ProductTestingProblemCompetitionUniqueValuePropositionPricingStrategyBrandingFixedCostsKeyMetricsSolutionTargetMarketDistributionFoodStartupCustomerSegmentsEarlyAdoptersVariableCostsMVPChannelsValuePropositionCostStructureMarketingRevenueStreamsCustomerNeedsUnfairAdvantageProfitProductTestingProblemCompetitionUniqueValuePropositionPricingStrategyBrandingFixedCostsKeyMetricsSolutionTargetMarketDistributionFoodStartupCustomerSegmentsEarlyAdoptersVariableCostsMVPChannelsValuePropositionCostStructureMarketingRevenueStreamsCustomerNeedsUnfairAdvantageProfit

Lean Canvas Model - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Product Testing
  2. Problem
  3. Competition
  4. Unique Value Proposition
  5. Pricing Strategy
  6. Branding
  7. Fixed Costs
  8. Key Metrics
  9. Solution
  10. Target Market
  11. Distribution
  12. Food Startup
  13. Customer Segments
  14. Early Adopters
  15. Variable Costs
  16. MVP
  17. Channels
  18. Value Proposition
  19. Cost Structure
  20. Marketing
  21. Revenue Streams
  22. Customer Needs
  23. Unfair Advantage
  24. Profit