IdentityTheftRiskDanger that stolenpersonal data likeaddresses and SocialSecurity numberscould be used toimpersonatesomeone.MarketingIntelligenceSystemMIS componentthat continuallytracks markethappeningsand competitormoves.PersonnelFilesEmployer recordsof employee statuskept up to datewith changes likeaddresses andemergencycontacts.MarketingModelsAnalytical toolsthat processdata to explainresults orpredictoutcomes.MarketingResearchSystemMIS componentthat collectsspecific datathrough studiesand surveys toanswer definedquestions.CPSCUS agency thatpromotesproduct safetystandards andflags hazardousproducts.DataEthicsResponsibility toprotect customerinformation, betransparent aboutrisks, and ensurebenefits outweighrisks.StrategicDecisionLong term choiceabout goals,resources, orpolicies. Examplechoosing a newkey supplier.GDPREU privacy lawthat protects EUresidents’ personaldata and appliesto any companyhandling that data.FTCUS agency thatpolices deceptiveor unfair practicesand regulatesadvertising claims.PayrollTaxesEmployer duty tocollect, pay thegovernment, andfile payroll taxreports. Includesunemployment andworkers’ comp.ManagementControlDecisionDay to daychoice about howto use resources.Exampleadjusting pricesafter a profit dip.EmployeeMonitoringSoftwareTools that trackemployee chats,keystrokes, andweb or app useto gaugeproductivity.GDPRPenaltiesMaximum finesup to 4 percent ofglobal turnover or20 million euros,whichever isgreater.GDPRBreachNotificationRequirement toinform affectedusers about apersonal databreach within 72hours afterawareness.RecycledContentClaimMust state theexactpercentage ifthe wholepackage is notrecycled.MisleadingAdvertisingAd claim thatis false or notsubstantiated.The FTC canact to stop it.InternalReportingSystemMIS componentthat capturesinternal datalike sales andorders.SalesTaxTax added topurchase pricethat varies bylocation, makingcross region salesmore complex.CCPACalifornia privacylaw giving peoplerights to know,delete in somecases, and opt outof the sale of theirdata.MarketingInformationSystemAn organized setupthat supportsdecisions usinginternal reports,research,intelligence, andmodels. ExampleGoogle Analytics.UnfairBusinessPracticeCauses or is likelyto causeconsumer injurynot reasonablyavoidable and notoutweighed bybenefits.PIPEDACanada’s federalprivacy law thatrequires recordingall breaches fortwo years andnotifying affectedusers.TradeSecretCaseExampleAnthonyLevandowski andWaymo caseinvolving 14,000 files,33 charges, andpotential penalties upto 10 years and$250,000 per count.IdentityTheftRiskDanger that stolenpersonal data likeaddresses and SocialSecurity numberscould be used toimpersonatesomeone.MarketingIntelligenceSystemMIS componentthat continuallytracks markethappeningsand competitormoves.PersonnelFilesEmployer recordsof employee statuskept up to datewith changes likeaddresses andemergencycontacts.MarketingModelsAnalytical toolsthat processdata to explainresults orpredictoutcomes.MarketingResearchSystemMIS componentthat collectsspecific datathrough studiesand surveys toanswer definedquestions.CPSCUS agency thatpromotesproduct safetystandards andflags hazardousproducts.DataEthicsResponsibility toprotect customerinformation, betransparent aboutrisks, and ensurebenefits outweighrisks.StrategicDecisionLong term choiceabout goals,resources, orpolicies. Examplechoosing a newkey supplier.GDPREU privacy lawthat protects EUresidents’ personaldata and appliesto any companyhandling that data.FTCUS agency thatpolices deceptiveor unfair practicesand regulatesadvertising claims.PayrollTaxesEmployer duty tocollect, pay thegovernment, andfile payroll taxreports. Includesunemployment andworkers’ comp.ManagementControlDecisionDay to daychoice about howto use resources.Exampleadjusting pricesafter a profit dip.EmployeeMonitoringSoftwareTools that trackemployee chats,keystrokes, andweb or app useto gaugeproductivity.GDPRPenaltiesMaximum finesup to 4 percent ofglobal turnover or20 million euros,whichever isgreater.GDPRBreachNotificationRequirement toinform affectedusers about apersonal databreach within 72hours afterawareness.RecycledContentClaimMust state theexactpercentage ifthe wholepackage is notrecycled.MisleadingAdvertisingAd claim thatis false or notsubstantiated.The FTC canact to stop it.InternalReportingSystemMIS componentthat capturesinternal datalike sales andorders.SalesTaxTax added topurchase pricethat varies bylocation, makingcross region salesmore complex.CCPACalifornia privacylaw giving peoplerights to know,delete in somecases, and opt outof the sale of theirdata.MarketingInformationSystemAn organized setupthat supportsdecisions usinginternal reports,research,intelligence, andmodels. ExampleGoogle Analytics.UnfairBusinessPracticeCauses or is likelyto causeconsumer injurynot reasonablyavoidable and notoutweighed bybenefits.PIPEDACanada’s federalprivacy law thatrequires recordingall breaches fortwo years andnotifying affectedusers.TradeSecretCaseExampleAnthonyLevandowski andWaymo caseinvolving 14,000 files,33 charges, andpotential penalties upto 10 years and$250,000 per count.

Unit 5 Marketing Review - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Danger that stolen personal data like addresses and Social Security numbers could be used to impersonate someone.
    Identity Theft Risk
  2. MIS component that continually tracks market happenings and competitor moves.
    Marketing Intelligence System
  3. Employer records of employee status kept up to date with changes like addresses and emergency contacts.
    Personnel Files
  4. Analytical tools that process data to explain results or predict outcomes.
    Marketing Models
  5. MIS component that collects specific data through studies and surveys to answer defined questions.
    Marketing Research System
  6. US agency that promotes product safety standards and flags hazardous products.
    CPSC
  7. Responsibility to protect customer information, be transparent about risks, and ensure benefits outweigh risks.
    Data Ethics
  8. Long term choice about goals, resources, or policies. Example choosing a new key supplier.
    Strategic Decision
  9. EU privacy law that protects EU residents’ personal data and applies to any company handling that data.
    GDPR
  10. US agency that polices deceptive or unfair practices and regulates advertising claims.
    FTC
  11. Employer duty to collect, pay the government, and file payroll tax reports. Includes unemployment and workers’ comp.
    Payroll Taxes
  12. Day to day choice about how to use resources. Example adjusting prices after a profit dip.
    Management Control Decision
  13. Tools that track employee chats, keystrokes, and web or app use to gauge productivity.
    Employee Monitoring Software
  14. Maximum fines up to 4 percent of global turnover or 20 million euros, whichever is greater.
    GDPR Penalties
  15. Requirement to inform affected users about a personal data breach within 72 hours after awareness.
    GDPR Breach Notification
  16. Must state the exact percentage if the whole package is not recycled.
    Recycled Content Claim
  17. Ad claim that is false or not substantiated. The FTC can act to stop it.
    Misleading Advertising
  18. MIS component that captures internal data like sales and orders.
    Internal Reporting System
  19. Tax added to purchase price that varies by location, making cross region sales more complex.
    Sales Tax
  20. California privacy law giving people rights to know, delete in some cases, and opt out of the sale of their data.
    CCPA
  21. An organized setup that supports decisions using internal reports, research, intelligence, and models. Example Google Analytics.
    Marketing Information System
  22. Causes or is likely to cause consumer injury not reasonably avoidable and not outweighed by benefits.
    Unfair Business Practice
  23. Canada’s federal privacy law that requires recording all breaches for two years and notifying affected users.
    PIPEDA
  24. Anthony Levandowski and Waymo case involving 14,000 files, 33 charges, and potential penalties up to 10 years and $250,000 per count.
    Trade Secret Case Example