SecondPriceAuctionT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____refersto a vendorIOacceptedT/F: It is abest practiceto use (1) datapartner forbest reachUse the "OR"rule whendevelopingcontextual_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Bid aslow as youpossibly canwith CPCT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thestarting tacticbid for nativedisplayT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isat thefloor priceor moreIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataDeduplication_____ refers tothe website,network, adexchange orDSP availableby vendor.Combine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is agood winrate whenbiddingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingERPCookiesrecord_____ (listone)_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is alsoknown asServer-to-ServerTrackingPlatformDealsHierarchyBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplace_______ isthe entityselling the adplacementT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartnerT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisUniversalPixel_____ isone of the 3types ofOptimizationScriptPixelT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____is theonly mobileattributionvendor thatdoes real-timetrackingSecondPriceAuctionT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____refersto a vendorIOacceptedT/F: It is abest practiceto use (1) datapartner forbest reachUse the "OR"rule whendevelopingcontextual_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Bid aslow as youpossibly canwith CPCT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thestarting tacticbid for nativedisplayT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isat thefloor priceor moreIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataDeduplication_____ refers tothe website,network, adexchange orDSP availableby vendor.Combine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is agood winrate whenbiddingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingERPCookiesrecord_____ (listone)_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is alsoknown asServer-to-ServerTrackingPlatformDealsHierarchyBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplace_______ isthe entityselling the adplacementT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartnerT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisUniversalPixel_____ isone of the 3types ofOptimizationScriptPixelT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____is theonly mobileattributionvendor thatdoes real-timetracking

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Second Price Auction
  2. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  3. _____refers to a vendor IO accepted
  4. T/F: It is a best practice to use (1) data partner for best reach
  5. Use the "OR" rule when developing contextual
  6. _____ is the final outcome of the deal & used to identify what was negotiated
  7. _____ buying method for automatically bidding, buying & selling impressions via an auction
  8. _____ & _____ are regulatory environments to consider when using & selling data
  9. T/F: Bid as low as you possibly can with CPC
  10. T/F: Use My Deals when your advertiser is looking for a niche package
  11. _____ is the starting tactic bid for native display
  12. T/F: You can use a combination of algorithmic & manual optimizations
  13. _____ is at the floor price or more
  14. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  15. Deduplication
  16. _____ refers to the website, network, ad exchange or DSP available by vendor.
  17. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  18. _____ is a good win rate when bidding
  19. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  20. ERP
  21. Cookies record _____ (list one)
  22. _____is the technique used by DSPs to avoid paying advertisers too much
  23. _____ is also known as Server-to-Server Tracking
  24. Platform Deals
  25. Hierarchy
  26. Basis has an API connection with _____ & _____
  27. _____ is a customized, invitation only RTB marketplace
  28. _______ is the entity selling the ad placement
  29. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  30. _____ refers to an internal contract confirmation
  31. _____ Name (1) audience customer partner
  32. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  33. Universal Pixel
  34. _____ is one of the 3 types of Optimization
  35. Script Pixel
  36. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  37. _____is the only mobile attribution vendor that does real-time tracking