Services areintangible(meaningyou can'tphysically touchthem)Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributing7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!MIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsCustomervalue=economicutilitymarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Non profitorganizationsdo not earnany profits forits ownersPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.4P's ofMarketing:Price,Product,Place,PromotiomThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthCompetitionforcescompanies tocreate betterproductsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Services areintangible(meaningyou can'tphysically touchthem)Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributing7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!MIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsCustomervalue=economicutilitymarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Non profitorganizationsdo not earnany profits forits ownersPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.4P's ofMarketing:Price,Product,Place,PromotiomThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthCompetitionforcescompanies tocreate betterproductsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Services are intangible(meaning you can't physically touch them)
  2. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  3. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  4. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  5. Information:Using communication and information to make the product attractive to consumers.
  6. marketing seeks to match a company's products and services to customers who want those products.
  7. Distribution: Deciding on how to get products or services to customers,
  8. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  9. Form: The value added by changing a product's physical form to make it more useful.
  10. What is Marketing?creating and maintaining relationships between producers and consumers!
  11. MIM: The process of collecting, analyzing, and using data about a market, customers,
  12. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  13. Customer value=economic utility
  14. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  15. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  16. Non profit organizations do not earn any profits for its owners
  17. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  18. Time Utility Providing products or services at the time consumers need or want them.
  19. 4P's of Marketing: Price,Product, Place, Promotiom
  20. The marketing of services relies heavily on recommendations and word-of-mouth
  21. Competition forces companies to create better products
  22. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  23. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  24. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.