Writerneeds towrite withoutbias.Eachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThe subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Chosen ad'sgoal mustbe to sell aproduct.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.1,000wordslongDo notcombineelements inparagraphs.Do not usewritecontractions.Avoid 2ndperson(you, your,you are).Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Mustinclude in-textcitations.Do not usesourceinformationin theintroduction.Writerneeds towrite withoutbias.Eachparagraphcontains oneelement andone appeal.Avoid 1stperson (I,me, mine,we, us, our). Do not useslang oridiomaticexpressions.Do notdefine ethos,logos, orpathos.Uses 2scholarly,academicarticles orbook chaptersAnalyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosThe subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Chosen ad'sgoal mustbe to sell aproduct.Introductionshould providecontext aboutthe product andnarrow tothesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.1,000wordslongDo notcombineelements inparagraphs.Do not usewritecontractions.Avoid 2ndperson(you, your,you are).Topic sentencenames theelement ofvisual to bediscussed.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Mustinclude in-textcitations.Do not usesourceinformationin theintroduction.

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Writer needs to write without bias.
  2. Each paragraph contains one element and one appeal.
  3. Avoid 1st person (I, me, mine, we, us, our).
  4. Do not use slang or idiomatic expressions.
  5. Do not define ethos, logos, or pathos.
  6. Uses 2 scholarly, academic articles or book chapters
  7. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  8. The subject must be a static print ad.
  9. Do not include the appeals in the thesis.
  10. Chosen ad's goal must be to sell a product.
  11. Introduction should provide context about the product and narrow to thesis.
  12. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  13. Do not use wasted words like a lot, things, stuff, great.
  14. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  15. 1,000 words long
  16. Do not combine elements in paragraphs.
  17. Do not use write contractions.
  18. Avoid 2nd person (you, your, you are).
  19. Topic sentence names the element of visual to be discussed.
  20. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  21. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  22. Signal phrase = Name of author + verb = Dr. Hunt writes,
  23. Must include in-text citations.
  24. Do not use source information in the introduction.