T/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDealsIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ refers tothe website,network, adexchange orDSP availableby vendor._____ Name(1) audiencecustomerpartner_____ is acustomized,invitationonly RTBmarketplace_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUniversalPixelT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsDeduplication_____ is thestarting tacticbid for nativedisplayT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ isat thefloor priceor more_____is theonly mobileattributionvendor thatdoes real-timetrackingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____refersto a vendorIOaccepted_____ isone of the 3types ofOptimization_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_______ isthe entityselling the adplacementT/F: Bid aslow as youpossibly canwith CPCScriptPixel_____ is agood winrate whenbiddingBasis has anAPIconnectionwith _____ &_____T/F: You canuse acombination ofalgorithmic &manualoptimizations_____ refersto an internalcontractconfirmationT/F: Use MyDeals whenyour advertiseris looking for aniche packageCookiesrecord_____ (listone)Use the "OR"rule whendevelopingcontextual_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedSecondPriceAuctionT/F: It is abest practiceto use (1) datapartner forbest reachT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisERPHierarchy_____ is alsoknown asServer-to-ServerTrackingCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDealsIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ refers tothe website,network, adexchange orDSP availableby vendor._____ Name(1) audiencecustomerpartner_____ is acustomized,invitationonly RTBmarketplace_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUniversalPixelT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsDeduplication_____ is thestarting tacticbid for nativedisplayT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ isat thefloor priceor more_____is theonly mobileattributionvendor thatdoes real-timetrackingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____refersto a vendorIOaccepted_____ isone of the 3types ofOptimization_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_______ isthe entityselling the adplacementT/F: Bid aslow as youpossibly canwith CPCScriptPixel_____ is agood winrate whenbiddingBasis has anAPIconnectionwith _____ &_____T/F: You canuse acombination ofalgorithmic &manualoptimizations_____ refersto an internalcontractconfirmationT/F: Use MyDeals whenyour advertiseris looking for aniche packageCookiesrecord_____ (listone)Use the "OR"rule whendevelopingcontextual_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedSecondPriceAuctionT/F: It is abest practiceto use (1) datapartner forbest reachT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisERPHierarchy_____ is alsoknown asServer-to-ServerTrackingCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  2. Platform Deals
  3. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  4. _____ refers to the website, network, ad exchange or DSP available by vendor.
  5. _____ Name (1) audience customer partner
  6. _____ is a customized, invitation only RTB marketplace
  7. _____is the technique used by DSPs to avoid paying advertisers too much
  8. Universal Pixel
  9. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  10. Deduplication
  11. _____ is the starting tactic bid for native display
  12. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  13. _____ is at the floor price or more
  14. _____is the only mobile attribution vendor that does real-time tracking
  15. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  16. _____refers to a vendor IO accepted
  17. _____ is one of the 3 types of Optimization
  18. _____ buying method for automatically bidding, buying & selling impressions via an auction
  19. _______ is the entity selling the ad placement
  20. T/F: Bid as low as you possibly can with CPC
  21. Script Pixel
  22. _____ is a good win rate when bidding
  23. Basis has an API connection with _____ & _____
  24. T/F: You can use a combination of algorithmic & manual optimizations
  25. _____ refers to an internal contract confirmation
  26. T/F: Use My Deals when your advertiser is looking for a niche package
  27. Cookies record _____ (list one)
  28. Use the "OR" rule when developing contextual
  29. _____ is the final outcome of the deal & used to identify what was negotiated
  30. Second Price Auction
  31. T/F: It is a best practice to use (1) data partner for best reach
  32. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  33. ERP
  34. Hierarchy
  35. _____ is also known as Server-to-Server Tracking
  36. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  37. _____ & _____ are regulatory environments to consider when using & selling data