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This bingo card has a free space and 24 words: Consumer products - Products bought by ultimate consumers for personal use, Business products - Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale, Product line - Series of related products, Product - Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs, Services - Intangible tasks that satisfy the needs of consumer and business users, Goods - Tangible products that customers can see, hear, smell, taste, or touch, Goods–services continuum - Spectrum along which goods and services fall according to their attributes, from pure good to pure service, Quality is a key component to a firm’s success in a competitive marketplace, Market segmentation - Division of the total market into smaller, relatively homogenous groups, AIO statements - Items on lifestyle surveys that describe various activities, interests, and respondents’ opinions, Undifferentiated marketing Strategy that focuses on producing a single product and marketing it to all customers; also called mass marketing, Differentiated marketing Strategy that focuses on producing several products and pricing, promoting, and distributing them with different marketing mixes designed to satisfy smaller segments, Frequency marketing - Frequent-buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums, Affinity marketing - Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities, Buzz marketing - Relies on volunteers to try products and then talk abut their experiences with friends and colleagues, Viral marketing - Satisfied customers get the word about products out to other consumers, Business-to-business marketing - Involves organization’s purchase of goods and services to support company operations or production of other products, Comarketing - Cooperative arrangement in which two businesses jointly market each other’s products, Quick-response merchandising - A just-in-time strategy that reduces the time merchandise is held in inventory, Web services – Platform-independent information exchange systems that use the Internet to allow interaction between the firms, Lifetime value of a customer - Revenues and intangible benefits a customer brings to the seller over an average lifetime, less the amount the company must spend to acquire, market to, and service the customer, People buy want satisfaction, not objects, The efforts to create and market high-quality goods and services have been referred to as total quality management (TQM) and Product mix length Number of different products a firm sells.

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