Avoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosAvoid 2ndperson(you, your,you are).Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewritecontractions.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Do not useslang oridiomaticexpressions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Uses 2scholarly,academicarticles orbook chaptersSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usesourceinformationin theintroduction.Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.Writerneeds towrite withoutbias.Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricAvoid 1stperson (I,me, mine,we, us, our). 1,000wordslongDo notdefine ethos,logos, orpathos.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosAvoid 2ndperson(you, your,you are).Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not usewritecontractions.Do not usewastedwords like alot, things,stuff, great.Chosen ad'sgoal mustbe to sell aproduct.Do not useslang oridiomaticexpressions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Uses 2scholarly,academicarticles orbook chaptersSignal phrase= Name ofauthor + verb= Dr. Huntwrites,Do not usesourceinformationin theintroduction.Do notcombineelements inparagraphs.Topic sentencenames theelement ofvisual to bediscussed.Writerneeds towrite withoutbias.Mustinclude in-textcitations.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Do notinclude theappeals inthe thesis.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoric

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Avoid 1st person (I, me, mine, we, us, our).
  2. 1,000 words long
  3. Do not define ethos, logos, or pathos.
  4. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  5. Avoid 2nd person (you, your, you are).
  6. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  7. Introduction should provide context about the product and narrow to thesis.
  8. Do not use write contractions.
  9. Do not use wasted words like a lot, things, stuff, great.
  10. Chosen ad's goal must be to sell a product.
  11. Do not use slang or idiomatic expressions.
  12. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  13. Uses 2 scholarly, academic articles or book chapters
  14. Signal phrase = Name of author + verb = Dr. Hunt writes,
  15. Do not use source information in the introduction.
  16. Do not combine elements in paragraphs.
  17. Topic sentence names the element of visual to be discussed.
  18. Writer needs to write without bias.
  19. Must include in-text citations.
  20. Each paragraph contains one element and one appeal.
  21. The subject must be a static print ad.
  22. Do not include the appeals in the thesis.
  23. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  24. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric