SegmentationArticleincludesmutiple tablesand/or figuresStudyclaims to filla gap in theliterature"Quality"and/or"qualities"B2B"Value"and/or"values"Topic choiceis justifiedby itsprevalenceConfusionovervocabularyor definitionsConsumerrelationshipsPresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)Antecedentsand/orconsequencesEconomicsManagerialperspective/implications"Purported"and/or"Posited"ArticlementionsApple(Sustained)competitiveadvantageIncludesextramaterial e.g.webappendixConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesAuthorcites ownresearchProductsvs.servicesI am readingthis paperon the daybefore classUse ofmetaphor isexplicitlyacknowledgedSegmentationArticleincludesmutiple tablesand/or figuresStudyclaims to filla gap in theliterature"Quality"and/or"qualities"B2B"Value"and/or"values"Topic choiceis justifiedby itsprevalenceConfusionovervocabularyor definitionsConsumerrelationshipsPresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)Antecedentsand/orconsequencesEconomicsManagerialperspective/implications"Purported"and/or"Posited"ArticlementionsApple(Sustained)competitiveadvantageIncludesextramaterial e.g.webappendixConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplinesAuthorcites ownresearchProductsvs.servicesI am readingthis paperon the daybefore classUse ofmetaphor isexplicitlyacknowledged

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Segmentation
  2. Article includes mutiple tables and/or figures
  3. Study claims to fill a gap in the literature
  4. "Quality" and/or "qualities"
  5. B2B
  6. "Value" and/or "values"
  7. Topic choice is justified by its prevalence
  8. Confusion over vocabulary or definitions
  9. Consumer relationships
  10. Presents a new model or framework (diagram a bonus)
  11. Acronym use (how many distinct?)
  12. Antecedents and/or consequences
  13. Economics
  14. Managerial perspective/implications
  15. "Purported" and/or "Posited"
  16. Article mentions Apple
  17. (Sustained) competitive advantage
  18. Includes extra material e.g. web appendix
  19. Confusion over qualitative methodology
  20. Article borrows from other disciplines
  21. Author cites own research
  22. Products vs. services
  23. I am reading this paper on the day before class
  24. Use of metaphor is explicitly acknowledged