Business-to-businessmarketing - Involvesorganization’s purchaseof goods and servicesto support companyoperations orproduction of otherproductsQuality is a keycomponent to afirm’s successin a competitivemarketplaceFrequency marketing -Frequent-buyer or usermarketing programsthat reward customerswith cash, rebates,merchandise, or otherpremiumsComarketing -Cooperativearrangement inwhich twobusinesses jointlymarket eachother’s productsMarketsegmentation -Division of thetotal market intosmaller, relativelyhomogenousgroupsLifetime value of acustomer - Revenues andintangible benefits acustomer brings to theseller over an averagelifetime, less the amountthe company must spendto acquire, market to, andservice the customerAffinity marketing -Marketing effortsponsored by anorganization that solicitsresponses fromindividuals who sharecommon interests andactivitiesProduct mixlengthNumber ofdifferentproducts a firmsellsViral marketing -Satisfiedcustomers get theword aboutproducts out toother consumersPeople buywantsatisfaction,not objectsAIO statements -Items on lifestylesurveys thatdescribe variousactivities, interests,and respondents’opinionsProduct line- Series ofrelatedproductsWeb services –Platform-independentinformation exchangesystems that use theInternet to allowinteraction betweenthe firmsServices -Intangible tasksthat satisfy theneeds ofconsumer andbusiness usersQuick-responsemerchandising - Ajust-in-timestrategy thatreduces the timemerchandise isheld in inventoryConsumerproducts -Products boughtby ultimateconsumers forpersonal useBuzz marketing -Relies on volunteersto try products andthen talk abut theirexperiences withfriends andcolleaguesDifferentiated marketingStrategy that focuses onproducing severalproducts and pricing,promoting, anddistributing them withdifferent marketing mixesdesigned to satisfysmaller segmentsBusiness products -Goods and servicespurchased for useeither directly orindirectly in theproduction of othergoods and servicesfor resaleGoods–servicescontinuum - Spectrumalong which goods andservices fall accordingto their attributes, frompure good to pureserviceGoods - Tangibleproducts thatcustomers cansee, hear, smell,taste, or touchProduct - Bundle ofphysical, service,and symbolicattributes designedto satisfy acustomer’s wantsand needsThe efforts to createand market high-quality goods andservices have beenreferred to as totalquality management(TQM)UndifferentiatedmarketingStrategy that focuseson producing a singleproduct and marketingit to all customers; alsocalled mass marketingBusiness-to-businessmarketing - Involvesorganization’s purchaseof goods and servicesto support companyoperations orproduction of otherproductsQuality is a keycomponent to afirm’s successin a competitivemarketplaceFrequency marketing -Frequent-buyer or usermarketing programsthat reward customerswith cash, rebates,merchandise, or otherpremiumsComarketing -Cooperativearrangement inwhich twobusinesses jointlymarket eachother’s productsMarketsegmentation -Division of thetotal market intosmaller, relativelyhomogenousgroupsLifetime value of acustomer - Revenues andintangible benefits acustomer brings to theseller over an averagelifetime, less the amountthe company must spendto acquire, market to, andservice the customerAffinity marketing -Marketing effortsponsored by anorganization that solicitsresponses fromindividuals who sharecommon interests andactivitiesProduct mixlengthNumber ofdifferentproducts a firmsellsViral marketing -Satisfiedcustomers get theword aboutproducts out toother consumersPeople buywantsatisfaction,not objectsAIO statements -Items on lifestylesurveys thatdescribe variousactivities, interests,and respondents’opinionsProduct line- Series ofrelatedproductsWeb services –Platform-independentinformation exchangesystems that use theInternet to allowinteraction betweenthe firmsServices -Intangible tasksthat satisfy theneeds ofconsumer andbusiness usersQuick-responsemerchandising - Ajust-in-timestrategy thatreduces the timemerchandise isheld in inventoryConsumerproducts -Products boughtby ultimateconsumers forpersonal useBuzz marketing -Relies on volunteersto try products andthen talk abut theirexperiences withfriends andcolleaguesDifferentiated marketingStrategy that focuses onproducing severalproducts and pricing,promoting, anddistributing them withdifferent marketing mixesdesigned to satisfysmaller segmentsBusiness products -Goods and servicespurchased for useeither directly orindirectly in theproduction of othergoods and servicesfor resaleGoods–servicescontinuum - Spectrumalong which goods andservices fall accordingto their attributes, frompure good to pureserviceGoods - Tangibleproducts thatcustomers cansee, hear, smell,taste, or touchProduct - Bundle ofphysical, service,and symbolicattributes designedto satisfy acustomer’s wantsand needsThe efforts to createand market high-quality goods andservices have beenreferred to as totalquality management(TQM)UndifferentiatedmarketingStrategy that focuseson producing a singleproduct and marketingit to all customers; alsocalled mass marketing

- Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Business-to-business marketing - Involves organization’s purchase of goods and services to support company operations or production of other products
  2. Quality is a key component to a firm’s success in a competitive marketplace
  3. Frequency marketing - Frequent-buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums
  4. Comarketing - Cooperative arrangement in which two businesses jointly market each other’s products
  5. Market segmentation - Division of the total market into smaller, relatively homogenous groups
  6. Lifetime value of a customer - Revenues and intangible benefits a customer brings to the seller over an average lifetime, less the amount the company must spend to acquire, market to, and service the customer
  7. Affinity marketing - Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
  8. Product mix length Number of different products a firm sells
  9. Viral marketing - Satisfied customers get the word about products out to other consumers
  10. People buy want satisfaction, not objects
  11. AIO statements - Items on lifestyle surveys that describe various activities, interests, and respondents’ opinions
  12. Product line - Series of related products
  13. Web services – Platform-independent information exchange systems that use the Internet to allow interaction between the firms
  14. Services - Intangible tasks that satisfy the needs of consumer and business users
  15. Quick-response merchandising - A just-in-time strategy that reduces the time merchandise is held in inventory
  16. Consumer products - Products bought by ultimate consumers for personal use
  17. Buzz marketing - Relies on volunteers to try products and then talk abut their experiences with friends and colleagues
  18. Differentiated marketing Strategy that focuses on producing several products and pricing, promoting, and distributing them with different marketing mixes designed to satisfy smaller segments
  19. Business products - Goods and services purchased for use either directly or indirectly in the production of other goods and services for resale
  20. Goods–services continuum - Spectrum along which goods and services fall according to their attributes, from pure good to pure service
  21. Goods - Tangible products that customers can see, hear, smell, taste, or touch
  22. Product - Bundle of physical, service, and symbolic attributes designed to satisfy a customer’s wants and needs
  23. The efforts to create and market high-quality goods and services have been referred to as total quality management (TQM)
  24. Undifferentiated marketing Strategy that focuses on producing a single product and marketing it to all customers; also called mass marketing