Use the "OR"rule whendevelopingcontextual_____refersto a vendorIOaccepted_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ refersto an internalcontractconfirmationIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataERP_____ is alsoknown asServer-to-ServerTracking_____ refers tothe website,network, adexchange orDSP availableby vendor._____ isat thefloor priceor moreCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Bid aslow as youpossibly canwith CPCScriptPixel_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: It is abest practiceto use (1) datapartner forbest reachDeduplication_______ isthe entityselling the adplacementT/F: Use MyDeals whenyour advertiseris looking for aniche packageCookiesrecord_____ (listone)T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisSecondPriceAuction_____ isone of the 3types ofOptimization_____ is agood winrate whenbiddingHierarchyPlatformDealsT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is thestarting tacticbid for nativedisplayT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUniversalPixel_____is theonly mobileattributionvendor thatdoes real-timetrackingBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplace_____ Name(1) audiencecustomerpartner_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataUse the "OR"rule whendevelopingcontextual_____refersto a vendorIOaccepted_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ refersto an internalcontractconfirmationIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataERP_____ is alsoknown asServer-to-ServerTracking_____ refers tothe website,network, adexchange orDSP availableby vendor._____ isat thefloor priceor moreCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Bid aslow as youpossibly canwith CPCScriptPixel_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedT/F: It is abest practiceto use (1) datapartner forbest reachDeduplication_______ isthe entityselling the adplacementT/F: Use MyDeals whenyour advertiseris looking for aniche packageCookiesrecord_____ (listone)T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisSecondPriceAuction_____ isone of the 3types ofOptimization_____ is agood winrate whenbiddingHierarchyPlatformDealsT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ is thestarting tacticbid for nativedisplayT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchUniversalPixel_____is theonly mobileattributionvendor thatdoes real-timetrackingBasis has anAPIconnectionwith _____ &__________ is acustomized,invitationonly RTBmarketplace_____ Name(1) audiencecustomerpartner_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Use the "OR" rule when developing contextual
  2. _____refers to a vendor IO accepted
  3. _____ buying method for automatically bidding, buying & selling impressions via an auction
  4. _____ refers to an internal contract confirmation
  5. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  6. ERP
  7. _____ is also known as Server-to-Server Tracking
  8. _____ refers to the website, network, ad exchange or DSP available by vendor.
  9. _____ is at the floor price or more
  10. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  11. T/F: Bid as low as you possibly can with CPC
  12. Script Pixel
  13. _____ is the final outcome of the deal & used to identify what was negotiated
  14. T/F: It is a best practice to use (1) data partner for best reach
  15. Deduplication
  16. _______ is the entity selling the ad placement
  17. T/F: Use My Deals when your advertiser is looking for a niche package
  18. Cookies record _____ (list one)
  19. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  20. Second Price Auction
  21. _____ is one of the 3 types of Optimization
  22. _____ is a good win rate when bidding
  23. Hierarchy
  24. Platform Deals
  25. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  26. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  27. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  28. T/F: You can use a combination of algorithmic & manual optimizations
  29. _____ is the starting tactic bid for native display
  30. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  31. _____is the technique used by DSPs to avoid paying advertisers too much
  32. Universal Pixel
  33. _____is the only mobile attribution vendor that does real-time tracking
  34. Basis has an API connection with _____ & _____
  35. _____ is a customized, invitation only RTB marketplace
  36. _____ Name (1) audience customer partner
  37. _____ & _____ are regulatory environments to consider when using & selling data