In a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ is thestarting tacticbid for nativedisplayCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_______ isthe entityselling the adplacementT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchPlatformDealsT/F: Bid aslow as youpossibly canwith CPCUse the "OR"rule whendevelopingcontextual_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataERP_____refersto a vendorIOacceptedT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixelBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: It is abest practiceto use (1) datapartner forbest reach_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionDeduplicationScriptPixelT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartnerT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isone of the 3types ofOptimizationCookiesrecord_____ (listone)Hierarchy_____ isat thefloor priceor more_____ is agood winrate whenbidding_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ is alsoknown asServer-to-ServerTrackingT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetrackingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____ is thestarting tacticbid for nativedisplayCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_______ isthe entityselling the adplacementT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchPlatformDealsT/F: Bid aslow as youpossibly canwith CPCUse the "OR"rule whendevelopingcontextual_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataERP_____refersto a vendorIOacceptedT/F: Use MyDeals whenyour advertiseris looking for aniche packageUniversalPixelBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplaceT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: It is abest practiceto use (1) datapartner forbest reach_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionDeduplicationScriptPixelT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartnerT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isone of the 3types ofOptimizationCookiesrecord_____ (listone)Hierarchy_____ isat thefloor priceor more_____ is agood winrate whenbidding_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ is alsoknown asServer-to-ServerTrackingT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsSecondPriceAuction_____is theonly mobileattributionvendor thatdoes real-timetracking

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  2. _____ is the starting tactic bid for native display
  3. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  4. _______ is the entity selling the ad placement
  5. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  6. _____is the technique used by DSPs to avoid paying advertisers too much
  7. Platform Deals
  8. T/F: Bid as low as you possibly can with CPC
  9. Use the "OR" rule when developing contextual
  10. _____ & _____ are regulatory environments to consider when using & selling data
  11. ERP
  12. _____refers to a vendor IO accepted
  13. T/F: Use My Deals when your advertiser is looking for a niche package
  14. Universal Pixel
  15. Basis has an API connection with _____ & _____
  16. _____ is a customized, invitation only RTB marketplace
  17. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  18. _____ buying method for automatically bidding, buying & selling impressions via an auction
  19. T/F: It is a best practice to use (1) data partner for best reach
  20. _____ refers to the website, network, ad exchange or DSP available by vendor.
  21. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  22. Deduplication
  23. Script Pixel
  24. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  25. _____ refers to an internal contract confirmation
  26. _____ Name (1) audience customer partner
  27. T/F: You can use a combination of algorithmic & manual optimizations
  28. _____ is one of the 3 types of Optimization
  29. Cookies record _____ (list one)
  30. Hierarchy
  31. _____ is at the floor price or more
  32. _____ is a good win rate when bidding
  33. _____ is the final outcome of the deal & used to identify what was negotiated
  34. _____ is also known as Server-to-Server Tracking
  35. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  36. Second Price Auction
  37. _____is the only mobile attribution vendor that does real-time tracking