Strong insight— executionisn’t matchingthe tensionyet. Thank you— this is astrong firstresponse toa tough brief.Let’s protectwhat’sdistinctivehere.This getsAttention, butit’s notConnectingemotionally.I can see theidea — Ican’t see therole for ourbrand.I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?This feels onstrategy —can wemake it moredistinctiveI’m not feelingas engagedwith this one.Is there a wayto dial that up?Free!I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?What I likeabout thisroute is______. Let’sprotect that.I think we havesome strongroutes - but I’dlike to seemore of this…The benefitcomesthrough —let’s say itsooner.Feedback fromStakeholder wasx…How can we workon this to resolveit together?Let’s decideon onemessage andmake thatunforgettable.Good, buttoo manymessagesfor 30seconds.Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsThis isbrave.Let’s testit, not kill it.I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?The story isworking.Where canwe simplify?Strong insight— executionisn’t matchingthe tensionyet. Thank you— this is astrong firstresponse toa tough brief.Let’s protectwhat’sdistinctivehere.This getsAttention, butit’s notConnectingemotionally.I can see theidea — Ican’t see therole for ourbrand.I get claims willcome later – butfor this idea canyou help me seehow this ideaconnects with ourkey messaging?This feels onstrategy —can wemake it moredistinctiveI’m not feelingas engagedwith this one.Is there a wayto dial that up?Free!I’m not sure I fullyunderstand this –could you explainit more? How canwe bring moreclarity?What I likeabout thisroute is______. Let’sprotect that.I think we havesome strongroutes - but I’dlike to seemore of this…The benefitcomesthrough —let’s say itsooner.Feedback fromStakeholder wasx…How can we workon this to resolveit together?Let’s decideon onemessage andmake thatunforgettable.Good, buttoo manymessagesfor 30seconds.Let’s separatetaste fromconsumer —here’s what Ithink theconsumer needsThis isbrave.Let’s testit, not kill it.I’m missing thiselement –butperhaps youcould show ussome fresh waysto approach it?The story isworking.Where canwe simplify?

Creative Excellence: Card 02 - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
  1. Strong insight — execution isn’t matching the tension yet.
  2. Thank you — this is a strong first response to a tough brief.
  3. Let’s protect what’s distinctive here.
  4. This gets Attention, but it’s not Connecting emotionally.
  5. I can see the idea — I can’t see the role for our brand.
  6. I get claims will come later – but for this idea can you help me see how this idea connects with our key messaging?
  7. This feels on strategy — can we make it more distinctive
  8. I’m not feeling as engaged with this one. Is there a way to dial that up?
  9. Free!
  10. I’m not sure I fully understand this – could you explain it more? How can we bring more clarity?
  11. What I like about this route is ______. Let’s protect that.
  12. I think we have some strong routes - but I’d like to see more of this…
  13. The benefit comes through — let’s say it sooner.
  14. Feedback from Stakeholder was x… How can we work on this to resolve it together?
  15. Let’s decide on one message and make that unforgettable.
  16. Good, but too many messages for 30 seconds.
  17. Let’s separate taste from consumer — here’s what I think the consumer needs
  18. This is brave. Let’s test it, not kill it.
  19. I’m missing this element –but perhaps you could show us some fresh ways to approach it?
  20. The story is working. Where can we simplify?