This bingo card has 37 words: _______ is the entity selling the ad placement, _____ refers to the website, network, ad exchange or DSP available by vendor., _____ refers to an internal contract confirmation, _____refers to a vendor IO accepted, Hierarchy, Basis has an API connection with _____ & _____, ERP, _____ is the starting tactic bid for native display, _____ buying method for automatically bidding, buying & selling impressions via an auction, Second Price Auction, _____is the technique used by DSPs to avoid paying advertisers too much, T/F: Bid as low as you possibly can with CPC, _____ is a good win rate when bidding, _____ is also known as Server-to-Server Tracking, Cookies record _____ (list one), T/F: Post Back Conversions aew most popular amongst mobile campaigns, _____is the only mobile attribution vendor that does real-time tracking, Deduplication, Universal Pixel, Script Pixel, T/F: Conversion tracking is only for sales & you can't track other conversions that are important, _____ is a customized, invitation only RTB marketplace, _____ is the final outcome of the deal & used to identify what was negotiated, T/F: Floor price is the minimum you need to bid at, in order to enter into the auction, Platform Deals, Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns, T/F: Use My Deals when your advertiser is looking for a niche package, _____ is at the floor price or more, _____ Name (1) audience customer partner, T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis, In a market for a new house or car is an example of _____ when it comes to 3rd Party Data, _____ & _____ are regulatory environments to consider when using & selling data, T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting, T/F: It is a best practice to use (1) data partner for best reach, Use the "OR" rule when developing contextual, _____ is one of the 3 types of Optimization and T/F: You can use a combination of algorithmic & manual optimizations.
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