Managerialperspective/implicationsConsumerrelationshipsArticleincludesmutiple tablesand/or figuresConfusionovervocabularyor definitionsTopic choiceis justifiedby itsprevalenceSegmentation"Value"and/or"values"ArticlementionsApple(Sustained)competitiveadvantagePresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)Includesextramaterial e.g.webappendixArticleborrowsfrom otherdisciplines"Purported"and/or"Posited""Quality"and/or"qualities"ConfusionoverqualitativemethodologyProductsvs.servicesUse ofmetaphor isexplicitlyacknowledgedAuthorcites ownresearchEconomicsStudyclaims to filla gap in theliteratureAntecedentsand/orconsequencesI am readingthis paperon the daybefore classB2BManagerialperspective/implicationsConsumerrelationshipsArticleincludesmutiple tablesand/or figuresConfusionovervocabularyor definitionsTopic choiceis justifiedby itsprevalenceSegmentation"Value"and/or"values"ArticlementionsApple(Sustained)competitiveadvantagePresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)Includesextramaterial e.g.webappendixArticleborrowsfrom otherdisciplines"Purported"and/or"Posited""Quality"and/or"qualities"ConfusionoverqualitativemethodologyProductsvs.servicesUse ofmetaphor isexplicitlyacknowledgedAuthorcites ownresearchEconomicsStudyclaims to filla gap in theliteratureAntecedentsand/orconsequencesI am readingthis paperon the daybefore classB2B

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
  1. Managerial perspective/implications
  2. Consumer relationships
  3. Article includes mutiple tables and/or figures
  4. Confusion over vocabulary or definitions
  5. Topic choice is justified by its prevalence
  6. Segmentation
  7. "Value" and/or "values"
  8. Article mentions Apple
  9. (Sustained) competitive advantage
  10. Presents a new model or framework (diagram a bonus)
  11. Acronym use (how many distinct?)
  12. Includes extra material e.g. web appendix
  13. Article borrows from other disciplines
  14. "Purported" and/or "Posited"
  15. "Quality" and/or "qualities"
  16. Confusion over qualitative methodology
  17. Products vs. services
  18. Use of metaphor is explicitly acknowledged
  19. Author cites own research
  20. Economics
  21. Study claims to fill a gap in the literature
  22. Antecedents and/or consequences
  23. I am reading this paper on the day before class
  24. B2B