Time UtilityProviding productsor services at thetime consumersneed or wantthem.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.MIM: The processof collecting,analyzing, andusing data about amarket,customers,4 P's ofMarketingPrice, Product,Place,PromotionInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Customervalue=economicutilityNon profitorganizationsdo not earnany profits forits ownersMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsServices areintangible(meaningyou can'tphysically touchthem)What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Form: The valueadded bychanging aproduct's physicalform to make itmore useful.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthCompetitionforcescompanies tocreate betterproductsmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needDistribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Time UtilityProviding productsor services at thetime consumersneed or wantthem.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.MIM: The processof collecting,analyzing, andusing data about amarket,customers,4 P's ofMarketingPrice, Product,Place,PromotionInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Customervalue=economicutilityNon profitorganizationsdo not earnany profits forits ownersMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsServices areintangible(meaningyou can'tphysically touchthem)What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Form: The valueadded bychanging aproduct's physicalform to make itmore useful.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthCompetitionforcescompanies tocreate betterproductsmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needDistribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Time Utility Providing products or services at the time consumers need or want them.
  2. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  3. MIM: The process of collecting, analyzing, and using data about a market, customers,
  4. 4 P's of Marketing Price, Product, Place, Promotion
  5. Information:Using communication and information to make the product attractive to consumers.
  6. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  7. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  8. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  9. marketing seeks to match a company's products and services to customers who want those products.
  10. Customer value=economic utility
  11. Non profit organizations do not earn any profits for its owners
  12. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  13. Services are intangible(meaning you can't physically touch them)
  14. What is Marketing?creating and maintaining relationships between producers and consumers!
  15. Form: The value added by changing a product's physical form to make it more useful.
  16. The marketing of services relies heavily on recommendations and word-of-mouth
  17. Competition forces companies to create better products
  18. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  19. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  20. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  21. Distribution: Deciding on how to get products or services to customers,
  22. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  23. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  24. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.