Topic sentencenames theelement ofvisual rhetoricto bediscussed.1,000wordslongWriterneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notdefine ethos,logos, orpathos.Do not useslang oridiomaticexpressions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThe subjectmust be astatic printad.Mustinclude in-textcitations.Do not writecontractions.Avoid 2ndperson(you, your,you are).Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Avoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Uses 2scholarly,academicarticles orbook chaptersChosen ad'sgoal mustbe to sell aproduct.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usesourceinformationin theintroduction.Do notinclude theappeals inthe thesis.Eachparagraphcontains oneelement andone appeal.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Topic sentencenames theelement ofvisual rhetoricto bediscussed.1,000wordslongWriterneeds towrite withoutbias.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do notdefine ethos,logos, orpathos.Do not useslang oridiomaticexpressions.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThe subjectmust be astatic printad.Mustinclude in-textcitations.Do not writecontractions.Avoid 2ndperson(you, your,you are).Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Avoid 1stperson (I,me, mine,we, us, our). Do notcombineelements inparagraphs.Uses 2scholarly,academicarticles orbook chaptersChosen ad'sgoal mustbe to sell aproduct.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usesourceinformationin theintroduction.Do notinclude theappeals inthe thesis.Eachparagraphcontains oneelement andone appeal.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.

*Ad Analysis Requirements BINGO* - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Topic sentence names the element of visual rhetoric to be discussed.
  2. 1,000 words long
  3. Writer needs to write without bias.
  4. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  5. Do not define ethos, logos, or pathos.
  6. Do not use slang or idiomatic expressions.
  7. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  8. The subject must be a static print ad.
  9. Must include in-text citations.
  10. Do not write contractions.
  11. Avoid 2nd person (you, your, you are).
  12. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  13. Do not use wasted words like a lot, things, stuff, great.
  14. Avoid 1st person (I, me, mine, we, us, our).
  15. Do not combine elements in paragraphs.
  16. Uses 2 scholarly, academic articles or book chapters
  17. Chosen ad's goal must be to sell a product.
  18. Introduction should provide context about the product and narrow to thesis.
  19. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  20. Signal phrase = Name of author + verb = Dr. Hunt writes,
  21. Do not use source information in the introduction.
  22. Do not include the appeals in the thesis.
  23. Each paragraph contains one element and one appeal.
  24. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.