T/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is thestarting tacticbid for nativedisplayIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ Name(1) audiencecustomerpartner_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor.HierarchyT/F: It is abest practiceto use (1) datapartner forbest reachT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is alsoknown asServer-to-ServerTrackingT/F: Bid aslow as youpossibly canwith CPC_____ is acustomized,invitationonly RTBmarketplace_______ isthe entityselling the adplacementERPUniversalPixelT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUse the "OR"rule whendevelopingcontextualScriptPixel_____refersto a vendorIOaccepted_____is theonly mobileattributionvendor thatdoes real-timetrackingSecondPriceAuction_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionPlatformDealsCookiesrecord_____ (listone)Basis has anAPIconnectionwith _____ &_____DeduplicationCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ isat thefloor priceor moreT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ is agood winrate whenbidding_____ refersto an internalcontractconfirmation_____ isone of the 3types ofOptimizationT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is thestarting tacticbid for nativedisplayIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ Name(1) audiencecustomerpartner_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor.HierarchyT/F: It is abest practiceto use (1) datapartner forbest reachT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is alsoknown asServer-to-ServerTrackingT/F: Bid aslow as youpossibly canwith CPC_____ is acustomized,invitationonly RTBmarketplace_______ isthe entityselling the adplacementERPUniversalPixelT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUse the "OR"rule whendevelopingcontextualScriptPixel_____refersto a vendorIOaccepted_____is theonly mobileattributionvendor thatdoes real-timetrackingSecondPriceAuction_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionPlatformDealsCookiesrecord_____ (listone)Basis has anAPIconnectionwith _____ &_____DeduplicationCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ isat thefloor priceor moreT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ is agood winrate whenbidding_____ refersto an internalcontractconfirmation_____ isone of the 3types ofOptimization

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. T/F: You can use a combination of algorithmic & manual optimizations
  2. _____ is the starting tactic bid for native display
  3. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  4. _____ Name (1) audience customer partner
  5. _____ & _____ are regulatory environments to consider when using & selling data
  6. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  7. _____ refers to the website, network, ad exchange or DSP available by vendor.
  8. Hierarchy
  9. T/F: It is a best practice to use (1) data partner for best reach
  10. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  11. _____ is also known as Server-to-Server Tracking
  12. T/F: Bid as low as you possibly can with CPC
  13. _____ is a customized, invitation only RTB marketplace
  14. _______ is the entity selling the ad placement
  15. ERP
  16. Universal Pixel
  17. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  18. _____is the technique used by DSPs to avoid paying advertisers too much
  19. Use the "OR" rule when developing contextual
  20. Script Pixel
  21. _____refers to a vendor IO accepted
  22. _____is the only mobile attribution vendor that does real-time tracking
  23. Second Price Auction
  24. _____ buying method for automatically bidding, buying & selling impressions via an auction
  25. Platform Deals
  26. Cookies record _____ (list one)
  27. Basis has an API connection with _____ & _____
  28. Deduplication
  29. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  30. _____ is at the floor price or more
  31. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  32. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  33. T/F: Use My Deals when your advertiser is looking for a niche package
  34. _____ is the final outcome of the deal & used to identify what was negotiated
  35. _____ is a good win rate when bidding
  36. _____ refers to an internal contract confirmation
  37. _____ is one of the 3 types of Optimization