Articleborrowsfrom otherdisciplinesAcronymuse (howmanydistinct?)SegmentationPresents anew model orframework(diagram abonus)"Quality"and/or"qualities"Economics(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresManagerialperspective/implicationsB2BAntecedentsand/orconsequencesStudyclaims to filla gap in theliteratureUse ofmetaphor isexplicitlyacknowledgedConfusionovervocabularyor definitionsProductsvs.services"Value"and/or"values""Purported"and/or"Posited"Topic choiceis justifiedby itsprevalenceConsumerrelationshipsI am readingthis paperon the daybefore classConfusionoverqualitativemethodologyAuthorcites ownresearchArticlementionsAppleIncludesextramaterial e.g.webappendixArticleborrowsfrom otherdisciplinesAcronymuse (howmanydistinct?)SegmentationPresents anew model orframework(diagram abonus)"Quality"and/or"qualities"Economics(Sustained)competitiveadvantageArticleincludesmutiple tablesand/or figuresManagerialperspective/implicationsB2BAntecedentsand/orconsequencesStudyclaims to filla gap in theliteratureUse ofmetaphor isexplicitlyacknowledgedConfusionovervocabularyor definitionsProductsvs.services"Value"and/or"values""Purported"and/or"Posited"Topic choiceis justifiedby itsprevalenceConsumerrelationshipsI am readingthis paperon the daybefore classConfusionoverqualitativemethodologyAuthorcites ownresearchArticlementionsAppleIncludesextramaterial e.g.webappendix

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Article borrows from other disciplines
  2. Acronym use (how many distinct?)
  3. Segmentation
  4. Presents a new model or framework (diagram a bonus)
  5. "Quality" and/or "qualities"
  6. Economics
  7. (Sustained) competitive advantage
  8. Article includes mutiple tables and/or figures
  9. Managerial perspective/implications
  10. B2B
  11. Antecedents and/or consequences
  12. Study claims to fill a gap in the literature
  13. Use of metaphor is explicitly acknowledged
  14. Confusion over vocabulary or definitions
  15. Products vs. services
  16. "Value" and/or "values"
  17. "Purported" and/or "Posited"
  18. Topic choice is justified by its prevalence
  19. Consumer relationships
  20. I am reading this paper on the day before class
  21. Confusion over qualitative methodology
  22. Author cites own research
  23. Article mentions Apple
  24. Includes extra material e.g. web appendix