
  13. Do not use slang or idiomatic expressions.
  14. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  15. Do not use source information in the introduction.
  16. Uses 2 scholarly, academic articles or book chapters
  17. Introduction should provide context about the product and narrow to thesis.
  18. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  19. The subject must be a static print ad.
  20. Do not write contractions.
  21. Each paragraph contains one element and one appeal.
  22. Must include in-text citations.
  23. Avoid 1st person (I, me, mine, we, us, our).
  24. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos