I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceConfusionoverqualitativemethodologyManagerialperspective/implicationsEconomicsB2BArticleborrowsfrom otherdisciplinesConfusionovervocabularyor definitions(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticlementionsAppleAcronymuse (howmanydistinct?)ConsumerrelationshipsProductsvs.servicesIncludesextramaterial e.g.webappendixStudyclaims to filla gap in theliteratureAntecedentsand/orconsequences"Purported"and/or"Posited""Value"and/or"values"SegmentationPresents anew model orframework(diagram abonus)Authorcites ownresearchArticleincludesmutiple tablesand/or figures"Quality"and/or"qualities"I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceConfusionoverqualitativemethodologyManagerialperspective/implicationsEconomicsB2BArticleborrowsfrom otherdisciplinesConfusionovervocabularyor definitions(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticlementionsAppleAcronymuse (howmanydistinct?)ConsumerrelationshipsProductsvs.servicesIncludesextramaterial e.g.webappendixStudyclaims to filla gap in theliteratureAntecedentsand/orconsequences"Purported"and/or"Posited""Value"and/or"values"SegmentationPresents anew model orframework(diagram abonus)Authorcites ownresearchArticleincludesmutiple tablesand/or figures"Quality"and/or"qualities"

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. I am reading this paper on the day before class
  2. Topic choice is justified by its prevalence
  3. Confusion over qualitative methodology
  4. Managerial perspective/implications
  5. Economics
  6. B2B
  7. Article borrows from other disciplines
  8. Confusion over vocabulary or definitions
  9. (Sustained) competitive advantage
  10. Use of metaphor is explicitly acknowledged
  11. Article mentions Apple
  12. Acronym use (how many distinct?)
  13. Consumer relationships
  14. Products vs. services
  15. Includes extra material e.g. web appendix
  16. Study claims to fill a gap in the literature
  17. Antecedents and/or consequences
  18. "Purported" and/or "Posited"
  19. "Value" and/or "values"
  20. Segmentation
  21. Presents a new model or framework (diagram a bonus)
  22. Author cites own research
  23. Article includes mutiple tables and/or figures
  24. "Quality" and/or "qualities"