I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?This getsAttention, butit’s notConnectingemotionally.Let’s protectwhat’sdistinctivehere.The benefitcomesthrough —let’s say itsooner.I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?This isbrave.Let’s testit, not kill it.The story isworking.Where canwe simplify?This feels onstrategy —can wemake it moredistinctiveFeedback fromStakeholder wasx…How can we workon this to resolveit together?Strong insight— executionisn’t matchingthe tensionyet. I think we havesome strongroutes - but I’dlike to seemore of this…Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsWhat I likeabout thisroute is______. Let’sprotect that.I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?Free!I can see theidea — Ican’t see therole for ourbrand.Let’s decideon onemessage andmake thatunforgettable.Good, buttoo manymessagesfor 30seconds.I’m not feelingas engagedwith this one.Is there a wayto dial that up?Thank you— this is astrong firstresponse toa tough brief.I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?This getsAttention, butit’s notConnectingemotionally.Let’s protectwhat’sdistinctivehere.The benefitcomesthrough —let’s say itsooner.I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?This isbrave.Let’s testit, not kill it.The story isworking.Where canwe simplify?This feels onstrategy —can wemake it moredistinctiveFeedback fromStakeholder wasx…How can we workon this to resolveit together?Strong insight— executionisn’t matchingthe tensionyet. I think we havesome strongroutes - but I’dlike to seemore of this…Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsWhat I likeabout thisroute is______. Let’sprotect that.I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?Free!I can see theidea — Ican’t see therole for ourbrand.Let’s decideon onemessage andmake thatunforgettable.Good, buttoo manymessagesfor 30seconds.I’m not feelingas engagedwith this one.Is there a wayto dial that up?Thank you— this is astrong firstresponse toa tough brief.

Creative Excellence: Card 02 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I’m missing this element –but perhaps you could show us some fresh ways to approach it?
  2. This gets Attention, but it’s not Connecting emotionally.
  3. Let’s protect what’s distinctive here.
  4. The benefit comes through — let’s say it sooner.
  5. I get claims will come later – but for this idea can you help me see how this idea connects with our key messaging?
  6. This is brave. Let’s test it, not kill it.
  7. The story is working. Where can we simplify?
  8. This feels on strategy — can we make it more distinctive
  9. Feedback from Stakeholder was x… How can we work on this to resolve it together?
  10. Strong insight — execution isn’t matching the tension yet.
  11. I think we have some strong routes - but I’d like to see more of this…
  12. Let’s separate taste from consumer — here’s what I think the consumer needs
  13. What I like about this route is ______. Let’s protect that.
  14. I’m not sure I fully understand this – could you explain it more? How can we bring more clarity?
  15. Free!
  16. I can see the idea — I can’t see the role for our brand.
  17. Let’s decide on one message and make that unforgettable.
  18. Good, but too many messages for 30 seconds.
  19. I’m not feeling as engaged with this one. Is there a way to dial that up?
  20. Thank you — this is a strong first response to a tough brief.