The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesCompetitionforcescompanies tocreate betterproductsCustomervalue=economicutilityPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingServices areintangible(meaningyou can'tphysically touchthem)Time UtilityProviding productsor services at thetime consumersneed or wantthem.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsNon profitorganizationsdo not earnany profits forits ownersmarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Distribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.4P's ofMarketing:Price,Product,Place,PromotiomThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesCompetitionforcescompanies tocreate betterproductsCustomervalue=economicutilityPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingServices areintangible(meaningyou can'tphysically touchthem)Time UtilityProviding productsor services at thetime consumersneed or wantthem.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsNon profitorganizationsdo not earnany profits forits ownersmarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Distribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.4P's ofMarketing:Price,Product,Place,Promotiom

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. The marketing of services relies heavily on recommendations and word-of-mouth
  2. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  3. Competition forces companies to create better products
  4. Customer value=economic utility
  5. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  6. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  7. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  8. Services are intangible(meaning you can't physically touch them)
  9. Time Utility Providing products or services at the time consumers need or want them.
  10. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  11. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  12. MIM: The process of collecting, analyzing, and using data about a market, customers,
  13. Information:Using communication and information to make the product attractive to consumers.
  14. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  15. Form: The value added by changing a product's physical form to make it more useful.
  16. What is Marketing?creating and maintaining relationships between producers and consumers!
  17. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  18. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  19. Non profit organizations do not earn any profits for its owners
  20. marketing seeks to match a company's products and services to customers who want those products.
  21. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  22. Distribution: Deciding on how to get products or services to customers,
  23. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  24. 4P's of Marketing: Price,Product, Place, Promotiom