Competitionforcescompanies tocreate betterproductsNon profitorganizationsdo not earnany profits forits ownersInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.4 P's ofMarketingPrice, Product,Place,Promotionmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthMIM: The processof collecting,analyzing, andusing data about amarket,customers,marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needServices areintangible(meaningyou can'tphysically touchthem)Time UtilityProviding productsor services at thetime consumersneed or wantthem.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Distribution:Deciding onhow to getproducts orservices tocustomers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.CustomerValue=EconomicUtilityCompetitionforcescompanies tocreate betterproductsNon profitorganizationsdo not earnany profits forits ownersInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.4 P's ofMarketingPrice, Product,Place,Promotionmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthMIM: The processof collecting,analyzing, andusing data about amarket,customers,marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needServices areintangible(meaningyou can'tphysically touchthem)Time UtilityProviding productsor services at thetime consumersneed or wantthem.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Distribution:Deciding onhow to getproducts orservices tocustomers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.CustomerValue=EconomicUtility

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Competition forces companies to create better products
  2. Non profit organizations do not earn any profits for its owners
  3. Information:Using communication and information to make the product attractive to consumers.
  4. 4 P's of Marketing Price, Product, Place, Promotion
  5. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  6. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  7. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  8. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  9. The marketing of services relies heavily on recommendations and word-of-mouth
  10. MIM: The process of collecting, analyzing, and using data about a market, customers,
  11. marketing seeks to match a company's products and services to customers who want those products.
  12. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  13. Form: The value added by changing a product's physical form to make it more useful.
  14. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  15. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  16. What is Marketing?creating and maintaining relationships between producers and consumers!
  17. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  18. Services are intangible(meaning you can't physically touch them)
  19. Time Utility Providing products or services at the time consumers need or want them.
  20. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  21. Distribution: Deciding on how to get products or services to customers,
  22. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  23. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  24. Customer Value=Economic Utility