Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Customervalue=economicutilitymarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.4 P's ofMarketingPrice, Product,Place,PromotionThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Time UtilityProviding productsor services at thetime consumersneed or wantthem.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Services areintangible(meaningyou can'tphysically touchthem)Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingDistribution:Deciding onhow to getproducts orservices tocustomers,marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Non profitorganizationsdo not earnany profits forits ownersMIM: The processof collecting,analyzing, andusing data about amarket,customers,Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Customervalue=economicutilitymarketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.4 P's ofMarketingPrice, Product,Place,PromotionThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Time UtilityProviding productsor services at thetime consumersneed or wantthem.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Services areintangible(meaningyou can'tphysically touchthem)Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingDistribution:Deciding onhow to getproducts orservices tocustomers,marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needEconomic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Non profitorganizationsdo not earnany profits forits ownersMIM: The processof collecting,analyzing, andusing data about amarket,customers,Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  2. Customer value=economic utility
  3. marketing seeks to match a company's products and services to customers who want those products.
  4. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  5. Competition forces companies to create better products
  6. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  7. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  8. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  9. 4 P's of Marketing Price, Product, Place, Promotion
  10. The marketing of services relies heavily on recommendations and word-of-mouth
  11. Information:Using communication and information to make the product attractive to consumers.
  12. Time Utility Providing products or services at the time consumers need or want them.
  13. What is Marketing?creating and maintaining relationships between producers and consumers!
  14. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  15. Services are intangible(meaning you can't physically touch them)
  16. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  17. Distribution: Deciding on how to get products or services to customers,
  18. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  19. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  20. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  21. Form: The value added by changing a product's physical form to make it more useful.
  22. Non profit organizations do not earn any profits for its owners
  23. MIM: The process of collecting, analyzing, and using data about a market, customers,
  24. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.