Confusionoverqualitativemethodology"Quality"and/or"qualities"Managerialperspective/implicationsAuthorcites ownresearchI am readingthis paperon the daybefore classArticlementionsAppleConsumerrelationshipsB2BConfusionovervocabularyor definitionsTopic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledged"Purported"and/or"Posited"Articleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplines"Value"and/or"values"Studyclaims to filla gap in theliteratureEconomicsProductsvs.servicesIncludesextramaterial e.g.webappendixPresents anew model orframework(diagram abonus)SegmentationAcronymuse (howmanydistinct?)(Sustained)competitiveadvantageConfusionoverqualitativemethodology"Quality"and/or"qualities"Managerialperspective/implicationsAuthorcites ownresearchI am readingthis paperon the daybefore classArticlementionsAppleConsumerrelationshipsB2BConfusionovervocabularyor definitionsTopic choiceis justifiedby itsprevalenceAntecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledged"Purported"and/or"Posited"Articleincludesmutiple tablesand/or figuresArticleborrowsfrom otherdisciplines"Value"and/or"values"Studyclaims to filla gap in theliteratureEconomicsProductsvs.servicesIncludesextramaterial e.g.webappendixPresents anew model orframework(diagram abonus)SegmentationAcronymuse (howmanydistinct?)(Sustained)competitiveadvantage

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over qualitative methodology
  2. "Quality" and/or "qualities"
  3. Managerial perspective/implications
  4. Author cites own research
  5. I am reading this paper on the day before class
  6. Article mentions Apple
  7. Consumer relationships
  8. B2B
  9. Confusion over vocabulary or definitions
  10. Topic choice is justified by its prevalence
  11. Antecedents and/or consequences
  12. Use of metaphor is explicitly acknowledged
  13. "Purported" and/or "Posited"
  14. Article includes mutiple tables and/or figures
  15. Article borrows from other disciplines
  16. "Value" and/or "values"
  17. Study claims to fill a gap in the literature
  18. Economics
  19. Products vs. services
  20. Includes extra material e.g. web appendix
  21. Presents a new model or framework (diagram a bonus)
  22. Segmentation
  23. Acronym use (how many distinct?)
  24. (Sustained) competitive advantage