marketing

This bingo card has 25 words: Advertising: Any paid form of non-personal presentation of ideas, images, goods, or services., Banner advertisements: Promotional messages appearing on the Internet, usually at the top of websites, Bus/Car wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard Channels of distribution: Paths, or routes, that goods or services take fr, Convenience products: Goods and services purchased quickly and without much thought or effort, Cost per contact: Total cost per interaction with a member of a target audience, Dealer incentive: A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers, Declining stage: The product life cycle stage in which sales and profits fall rapidly, Direct mail: Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails, Direct marketing: Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer’s home or business, Growth stage: The product life cycle stage in which sales rise rapidly, Guerrilla marketing: Promotional techniques that are unconventional, low-cost, and aim to attract consumers’ attention, Integrated marketing communications: The practice of coordinating all promotional activities to form a unified brand message, Intermediaries: Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services, Introductory stage: The product life cycle stage when the product first appears in the marketplace, Maturity stage: The product life cycle stage in which sales peak and then increase at a slower rate or start to decline, Media: The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet, Merchandising allowance: A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs, Paid listings: Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results, Pay-per-click link: An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad, Personal selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities, Product life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market, Product placement: A type of “other” media that uses products as props in movies, television shows, and computer games, Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome, Promotional mix: A combination, or blend, of marketing communication channels that a business uses to send its messages to customers and Publicity: Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.

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