Presents anew model orframework(diagram abonus)Consumerrelationships"Purported"and/or"Posited"Articleincludesmutiple tablesand/or figuresUse ofmetaphor isexplicitlyacknowledgedB2BProductsvs.servicesAntecedentsand/orconsequencesConfusionovervocabularyor definitions"Quality"and/or"qualities"(Sustained)competitiveadvantageConfusionoverqualitativemethodologyStudyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Authorcites ownresearchEconomicsSegmentationManagerialperspective/implicationsIncludesextramaterial e.g.webappendixI am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceArticleborrowsfrom otherdisciplinesArticlementionsApple"Value"and/or"values"Presents anew model orframework(diagram abonus)Consumerrelationships"Purported"and/or"Posited"Articleincludesmutiple tablesand/or figuresUse ofmetaphor isexplicitlyacknowledgedB2BProductsvs.servicesAntecedentsand/orconsequencesConfusionovervocabularyor definitions"Quality"and/or"qualities"(Sustained)competitiveadvantageConfusionoverqualitativemethodologyStudyclaims to filla gap in theliteratureAcronymuse (howmanydistinct?)Authorcites ownresearchEconomicsSegmentationManagerialperspective/implicationsIncludesextramaterial e.g.webappendixI am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceArticleborrowsfrom otherdisciplinesArticlementionsApple"Value"and/or"values"

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Presents a new model or framework (diagram a bonus)
  2. Consumer relationships
  3. "Purported" and/or "Posited"
  4. Article includes mutiple tables and/or figures
  5. Use of metaphor is explicitly acknowledged
  6. B2B
  7. Products vs. services
  8. Antecedents and/or consequences
  9. Confusion over vocabulary or definitions
  10. "Quality" and/or "qualities"
  11. (Sustained) competitive advantage
  12. Confusion over qualitative methodology
  13. Study claims to fill a gap in the literature
  14. Acronym use (how many distinct?)
  15. Author cites own research
  16. Economics
  17. Segmentation
  18. Managerial perspective/implications
  19. Includes extra material e.g. web appendix
  20. I am reading this paper on the day before class
  21. Topic choice is justified by its prevalence
  22. Article borrows from other disciplines
  23. Article mentions Apple
  24. "Value" and/or "values"