_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals_____ is agood winrate whenbiddingT/F: You canuse acombination ofalgorithmic &manualoptimizationsBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceScriptPixel_____ isone of the 3types ofOptimization_____ isat thefloor priceor more_____ Name(1) audiencecustomerpartner_____ refersto an internalcontractconfirmation_____ refers tothe website,network, adexchange orDSP availableby vendor._____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Bid aslow as youpossibly canwith CPCT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is thestarting tacticbid for nativedisplay_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionCookiesrecord_____ (listone)SecondPriceAuctionCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____refersto a vendorIOacceptedT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisDeduplicationT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixelUse the "OR"rule whendevelopingcontextualT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is alsoknown asServer-to-ServerTrackingHierarchyIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_______ isthe entityselling the adplacementERP_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals_____ is agood winrate whenbiddingT/F: You canuse acombination ofalgorithmic &manualoptimizationsBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceScriptPixel_____ isone of the 3types ofOptimization_____ isat thefloor priceor more_____ Name(1) audiencecustomerpartner_____ refersto an internalcontractconfirmation_____ refers tothe website,network, adexchange orDSP availableby vendor._____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Bid aslow as youpossibly canwith CPCT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is thestarting tacticbid for nativedisplay_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionCookiesrecord_____ (listone)SecondPriceAuctionCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____refersto a vendorIOacceptedT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisDeduplicationT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixelUse the "OR"rule whendevelopingcontextualT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ is alsoknown asServer-to-ServerTrackingHierarchyIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_______ isthe entityselling the adplacementERP

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
  1. _____ is the final outcome of the deal & used to identify what was negotiated
  2. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  3. T/F: It is a best practice to use (1) data partner for best reach
  4. Platform Deals
  5. _____ is a good win rate when bidding
  6. T/F: You can use a combination of algorithmic & manual optimizations
  7. Basis has an API connection with _____ & _____
  8. _____ is a customized, invitation only RTB marketplace
  9. Script Pixel
  10. _____ is one of the 3 types of Optimization
  11. _____ is at the floor price or more
  12. _____ Name (1) audience customer partner
  13. _____ refers to an internal contract confirmation
  14. _____ refers to the website, network, ad exchange or DSP available by vendor.
  15. _____ & _____ are regulatory environments to consider when using & selling data
  16. _____is the technique used by DSPs to avoid paying advertisers too much
  17. T/F: Bid as low as you possibly can with CPC
  18. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  19. _____is the only mobile attribution vendor that does real-time tracking
  20. _____ is the starting tactic bid for native display
  21. _____ buying method for automatically bidding, buying & selling impressions via an auction
  22. Cookies record _____ (list one)
  23. Second Price Auction
  24. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  25. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  26. _____refers to a vendor IO accepted
  27. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  28. Deduplication
  29. T/F: Use My Deals when your advertiser is looking for a niche package
  30. Universal Pixel
  31. Use the "OR" rule when developing contextual
  32. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  33. _____ is also known as Server-to-Server Tracking
  34. Hierarchy
  35. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  36. _______ is the entity selling the ad placement
  37. ERP