Marketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsServices areintangible(meaningyou can'tphysically touchthem)The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Competitionforcescompanies tocreate betterproductsMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributing4 P's ofMarketingPrice, Product,Place,PromotionNon profitorganizationsdo not earnany profits forits ownersThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthMIM: The processof collecting,analyzing, andusing data about amarket,customers,If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Time UtilityProviding productsor services at thetime consumersneed or wantthem.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Distribution:Deciding onhow to getproducts orservices tocustomers,Form: The valueadded bychanging aproduct's physicalform to make itmore useful.CustomerValue=EconomicUtilityMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsServices areintangible(meaningyou can'tphysically touchthem)The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.What is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Place Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.Competitionforcescompanies tocreate betterproductsMarketing involvesthe process ofplanning, pricing,promoting,selling, anddistributing4 P's ofMarketingPrice, Product,Place,PromotionNon profitorganizationsdo not earnany profits forits ownersThe marketing ofservices reliesheavily onrecommendationsand word-of-mouthMIM: The processof collecting,analyzing, andusing data about amarket,customers,If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Time UtilityProviding productsor services at thetime consumersneed or wantthem.7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needGoods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.marketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudesPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Distribution:Deciding onhow to getproducts orservices tocustomers,Form: The valueadded bychanging aproduct's physicalform to make itmore useful.CustomerValue=EconomicUtility

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  2. Services are intangible(meaning you can't physically touch them)
  3. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  4. What is Marketing?creating and maintaining relationships between producers and consumers!
  5. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  6. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  7. Information:Using communication and information to make the product attractive to consumers.
  8. Competition forces companies to create better products
  9. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  10. 4 P's of Marketing Price, Product, Place, Promotion
  11. Non profit organizations do not earn any profits for its owners
  12. The marketing of services relies heavily on recommendations and word-of-mouth
  13. MIM: The process of collecting, analyzing, and using data about a market, customers,
  14. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  15. marketing seeks to match a company's products and services to customers who want those products.
  16. Time Utility Providing products or services at the time consumers need or want them.
  17. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need
  18. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  19. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  20. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  21. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  22. Distribution: Deciding on how to get products or services to customers,
  23. Form: The value added by changing a product's physical form to make it more useful.
  24. Customer Value=Economic Utility