MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.

1. Article includes mutiple tables and/or figures
2. "Purported" and/or "Posited"
3. B2B
4. Acronym use (how many distinct?)
5. Use of metaphor is explicitly acknowledged
6. Topic choice is justified by its prevalence
7. Includes extra material e.g. web appendix
8. Article borrows from other disciplines
9. Author cites own research
10. Managerial perspective/implications
11. Antecedents and/or consequences
12. Confusion over vocabulary or definitions
13. Article mentions Apple
14. Presents a new model or framework (diagram a bonus)
15. Segmentation
16. (Sustained) competitive advantage
17. I am reading this paper on the day before class
18. Consumer relationships
19. Study claims to fill a gap in the literature
20. Products vs. services
21. "Quality" and/or "qualities"
22. Economics
23. "Value" and/or "values"
24. Confusion over qualitative methodology