marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Non profitorganizationsdo not earnany profits forits ownersCustomervalue=economicutilityServices areintangible(meaningyou can'tphysically touchthem)Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingDistribution:Deciding onhow to getproducts orservices tocustomers,Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!4P's ofMarketing:Price,Product,Place,PromotiomGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needTime UtilityProviding productsor services at thetime consumersneed or wantthem.MIM: The processof collecting,analyzing, andusing data about amarket,customers,The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Non profitorganizationsdo not earnany profits forits ownersCustomervalue=economicutilityServices areintangible(meaningyou can'tphysically touchthem)Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingDistribution:Deciding onhow to getproducts orservices tocustomers,Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!4P's ofMarketing:Price,Product,Place,PromotiomGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needTime UtilityProviding productsor services at thetime consumersneed or wantthem.MIM: The processof collecting,analyzing, andusing data about amarket,customers,The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  2. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  3. Non profit organizations do not earn any profits for its owners
  4. Customer value=economic utility
  5. Services are intangible(meaning you can't physically touch them)
  6. Information:Using communication and information to make the product attractive to consumers.
  7. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  8. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  9. Distribution: Deciding on how to get products or services to customers,
  10. Competition forces companies to create better products
  11. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  12. What is Marketing?creating and maintaining relationships between producers and consumers!
  13. 4P's of Marketing: Price,Product, Place, Promotiom
  14. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  15. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  16. Time Utility Providing products or services at the time consumers need or want them.
  17. MIM: The process of collecting, analyzing, and using data about a market, customers,
  18. The marketing of services relies heavily on recommendations and word-of-mouth
  19. marketing seeks to match a company's products and services to customers who want those products.
  20. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  21. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  22. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  23. Form: The value added by changing a product's physical form to make it more useful.
  24. Possession:The value gained by a consumer when they acquire ownership of a product or service.