_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedCookiesrecord_____ (listone)T/F: Use MyDeals whenyour advertiseris looking for aniche package_______ isthe entityselling the adplacementT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is alsoknown asServer-to-ServerTracking_____ refersto an internalcontractconfirmationCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ isat thefloor priceor moreERPT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingUniversalPixelT/F: You canuse acombination ofalgorithmic &manualoptimizationsDeduplication_____ is agood winrate whenbidding_____ Name(1) audiencecustomerpartner_____ is thestarting tacticbid for nativedisplay_____ is acustomized,invitationonly RTBmarketplaceUse the "OR"rule whendevelopingcontextualIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ isone of the 3types ofOptimization_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____is theonly mobileattributionvendor thatdoes real-timetrackingScriptPixel_____refersto a vendorIOacceptedT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: It is abest practiceto use (1) datapartner forbest reach_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionHierarchySecondPriceAuctionT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDealsT/F: Bid aslow as youpossibly canwith CPCBasis has anAPIconnectionwith _____ &__________ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedCookiesrecord_____ (listone)T/F: Use MyDeals whenyour advertiseris looking for aniche package_______ isthe entityselling the adplacementT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is alsoknown asServer-to-ServerTracking_____ refersto an internalcontractconfirmationCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ isat thefloor priceor moreERPT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingUniversalPixelT/F: You canuse acombination ofalgorithmic &manualoptimizationsDeduplication_____ is agood winrate whenbidding_____ Name(1) audiencecustomerpartner_____ is thestarting tacticbid for nativedisplay_____ is acustomized,invitationonly RTBmarketplaceUse the "OR"rule whendevelopingcontextualIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ isone of the 3types ofOptimization_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____is theonly mobileattributionvendor thatdoes real-timetrackingScriptPixel_____refersto a vendorIOacceptedT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: It is abest practiceto use (1) datapartner forbest reach_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionHierarchySecondPriceAuctionT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionPlatformDealsT/F: Bid aslow as youpossibly canwith CPCBasis has anAPIconnectionwith _____ &_____

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _____ is the final outcome of the deal & used to identify what was negotiated
  2. Cookies record _____ (list one)
  3. T/F: Use My Deals when your advertiser is looking for a niche package
  4. _______ is the entity selling the ad placement
  5. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  6. _____ is also known as Server-to-Server Tracking
  7. _____ refers to an internal contract confirmation
  8. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  9. _____ & _____ are regulatory environments to consider when using & selling data
  10. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  11. _____ is at the floor price or more
  12. ERP
  13. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  14. Universal Pixel
  15. T/F: You can use a combination of algorithmic & manual optimizations
  16. Deduplication
  17. _____ is a good win rate when bidding
  18. _____ Name (1) audience customer partner
  19. _____ is the starting tactic bid for native display
  20. _____ is a customized, invitation only RTB marketplace
  21. Use the "OR" rule when developing contextual
  22. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  23. _____ is one of the 3 types of Optimization
  24. _____is the technique used by DSPs to avoid paying advertisers too much
  25. _____is the only mobile attribution vendor that does real-time tracking
  26. Script Pixel
  27. _____refers to a vendor IO accepted
  28. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  29. _____ refers to the website, network, ad exchange or DSP available by vendor.
  30. T/F: It is a best practice to use (1) data partner for best reach
  31. _____ buying method for automatically bidding, buying & selling impressions via an auction
  32. Hierarchy
  33. Second Price Auction
  34. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  35. Platform Deals
  36. T/F: Bid as low as you possibly can with CPC
  37. Basis has an API connection with _____ & _____