Studyclaims to filla gap in theliterature(Sustained)competitiveadvantageConsumerrelationshipsAuthorcites ownresearchArticlementionsAppleEconomicsSegmentationConfusionovervocabularyor definitionsAntecedentsand/orconsequencesB2B"Value"and/or"values"Articleborrowsfrom otherdisciplines"Purported"and/or"Posited"Topic choiceis justifiedby itsprevalenceArticleincludesmutiple tablesand/or figuresAcronymuse (howmanydistinct?)"Quality"and/or"qualities"Presents anew model orframework(diagram abonus)Use ofmetaphor isexplicitlyacknowledgedIncludesextramaterial e.g.webappendixManagerialperspective/implicationsI am readingthis paperon the daybefore classProductsvs.servicesConfusionoverqualitativemethodologyStudyclaims to filla gap in theliterature(Sustained)competitiveadvantageConsumerrelationshipsAuthorcites ownresearchArticlementionsAppleEconomicsSegmentationConfusionovervocabularyor definitionsAntecedentsand/orconsequencesB2B"Value"and/or"values"Articleborrowsfrom otherdisciplines"Purported"and/or"Posited"Topic choiceis justifiedby itsprevalenceArticleincludesmutiple tablesand/or figuresAcronymuse (howmanydistinct?)"Quality"and/or"qualities"Presents anew model orframework(diagram abonus)Use ofmetaphor isexplicitlyacknowledgedIncludesextramaterial e.g.webappendixManagerialperspective/implicationsI am readingthis paperon the daybefore classProductsvs.servicesConfusionoverqualitativemethodology

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Study claims to fill a gap in the literature
  2. (Sustained) competitive advantage
  3. Consumer relationships
  4. Author cites own research
  5. Article mentions Apple
  6. Economics
  7. Segmentation
  8. Confusion over vocabulary or definitions
  9. Antecedents and/or consequences
  10. B2B
  11. "Value" and/or "values"
  12. Article borrows from other disciplines
  13. "Purported" and/or "Posited"
  14. Topic choice is justified by its prevalence
  15. Article includes mutiple tables and/or figures
  16. Acronym use (how many distinct?)
  17. "Quality" and/or "qualities"
  18. Presents a new model or framework (diagram a bonus)
  19. Use of metaphor is explicitly acknowledged
  20. Includes extra material e.g. web appendix
  21. Managerial perspective/implications
  22. I am reading this paper on the day before class
  23. Products vs. services
  24. Confusion over qualitative methodology