Antecedentsand/orconsequencesConsumerrelationshipsManagerialperspective/implications"Value"and/or"values"SegmentationConfusionovervocabularyor definitionsConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedPresents anew model orframework(diagram abonus)Productsvs.servicesEconomicsArticlementionsAppleArticleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplinesTopic choiceis justifiedby itsprevalenceStudyclaims to filla gap in theliterature"Purported"and/or"Posited"Authorcites ownresearch"Quality"and/or"qualities"Includesextramaterial e.g.webappendixAcronymuse (howmanydistinct?)(Sustained)competitiveadvantageI am readingthis paperon the daybefore classB2BAntecedentsand/orconsequencesConsumerrelationshipsManagerialperspective/implications"Value"and/or"values"SegmentationConfusionovervocabularyor definitionsConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedPresents anew model orframework(diagram abonus)Productsvs.servicesEconomicsArticlementionsAppleArticleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplinesTopic choiceis justifiedby itsprevalenceStudyclaims to filla gap in theliterature"Purported"and/or"Posited"Authorcites ownresearch"Quality"and/or"qualities"Includesextramaterial e.g.webappendixAcronymuse (howmanydistinct?)(Sustained)competitiveadvantageI am readingthis paperon the daybefore classB2B

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Antecedents and/or consequences
  2. Consumer relationships
  3. Managerial perspective/implications
  4. "Value" and/or "values"
  5. Segmentation
  6. Confusion over vocabulary or definitions
  7. Confusion over qualitative methodology
  8. Use of metaphor is explicitly acknowledged
  9. Presents a new model or framework (diagram a bonus)
  10. Products vs. services
  11. Economics
  12. Article mentions Apple
  13. Article includes mutiple tables and/or figures
  14. Article borrows from other disciplines
  15. Topic choice is justified by its prevalence
  16. Study claims to fill a gap in the literature
  17. "Purported" and/or "Posited"
  18. Author cites own research
  19. "Quality" and/or "qualities"
  20. Includes extra material e.g. web appendix
  21. Acronym use (how many distinct?)
  22. (Sustained) competitive advantage
  23. I am reading this paper on the day before class
  24. B2B