ConfusionoverqualitativemethodologyConsumerrelationshipsSegmentationArticleincludesmutiple tablesand/or figuresPresents anew model orframework(diagram abonus)Confusionovervocabularyor definitionsAuthorcites ownresearchArticleborrowsfrom otherdisciplinesB2BIncludesextramaterial e.g.webappendixArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedEconomicsProductsvs.services"Value"and/or"values""Quality"and/or"qualities"I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceAcronymuse (howmanydistinct?)Antecedentsand/orconsequences(Sustained)competitiveadvantageStudyclaims to filla gap in theliterature"Purported"and/or"Posited"Managerialperspective/implicationsConfusionoverqualitativemethodologyConsumerrelationshipsSegmentationArticleincludesmutiple tablesand/or figuresPresents anew model orframework(diagram abonus)Confusionovervocabularyor definitionsAuthorcites ownresearchArticleborrowsfrom otherdisciplinesB2BIncludesextramaterial e.g.webappendixArticlementionsAppleUse ofmetaphor isexplicitlyacknowledgedEconomicsProductsvs.services"Value"and/or"values""Quality"and/or"qualities"I am readingthis paperon the daybefore classTopic choiceis justifiedby itsprevalenceAcronymuse (howmanydistinct?)Antecedentsand/orconsequences(Sustained)competitiveadvantageStudyclaims to filla gap in theliterature"Purported"and/or"Posited"Managerialperspective/implications

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over qualitative methodology
  2. Consumer relationships
  3. Segmentation
  4. Article includes mutiple tables and/or figures
  5. Presents a new model or framework (diagram a bonus)
  6. Confusion over vocabulary or definitions
  7. Author cites own research
  8. Article borrows from other disciplines
  9. B2B
  10. Includes extra material e.g. web appendix
  11. Article mentions Apple
  12. Use of metaphor is explicitly acknowledged
  13. Economics
  14. Products vs. services
  15. "Value" and/or "values"
  16. "Quality" and/or "qualities"
  17. I am reading this paper on the day before class
  18. Topic choice is justified by its prevalence
  19. Acronym use (how many distinct?)
  20. Antecedents and/or consequences
  21. (Sustained) competitive advantage
  22. Study claims to fill a gap in the literature
  23. "Purported" and/or "Posited"
  24. Managerial perspective/implications