We don’t need a strategy, just get it done Let’s humanize the tone It all started in an office in Cote-des- neiges, do you want to see the picture ? What’s our north star metric? SCRAPPY Growth mindset energy Do you have a brief? Let’s check the funnel Just a small brand refresh Louise Le Rouge is a queen 👑 It’s fine, no one will notice We are the best team Can we build a dashboard? Let’s become the expert Who owns this? TOTAL DOMINATION What does Simon says ? it's not really our ICP - Let's do it anyway ! grassroot approach. Have you asked ChatGPT? we need an influencer It looked better on my screen What’s the ROI? Access requested We need something bold, but not risky It’s already live?! Free! Put that in the parking lot Can we add a UTM? Try to be as nimble as possible. Can we gamify it? I saw on LinkedIn Let’s add a gradient It’s giving Canva Low effort, high impact (or the opposite) We’re losing momentum at the bottom of the funnel It's in confluence? Does it sound too salesy? Can we make it pop more? Small test, global chaos Let’s make a carousel! Let’s revisit our go-to- market Let’s circle back The deck isn’t final-final We need to make viral content Data- driven… when the data agrees with us… Double the results but not the budget. Can we make the logo bigger? You are NOT the persona quantify brand love 80/20 This was supposed to be a quick project I just posted a meme on social This feels very off- brand Can we call this a campaign? We need to nurture the leads “I don’t like it” isn’t feedback The experiment failed, but we learned a lot BUT it was a test!!! is it good for the ICP does it talk to Gen Z? Oh, let’s do an event! What’s the learning here? Let’s own the conversation Small bet, big impact Let’s do a Kick off! What’s our differentiation factor? What’s the CTA? Break the silo! ChatGPT will do it We pivoted before it was cool We need to provide value to our customers I love Jira Sorry, you’re on mute Data > opinions We don’t need a strategy, just get it done Let’s humanize the tone It all started in an office in Cote-des- neiges, do you want to see the picture ? What’s our north star metric? SCRAPPY Growth mindset energy Do you have a brief? Let’s check the funnel Just a small brand refresh Louise Le Rouge is a queen 👑 It’s fine, no one will notice We are the best team Can we build a dashboard? Let’s become the expert Who owns this? TOTAL DOMINATION What does Simon says ? it's not really our ICP - Let's do it anyway ! grassroot approach. Have you asked ChatGPT? we need an influencer It looked better on my screen What’s the ROI? Access requested We need something bold, but not risky It’s already live?! Free! Put that in the parking lot Can we add a UTM? Try to be as nimble as possible. Can we gamify it? I saw on LinkedIn Let’s add a gradient It’s giving Canva Low effort, high impact (or the opposite) We’re losing momentum at the bottom of the funnel It's in confluence? Does it sound too salesy? Can we make it pop more? Small test, global chaos Let’s make a carousel! Let’s revisit our go-to- market Let’s circle back The deck isn’t final-final We need to make viral content Data- driven… when the data agrees with us… Double the results but not the budget. Can we make the logo bigger? You are NOT the persona quantify brand love 80/20 This was supposed to be a quick project I just posted a meme on social This feels very off- brand Can we call this a campaign? We need to nurture the leads “I don’t like it” isn’t feedback The experiment failed, but we learned a lot BUT it was a test!!! is it good for the ICP does it talk to Gen Z? Oh, let’s do an event! What’s the learning here? Let’s own the conversation Small bet, big impact Let’s do a Kick off! What’s our differentiation factor? What’s the CTA? Break the silo! ChatGPT will do it We pivoted before it was cool We need to provide value to our customers I love Jira Sorry, you’re on mute Data > opinions
(Print)
We don’t need a strategy, just get it done
Let’s humanize the tone
It all started in an office in Cote-des-neiges, do you want to see the picture ?
What’s our north star metric?
SCRAPPY
Growth mindset energy
Do you have a brief?
Let’s check the funnel
Just a small brand refresh
Louise Le Rouge is a queen 👑
It’s fine, no one will notice
We are the best team
Can we build a dashboard?
Let’s become the expert
Who owns this?
TOTAL DOMINATION
What does Simon says ?
it's not really our ICP - Let's do it anyway !
grassroot approach.
Have you asked ChatGPT?
we need an influencer
It looked better on my screen
What’s the ROI?
Access requested
We need something bold, but not risky
It’s already live?!
Free!
Put that in the parking lot
Can we add a UTM?
Try to be as nimble as possible.
Can we gamify it?
I saw on LinkedIn
Let’s add a gradient
It’s giving Canva
Low effort, high impact (or the opposite)
We’re losing momentum at the bottom of the funnel
It's in confluence?
Does it sound too salesy?
Can we make it pop more?
Small test, global chaos
Let’s make a carousel!
Let’s revisit our go-to-market
Let’s circle back
The deck isn’t final-final
We need to make viral content
Data-driven… when the data agrees with us…
Double the results but not the budget.
Can we make the logo bigger?
You are NOT the persona
quantify brand love
80/20
This was supposed to be a quick project
I just posted a meme on social
This feels very off-brand
Can we call this a campaign?
We need to nurture the leads
“I don’t like it” isn’t feedback
The experiment failed, but we learned a lot
BUT it was a test!!!
is it good for the ICP
does it talk to Gen Z?
Oh, let’s do an event!
What’s the learning here?
Let’s own the conversation
Small bet, big impact
Let’s do a Kick off!
What’s our differentiation factor?
What’s the CTA?
Break the silo!
ChatGPT will do it
We pivoted before it was cool
We need to provide value to our customers
I love Jira
Sorry, you’re on mute
Data > opinions
