You are NOT the persona Small bet, big impact grassroot approach. Can we make it pop more? We pivoted before it was cool I just posted a meme on social We don’t need a strategy, just get it done We’re losing momentum at the bottom of the funnel Data > opinions Does it sound too salesy? Who owns this? Can we call this a campaign? Let’s revisit our go-to- market This feels very off- brand Small test, global chaos Have you asked ChatGPT? What’s the CTA? It all started in an office in Cote-des- neiges, do you want to see the picture ? Louise Le Rouge is a queen 👑 Growth mindset energy We need something bold, but not risky Access requested What’s our north star metric? Can we add a UTM? Low effort, high impact (or the opposite) What’s our differentiation factor? The experiment failed, but we learned a lot Let’s do a Kick off! The deck isn’t final-final We need to make viral content It looked better on my screen 80/20 Let’s humanize the tone It’s fine, no one will notice BUT it was a test!!! Let’s check the funnel Sorry, you’re on mute We need to nurture the leads Can we gamify it? I saw on LinkedIn Let’s own the conversation Can we build a dashboard? we need an influencer ChatGPT will do it We need to provide value to our customers Can we make the logo bigger? What’s the ROI? Do you have a brief? does it talk to Gen Z? Oh, let’s do an event! It's in confluence? quantify brand love it's not really our ICP - Let's do it anyway ! “I don’t like it” isn’t feedback Just a small brand refresh Let’s make a carousel! SCRAPPY Break the silo! Let’s circle back I love Jira TOTAL DOMINATION What’s the learning here? Double the results but not the budget. This was supposed to be a quick project We are the best team Let’s become the expert is it good for the ICP Try to be as nimble as possible. It’s already live?! Free! It’s giving Canva What does Simon says ? Put that in the parking lot Data- driven… when the data agrees with us… Let’s add a gradient You are NOT the persona Small bet, big impact grassroot approach. Can we make it pop more? We pivoted before it was cool I just posted a meme on social We don’t need a strategy, just get it done We’re losing momentum at the bottom of the funnel Data > opinions Does it sound too salesy? Who owns this? Can we call this a campaign? Let’s revisit our go-to- market This feels very off- brand Small test, global chaos Have you asked ChatGPT? What’s the CTA? It all started in an office in Cote-des- neiges, do you want to see the picture ? Louise Le Rouge is a queen 👑 Growth mindset energy We need something bold, but not risky Access requested What’s our north star metric? Can we add a UTM? Low effort, high impact (or the opposite) What’s our differentiation factor? The experiment failed, but we learned a lot Let’s do a Kick off! The deck isn’t final-final We need to make viral content It looked better on my screen 80/20 Let’s humanize the tone It’s fine, no one will notice BUT it was a test!!! Let’s check the funnel Sorry, you’re on mute We need to nurture the leads Can we gamify it? I saw on LinkedIn Let’s own the conversation Can we build a dashboard? we need an influencer ChatGPT will do it We need to provide value to our customers Can we make the logo bigger? What’s the ROI? Do you have a brief? does it talk to Gen Z? Oh, let’s do an event! It's in confluence? quantify brand love it's not really our ICP - Let's do it anyway ! “I don’t like it” isn’t feedback Just a small brand refresh Let’s make a carousel! SCRAPPY Break the silo! Let’s circle back I love Jira TOTAL DOMINATION What’s the learning here? Double the results but not the budget. This was supposed to be a quick project We are the best team Let’s become the expert is it good for the ICP Try to be as nimble as possible. It’s already live?! Free! It’s giving Canva What does Simon says ? Put that in the parking lot Data- driven… when the data agrees with us… Let’s add a gradient
(Print)
You are NOT the persona
Small bet, big impact
grassroot approach.
Can we make it pop more?
We pivoted before it was cool
I just posted a meme on social
We don’t need a strategy, just get it done
We’re losing momentum at the bottom of the funnel
Data > opinions
Does it sound too salesy?
Who owns this?
Can we call this a campaign?
Let’s revisit our go-to-market
This feels very off-brand
Small test, global chaos
Have you asked ChatGPT?
What’s the CTA?
It all started in an office in Cote-des-neiges, do you want to see the picture ?
Louise Le Rouge is a queen 👑
Growth mindset energy
We need something bold, but not risky
Access requested
What’s our north star metric?
Can we add a UTM?
Low effort, high impact (or the opposite)
What’s our differentiation factor?
The experiment failed, but we learned a lot
Let’s do a Kick off!
The deck isn’t final-final
We need to make viral content
It looked better on my screen
80/20
Let’s humanize the tone
It’s fine, no one will notice
BUT it was a test!!!
Let’s check the funnel
Sorry, you’re on mute
We need to nurture the leads
Can we gamify it?
I saw on LinkedIn
Let’s own the conversation
Can we build a dashboard?
we need an influencer
ChatGPT will do it
We need to provide value to our customers
Can we make the logo bigger?
What’s the ROI?
Do you have a brief?
does it talk to Gen Z?
Oh, let’s do an event!
It's in confluence?
quantify brand love
it's not really our ICP - Let's do it anyway !
“I don’t like it” isn’t feedback
Just a small brand refresh
Let’s make a carousel!
SCRAPPY
Break the silo!
Let’s circle back
I love Jira
TOTAL DOMINATION
What’s the learning here?
Double the results but not the budget.
This was supposed to be a quick project
We are the best team
Let’s become the expert
is it good for the ICP
Try to be as nimble as possible.
It’s already live?!
Free!
It’s giving Canva
What does Simon says ?
Put that in the parking lot
Data-driven… when the data agrees with us…
Let’s add a gradient
