Confusionovervocabularyor definitionsAuthorcites ownresearch(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classConsumerrelationshipsArticleincludesmutiple tablesand/or figuresB2B"Quality"and/or"qualities"Productsvs.servicesIncludesextramaterial e.g.webappendix"Value"and/or"values"ConfusionoverqualitativemethodologyStudyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Managerialperspective/implicationsArticlementionsAppleEconomicsSegmentation"Purported"and/or"Posited"Articleborrowsfrom otherdisciplinesPresents anew model orframework(diagram abonus)Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesConfusionovervocabularyor definitionsAuthorcites ownresearch(Sustained)competitiveadvantageUse ofmetaphor isexplicitlyacknowledgedI am readingthis paperon the daybefore classConsumerrelationshipsArticleincludesmutiple tablesand/or figuresB2B"Quality"and/or"qualities"Productsvs.servicesIncludesextramaterial e.g.webappendix"Value"and/or"values"ConfusionoverqualitativemethodologyStudyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Managerialperspective/implicationsArticlementionsAppleEconomicsSegmentation"Purported"and/or"Posited"Articleborrowsfrom otherdisciplinesPresents anew model orframework(diagram abonus)Topic choiceis justifiedby itsprevalenceAntecedentsand/orconsequences

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over vocabulary or definitions
  2. Author cites own research
  3. (Sustained) competitive advantage
  4. Use of metaphor is explicitly acknowledged
  5. I am reading this paper on the day before class
  6. Consumer relationships
  7. Article includes mutiple tables and/or figures
  8. B2B
  9. "Quality" and/or "qualities"
  10. Products vs. services
  11. Includes extra material e.g. web appendix
  12. "Value" and/or "values"
  13. Confusion over qualitative methodology
  14. Study claims to fill a gap in the literature
  15. Acronym use (how many distinct?)
  16. Managerial perspective/implications
  17. Article mentions Apple
  18. Economics
  19. Segmentation
  20. "Purported" and/or "Posited"
  21. Article borrows from other disciplines
  22. Presents a new model or framework (diagram a bonus)
  23. Topic choice is justified by its prevalence
  24. Antecedents and/or consequences