Unit 5 Marketing Review - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Analytical tools that process data to explain results or predict outcomes.
   Marketing Models
2. EU privacy law that protects EU residents’ personal data and applies to any company handling that data.
   GDPR
3. Long term choice about goals, resources, or policies. Example choosing a new key supplier.
   Strategic Decision
4. Requirement to inform affected users about a personal data breach within 72 hours after awareness.
   GDPR Breach Notification
5. MIS component that collects specific data through studies and surveys to answer defined questions.
   Marketing Research System
6. Maximum fines up to 4 percent of global turnover or 20 million euros, whichever is greater.
   GDPR Penalties
7. Tax added to purchase price that varies by location, making cross region sales more complex.
   Sales Tax
8. Employer records of employee status kept up to date with changes like addresses and emergency contacts.
   Personnel Files
9. MIS component that captures internal data like sales and orders.
   Internal Reporting System
10. Canada’s federal privacy law that requires recording all breaches for two years and notifying affected users.
    PIPEDA
11. Responsibility to protect customer information, be transparent about risks, and ensure benefits outweigh risks.
    Data Ethics
12. Causes or is likely to cause consumer injury not reasonably avoidable and not outweighed by benefits.
    Unfair Business Practice
13. Day to day choice about how to use resources. Example adjusting prices after a profit dip.
    Management Control Decision
14. An organized setup that supports decisions using internal reports, research, intelligence, and models. Example Google Analytics.
    Marketing Information System
15. MIS component that continually tracks market happenings and competitor moves.
    Marketing Intelligence System
16. Ad claim that is false or not substantiated. The FTC can act to stop it.
    Misleading Advertising
17. Danger that stolen personal data like addresses and Social Security numbers could be used to impersonate someone.
    Identity Theft Risk
18. US agency that polices deceptive or unfair practices and regulates advertising claims.
    FTC
19. Employer duty to collect, pay the government, and file payroll tax reports. Includes unemployment and workers’ comp.
    Payroll Taxes
20. US agency that promotes product safety standards and flags hazardous products.
    CPSC
21. California privacy law giving people rights to know, delete in some cases, and opt out of the sale of their data.
    CCPA
22. Must state the exact percentage if the whole package is not recycled.
    Recycled Content Claim
23. Tools that track employee chats, keystrokes, and web or app use to gauge productivity.
    Employee Monitoring Software
24. Anthony Levandowski and Waymo case involving 14,000 files, 33 charges, and potential penalties up to 10 years and $250,000 per count.
    Trade Secret Case Example