Antecedentsand/orconsequencesArticlementionsAppleProductsvs.services"Purported"and/or"Posited"I am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesStudyclaims to filla gap in theliteratureArticleincludesmutiple tablesand/or figuresTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"Consumerrelationships"Value"and/or"values"EconomicsIncludesextramaterial e.g.webappendixPresents anew model orframework(diagram abonus)ConfusionoverqualitativemethodologyB2BAcronymuse (howmanydistinct?)Use ofmetaphor isexplicitlyacknowledgedAuthorcites ownresearchConfusionovervocabularyor definitionsManagerialperspective/implicationsSegmentation(Sustained)competitiveadvantageAntecedentsand/orconsequencesArticlementionsAppleProductsvs.services"Purported"and/or"Posited"I am readingthis paperon the daybefore classArticleborrowsfrom otherdisciplinesStudyclaims to filla gap in theliteratureArticleincludesmutiple tablesand/or figuresTopic choiceis justifiedby itsprevalence"Quality"and/or"qualities"Consumerrelationships"Value"and/or"values"EconomicsIncludesextramaterial e.g.webappendixPresents anew model orframework(diagram abonus)ConfusionoverqualitativemethodologyB2BAcronymuse (howmanydistinct?)Use ofmetaphor isexplicitlyacknowledgedAuthorcites ownresearchConfusionovervocabularyor definitionsManagerialperspective/implicationsSegmentation(Sustained)competitiveadvantage

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Antecedents and/or consequences
  2. Article mentions Apple
  3. Products vs. services
  4. "Purported" and/or "Posited"
  5. I am reading this paper on the day before class
  6. Article borrows from other disciplines
  7. Study claims to fill a gap in the literature
  8. Article includes mutiple tables and/or figures
  9. Topic choice is justified by its prevalence
  10. "Quality" and/or "qualities"
  11. Consumer relationships
  12. "Value" and/or "values"
  13. Economics
  14. Includes extra material e.g. web appendix
  15. Presents a new model or framework (diagram a bonus)
  16. Confusion over qualitative methodology
  17. B2B
  18. Acronym use (how many distinct?)
  19. Use of metaphor is explicitly acknowledged
  20. Author cites own research
  21. Confusion over vocabulary or definitions
  22. Managerial perspective/implications
  23. Segmentation
  24. (Sustained) competitive advantage