Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Competitionforcescompanies tocreate betterproductsIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingForm: The valueadded bychanging aproduct's physicalform to make itmore useful.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Customervalue=economicutilityEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Non-profitorganizationsdo notearn any profitsfor its owners.Services areintangible(meaning youcan’tphysically touchthem)The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy products4P's ofMarketing:Price,Product,Place,PromotiomWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Competitionforcescompanies tocreate betterproductsIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingForm: The valueadded bychanging aproduct's physicalform to make itmore useful.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Customervalue=economicutilityEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Non-profitorganizationsdo notearn any profitsfor its owners.Services areintangible(meaning youcan’tphysically touchthem)The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy products4P's ofMarketing:Price,Product,Place,PromotiomWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Information:Using communication and information to make the product attractive to consumers.
  2. Competition forces companies to create better products
  3. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  4. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  5. The marketing of services relies heavily on recommendations and word-of-mouth
  6. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  7. Form: The value added by changing a product's physical form to make it more useful.
  8. MIM: The process of collecting, analyzing, and using data about a market, customers,
  9. Time Utility Providing products or services at the time consumers need or want them.
  10. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  11. Customer value=economic utility
  12. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  13. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  14. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  15. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  16. marketing seeks to match a company's products and services to customers who want those products.
  17. Distribution: Deciding on how to get products or services to customers,
  18. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  19. Non-profit organizations do not earn any profits for its owners.
  20. Services are intangible (meaning you can’t physically touch them)
  21. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  22. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  23. 4P's of Marketing: Price,Product, Place, Promotiom
  24. What is Marketing?creating and maintaining relationships between producers and consumers!