Confusionoverqualitativemethodology"Quality"and/or"qualities"Includesextramaterial e.g.webappendixUse ofmetaphor isexplicitlyacknowledgedArticlementionsApplePresents anew model orframework(diagram abonus)SegmentationTopic choiceis justifiedby itsprevalence"Value"and/or"values"Studyclaims to filla gap in theliteratureManagerialperspective/implicationsEconomicsProductsvs.servicesArticleborrowsfrom otherdisciplinesAcronymuse (howmanydistinct?)"Purported"and/or"Posited"Authorcites ownresearchAntecedentsand/orconsequencesI am readingthis paperon the daybefore classConsumerrelationshipsArticleincludesmutiple tablesand/or figuresB2B(Sustained)competitiveadvantageConfusionovervocabularyor definitionsConfusionoverqualitativemethodology"Quality"and/or"qualities"Includesextramaterial e.g.webappendixUse ofmetaphor isexplicitlyacknowledgedArticlementionsApplePresents anew model orframework(diagram abonus)SegmentationTopic choiceis justifiedby itsprevalence"Value"and/or"values"Studyclaims to filla gap in theliteratureManagerialperspective/implicationsEconomicsProductsvs.servicesArticleborrowsfrom otherdisciplinesAcronymuse (howmanydistinct?)"Purported"and/or"Posited"Authorcites ownresearchAntecedentsand/orconsequencesI am readingthis paperon the daybefore classConsumerrelationshipsArticleincludesmutiple tablesand/or figuresB2B(Sustained)competitiveadvantageConfusionovervocabularyor definitions

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over qualitative methodology
  2. "Quality" and/or "qualities"
  3. Includes extra material e.g. web appendix
  4. Use of metaphor is explicitly acknowledged
  5. Article mentions Apple
  6. Presents a new model or framework (diagram a bonus)
  7. Segmentation
  8. Topic choice is justified by its prevalence
  9. "Value" and/or "values"
  10. Study claims to fill a gap in the literature
  11. Managerial perspective/implications
  12. Economics
  13. Products vs. services
  14. Article borrows from other disciplines
  15. Acronym use (how many distinct?)
  16. "Purported" and/or "Posited"
  17. Author cites own research
  18. Antecedents and/or consequences
  19. I am reading this paper on the day before class
  20. Consumer relationships
  21. Article includes mutiple tables and/or figures
  22. B2B
  23. (Sustained) competitive advantage
  24. Confusion over vocabulary or definitions