Free!Good, buttoo manymessagesfor 30seconds.Thank you— this is astrong firstresponse toa tough brief.I’m not feelingas engagedwith this one.Is there a wayto dial that up?I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?What I likeabout thisroute is______. Let’sprotect that.I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?Let’s decideon onemessage andmake thatunforgettable.Feedback fromStakeholder wasx…How can we workon this to resolveit together?Let’s protectwhat’sdistinctivehere.The story isworking.Where canwe simplify?Strong insight— executionisn’t matchingthe tensionyet. I can see theidea — Ican’t see therole for ourbrand.This getsAttention, butit’s notConnectingemotionally.The benefitcomesthrough —let’s say itsooner.Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsI think we havesome strongroutes - but I’dlike to seemore of this…I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?This feels onstrategy —can wemake it moredistinctiveThis isbrave.Let’s testit, not kill it.Free!Good, buttoo manymessagesfor 30seconds.Thank you— this is astrong firstresponse toa tough brief.I’m not feelingas engagedwith this one.Is there a wayto dial that up?I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?What I likeabout thisroute is______. Let’sprotect that.I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?Let’s decideon onemessage andmake thatunforgettable.Feedback fromStakeholder wasx…How can we workon this to resolveit together?Let’s protectwhat’sdistinctivehere.The story isworking.Where canwe simplify?Strong insight— executionisn’t matchingthe tensionyet. I can see theidea — Ican’t see therole for ourbrand.This getsAttention, butit’s notConnectingemotionally.The benefitcomesthrough —let’s say itsooner.Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsI think we havesome strongroutes - but I’dlike to seemore of this…I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?This feels onstrategy —can wemake it moredistinctiveThis isbrave.Let’s testit, not kill it.

Creative Excellence: Card 02 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Free!
  2. Good, but too many messages for 30 seconds.
  3. Thank you — this is a strong first response to a tough brief.
  4. I’m not feeling as engaged with this one. Is there a way to dial that up?
  5. I get claims will come later – but for this idea can you help me see how this idea connects with our key messaging?
  6. What I like about this route is ______. Let’s protect that.
  7. I’m not sure I fully understand this – could you explain it more? How can we bring more clarity?
  8. Let’s decide on one message and make that unforgettable.
  9. Feedback from Stakeholder was x… How can we work on this to resolve it together?
  10. Let’s protect what’s distinctive here.
  11. The story is working. Where can we simplify?
  12. Strong insight — execution isn’t matching the tension yet.
  13. I can see the idea — I can’t see the role for our brand.
  14. This gets Attention, but it’s not Connecting emotionally.
  15. The benefit comes through — let’s say it sooner.
  16. Let’s separate taste from consumer — here’s what I think the consumer needs
  17. I think we have some strong routes - but I’d like to see more of this…
  18. I’m missing this element –but perhaps you could show us some fresh ways to approach it?
  19. This feels on strategy — can we make it more distinctive
  20. This is brave. Let’s test it, not kill it.