Basis has anAPIconnectionwith _____ &_____T/F: It is abest practiceto use (1) datapartner forbest reachT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_______ isthe entityselling the adplacement_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thestarting tacticbid for nativedisplay_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ is acustomized,invitationonly RTBmarketplaceT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionUniversalPixel_____ isat thefloor priceor moreT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsPlatformDealsT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantCookiesrecord_____ (listone)ScriptPixel_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is alsoknown asServer-to-ServerTrackingSecondPriceAuction_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimization_____ refersto an internalcontractconfirmationHierarchyT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedERP_____refersto a vendorIOaccepted_____ is agood winrate whenbiddingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ Name(1) audiencecustomerpartnerDeduplication_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataBasis has anAPIconnectionwith _____ &_____T/F: It is abest practiceto use (1) datapartner forbest reachT/F: Bid aslow as youpossibly canwith CPCIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_______ isthe entityselling the adplacement_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thestarting tacticbid for nativedisplay_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ is acustomized,invitationonly RTBmarketplaceT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionUniversalPixel_____ isat thefloor priceor moreT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsPlatformDealsT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantCookiesrecord_____ (listone)ScriptPixel_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is alsoknown asServer-to-ServerTrackingSecondPriceAuction_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisUse the "OR"rule whendevelopingcontextual_____ isone of the 3types ofOptimization_____ refersto an internalcontractconfirmationHierarchyT/F: You canuse acombination ofalgorithmic &manualoptimizationsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiatedERP_____refersto a vendorIOaccepted_____ is agood winrate whenbiddingT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____ Name(1) audiencecustomerpartnerDeduplication_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Basis has an API connection with _____ & _____
  2. T/F: It is a best practice to use (1) data partner for best reach
  3. T/F: Bid as low as you possibly can with CPC
  4. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  5. _______ is the entity selling the ad placement
  6. _____is the technique used by DSPs to avoid paying advertisers too much
  7. _____ is the starting tactic bid for native display
  8. _____ buying method for automatically bidding, buying & selling impressions via an auction
  9. _____ is a customized, invitation only RTB marketplace
  10. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  11. Universal Pixel
  12. _____ is at the floor price or more
  13. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  14. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  15. Platform Deals
  16. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  17. Cookies record _____ (list one)
  18. Script Pixel
  19. _____is the only mobile attribution vendor that does real-time tracking
  20. _____ is also known as Server-to-Server Tracking
  21. Second Price Auction
  22. _____ refers to the website, network, ad exchange or DSP available by vendor.
  23. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  24. Use the "OR" rule when developing contextual
  25. _____ is one of the 3 types of Optimization
  26. _____ refers to an internal contract confirmation
  27. Hierarchy
  28. T/F: You can use a combination of algorithmic & manual optimizations
  29. T/F: Use My Deals when your advertiser is looking for a niche package
  30. _____ is the final outcome of the deal & used to identify what was negotiated
  31. ERP
  32. _____refers to a vendor IO accepted
  33. _____ is a good win rate when bidding
  34. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  35. _____ Name (1) audience customer partner
  36. Deduplication
  37. _____ & _____ are regulatory environments to consider when using & selling data