Avoid 2ndperson(you, your,you are).Eachparagraphcontains oneelement andone appeal.Topic sentencenames theelement ofvisual to bediscussed.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosSignal phrase= Name ofauthor + verb= Dr. Huntwrites,1,000wordslongParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricUses 2scholarly,academicarticles orbook chaptersMustinclude in-textcitations.The subjectmust be astatic printad.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Do not usesourceinformationin theintroduction.Do not usewritecontractions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Do notinclude theappeals inthe thesis.Avoid 2ndperson(you, your,you are).Eachparagraphcontains oneelement andone appeal.Topic sentencenames theelement ofvisual to bediscussed.Do not usewastedwords like alot, things,stuff, great.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Chosen ad'sgoal mustbe to sell aproduct.Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosSignal phrase= Name ofauthor + verb= Dr. Huntwrites,1,000wordslongParagraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricUses 2scholarly,academicarticles orbook chaptersMustinclude in-textcitations.The subjectmust be astatic printad.Introductionshould providecontext aboutthe product andnarrow tothesis.Do not useslang oridiomaticexpressions.Do notcombineelements inparagraphs.Do not usesourceinformationin theintroduction.Do not usewritecontractions.Parentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Avoid 1stperson (I,me, mine,we, us, our). Writerneeds towrite withoutbias.Do notinclude theappeals inthe thesis.

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Avoid 2nd person (you, your, you are).
  2. Each paragraph contains one element and one appeal.
  3. Topic sentence names the element of visual to be discussed.
  4. Do not use wasted words like a lot, things, stuff, great.
  5. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  6. Do not define ethos, logos, or pathos.
  7. Chosen ad's goal must be to sell a product.
  8. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  9. Signal phrase = Name of author + verb = Dr. Hunt writes,
  10. 1,000 words long
  11. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  12. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  13. Uses 2 scholarly, academic articles or book chapters
  14. Must include in-text citations.
  15. The subject must be a static print ad.
  16. Introduction should provide context about the product and narrow to thesis.
  17. Do not use slang or idiomatic expressions.
  18. Do not combine elements in paragraphs.
  19. Do not use source information in the introduction.
  20. Do not use write contractions.
  21. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  22. Avoid 1st person (I, me, mine, we, us, our).
  23. Writer needs to write without bias.
  24. Do not include the appeals in the thesis.