Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.CustomerValue=EconomicUtility4 P's ofMarketingPrice, Product,Place,PromotionWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMIM: The processof collecting,analyzing, andusing data about amarket,customers,Distribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Services areintangible(meaningyou can'tphysically touchthem)The marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingCompetitionforcescompanies tocreate betterproductsThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Time UtilityProviding productsor services at thetime consumersneed or wantthem.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Non profitorganizationsdo not earnany profits forits ownersmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPossession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.CustomerValue=EconomicUtility4 P's ofMarketingPrice, Product,Place,PromotionWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needMIM: The processof collecting,analyzing, andusing data about amarket,customers,Distribution:Deciding onhow to getproducts orservices tocustomers,Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Services areintangible(meaningyou can'tphysically touchthem)The marketing ofservices reliesheavily onrecommendationsand word-of-mouthInformation:Usingcommunicationand informationto make theproduct attractiveto consumers.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingCompetitionforcescompanies tocreate betterproductsThe marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Time UtilityProviding productsor services at thetime consumersneed or wantthem.Promotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Non profitorganizationsdo not earnany profits forits ownersmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  2. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  3. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  4. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  5. Customer Value=Economic Utility
  6. 4 P's of Marketing Price, Product, Place, Promotion
  7. What is Marketing?creating and maintaining relationships between producers and consumers!
  8. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  9. MIM: The process of collecting, analyzing, and using data about a market, customers,
  10. Distribution: Deciding on how to get products or services to customers,
  11. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  12. Services are intangible(meaning you can't physically touch them)
  13. The marketing of services relies heavily on recommendations and word-of-mouth
  14. Information:Using communication and information to make the product attractive to consumers.
  15. marketing seeks to match a company's products and services to customers who want those products.
  16. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  17. Form: The value added by changing a product's physical form to make it more useful.
  18. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  19. Competition forces companies to create better products
  20. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  21. Time Utility Providing products or services at the time consumers need or want them.
  22. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  23. Non profit organizations do not earn any profits for its owners
  24. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes