LeadingIndicatorExpansionCustomerAcquisitionCost(CAC)CustomerRetentionCost(CRC)StickinessBreadthAdoptionCurveFrequencyGrossMarginPaybackPeriodChurnAverageRevenuePer User(ARPU)LaggingIndicatorLeadingIndicatorFree!ChurnAvoidance/ RetentionRevenueNetRevenueRetention(NRR)DepthLifetimeValue(LTV)ConversionRateNPS (NetPromoterScore)NorthStarMetricEngagementAdoptionAttachRateWinRateARR /MRRWinRateGrossRevenueRetention(GRR)Product-MarketFit (PMF)CSAT(CustomerSatisfaction)Time-to-Value(TTV)AdoptionCurveFeatureAdoptionRateRetentionNorthStarMetricLaggingIndicatorFeatureUsageRateCustomerRetentionCost(CRC)FeatureUsageRateActivationProduct-MarketFit (PMF)Efficiency AverageRevenue PerUser (ARPU)LeadingIndicatorExpansionCustomerAcquisitionCost(CAC)CustomerRetentionCost(CRC)StickinessBreadthAdoptionCurveFrequencyGrossMarginPaybackPeriodChurnAverageRevenuePer User(ARPU)LaggingIndicatorLeadingIndicatorFree!ChurnAvoidance/ RetentionRevenueNetRevenueRetention(NRR)DepthLifetimeValue(LTV)ConversionRateNPS (NetPromoterScore)NorthStarMetricEngagementAdoptionAttachRateWinRateARR /MRRWinRateGrossRevenueRetention(GRR)Product-MarketFit (PMF)CSAT(CustomerSatisfaction)Time-to-Value(TTV)AdoptionCurveFeatureAdoptionRateRetentionNorthStarMetricLaggingIndicatorFeatureUsageRateCustomerRetentionCost(CRC)FeatureUsageRateActivationProduct-MarketFit (PMF)Efficiency AverageRevenue PerUser (ARPU)

Metrics Bingo for Product Managers - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Leading Indicator
  2. Expansion
  3. Customer Acquisition Cost (CAC)
  4. Customer Retention Cost (CRC)
  5. Stickiness
  6. Breadth
  7. Adoption Curve
  8. Frequency
  9. Gross Margin
  10. Payback Period
  11. Churn
  12. Average Revenue Per User (ARPU)
  13. Lagging Indicator
  14. Leading Indicator
  15. Free!
  16. Churn Avoidance / Retention Revenue
  17. Net Revenue Retention (NRR)
  18. Depth
  19. Lifetime Value (LTV)
  20. Conversion Rate
  21. NPS (Net Promoter Score)
  22. North Star Metric
  23. Engagement
  24. Adoption
  25. Attach Rate
  26. Win Rate
  27. ARR / MRR
  28. Win Rate
  29. Gross Revenue Retention (GRR)
  30. Product-Market Fit (PMF)
  31. CSAT (Customer Satisfaction)
  32. Time-to-Value (TTV)
  33. Adoption Curve
  34. Feature Adoption Rate
  35. Retention
  36. North Star Metric
  37. Lagging Indicator
  38. Feature Usage Rate
  39. Customer Retention Cost (CRC)
  40. Feature Usage Rate
  41. Activation
  42. Product-Market Fit (PMF)
  43. Efficiency
  44. Average Revenue Per User (ARPU)