B2BTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"Antecedentsand/orconsequencesConfusionovervocabularyor definitionsUse ofmetaphor isexplicitlyacknowledgedConsumerrelationshipsStudyclaims to filla gap in theliteratureArticlementionsApple"Value"and/or"values"Economics(Sustained)competitiveadvantageProductsvs.servicesI am readingthis paperon the daybefore class"Purported"and/or"Posited"Presents anew model orframework(diagram abonus)Articleborrowsfrom otherdisciplinesSegmentationArticleincludesmutiple tablesand/or figuresManagerialperspective/implicationsAcronymuse (howmanydistinct?)Includesextramaterial e.g.webappendixConfusionoverqualitativemethodologyAuthorcites ownresearchB2BTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"Antecedentsand/orconsequencesConfusionovervocabularyor definitionsUse ofmetaphor isexplicitlyacknowledgedConsumerrelationshipsStudyclaims to filla gap in theliteratureArticlementionsApple"Value"and/or"values"Economics(Sustained)competitiveadvantageProductsvs.servicesI am readingthis paperon the daybefore class"Purported"and/or"Posited"Presents anew model orframework(diagram abonus)Articleborrowsfrom otherdisciplinesSegmentationArticleincludesmutiple tablesand/or figuresManagerialperspective/implicationsAcronymuse (howmanydistinct?)Includesextramaterial e.g.webappendixConfusionoverqualitativemethodologyAuthorcites ownresearch

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. B2B
  2. Topic choice is justified by its prevalence
  3. "Quality" and/or "qualities"
  4. Antecedents and/or consequences
  5. Confusion over vocabulary or definitions
  6. Use of metaphor is explicitly acknowledged
  7. Consumer relationships
  8. Study claims to fill a gap in the literature
  9. Article mentions Apple
  10. "Value" and/or "values"
  11. Economics
  12. (Sustained) competitive advantage
  13. Products vs. services
  14. I am reading this paper on the day before class
  15. "Purported" and/or "Posited"
  16. Presents a new model or framework (diagram a bonus)
  17. Article borrows from other disciplines
  18. Segmentation
  19. Article includes mutiple tables and/or figures
  20. Managerial perspective/implications
  21. Acronym use (how many distinct?)
  22. Includes extra material e.g. web appendix
  23. Confusion over qualitative methodology
  24. Author cites own research