SecondPriceAuctionT/F: Bid aslow as youpossibly canwith CPCUse the "OR"rule whendevelopingcontextual_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchDeduplicationT/F: It is abest practiceto use (1) datapartner forbest reachScriptPixel_____is theonly mobileattributionvendor thatdoes real-timetracking_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Use MyDeals whenyour advertiseris looking for aniche packageIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataPlatformDealsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedBasis has anAPIconnectionwith _____ &__________ isone of the 3types ofOptimization_____ is acustomized,invitationonly RTBmarketplaceT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isat thefloor priceor moreT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartner_______ isthe entityselling the adplacementERPUniversalPixelHierarchyT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor._____ is thestarting tacticbid for nativedisplay_____refersto a vendorIOacceptedT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ is agood winrate whenbiddingCookiesrecord_____ (listone)_____ is alsoknown asServer-to-ServerTrackingSecondPriceAuctionT/F: Bid aslow as youpossibly canwith CPCUse the "OR"rule whendevelopingcontextual_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchDeduplicationT/F: It is abest practiceto use (1) datapartner forbest reachScriptPixel_____is theonly mobileattributionvendor thatdoes real-timetracking_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: Use MyDeals whenyour advertiseris looking for aniche packageIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataPlatformDealsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedBasis has anAPIconnectionwith _____ &__________ isone of the 3types ofOptimization_____ is acustomized,invitationonly RTBmarketplaceT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ isat thefloor priceor moreT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartner_______ isthe entityselling the adplacementERPUniversalPixelHierarchyT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ refers tothe website,network, adexchange orDSP availableby vendor._____ is thestarting tacticbid for nativedisplay_____refersto a vendorIOacceptedT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ is agood winrate whenbiddingCookiesrecord_____ (listone)_____ is alsoknown asServer-to-ServerTracking

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Second Price Auction
  2. T/F: Bid as low as you possibly can with CPC
  3. Use the "OR" rule when developing contextual
  4. _____is the technique used by DSPs to avoid paying advertisers too much
  5. Deduplication
  6. T/F: It is a best practice to use (1) data partner for best reach
  7. Script Pixel
  8. _____is the only mobile attribution vendor that does real-time tracking
  9. _____ & _____ are regulatory environments to consider when using & selling data
  10. T/F: Use My Deals when your advertiser is looking for a niche package
  11. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  12. Platform Deals
  13. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  14. _____ is the final outcome of the deal & used to identify what was negotiated
  15. Basis has an API connection with _____ & _____
  16. _____ is one of the 3 types of Optimization
  17. _____ is a customized, invitation only RTB marketplace
  18. T/F: You can use a combination of algorithmic & manual optimizations
  19. _____ is at the floor price or more
  20. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  21. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  22. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  23. _____ refers to an internal contract confirmation
  24. _____ Name (1) audience customer partner
  25. _______ is the entity selling the ad placement
  26. ERP
  27. Universal Pixel
  28. Hierarchy
  29. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  30. _____ refers to the website, network, ad exchange or DSP available by vendor.
  31. _____ is the starting tactic bid for native display
  32. _____refers to a vendor IO accepted
  33. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  34. _____ buying method for automatically bidding, buying & selling impressions via an auction
  35. _____ is a good win rate when bidding
  36. Cookies record _____ (list one)
  37. _____ is also known as Server-to-Server Tracking