CustomerValue=EconomicUtility4 P's ofMarketingPrice, Product,Place,PromotionNon profitorganizationsdo not earnany profits forits ownersWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Services areintangable(meaning youcan't touchthem)Distribution:Deciding onhow to getproducts orservices tocustomers,marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Time UtilityProviding productsor services at thetime consumersneed or wantthem.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer needCustomerValue=EconomicUtility4 P's ofMarketingPrice, Product,Place,PromotionNon profitorganizationsdo not earnany profits forits ownersWhat is Marketing?creating andmaintainingrelationshipsbetweenproducers andconsumers!Economic UtilitiesThe amount ofsatisfactiona consumer getsfrom aproduct orservices.Goods are tangible(meaning youcan touch it) itemsthat havemonetary value andsatisfy acustomer’s wantsand needs.The marketingconcept shouldwork to satisfycustomer needsand wants whilegenerating a profitfor the business.Form: The valueadded bychanging aproduct's physicalform to make itmore useful.Services areintangable(meaning youcan't touchthem)Distribution:Deciding onhow to getproducts orservices tocustomers,marketing seeks tomatch acompany's productsand services tocustomers whowant thoseproducts.Competitionforcescompanies tocreate betterproductsMarketing makes iteasy tobridge the gapbetweenproducers andconsumers andmakes it easy forcustomers tobuy productsPlace Utility:Making aproduct orservice available at aconvenient locationwhere consumerscan easily purchaseit.Information:Usingcommunicationand informationto make theproduct attractiveto consumers.If customers deem thata product has added utility (addedvalue) to their lives,they will be more likely to purchase theproduct.MIM: The processof collecting,analyzing, andusing data about amarket,customers,Marketing involvesthe process ofplanning, pricing,promoting,selling, anddistributingPromotion:Anyelement ofcommunicationused to inform,persuade, or remindcustomers aboutyour product. Possession:Thevalue gainedby a consumerwhen they acquireownership of aproduct or service.Time UtilityProviding productsor services at thetime consumersneed or wantthem.The marketing ofservices reliesheavily onrecommendationsand word-of-mouthmarketer, one of yourmain jobs ischanging/adaptingyour marketingstrategy to adaptto current trends andcustomer attitudes7 Functions ofMarketing:Product: This functionfocuses on developing,maintaining, andimproving products orservices to meetcustomer need

SUNY Marketing - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Customer Value=Economic Utility
  2. 4 P's of Marketing Price, Product, Place, Promotion
  3. Non profit organizations do not earn any profits for its owners
  4. What is Marketing?creating and maintaining relationships between producers and consumers!
  5. Economic Utilities The amount of satisfaction a consumer gets from a product or services.
  6. Goods are tangible (meaning you can touch it) items that have monetary value and satisfy a customer’s wants and needs.
  7. The marketing concept should work to satisfy customer needs and wants while generating a profit for the business.
  8. Form: The value added by changing a product's physical form to make it more useful.
  9. Services are intangable( meaning you can't touch them)
  10. Distribution: Deciding on how to get products or services to customers,
  11. marketing seeks to match a company's products and services to customers who want those products.
  12. Competition forces companies to create better products
  13. Marketing makes it easy to bridge the gap between producers and consumers and makes it easy for customers to buy products
  14. Place Utility:Making a product or service available at a convenient location where consumers can easily purchase it.
  15. Information:Using communication and information to make the product attractive to consumers.
  16. If customers deem that a product has added utility (added value) to their lives, they will be more likely to purchase the product.
  17. MIM: The process of collecting, analyzing, and using data about a market, customers,
  18. Marketing involves the process of planning, pricing, promoting, selling, and distributing
  19. Promotion:Any element of communication used to inform, persuade, or remind customers about your product.
  20. Possession:The value gained by a consumer when they acquire ownership of a product or service.
  21. Time Utility Providing products or services at the time consumers need or want them.
  22. The marketing of services relies heavily on recommendations and word-of-mouth
  23. marketer, one of your main jobs is changing/adapting your marketing strategy to adapt to current trends and customer attitudes
  24. 7 Functions of Marketing: Product: This function focuses on developing, maintaining, and improving products or services to meet customer need