Use the "OR"rule whendevelopingcontextual_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor more_____is theonly mobileattributionvendor thatdoes real-timetrackingScriptPixel_____ refersto an internalcontractconfirmationDeduplicationPlatformDealsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsBasis has anAPIconnectionwith _____ &_____T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_______ isthe entityselling the adplacementT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixel_____refersto a vendorIOacceptedCookiesrecord_____ (listone)T/F: Bid aslow as youpossibly canwith CPC_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: It is abest practiceto use (1) datapartner forbest reach_____ isone of the 3types ofOptimization_____ is agood winrate whenbiddingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ Name(1) audiencecustomerpartnerERPSecondPriceAuction_____ is alsoknown asServer-to-ServerTracking_____ refers tothe website,network, adexchange orDSP availableby vendor._____is thetechnique usedby DSPs toavoid payingadvertisers toomuchHierarchyT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ is acustomized,invitationonly RTBmarketplace_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataUse the "OR"rule whendevelopingcontextual_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor more_____is theonly mobileattributionvendor thatdoes real-timetrackingScriptPixel_____ refersto an internalcontractconfirmationDeduplicationPlatformDealsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsBasis has anAPIconnectionwith _____ &_____T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_______ isthe entityselling the adplacementT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixel_____refersto a vendorIOacceptedCookiesrecord_____ (listone)T/F: Bid aslow as youpossibly canwith CPC_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: It is abest practiceto use (1) datapartner forbest reach_____ isone of the 3types ofOptimization_____ is agood winrate whenbiddingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ Name(1) audiencecustomerpartnerERPSecondPriceAuction_____ is alsoknown asServer-to-ServerTracking_____ refers tothe website,network, adexchange orDSP availableby vendor._____is thetechnique usedby DSPs toavoid payingadvertisers toomuchHierarchyT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ is acustomized,invitationonly RTBmarketplace_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Use the "OR" rule when developing contextual
  2. _____ is the starting tactic bid for native display
  3. _____ is at the floor price or more
  4. _____is the only mobile attribution vendor that does real-time tracking
  5. Script Pixel
  6. _____ refers to an internal contract confirmation
  7. Deduplication
  8. Platform Deals
  9. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  10. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  11. Basis has an API connection with _____ & _____
  12. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  13. _______ is the entity selling the ad placement
  14. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  15. T/F: Use My Deals when your advertiser is looking for a niche package
  16. Universal Pixel
  17. _____refers to a vendor IO accepted
  18. Cookies record _____ (list one)
  19. T/F: Bid as low as you possibly can with CPC
  20. _____ is the final outcome of the deal & used to identify what was negotiated
  21. T/F: It is a best practice to use (1) data partner for best reach
  22. _____ is one of the 3 types of Optimization
  23. _____ is a good win rate when bidding
  24. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  25. _____ Name (1) audience customer partner
  26. ERP
  27. Second Price Auction
  28. _____ is also known as Server-to-Server Tracking
  29. _____ refers to the website, network, ad exchange or DSP available by vendor.
  30. _____is the technique used by DSPs to avoid paying advertisers too much
  31. Hierarchy
  32. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  33. T/F: You can use a combination of algorithmic & manual optimizations
  34. _____ buying method for automatically bidding, buying & selling impressions via an auction
  35. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  36. _____ is a customized, invitation only RTB marketplace
  37. _____ & _____ are regulatory environments to consider when using & selling data