xGrowth Bingo

This bingo card has 60 words: The client pushes for “bold, creative ideas” but ends up picking the safest, most beige option possible., The client micromanages every font size but completely ignores the overall campaign strategy., The client says, “Let’s go back to the first version,” after weeks of revisions., The client claims they have all the account data you need—turns out it’s just a list of company names., The client insists every account deserves personalised content, even the ones with zero potential., The client asks, “Why aren’t we ranking #1 on Google?” during an ABM campaign., The client delays approvals so much that “on time” becomes a mythical concept., The client misses the feedback deadline but miraculously expects you to bend time and stick to the original launch date., The client demands an ROI report three days into the campaign., The client sends over a competitor campaign and asks, “Can’t we just do this, but better?”, The client focuses on vanity metrics like webinar attendees instead of actual pipeline value., The client’s internal teams are so unaligned, you wonder if they’ve ever even met each other., The client insists scope creep isn’t real and casually asks if you can “throw in a few extra things.”, The client approves a design, then swears they’ve never seen it before., The client sends over a target account list so outdated it might as well include fax numbers., The client adds new stakeholders to an email chain, and suddenly no one knows what’s happening anymore., The client forgets to inform you they’ve added new stakeholders who now demand full project context., The client sends their feedback at 11:59 PM, then asks why the changes weren’t ready by 9:00 AM., The client “shares” your strategy deck internally, conveniently forgetting to mention it came from you., The client sends their logo in a low-resolution .gif file with 20 pixels and asks, “Will this work?”, The client asks you to measure success using KPIs no one agreed on but now seem “crucial.”, The client demands campaign results but hasn’t given you any inputs or approvals for weeks., The client expects you to manage their internal teams like a babysitter with a Gantt chart., The client gives feedback in 10 separate emails, one thought per message., The client refuses to use recommended tools for tracking progress but demands detailed reports anyway., The client calls during lunch with a “quick question” that derails the entire afternoon., The client misses a deadline for feedback but still expects the original timeline to hold., The client provides conflicting feedback from different stakeholders and expects you to “figure it out.”, The client asks to "squeeze in just one more change"—every single time., The client insists scope creep isn’t a thing and asks for work outside the original agreement., The client provides an unclear target account list full of duplicates and outdated contacts., The client asks why the ABM campaign isn’t producing inbound leads., The client sends over a list of “target accounts” that includes competitors, random businesses, and ex-clients., The client insists on tracking metrics they don’t have tools to measure., The client spends weeks approving a campaign and then demands results within 24 hours of launch., The client requests a "modern and edgy" campaign, then asks to remove all the edgy parts., The client doesn’t share any input for weeks, then suddenly wants a "quick check-in call" to realign the entire strategy., The client promises to handle internal alignment but ends up blaming the agency when no one signs off., The client suddenly remembers an upcoming board meeting and asks for a full report… by tomorrow morning., The client schedules an “urgent review meeting,” only to reschedule it three times., The client demands more "emotion" in the messaging… but not too much emotion., The client insists the campaign must go live by Monday, but they’re not available to review anything over the weekend., The client claims “the data doesn’t look right” but won’t tell you what’s wrong., The client suggests pivoting mid-campaign to “test a new direction” with no additional budget or resources., The client’s head office in another country insists on approving everything but takes weeks to respond, turning every project into a game of international email tag., xGrowth prepares for a meeting and realises they've joined the wrong Zoom/Meet link., xGrowth sends an email, only to realise the wrong attachment was included., xGrowth does a last-minute push to “localise” campaign materials, and it looks like a Google Translate job., xGrowth forgets to update the client-facing deck, and “DRAFT” is proudly displayed in the meeting., xGrowth sends the wrong file to the client—complete with internal snarky comments in the notes section., xGrowth confidently presents a strategy, only to realise halfway through it’s for the wrong client., xGrowth sets up a meeting and forgets to invite anyone from the client team., xGrowth sends a meeting invite, forgetting it’s a public holiday for the client., xGrowth targets a client’s prospect, only to find out they’ve been a client for years., xGrowth forgets to check the account sizes, so there’s a mix of Fortune 500s and tiny local businesses., xGrowth sends over a list full of companies whose key decision-makers retired years ago., xGrowth uses the wrong version of the client’s logo in a high-profile presentation., xGrowth promises real-time campaign tracking but delivers a 20-tab Excel sheet instead., xGrowth accidentally sends a typo-filled email that makes it look like a phishing attempt. and xGrowth submits “final” campaign materials and immediately finds a glaring error post-launch..

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