(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Services - Intangible tasks that satisfy the needs of consumer and business users
Frequency marketing - Frequent-buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums
Web services – Platform-independent information exchange systems that use the Internet to allow interaction between the firms
The efforts to create and market high-quality goods and services have been referred to as total quality management (TQM)
AIO statements - Items on lifestyle surveys that describe various activities, interests, and respondents’ opinions
Product mix length
Number of different products a firm sells
People buy want satisfaction, not objects
Business products - Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale
Lifetime value of a customer - Revenues and intangible benefits a customer brings to the seller over an average lifetime, less the amount the company must spend to acquire, market to, and service the customer
Product line - Series of related products
Differentiated marketing
Strategy that focuses on producing several products and pricing, promoting, and distributing them with different marketing mixes designed to satisfy smaller segments
Business-to-business marketing - Involves organization’s purchase of goods and services to support company operations or production of other products
Goods–services continuum - Spectrum along which goods and services fall according to their attributes, from pure good to pure service
Quality is a key component to a firm’s success in a competitive marketplace
Comarketing - Cooperative arrangement in which two businesses jointly market each other’s products
Market segmentation - Division of the total market into smaller, relatively homogenous groups
Affinity marketing - Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
Consumer products - Products bought by ultimate consumers for personal use
Quick-response merchandising - A just-in-time strategy that reduces the time merchandise is held in inventory
Product - Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs
Viral marketing - Satisfied customers get the word about products out to other consumers
Undifferentiated marketing
Strategy that focuses on producing a single product and marketing it to all customers; also called mass marketing
Buzz marketing - Relies on volunteers to try products and then talk abut their experiences with friends and colleagues
Goods - Tangible products that customers can see, hear, smell, taste, or touch
