_____refersto a vendorIOaccepted_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor moreUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimizationScriptPixelCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is agood winrate whenbidding_____ is alsoknown asServer-to-ServerTrackingUniversalPixel_____ is acustomized,invitationonly RTBmarketplacePlatformDealsCookiesrecord_____ (listone)_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: Use MyDeals whenyour advertiseris looking for aniche packageERPT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Bid aslow as youpossibly canwith CPCDeduplicationT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionHierarchy_______ isthe entityselling the adplacement_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetrackingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ Name(1) audiencecustomerpartnerT/F: It is abest practiceto use (1) datapartner forbest reachT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmationBasis has anAPIconnectionwith _____ &_____T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ refers tothe website,network, adexchange orDSP availableby vendor._____refersto a vendorIOaccepted_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor moreUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimizationScriptPixelCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is agood winrate whenbidding_____ is alsoknown asServer-to-ServerTrackingUniversalPixel_____ is acustomized,invitationonly RTBmarketplacePlatformDealsCookiesrecord_____ (listone)_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: Use MyDeals whenyour advertiseris looking for aniche packageERPT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Bid aslow as youpossibly canwith CPCDeduplicationT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionHierarchy_______ isthe entityselling the adplacement_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetrackingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ Name(1) audiencecustomerpartnerT/F: It is abest practiceto use (1) datapartner forbest reachT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmationBasis has anAPIconnectionwith _____ &_____T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ refers tothe website,network, adexchange orDSP availableby vendor.

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _____refers to a vendor IO accepted
  2. _____is the technique used by DSPs to avoid paying advertisers too much
  3. _____ is the starting tactic bid for native display
  4. _____ is at the floor price or more
  5. Use the "OR" rule when developing contextual
  6. _____ is one of the 3 types of Optimization
  7. Script Pixel
  8. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  9. _____ is a good win rate when bidding
  10. _____ is also known as Server-to-Server Tracking
  11. Universal Pixel
  12. _____ is a customized, invitation only RTB marketplace
  13. Platform Deals
  14. Cookies record _____ (list one)
  15. _____ & _____ are regulatory environments to consider when using & selling data
  16. T/F: You can use a combination of algorithmic & manual optimizations
  17. T/F: Use My Deals when your advertiser is looking for a niche package
  18. ERP
  19. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  20. T/F: Bid as low as you possibly can with CPC
  21. Deduplication
  22. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  23. Hierarchy
  24. _______ is the entity selling the ad placement
  25. _____ is the final outcome of the deal & used to identify what was negotiated
  26. Second Price Auction
  27. _____is the only mobile attribution vendor that does real-time tracking
  28. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  29. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  30. _____ buying method for automatically bidding, buying & selling impressions via an auction
  31. _____ Name (1) audience customer partner
  32. T/F: It is a best practice to use (1) data partner for best reach
  33. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  34. _____ refers to an internal contract confirmation
  35. Basis has an API connection with _____ & _____
  36. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  37. _____ refers to the website, network, ad exchange or DSP available by vendor.