marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesServices areintangible(meaningyou can'tphysically touchthem)Non profitorganizationsdo not earnany profits forits ownersMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.4 P's ofMarketingPrice, Product,Place,PromotionThe marketing ofservices reliesheavily onrecommendationsand word-of-mouth7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needCompetitionforcescompanies tocreate betterproductsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Customervalue=economicutilityMIM: The processof collecting,analyzing, andusing data about amarket,customers,What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Distribution:Deciding onhow to getproducts orservices tocustomers,marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesServices areintangible(meaningyou can'tphysically touchthem)Non profitorganizationsdo not earnany profits forits ownersMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Time UtilityProviding productsor services at thetime consumersneed or wantthem.4 P's ofMarketingPrice, Product,Place,PromotionThe marketing ofservices reliesheavily onrecommendationsand word-of-mouth7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needCompetitionforcescompanies tocreate betterproductsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Customervalue=economicutilityMIM: The processof collecting,analyzing, andusing data about amarket,customers,What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Distribution:Deciding onhow to getproducts orservices tocustomers,

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  2. Services are intangible(meaning you can't physically touch them)
  3. Non profit organizations do not earn any profits for its owners
  4. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  5. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  6. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  7. Time Utility Providing products or services at the time consumers need or want them.
  8. 4 P's of Marketing Price, Product, Place, Promotion
  9. The marketing of services relies heavily on recommendations and word-of-mouth
  10. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  11. Competition forces companies to create better products
  12. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  13. marketing seeks to match a company's products and services to customers who want those products.
  14. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  15. Form: The value added by changing a product's physical form to make it more useful.
  16. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  17. Customer value=economic utility
  18. MIM: The process of collecting, analyzing, and using data about a market, customers,
  19. What is Marketing?creating and maintaining relationships between producers and consumers!
  20. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  21. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  22. Information:Using communication and information to make the product attractive to consumers.
  23. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  24. Distribution: Deciding on how to get products or services to customers,