In a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionCookiesrecord_____ (listone)T/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingPlatformDeals_____ Name(1) audiencecustomerpartnerT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantERPT/F: Bid aslow as youpossibly canwith CPCT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_______ isthe entityselling the adplacementUniversalPixel_____ is acustomized,invitationonly RTBmarketplace_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ isat thefloor priceor more_____ is alsoknown asServer-to-ServerTrackingT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____is theonly mobileattributionvendor thatdoes real-timetrackingT/F: It is abest practiceto use (1) datapartner forbest reachScriptPixel_____refersto a vendorIOaccepted_____ is thestarting tacticbid for nativedisplayUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimizationBasis has anAPIconnectionwith _____ &__________ refers tothe website,network, adexchange orDSP availableby vendor._____ refersto an internalcontractconfirmation_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchDeduplicationHierarchy_____ is agood winrate whenbiddingSecondPriceAuctionT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionCookiesrecord_____ (listone)T/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingPlatformDeals_____ Name(1) audiencecustomerpartnerT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantERPT/F: Bid aslow as youpossibly canwith CPCT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_______ isthe entityselling the adplacementUniversalPixel_____ is acustomized,invitationonly RTBmarketplace_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ isat thefloor priceor more_____ is alsoknown asServer-to-ServerTrackingT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____is theonly mobileattributionvendor thatdoes real-timetrackingT/F: It is abest practiceto use (1) datapartner forbest reachScriptPixel_____refersto a vendorIOaccepted_____ is thestarting tacticbid for nativedisplayUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimizationBasis has anAPIconnectionwith _____ &__________ refers tothe website,network, adexchange orDSP availableby vendor._____ refersto an internalcontractconfirmation_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchDeduplicationHierarchy_____ is agood winrate whenbiddingSecondPriceAuctionT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  2. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  3. Cookies record _____ (list one)
  4. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  5. Platform Deals
  6. _____ Name (1) audience customer partner
  7. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  8. ERP
  9. T/F: Bid as low as you possibly can with CPC
  10. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  11. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  12. _______ is the entity selling the ad placement
  13. Universal Pixel
  14. _____ is a customized, invitation only RTB marketplace
  15. _____ buying method for automatically bidding, buying & selling impressions via an auction
  16. _____ is at the floor price or more
  17. _____ is also known as Server-to-Server Tracking
  18. T/F: Use My Deals when your advertiser is looking for a niche package
  19. _____ is the final outcome of the deal & used to identify what was negotiated
  20. _____ & _____ are regulatory environments to consider when using & selling data
  21. _____is the only mobile attribution vendor that does real-time tracking
  22. T/F: It is a best practice to use (1) data partner for best reach
  23. Script Pixel
  24. _____refers to a vendor IO accepted
  25. _____ is the starting tactic bid for native display
  26. Use the "OR" rule when developing contextual
  27. _____ is one of the 3 types of Optimization
  28. Basis has an API connection with _____ & _____
  29. _____ refers to the website, network, ad exchange or DSP available by vendor.
  30. _____ refers to an internal contract confirmation
  31. _____is the technique used by DSPs to avoid paying advertisers too much
  32. Deduplication
  33. Hierarchy
  34. _____ is a good win rate when bidding
  35. Second Price Auction
  36. T/F: You can use a combination of algorithmic & manual optimizations
  37. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis