SearchgoodsHorizontaldifferentiationBrandingSwitchingcostsVerticaldifferentiationObfuscationCharacteristicApproachSearchcostsInformativeadvertisingExperientialgoodspersuasiveadvertisingHedonicpricesSearchgoodsHorizontaldifferentiationBrandingSwitchingcostsVerticaldifferentiationObfuscationCharacteristicApproachSearchcostsInformativeadvertisingExperientialgoodspersuasiveadvertisingHedonicprices

Product differentiation - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Search goods
  2. Horizontal differentiation
  3. Branding
  4. Switching costs
  5. Vertical differentiation
  6. Obfuscation
  7. Characteristic Approach
  8. Search costs
  9. Informative advertising
  10. Experiential goods
  11. persuasive advertising
  12. Hedonic prices