_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ refersto an internalcontractconfirmationT/F: It is abest practiceto use (1) datapartner forbest reachT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisDeduplicationSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetracking_______ isthe entityselling the adplacementCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataScriptPixelT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is alsoknown asServer-to-ServerTrackingUniversalPixelERPT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDeals_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsUse the "OR"rule whendevelopingcontextual_____refersto a vendorIOacceptedHierarchy_____ is thestarting tacticbid for nativedisplayBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceCookiesrecord_____ (listone)_____ isone of the 3types ofOptimization_____ isat thefloor priceor moreT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: Use MyDeals whenyour advertiseris looking for aniche packageT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ is agood winrate whenbidding_____ refers tothe website,network, adexchange orDSP availableby vendor._____ Name(1) audiencecustomerpartner_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ refersto an internalcontractconfirmationT/F: It is abest practiceto use (1) datapartner forbest reachT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisDeduplicationSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetracking_______ isthe entityselling the adplacementCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataScriptPixelT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is alsoknown asServer-to-ServerTrackingUniversalPixelERPT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDeals_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsUse the "OR"rule whendevelopingcontextual_____refersto a vendorIOacceptedHierarchy_____ is thestarting tacticbid for nativedisplayBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceCookiesrecord_____ (listone)_____ isone of the 3types ofOptimization_____ isat thefloor priceor moreT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: Use MyDeals whenyour advertiseris looking for aniche packageT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ is agood winrate whenbidding_____ refers tothe website,network, adexchange orDSP availableby vendor._____ Name(1) audiencecustomerpartner

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _____ buying method for automatically bidding, buying & selling impressions via an auction
  2. _____ refers to an internal contract confirmation
  3. T/F: It is a best practice to use (1) data partner for best reach
  4. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  5. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  6. Deduplication
  7. Second Price Auction
  8. _____is the only mobile attribution vendor that does real-time tracking
  9. _______ is the entity selling the ad placement
  10. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  11. _____ & _____ are regulatory environments to consider when using & selling data
  12. Script Pixel
  13. T/F: You can use a combination of algorithmic & manual optimizations
  14. _____ is also known as Server-to-Server Tracking
  15. Universal Pixel
  16. ERP
  17. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  18. Platform Deals
  19. _____is the technique used by DSPs to avoid paying advertisers too much
  20. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  21. Use the "OR" rule when developing contextual
  22. _____refers to a vendor IO accepted
  23. Hierarchy
  24. _____ is the starting tactic bid for native display
  25. Basis has an API connection with _____ & _____
  26. _____ is a customized, invitation only RTB marketplace
  27. Cookies record _____ (list one)
  28. _____ is one of the 3 types of Optimization
  29. _____ is at the floor price or more
  30. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  31. _____ is the final outcome of the deal & used to identify what was negotiated
  32. T/F: Use My Deals when your advertiser is looking for a niche package
  33. T/F: Bid as low as you possibly can with CPC
  34. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  35. _____ is a good win rate when bidding
  36. _____ refers to the website, network, ad exchange or DSP available by vendor.
  37. _____ Name (1) audience customer partner