MKT 802 Bingo

MKT 802 Bingo Card
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This bingo card has a free space and 24 words: Confusion over vocabulary or definitions, "Purported" and/or "Posited", B2B, I am reading this paper on the day before class, Products vs. services, Antecedents and/or consequences, Article borrows from other disciplines, Confusion over qualitative methodology, Managerial perspective/implications, Acronym use (how many distinct?), Article includes mutiple tables and/or figures, (Sustained) competitive advantage, "Value" and/or "values", Article mentions Apple, Economics, Author cites own research, Consumer relationships, "Quality" and/or "qualities", Use of metaphor is explicitly acknowledged, Study claims to fill a gap in the literature, Topic choice is justified by its prevalence, Segmentation, Presents a new model or framework (diagram a bonus) and Includes extra material e.g. web appendix.

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