Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Avoid 2ndperson(you, your,you are).The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Do notdefine ethos,logos, orpathos.Avoid 1stperson (I,me, mine,we, us, our). Do not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.1,000wordslongAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricUses 2scholarly,academicarticles orbook chaptersDo notinclude theappeals inthe thesis.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Topic sentencenames theelement ofvisual to bediscussed.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usesourceinformationin theintroduction.Chosen ad'sgoal mustbe to sell aproduct.Do not usewritecontractions.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Avoid 2ndperson(you, your,you are).The subjectmust be astatic printad.Eachparagraphcontains oneelement andone appeal.Do notdefine ethos,logos, orpathos.Avoid 1stperson (I,me, mine,we, us, our). Do not usewastedwords like alot, things,stuff, great.Do not useslang oridiomaticexpressions.1,000wordslongAudienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricUses 2scholarly,academicarticles orbook chaptersDo notinclude theappeals inthe thesis.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Topic sentencenames theelement ofvisual to bediscussed.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosMustinclude in-textcitations.Writerneeds towrite withoutbias.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usesourceinformationin theintroduction.Chosen ad'sgoal mustbe to sell aproduct.Do not usewritecontractions.

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  2. Do not combine elements in paragraphs.
  3. Avoid 2nd person (you, your, you are).
  4. The subject must be a static print ad.
  5. Each paragraph contains one element and one appeal.
  6. Do not define ethos, logos, or pathos.
  7. Avoid 1st person (I, me, mine, we, us, our).
  8. Do not use wasted words like a lot, things, stuff, great.
  9. Do not use slang or idiomatic expressions.
  10. 1,000 words long
  11. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  12. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  13. Uses 2 scholarly, academic articles or book chapters
  14. Do not include the appeals in the thesis.
  15. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  16. Signal phrase = Name of author + verb = Dr. Hunt writes,
  17. Topic sentence names the element of visual to be discussed.
  18. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  19. Must include in-text citations.
  20. Writer needs to write without bias.
  21. Introduction should provide context about the product and narrow to thesis.
  22. Do not use source information in the introduction.
  23. Chosen ad's goal must be to sell a product.
  24. Do not use write contractions.