Presents anew model orframework(diagram abonus)ConfusionoverqualitativemethodologyAcronymuse (howmanydistinct?)ArticlementionsAppleConsumerrelationshipsTopic choiceis justifiedby itsprevalence"Purported"and/or"Posited"Includesextramaterial e.g.webappendixManagerialperspective/implicationsStudyclaims to filla gap in theliteratureB2BArticleincludesmutiple tablesand/or figuresAuthorcites ownresearch"Quality"and/or"qualities"(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesI am readingthis paperon the daybefore classProductsvs.servicesAntecedentsand/orconsequencesConfusionovervocabularyor definitionsEconomicsSegmentation"Value"and/or"values"Use ofmetaphor isexplicitlyacknowledgedPresents anew model orframework(diagram abonus)ConfusionoverqualitativemethodologyAcronymuse (howmanydistinct?)ArticlementionsAppleConsumerrelationshipsTopic choiceis justifiedby itsprevalence"Purported"and/or"Posited"Includesextramaterial e.g.webappendixManagerialperspective/implicationsStudyclaims to filla gap in theliteratureB2BArticleincludesmutiple tablesand/or figuresAuthorcites ownresearch"Quality"and/or"qualities"(Sustained)competitiveadvantageArticleborrowsfrom otherdisciplinesI am readingthis paperon the daybefore classProductsvs.servicesAntecedentsand/orconsequencesConfusionovervocabularyor definitionsEconomicsSegmentation"Value"and/or"values"Use ofmetaphor isexplicitlyacknowledged

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Presents a new model or framework (diagram a bonus)
  2. Confusion over qualitative methodology
  3. Acronym use (how many distinct?)
  4. Article mentions Apple
  5. Consumer relationships
  6. Topic choice is justified by its prevalence
  7. "Purported" and/or "Posited"
  8. Includes extra material e.g. web appendix
  9. Managerial perspective/implications
  10. Study claims to fill a gap in the literature
  11. B2B
  12. Article includes mutiple tables and/or figures
  13. Author cites own research
  14. "Quality" and/or "qualities"
  15. (Sustained) competitive advantage
  16. Article borrows from other disciplines
  17. I am reading this paper on the day before class
  18. Products vs. services
  19. Antecedents and/or consequences
  20. Confusion over vocabulary or definitions
  21. Economics
  22. Segmentation
  23. "Value" and/or "values"
  24. Use of metaphor is explicitly acknowledged