Do not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Introductionshould providecontext aboutthe product andnarrow tothesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.Do notdefine ethos,logos, orpathos.Do not usewastedwords like alot, things,stuff, great.1,000wordslongDo not usewritecontractions.Topic sentencenames theelement ofvisual to bediscussed.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). The subjectmust be astatic printad.Avoid 2ndperson(you, your,you are).Do not useslang oridiomaticexpressions.Mustinclude in-textcitations.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usesourceinformationin theintroduction.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Do notcombineelements inparagraphs.Introductionshould providecontext aboutthe product andnarrow tothesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Eachparagraphcontains oneelement andone appeal.Do notdefine ethos,logos, orpathos.Do not usewastedwords like alot, things,stuff, great.1,000wordslongDo not usewritecontractions.Topic sentencenames theelement ofvisual to bediscussed.Uses 2scholarly,academicarticles orbook chaptersParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Do notinclude theappeals inthe thesis.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosWriterneeds towrite withoutbias.Chosen ad'sgoal mustbe to sell aproduct.Avoid 1stperson (I,me, mine,we, us, our). The subjectmust be astatic printad.Avoid 2ndperson(you, your,you are).Do not useslang oridiomaticexpressions.Mustinclude in-textcitations.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Do not use source information in the introduction.
  2. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  3. Do not combine elements in paragraphs.
  4. Introduction should provide context about the product and narrow to thesis.
  5. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  6. Each paragraph contains one element and one appeal.
  7. Do not define ethos, logos, or pathos.
  8. Do not use wasted words like a lot, things, stuff, great.
  9. 1,000 words long
  10. Do not use write contractions.
  11. Topic sentence names the element of visual to be discussed.
  12. Uses 2 scholarly, academic articles or book chapters
  13. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  14. Signal phrase = Name of author + verb = Dr. Hunt writes,
  15. Do not include the appeals in the thesis.
  16. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  17. Writer needs to write without bias.
  18. Chosen ad's goal must be to sell a product.
  19. Avoid 1st person (I, me, mine, we, us, our).
  20. The subject must be a static print ad.
  21. Avoid 2nd person (you, your, you are).
  22. Do not use slang or idiomatic expressions.
  23. Must include in-text citations.
  24. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric