This bingo card has 12 words: Search goods, Informative advertising, Branding, Vertical differentiation, Switching costs, Obfuscation, Search costs, Horizontal differentiation, persuasive advertising, Characteristic Approach, Hedonic prices and Experiential goods.
CH 12: Managing the Marketing Mix | Managerial Acctg Midterm #1 Review | Economics Bingo | Managerial Accounting Product Costing | Managerial Accounting Bingo!
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