Authorcites ownresearch(Sustained)competitiveadvantage"Value"and/or"values"Confusionovervocabularyor definitionsPresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)"Quality"and/or"qualities""Purported"and/or"Posited"ArticlementionsAppleArticleincludesmutiple tablesand/or figuresB2BProductsvs.servicesTopic choiceis justifiedby itsprevalenceSegmentationArticleborrowsfrom otherdisciplinesIncludesextramaterial e.g.webappendixEconomicsConsumerrelationshipsAntecedentsand/orconsequencesI am readingthis paperon the daybefore classStudyclaims to filla gap in theliteratureConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedManagerialperspective/implicationsAuthorcites ownresearch(Sustained)competitiveadvantage"Value"and/or"values"Confusionovervocabularyor definitionsPresents anew model orframework(diagram abonus)Acronymuse (howmanydistinct?)"Quality"and/or"qualities""Purported"and/or"Posited"ArticlementionsAppleArticleincludesmutiple tablesand/or figuresB2BProductsvs.servicesTopic choiceis justifiedby itsprevalenceSegmentationArticleborrowsfrom otherdisciplinesIncludesextramaterial e.g.webappendixEconomicsConsumerrelationshipsAntecedentsand/orconsequencesI am readingthis paperon the daybefore classStudyclaims to filla gap in theliteratureConfusionoverqualitativemethodologyUse ofmetaphor isexplicitlyacknowledgedManagerialperspective/implications

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Author cites own research
  2. (Sustained) competitive advantage
  3. "Value" and/or "values"
  4. Confusion over vocabulary or definitions
  5. Presents a new model or framework (diagram a bonus)
  6. Acronym use (how many distinct?)
  7. "Quality" and/or "qualities"
  8. "Purported" and/or "Posited"
  9. Article mentions Apple
  10. Article includes mutiple tables and/or figures
  11. B2B
  12. Products vs. services
  13. Topic choice is justified by its prevalence
  14. Segmentation
  15. Article borrows from other disciplines
  16. Includes extra material e.g. web appendix
  17. Economics
  18. Consumer relationships
  19. Antecedents and/or consequences
  20. I am reading this paper on the day before class
  21. Study claims to fill a gap in the literature
  22. Confusion over qualitative methodology
  23. Use of metaphor is explicitly acknowledged
  24. Managerial perspective/implications