Customervalue=economicutilitymarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.4P's ofMarketing:Price,Product,Place,PromotiomIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Services areintangible(meaning youcan’tphysically touchthem)Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingMIM: The processof collecting,analyzing, andusing data about amarket,customers,Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Non-profitorganizationsdo notearn any profitsfor its owners.Competitionforcescompanies tocreate betterproductsInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needDistribution:Deciding onhow to getproducts orservices tocustomers,Customervalue=economicutilitymarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.4P's ofMarketing:Price,Product,Place,PromotiomIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Services areintangible(meaning youcan’tphysically touchthem)Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingMIM: The processof collecting,analyzing, andusing data about amarket,customers,Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Non-profitorganizationsdo notearn any profitsfor its owners.Competitionforcescompanies tocreate betterproductsInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needDistribution:Deciding onhow to getproducts orservices tocustomers,

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Customer value=economic utility
  2. marketing seeks to match a company's products and services to customers who want those products.
  3. 4P's of Marketing: Price,Product, Place, Promotiom
  4. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  5. Services are intangible (meaning you can’t physically touch them)
  6. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  7. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  8. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  9. MIM: The process of collecting, analyzing, and using data about a market, customers,
  10. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  11. Non-profit organizations do not earn any profits for its owners.
  12. Competition forces companies to create better products
  13. Information:Using communication and information to make the product attractive to consumers.
  14. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  15. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  16. Time Utility Providing products or services at the time consumers need or want them.
  17. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  18. Form: The value added by changing a product's physical form to make it more useful.
  19. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  20. What is Marketing?creating and maintaining relationships between producers and consumers!
  21. The marketing of services relies heavily on recommendations and word-of-mouth
  22. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  23. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  24. Distribution: Deciding on how to get products or services to customers,