ProblemProfitProductTestingBrandingCustomerSegmentsEarlyAdoptersTargetMarketVariableCostsRevenueStreamsValuePropositionDistributionMVPCostStructureMarketingFoodStartupCustomerNeedsUnfairAdvantageUniqueValuePropositionFixedCostsCompetitionPricingStrategyChannelsKeyMetricsSolutionProblemProfitProductTestingBrandingCustomerSegmentsEarlyAdoptersTargetMarketVariableCostsRevenueStreamsValuePropositionDistributionMVPCostStructureMarketingFoodStartupCustomerNeedsUnfairAdvantageUniqueValuePropositionFixedCostsCompetitionPricingStrategyChannelsKeyMetricsSolution

Lean Canvas Model - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Problem
  2. Profit
  3. Product Testing
  4. Branding
  5. Customer Segments
  6. Early Adopters
  7. Target Market
  8. Variable Costs
  9. Revenue Streams
  10. Value Proposition
  11. Distribution
  12. MVP
  13. Cost Structure
  14. Marketing
  15. Food Startup
  16. Customer Needs
  17. Unfair Advantage
  18. Unique Value Proposition
  19. Fixed Costs
  20. Competition
  21. Pricing Strategy
  22. Channels
  23. Key Metrics
  24. Solution