What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesForm: The valueadded bychanging aproduct's physicalform to make itmore useful.4 P's ofMarketingPrice, Product,Place,PromotionServices areintangible(meaningyou can'tphysically touchthem)Competitionforcescompanies tocreate betterproductsGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.The marketing ofservices reliesheavily onrecommendationsand word-of-mouth7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needNon profitorganizationsdo not earnany profits forits ownersMIM: The processof collecting,analyzing, andusing data about amarket,customers,Customervalue=economicutilityPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Distribution:Deciding onhow to getproducts orservices tocustomers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesForm: The valueadded bychanging aproduct's physicalform to make itmore useful.4 P's ofMarketingPrice, Product,Place,PromotionServices areintangible(meaningyou can'tphysically touchthem)Competitionforcescompanies tocreate betterproductsGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.The marketing ofservices reliesheavily onrecommendationsand word-of-mouth7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needNon profitorganizationsdo not earnany profits forits ownersMIM: The processof collecting,analyzing, andusing data about amarket,customers,Customervalue=economicutilityPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Distribution:Deciding onhow to getproducts orservices tocustomers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. 

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. What is Marketing?creating and maintaining relationships between producers and consumers!
  2. Information:Using communication and information to make the product attractive to consumers.
  3. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  4. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  5. Form: The value added by changing a product's physical form to make it more useful.
  6. 4 P's of Marketing Price, Product, Place, Promotion
  7. Services are intangible(meaning you can't physically touch them)
  8. Competition forces companies to create better products
  9. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  10. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  11. The marketing of services relies heavily on recommendations and word-of-mouth
  12. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  13. Non profit organizations do not earn any profits for its owners
  14. MIM: The process of collecting, analyzing, and using data about a market, customers,
  15. Customer value=economic utility
  16. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  17. marketing seeks to match a company's products and services to customers who want those products.
  18. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  19. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  20. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  21. Distribution: Deciding on how to get products or services to customers,
  22. Time Utility Providing products or services at the time consumers need or want them.
  23. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  24. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.