7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesServices areintangible(meaningyou can'tphysically touchthem)What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Non profitorganizationsdo not earnany profits forits ownersCustomerValue=EconomicUtilityForm: The valueadded bychanging aproduct's physicalform to make itmore useful.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy products4 P's ofMarketingPrice, Product,Place,PromotionIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Distribution:Deciding onhow to getproducts orservices tocustomers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Competitionforcescompanies tocreate betterproducts7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesServices areintangible(meaningyou can'tphysically touchthem)What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Non profitorganizationsdo not earnany profits forits ownersCustomerValue=EconomicUtilityForm: The valueadded bychanging aproduct's physicalform to make itmore useful.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy products4 P's ofMarketingPrice, Product,Place,PromotionIf customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.Distribution:Deciding onhow to getproducts orservices tocustomers,Time UtilityProviding productsor services at thetime consumersneed or wantthem.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Competitionforcescompanies tocreate betterproducts

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  2. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  3. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  4. MIM: The process of collecting, analyzing, and using data about a market, customers,
  5. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  6. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  7. Services are intangible(meaning you can't physically touch them)
  8. What is Marketing?creating and maintaining relationships between producers and consumers!
  9. Non profit organizations do not earn any profits for its owners
  10. Customer Value=Economic Utility
  11. Form: The value added by changing a product's physical form to make it more useful.
  12. marketing seeks to match a company's products and services to customers who want those products.
  13. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  14. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  15. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  16. 4 P's of Marketing Price, Product, Place, Promotion
  17. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  18. Distribution: Deciding on how to get products or services to customers,
  19. Time Utility Providing products or services at the time consumers need or want them.
  20. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  21. The marketing of services relies heavily on recommendations and word-of-mouth
  22. Information:Using communication and information to make the product attractive to consumers.
  23. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  24. Competition forces companies to create better products