What’sour northstarmetric?Can wemake itpopmore?What’s ourdifferentiationfactor?it's not reallyour ICP -Let's do itanyway !Try to beas nimbleaspossible.SCRAPPYgrassrootapproach.What’sthelearninghere?TOTALDOMINATIONAccessrequestedIt’salreadylive?!You areNOT thepersonaCan webuild adashboard?BUT itwas atest!!!is itgood forthe ICPIt’sgivingCanvaIt's inconfluence?Can weadd aUTM?We needto makeviralcontentdoes ittalk toGen Z?Does itsound toosalesy?Free!I saw onLinkedInWhoownsthis?Oh, let’sdo anevent!ChatGPTwill do itWe don’tneed astrategy, justget it doneLet’sadd agradientWepivotedbefore itwas coolTheexperimentfailed, butwe learned alotThis wassupposed tobe a quickprojectWhat’stheCTA?Let’smake acarousel!Let’srevisit ourgo-to-marketLow effort,high impact(or theopposite)Can wecall this acampaign?It’s fine,no onewill noticeLet’sbecomethe expertWe need toprovidevalue to ourcustomersHave youaskedChatGPT?We’re losingmomentumat the bottomof the funnelData >opinionsSmalltest,globalchaosLet’scirclebackWhatdoesSimonsays ?It all started inan office inCote-des-neiges, do youwant to see thepicture ?We arethe bestteamBreakthesilo!GrowthmindsetenergySmallbet, bigimpactWe needsomethingbold, butnot riskyquantifybrandloveCan wegamifyit?Doublethe resultsbut not thebudget.We needto nurturethe leads“I don’tlike it”isn’tfeedbackSorry,you’reon muteLet’scheck thefunnel80/20Data-driven…when thedata agreeswith us…I justposted ameme onsocialLet’s doa Kickoff!Do youhave abrief?I loveJiraThis feelsvery off-brandCan wemake thelogobigger?Let’shumanizethe tonewe needaninfluencerThe deckisn’tfinal-finalPut that intheparking lotWhat’stheROI?It lookedbetter onmy screenJust asmallbrandrefreshLet’s owntheconversationLouise LeRouge isa queen👑What’sour northstarmetric?Can wemake itpopmore?What’s ourdifferentiationfactor?it's not reallyour ICP -Let's do itanyway !Try to beas nimbleaspossible.SCRAPPYgrassrootapproach.What’sthelearninghere?TOTALDOMINATIONAccessrequestedIt’salreadylive?!You areNOT thepersonaCan webuild adashboard?BUT itwas atest!!!is itgood forthe ICPIt’sgivingCanvaIt's inconfluence?Can weadd aUTM?We needto makeviralcontentdoes ittalk toGen Z?Does itsound toosalesy?Free!I saw onLinkedInWhoownsthis?Oh, let’sdo anevent!ChatGPTwill do itWe don’tneed astrategy, justget it doneLet’sadd agradientWepivotedbefore itwas coolTheexperimentfailed, butwe learned alotThis wassupposed tobe a quickprojectWhat’stheCTA?Let’smake acarousel!Let’srevisit ourgo-to-marketLow effort,high impact(or theopposite)Can wecall this acampaign?It’s fine,no onewill noticeLet’sbecomethe expertWe need toprovidevalue to ourcustomersHave youaskedChatGPT?We’re losingmomentumat the bottomof the funnelData >opinionsSmalltest,globalchaosLet’scirclebackWhatdoesSimonsays ?It all started inan office inCote-des-neiges, do youwant to see thepicture ?We arethe bestteamBreakthesilo!GrowthmindsetenergySmallbet, bigimpactWe needsomethingbold, butnot riskyquantifybrandloveCan wegamifyit?Doublethe resultsbut not thebudget.We needto nurturethe leads“I don’tlike it”isn’tfeedbackSorry,you’reon muteLet’scheck thefunnel80/20Data-driven…when thedata agreeswith us…I justposted ameme onsocialLet’s doa Kickoff!Do youhave abrief?I loveJiraThis feelsvery off-brandCan wemake thelogobigger?Let’shumanizethe tonewe needaninfluencerThe deckisn’tfinal-finalPut that intheparking lotWhat’stheROI?It lookedbetter onmy screenJust asmallbrandrefreshLet’s owntheconversationLouise LeRouge isa queen👑

Marketing Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. What’s our north star metric?
  2. Can we make it pop more?
  3. What’s our differentiation factor?
  4. it's not really our ICP - Let's do it anyway !
  5. Try to be as nimble as possible.
  6. SCRAPPY
  7. grassroot approach.
  8. What’s the learning here?
  9. TOTAL DOMINATION
  10. Access requested
  11. It’s already live?!
  12. You are NOT the persona
  13. Can we build a dashboard?
  14. BUT it was a test!!!
  15. is it good for the ICP
  16. It’s giving Canva
  17. It's in confluence?
  18. Can we add a UTM?
  19. We need to make viral content
  20. does it talk to Gen Z?
  21. Does it sound too salesy?
  22. Free!
  23. I saw on LinkedIn
  24. Who owns this?
  25. Oh, let’s do an event!
  26. ChatGPT will do it
  27. We don’t need a strategy, just get it done
  28. Let’s add a gradient
  29. We pivoted before it was cool
  30. The experiment failed, but we learned a lot
  31. This was supposed to be a quick project
  32. What’s the CTA?
  33. Let’s make a carousel!
  34. Let’s revisit our go-to-market
  35. Low effort, high impact (or the opposite)
  36. Can we call this a campaign?
  37. It’s fine, no one will notice
  38. Let’s become the expert
  39. We need to provide value to our customers
  40. Have you asked ChatGPT?
  41. We’re losing momentum at the bottom of the funnel
  42. Data > opinions
  43. Small test, global chaos
  44. Let’s circle back
  45. What does Simon says ?
  46. It all started in an office in Cote-des-neiges, do you want to see the picture ?
  47. We are the best team
  48. Break the silo!
  49. Growth mindset energy
  50. Small bet, big impact
  51. We need something bold, but not risky
  52. quantify brand love
  53. Can we gamify it?
  54. Double the results but not the budget.
  55. We need to nurture the leads
  56. “I don’t like it” isn’t feedback
  57. Sorry, you’re on mute
  58. Let’s check the funnel
  59. 80/20
  60. Data-driven… when the data agrees with us…
  61. I just posted a meme on social
  62. Let’s do a Kick off!
  63. Do you have a brief?
  64. I love Jira
  65. This feels very off-brand
  66. Can we make the logo bigger?
  67. Let’s humanize the tone
  68. we need an influencer
  69. The deck isn’t final-final
  70. Put that in the parking lot
  71. What’s the ROI?
  72. It looked better on my screen
  73. Just a small brand refresh
  74. Let’s own the conversation
  75. Louise Le Rouge is a queen 👑