This bingo card has a free space and 24 words: 1,000 words long, Uses 2 scholarly, academic articles or book chapters, Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos, Do not define ethos, logos, or pathos., The subject must be a static print ad., Chosen ad's goal must be to sell a product., Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric, Do not include the appeals in the thesis., Do not combine elements in paragraphs., Each paragraph contains one element and one appeal., Topic sentence names the element of visual to be discussed., Must include in-text citations., Signal phrase = Name of author + verb = Dr. Hunt writes,, Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis., Paragraphs should be developed and each should be about 250+ words. Use transitions., Audience understands the fundamentals of persuasion and is interested in how ad is successful or not., Writer needs to write without bias., Avoid 1st person (I, me, mine, we, us, our)., Avoid 2nd person (you, your, you are)., Do not use write contractions., Do not use wasted words like a lot, things, stuff, great., Do not use slang or idiomatic expressions., Do not use source information in the introduction. and Introduction should provide context about the product and narrow to thesis..
*Ad Analysis Requirements BINGO* | Ad Analysis Requirements BINGO | Ad Analysis Requirements BINGO | Ad Analysis Requirements BINGO! | Argumentative/Expository Essay
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