(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequences"Purported"and/or"Posited"Includesextramaterial e.g.webappendixConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesPresents anew model orframework(diagram abonus)Studyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Confusionovervocabularyor definitionsConsumerrelationshipsArticlementionsAppleSegmentationI am readingthis paperon the daybefore classB2BProductsvs.servicesTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"EconomicsManagerialperspective/implications"Value"and/or"values"Authorcites ownresearch(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figuresAntecedentsand/orconsequences"Purported"and/or"Posited"Includesextramaterial e.g.webappendixConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesPresents anew model orframework(diagram abonus)Studyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Confusionovervocabularyor definitionsConsumerrelationshipsArticlementionsAppleSegmentationI am readingthis paperon the daybefore classB2BProductsvs.servicesTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"EconomicsManagerialperspective/implications"Value"and/or"values"Authorcites ownresearch

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. (Sustained) competitive advantage
  2. Use of metaphor is explicitly acknowledged
  3. Article includes mutiple tables and/or figures
  4. Antecedents and/or consequences
  5. "Purported" and/or "Posited"
  6. Includes extra material e.g. web appendix
  7. Confusion over qualitative methodology
  8. Article borrows from other disciplines
  9. Presents a new model or framework (diagram a bonus)
  10. Study claims to fill a gap in the literature
  11. Acronym use (how many distinct?)
  12. Confusion over vocabulary or definitions
  13. Consumer relationships
  14. Article mentions Apple
  15. Segmentation
  16. I am reading this paper on the day before class
  17. B2B
  18. Products vs. services
  19. Topic choice is justified by its prevalence
  20. "Quality" and/or "qualities"
  21. Economics
  22. Managerial perspective/implications
  23. "Value" and/or "values"
  24. Author cites own research