Managerialperspective/implicationsSegmentationConfusionoverqualitativemethodology"Value"and/or"values"Productsvs.servicesConsumerrelationshipsEconomicsArticlementionsAppleIncludesextramaterial e.g.webappendixB2BAcronymuse (howmanydistinct?)(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplines"Purported"and/or"Posited"Antecedentsand/orconsequencesTopic choiceis justifiedby itsprevalenceArticleincludesmutiple tablesand/or figuresPresents anew model orframework(diagram abonus)Confusionovervocabularyor definitionsAuthorcites ownresearch"Quality"and/or"qualities"I am readingthis paperon the daybefore classStudyclaims to filla gap in theliteratureManagerialperspective/implicationsSegmentationConfusionoverqualitativemethodology"Value"and/or"values"Productsvs.servicesConsumerrelationshipsEconomicsArticlementionsAppleIncludesextramaterial e.g.webappendixB2BAcronymuse (howmanydistinct?)(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticleborrowsfrom otherdisciplines"Purported"and/or"Posited"Antecedentsand/orconsequencesTopic choiceis justifiedby itsprevalenceArticleincludesmutiple tablesand/or figuresPresents anew model orframework(diagram abonus)Confusionovervocabularyor definitionsAuthorcites ownresearch"Quality"and/or"qualities"I am readingthis paperon the daybefore classStudyclaims to filla gap in theliterature

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Managerial perspective/implications
  2. Segmentation
  3. Confusion over qualitative methodology
  4. "Value" and/or "values"
  5. Products vs. services
  6. Consumer relationships
  7. Economics
  8. Article mentions Apple
  9. Includes extra material e.g. web appendix
  10. B2B
  11. Acronym use (how many distinct?)
  12. (Sustained) competitive advantage
  13. Use of metaphor is explicitly acknowledged
  14. Article borrows from other disciplines
  15. "Purported" and/or "Posited"
  16. Antecedents and/or consequences
  17. Topic choice is justified by its prevalence
  18. Article includes mutiple tables and/or figures
  19. Presents a new model or framework (diagram a bonus)
  20. Confusion over vocabulary or definitions
  21. Author cites own research
  22. "Quality" and/or "qualities"
  23. I am reading this paper on the day before class
  24. Study claims to fill a gap in the literature