_____ is alsoknown asServer-to-ServerTracking_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ Name(1) audiencecustomerpartnerIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingUse the "OR"rule whendevelopingcontextual_____ is acustomized,invitationonly RTBmarketplaceT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____refersto a vendorIOacceptedCookiesrecord_____ (listone)T/F: Bid aslow as youpossibly canwith CPCT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor more_____ isone of the 3types ofOptimizationT/F: It is abest practiceto use (1) datapartner forbest reach_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: You canuse acombination ofalgorithmic &manualoptimizations_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is agood winrate whenbiddingBasis has anAPIconnectionwith _____ &_____DeduplicationScriptPixelSecondPriceAuctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_______ isthe entityselling the adplacementHierarchyUniversalPixelERP_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ refersto an internalcontractconfirmationPlatformDeals_____ is alsoknown asServer-to-ServerTracking_____ buyingmethod forautomaticallybidding, buying &sellingimpressions via anauction_____ Name(1) audiencecustomerpartnerIn a market for anew house or caris an example of_____ when itcomes to 3rdParty DataT/F: Use MyDeals whenyour advertiseris looking for aniche package_____ & _____are regulatoryenvironments toconsider whenusing & sellingdataT/F: We use the"OR" rule to implythat a user mustbe a member of allaudiencesselected whentargettingUse the "OR"rule whendevelopingcontextual_____ is acustomized,invitationonly RTBmarketplaceT/F: Conversiontracking is only forsales & you can'ttrack otherconversions thatare importantT/F: Floor priceis the minimumyou need to bidat, in order toenter into theauction_____refersto a vendorIOacceptedCookiesrecord_____ (listone)T/F: Bid aslow as youpossibly canwith CPCT/F: CapturingDevice IDs viaaudience captureis an example ofSecond-PartyData in BasisCombine weathertriggering PMPsw/ _____ oranother tactic toensure delivery forcampaigns_____ is thestarting tacticbid for nativedisplay_____ isat thefloor priceor more_____ isone of the 3types ofOptimizationT/F: It is abest practiceto use (1) datapartner forbest reach_____ refers tothe website,network, adexchange orDSP availableby vendor.T/F: You canuse acombination ofalgorithmic &manualoptimizations_____is theonly mobileattributionvendor thatdoes real-timetracking_____ is agood winrate whenbiddingBasis has anAPIconnectionwith _____ &_____DeduplicationScriptPixelSecondPriceAuctionT/F: Post BackConversionsaew mostpopularamongst mobilecampaigns_______ isthe entityselling the adplacementHierarchyUniversalPixelERP_____is thetechnique usedby DSPs toavoid payingadvertisers toomuch_____ is thefinal outcome ofthe deal & usedto identify whatwas negotiated_____ refersto an internalcontractconfirmationPlatformDeals

Centro Certified - Basis Foundations - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. _____ is also known as Server-to-Server Tracking
  2. _____ buying method for automatically bidding, buying & selling impressions via an auction
  3. _____ Name (1) audience customer partner
  4. In a market for a new house or car is an example of _____ when it comes to 3rd Party Data
  5. T/F: Use My Deals when your advertiser is looking for a niche package
  6. _____ & _____ are regulatory environments to consider when using & selling data
  7. T/F: We use the "OR" rule to imply that a user must be a member of all audiences selected when targetting
  8. Use the "OR" rule when developing contextual
  9. _____ is a customized, invitation only RTB marketplace
  10. T/F: Conversion tracking is only for sales & you can't track other conversions that are important
  11. T/F: Floor price is the minimum you need to bid at, in order to enter into the auction
  12. _____refers to a vendor IO accepted
  13. Cookies record _____ (list one)
  14. T/F: Bid as low as you possibly can with CPC
  15. T/F: Capturing Device IDs via audience capture is an example of Second-Party Data in Basis
  16. Combine weather triggering PMPs w/ _____ or another tactic to ensure delivery for campaigns
  17. _____ is the starting tactic bid for native display
  18. _____ is at the floor price or more
  19. _____ is one of the 3 types of Optimization
  20. T/F: It is a best practice to use (1) data partner for best reach
  21. _____ refers to the website, network, ad exchange or DSP available by vendor.
  22. T/F: You can use a combination of algorithmic & manual optimizations
  23. _____is the only mobile attribution vendor that does real-time tracking
  24. _____ is a good win rate when bidding
  25. Basis has an API connection with _____ & _____
  26. Deduplication
  27. Script Pixel
  28. Second Price Auction
  29. T/F: Post Back Conversions aew most popular amongst mobile campaigns
  30. _______ is the entity selling the ad placement
  31. Hierarchy
  32. Universal Pixel
  33. ERP
  34. _____is the technique used by DSPs to avoid paying advertisers too much
  35. _____ is the final outcome of the deal & used to identify what was negotiated
  36. _____ refers to an internal contract confirmation
  37. Platform Deals