Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric1,000wordslongDo notcombineelements inparagraphs.Do not usewritecontractions.Mustinclude in-textcitations.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo notdefine ethos,logos, orpathos.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Eachparagraphcontains oneelement andone appeal.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not usesourceinformationin theintroduction.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 2ndperson(you, your,you are).Chosen ad'sgoal mustbe to sell aproduct.Topic sentencenames theelement ofvisual to bediscussed.Do notinclude theappeals inthe thesis.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric1,000wordslongDo notcombineelements inparagraphs.Do not usewritecontractions.Mustinclude in-textcitations.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.The subjectmust be astatic printad.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosDo notdefine ethos,logos, orpathos.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Eachparagraphcontains oneelement andone appeal.Do not useslang oridiomaticexpressions.Uses 2scholarly,academicarticles orbook chaptersIntroductionshould providecontext aboutthe product andnarrow tothesis.Do not usesourceinformationin theintroduction.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Avoid 2ndperson(you, your,you are).Chosen ad'sgoal mustbe to sell aproduct.Topic sentencenames theelement ofvisual to bediscussed.Do notinclude theappeals inthe thesis.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  2. 1,000 words long
  3. Do not combine elements in paragraphs.
  4. Do not use write contractions.
  5. Must include in-text citations.
  6. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  7. The subject must be a static print ad.
  8. Avoid 1st person (I, me, mine, we, us, our).
  9. Writer needs to write without bias.
  10. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  11. Do not define ethos, logos, or pathos.
  12. Signal phrase = Name of author + verb = Dr. Hunt writes,
  13. Each paragraph contains one element and one appeal.
  14. Do not use slang or idiomatic expressions.
  15. Uses 2 scholarly, academic articles or book chapters
  16. Introduction should provide context about the product and narrow to thesis.
  17. Do not use source information in the introduction.
  18. Do not use wasted words like a lot, things, stuff, great.
  19. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  20. Avoid 2nd person (you, your, you are).
  21. Chosen ad's goal must be to sell a product.
  22. Topic sentence names the element of visual to be discussed.
  23. Do not include the appeals in the thesis.
  24. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.