ERP_____ is agood winrate whenbiddingT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ Name(1) audiencecustomerpartnerT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionUniversalPixelScriptPixelT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____ isat thefloor priceor moreT/F: Use MyDeals whenyour advertiseris looking for aniche packageT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ isone of the 3types ofOptimizationT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals_____is theonly mobileattributionvendor thatdoes real-timetracking_____ refers tothe website,network, adexchange orDSP availableby vendor.HierarchyDeduplicationT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is acustomized,invitationonly RTBmarketplace_____ is thestarting tacticbid for nativedisplay_______ isthe entityselling the adplacement_____ refersto an internalcontractconfirmationT/F: You canuse acombination ofalgorithmic &manualoptimizationsSecondPriceAuction_____refersto a vendorIOacceptedUse the "OR"rule whendevelopingcontextualCookiesrecord_____ (listone)_____ is alsoknown asServer-to-ServerTrackingBasis has anAPIconnectionwith _____ &__________ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionERP_____ is agood winrate whenbiddingT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ Name(1) audiencecustomerpartnerT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionUniversalPixelScriptPixelT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____ isat thefloor priceor moreT/F: Use MyDeals whenyour advertiseris looking for aniche packageT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ isone of the 3types ofOptimizationT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals_____is theonly mobileattributionvendor thatdoes real-timetracking_____ refers tothe website,network, adexchange orDSP availableby vendor.HierarchyDeduplicationT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is acustomized,invitationonly RTBmarketplace_____ is thestarting tacticbid for nativedisplay_______ isthe entityselling the adplacement_____ refersto an internalcontractconfirmationT/F: You canuse acombination ofalgorithmic &manualoptimizationsSecondPriceAuction_____refersto a vendorIOacceptedUse the "OR"rule whendevelopingcontextualCookiesrecord_____ (listone)_____ is alsoknown asServer-to-ServerTrackingBasis has anAPIconnectionwith _____ &__________ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. ERP
  2. _____ is a good win rate when bidding
  3. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  4. _____ Name (1) audience customer partner
  5. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  6. Universal Pixel
  7. Script Pixel
  8. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  9. T/F: Bid as low as you possibly can with CPC
  10. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  11. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  12. _____ & _____ are regulatory environments to consider when using & selling data
  13. _____ is at the floor price or more
  14. T/F: Use My Deals when your advertiser is looking for a niche package
  15. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  16. _____is the technique used by DSPs to avoid paying advertisers too much
  17. _____ is the final outcome of the deal & used to identify what was negotiated
  18. _____ is one of the 3 types of Optimization
  19. T/F: It is a best practice to use (1) data partner for best reach
  20. Platform Deals
  21. _____is the only mobile attribution vendor that does real-time tracking
  22. _____ refers to the website, network, ad exchange or DSP available by vendor.
  23. Hierarchy
  24. Deduplication
  25. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  26. _____ is a customized, invitation only RTB marketplace
  27. _____ is the starting tactic bid for native display
  28. _______ is the entity selling the ad placement
  29. _____ refers to an internal contract confirmation
  30. T/F: You can use a combination of algorithmic & manual optimizations
  31. Second Price Auction
  32. _____refers to a vendor IO accepted
  33. Use the "OR" rule when developing contextual
  34. Cookies record _____ (list one)
  35. _____ is also known as Server-to-Server Tracking
  36. Basis has an API connection with _____ & _____
  37. _____ buying method for automatically bidding, buying & selling impressions via an auction