_____ is thestarting tacticbid for nativedisplayT/F: Bid aslow as youpossibly canwith CPC_____refersto a vendorIOacceptedT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ Name(1) audiencecustomerpartner_____ is acustomized,invitationonly RTBmarketplaceSecondPriceAuctionPlatformDeals_____ is agood winrate whenbidding_____ refersto an internalcontractconfirmation_____ isone of the 3types ofOptimizationDeduplicationScriptPixelT/F: It is abest practiceto use (1) datapartner forbest reachT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ is alsoknown asServer-to-ServerTracking_____is theonly mobileattributionvendor thatdoes real-timetrackingUniversalPixelBasis has anAPIconnectionwith _____ &__________ refers tothe website,network, adexchange orDSP availableby vendor._____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionUse the "OR"rule whendevelopingcontextualT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchERPT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ isat thefloor priceor moreCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsCookiesrecord_____ (listone)T/F: You canuse acombination ofalgorithmic &manualoptimizationsHierarchy_______ isthe entityselling the adplacementIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____ is thestarting tacticbid for nativedisplayT/F: Bid aslow as youpossibly canwith CPC_____refersto a vendorIOacceptedT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ Name(1) audiencecustomerpartner_____ is acustomized,invitationonly RTBmarketplaceSecondPriceAuctionPlatformDeals_____ is agood winrate whenbidding_____ refersto an internalcontractconfirmation_____ isone of the 3types ofOptimizationDeduplicationScriptPixelT/F: It is abest practiceto use (1) datapartner forbest reachT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ is alsoknown asServer-to-ServerTracking_____is theonly mobileattributionvendor thatdoes real-timetrackingUniversalPixelBasis has anAPIconnectionwith _____ &__________ refers tothe website,network, adexchange orDSP availableby vendor._____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionUse the "OR"rule whendevelopingcontextualT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchERPT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ isat thefloor priceor moreCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsCookiesrecord_____ (listone)T/F: You canuse acombination ofalgorithmic &manualoptimizationsHierarchy_______ isthe entityselling the adplacementIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _____ is the starting tactic bid for native display
  2. T/F: Bid as low as you possibly can with CPC
  3. _____refers to a vendor IO accepted
  4. T/F: Use My Deals when your advertiser is looking for a niche package
  5. _____ Name (1) audience customer partner
  6. _____ is a customized, invitation only RTB marketplace
  7. Second Price Auction
  8. Platform Deals
  9. _____ is a good win rate when bidding
  10. _____ refers to an internal contract confirmation
  11. _____ is one of the 3 types of Optimization
  12. Deduplication
  13. Script Pixel
  14. T/F: It is a best practice to use (1) data partner for best reach
  15. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  16. _____ is also known as Server-to-Server Tracking
  17. _____is the only mobile attribution vendor that does real-time tracking
  18. Universal Pixel
  19. Basis has an API connection with _____ & _____
  20. _____ refers to the website, network, ad exchange or DSP available by vendor.
  21. _____ buying method for automatically bidding, buying & selling impressions via an auction
  22. Use the "OR" rule when developing contextual
  23. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  24. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  25. _____is the technique used by DSPs to avoid paying advertisers too much
  26. ERP
  27. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  28. _____ is at the floor price or more
  29. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  30. Cookies record _____ (list one)
  31. T/F: You can use a combination of algorithmic & manual optimizations
  32. Hierarchy
  33. _______ is the entity selling the ad placement
  34. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  35. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  36. _____ is the final outcome of the deal & used to identify what was negotiated
  37. _____ & _____ are regulatory environments to consider when using & selling data