T/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____refersto a vendorIOacceptedT/F: Bid aslow as youpossibly canwith CPCBasis has anAPIconnectionwith _____ &_____PlatformDeals_______ isthe entityselling the adplacementUniversalPixel_____ Name(1) audiencecustomerpartner_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ isat thefloor priceor moreT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ isone of the 3types ofOptimizationScriptPixel_____ is alsoknown asServer-to-ServerTrackingCookiesrecord_____ (listone)_____ refersto an internalcontractconfirmationT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchHierarchyUse the "OR"rule whendevelopingcontextualERPIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is acustomized,invitationonly RTBmarketplaceT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is agood winrate whenbiddingT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionDeduplicationSecondPriceAuctionT/F: It is abest practiceto use (1) datapartner forbest reach_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____ is thestarting tacticbid for nativedisplayT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargetting_____refersto a vendorIOacceptedT/F: Bid aslow as youpossibly canwith CPCBasis has anAPIconnectionwith _____ &_____PlatformDeals_______ isthe entityselling the adplacementUniversalPixel_____ Name(1) audiencecustomerpartner_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ isat thefloor priceor moreT/F: You canuse acombination ofalgorithmic &manualoptimizations_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare important_____ isone of the 3types ofOptimizationScriptPixel_____ is alsoknown asServer-to-ServerTrackingCookiesrecord_____ (listone)_____ refersto an internalcontractconfirmationT/F: Post BackConversionsaew mostpopularamongst mobilecampaignsCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaignsT/F: Use MyDeals whenyour advertiseris looking for aniche package_____is thetechnique usedby DSPs toavoid payingadvertisers toomuchHierarchyUse the "OR"rule whendevelopingcontextualERPIn a market for anew house or caris an example of_____ when itcomes to 3rdParty Data_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is acustomized,invitationonly RTBmarketplaceT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in Basis_____ is agood winrate whenbiddingT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauctionDeduplicationSecondPriceAuctionT/F: It is abest practiceto use (1) datapartner forbest reach_____ & _____are regulatoryenvironments toconsider whenusing & sellingdata_____ is thestarting tacticbid for nativedisplay

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  2. _____refers to a vendor IO accepted
  3. T/F: Bid as low as you possibly can with CPC
  4. Basis has an API connection with _____ & _____
  5. Platform Deals
  6. _______ is the entity selling the ad placement
  7. Universal Pixel
  8. _____ Name (1) audience customer partner
  9. _____ is the final outcome of the deal & used to identify what was negotiated
  10. _____ buying method for automatically bidding, buying & selling impressions via an auction
  11. _____ is at the floor price or more
  12. T/F: You can use a combination of algorithmic & manual optimizations
  13. _____ refers to the website, network, ad exchange or DSP available by vendor.
  14. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  15. _____ is one of the 3 types of Optimization
  16. Script Pixel
  17. _____ is also known as Server-to-Server Tracking
  18. Cookies record _____ (list one)
  19. _____ refers to an internal contract confirmation
  20. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  21. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  22. T/F: Use My Deals when your advertiser is looking for a niche package
  23. _____is the technique used by DSPs to avoid paying advertisers too much
  24. Hierarchy
  25. Use the "OR" rule when developing contextual
  26. ERP
  27. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  28. _____is the only mobile attribution vendor that does real-time tracking
  29. _____ is a customized, invitation only RTB marketplace
  30. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  31. _____ is a good win rate when bidding
  32. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  33. Deduplication
  34. Second Price Auction
  35. T/F: It is a best practice to use (1) data partner for best reach
  36. _____ & _____ are regulatory environments to consider when using & selling data
  37. _____ is the starting tactic bid for native display