Confusionovervocabularyor definitionsEconomicsTopic choiceis justifiedby itsprevalencePresents anew model orframework(diagram abonus)Studyclaims to filla gap in theliteratureB2BAntecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageSegmentationConsumerrelationshipsIncludesextramaterial e.g.webappendixArticlementionsAppleAuthorcites ownresearchProductsvs.servicesManagerialperspective/implications"Value"and/or"values"I am readingthis paperon the daybefore class"Quality"and/or"qualities"ConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplines"Purported"and/or"Posited"Acronymuse (howmanydistinct?)Confusionovervocabularyor definitionsEconomicsTopic choiceis justifiedby itsprevalencePresents anew model orframework(diagram abonus)Studyclaims to filla gap in theliteratureB2BAntecedentsand/orconsequencesUse ofmetaphor isexplicitlyacknowledgedArticleincludesmutiple tablesand/or figures(Sustained)competitiveadvantageSegmentationConsumerrelationshipsIncludesextramaterial e.g.webappendixArticlementionsAppleAuthorcites ownresearchProductsvs.servicesManagerialperspective/implications"Value"and/or"values"I am readingthis paperon the daybefore class"Quality"and/or"qualities"ConfusionoverqualitativemethodologyArticleborrowsfrom otherdisciplines"Purported"and/or"Posited"Acronymuse (howmanydistinct?)

MKT 802 Bingo - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Confusion over vocabulary or definitions
  2. Economics
  3. Topic choice is justified by its prevalence
  4. Presents a new model or framework (diagram a bonus)
  5. Study claims to fill a gap in the literature
  6. B2B
  7. Antecedents and/or consequences
  8. Use of metaphor is explicitly acknowledged
  9. Article includes mutiple tables and/or figures
  10. (Sustained) competitive advantage
  11. Segmentation
  12. Consumer relationships
  13. Includes extra material e.g. web appendix
  14. Article mentions Apple
  15. Author cites own research
  16. Products vs. services
  17. Managerial perspective/implications
  18. "Value" and/or "values"
  19. I am reading this paper on the day before class
  20. "Quality" and/or "qualities"
  21. Confusion over qualitative methodology
  22. Article borrows from other disciplines
  23. "Purported" and/or "Posited"
  24. Acronym use (how many distinct?)