(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Cost per contact: Total cost per interaction with a member of a target audience
Declining stage: The product life cycle stage in which sales and profits fall rapidly
Bus/Car wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard Channels of distribution: Paths, or routes, that goods or services take fr
Advertising: Any paid form of non-personal presentation of ideas, images, goods, or services.
Product placement: A type of “other” media that uses products as props in movies, television shows, and computer games
Guerrilla marketing: Promotional techniques that are unconventional, low-cost, and aim to attract consumers’ attention
Integrated marketing communications: The practice of coordinating all promotional activities to form a unified brand message
Intermediaries: Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
Promotional mix: A combination, or blend, of marketing communication channels that a business uses to send its messages to customers
Growth stage: The product life cycle stage in which sales rise rapidly
Banner advertisements: Promotional messages appearing on the Internet, usually at the top of websites
Convenience products: Goods and services purchased quickly and without much thought or effort
Pay-per-click link: An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
Personal selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
Media: The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet
Direct mail: Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and e-mails
Promotion: A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
Dealer incentive: A limited-time discount offered by a manufacturer to its intermediaries to prompt them to purchase and/or further promote the manufacturer’s products to customers
Publicity: Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
Maturity stage: The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
Product life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
Direct marketing: Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer’s home or business
Introductory stage: The product life cycle stage when the product first appears in the marketplace
Merchandising allowance: A price reduction offered to intermediaries; often used to entice intermediaries to purchase a particular product or to reimburse intermediaries for their marketing costs
Paid listings: Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results
