_______ isthe entityselling the adplacementT/F: Bid aslow as youpossibly canwith CPCDeduplication_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedERP_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartner_____ is alsoknown asServer-to-ServerTracking_____ isat thefloor priceor moreT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantSecondPriceAuctionCookiesrecord_____ (listone)_____is theonly mobileattributionvendor thatdoes real-timetrackingCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ refers tothe website,network, adexchange orDSP availableby vendor.Use the "OR"rule whendevelopingcontextualUniversalPixelT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ isone of the 3types ofOptimizationT/F: You canuse acombination ofalgorithmic &manualoptimizationsHierarchy_____ is acustomized,invitationonly RTBmarketplace_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: Use MyDeals whenyour advertiseris looking for aniche packageBasis has anAPIconnectionwith _____ &__________ is thestarting tacticbid for nativedisplay_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____refersto a vendorIOaccepted_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsScriptPixel_____ is agood winrate whenbiddingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals_______ isthe entityselling the adplacementT/F: Bid aslow as youpossibly canwith CPCDeduplication_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedERP_____ refersto an internalcontractconfirmation_____ Name(1) audiencecustomerpartner_____ is alsoknown asServer-to-ServerTracking_____ isat thefloor priceor moreT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantSecondPriceAuctionCookiesrecord_____ (listone)_____is theonly mobileattributionvendor thatdoes real-timetrackingCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ refers tothe website,network, adexchange orDSP availableby vendor.Use the "OR"rule whendevelopingcontextualUniversalPixelT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____ isone of the 3types ofOptimizationT/F: You canuse acombination ofalgorithmic &manualoptimizationsHierarchy_____ is acustomized,invitationonly RTBmarketplace_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauctionT/F: Use MyDeals whenyour advertiseris looking for aniche packageBasis has anAPIconnectionwith _____ &__________ is thestarting tacticbid for nativedisplay_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____refersto a vendorIOaccepted_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsScriptPixel_____ is agood winrate whenbiddingIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: It is abest practiceto use (1) datapartner forbest reachPlatformDeals

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _______ is the entity selling the ad placement
  2. T/F: Bid as low as you possibly can with CPC
  3. Deduplication
  4. _____ is the final outcome of the deal & used to identify what was negotiated
  5. ERP
  6. _____ refers to an internal contract confirmation
  7. _____ Name (1) audience customer partner
  8. _____ is also known as Server-to-Server Tracking
  9. _____ is at the floor price or more
  10. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  11. Second Price Auction
  12. Cookies record _____ (list one)
  13. _____is the only mobile attribution vendor that does real-time tracking
  14. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  15. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  16. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  17. _____ refers to the website, network, ad exchange or DSP available by vendor.
  18. Use the "OR" rule when developing contextual
  19. Universal Pixel
  20. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  21. _____ is one of the 3 types of Optimization
  22. T/F: You can use a combination of algorithmic & manual optimizations
  23. Hierarchy
  24. _____ is a customized, invitation only RTB marketplace
  25. _____ buying method for automatically bidding, buying & selling impressions via an auction
  26. T/F: Use My Deals when your advertiser is looking for a niche package
  27. Basis has an API connection with _____ & _____
  28. _____ is the starting tactic bid for native display
  29. _____ & _____ are regulatory environments to consider when using & selling data
  30. _____refers to a vendor IO accepted
  31. _____is the technique used by DSPs to avoid paying advertisers too much
  32. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  33. Script Pixel
  34. _____ is a good win rate when bidding
  35. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  36. T/F: It is a best practice to use (1) data partner for best reach
  37. Platform Deals