Services areintangible(meaningyou can'tphysically touchthem)Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.4P's ofMarketing:Price,Product,Place,Promotiom7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Competitionforcescompanies tocreate betterproductsGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Time UtilityProviding productsor services at thetime consumersneed or wantthem.Customervalue=economicutilitymarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Non profitorganizationsdo not earnany profits forits ownersPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthServices areintangible(meaningyou can'tphysically touchthem)Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Distribution:Deciding onhow to getproducts orservices tocustomers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.4P's ofMarketing:Price,Product,Place,Promotiom7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Competitionforcescompanies tocreate betterproductsGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Time UtilityProviding productsor services at thetime consumersneed or wantthem.Customervalue=economicutilitymarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Non profitorganizationsdo not earnany profits forits ownersPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketing ofservices reliesheavily onrecommendationsand word-of-mouth

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Services are intangible(meaning you can't physically touch them)
  2. Form: The value added by changing a product's physical form to make it more useful.
  3. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  4. marketing seeks to match a company's products and services to customers who want those products.
  5. Distribution: Deciding on how to get products or services to customers,
  6. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  7. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  8. 4P's of Marketing: Price,Product, Place, Promotiom
  9. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  10. MIM: The process of collecting, analyzing, and using data about a market, customers,
  11. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  12. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  13. What is Marketing?creating and maintaining relationships between producers and consumers!
  14. Competition forces companies to create better products
  15. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  16. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  17. Information:Using communication and information to make the product attractive to consumers.
  18. Time Utility Providing products or services at the time consumers need or want them.
  19. Customer value=economic utility
  20. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  21. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  22. Non profit organizations do not earn any profits for its owners
  23. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  24. The marketing of services relies heavily on recommendations and word-of-mouth