Writerneeds towrite withoutbias.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chapters1,000wordslongDo not usewastedwords like alot, things,stuff, great.Topic sentencenames theelement ofvisual to bediscussed.Do notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewritecontractions.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Mustinclude in-textcitations.Do notinclude theappeals inthe thesis.Avoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).Writerneeds towrite withoutbias.Eachparagraphcontains oneelement andone appeal.The subjectmust be astatic printad.Signal phrase= Name ofauthor + verb= Dr. Huntwrites,Uses 2scholarly,academicarticles orbook chapters1,000wordslongDo not usewastedwords like alot, things,stuff, great.Topic sentencenames theelement ofvisual to bediscussed.Do notcombineelements inparagraphs.Do not useslang oridiomaticexpressions.Thesis: Title ofad + Assertion+ Goal of ad +3 elements ofvisual rhetoricDo not usewritecontractions.Introductionshould providecontext aboutthe product andnarrow tothesis.Paragraphs shouldbe developed andeach should beabout 250+ words.Use transitions.Mustinclude in-textcitations.Do notinclude theappeals inthe thesis.Avoid 1stperson (I,me, mine,we, us, our). Analyzes how 3differentelements ofvisual rhetoriccreate ethos,logos, or pathosParentheticaldocumentation =Page number inparenthesis = (2).Period moves toafter parenthesis.Do not usesourceinformationin theintroduction.Chosen ad'sgoal mustbe to sell aproduct.Audienceunderstands thefundamentals ofpersuasion and isinterested in howad is successful ornot.Do notdefine ethos,logos, orpathos.Avoid 2ndperson(you, your,you are).

Ad Analysis Requirements BINGO RLS - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Writer needs to write without bias.
  2. Each paragraph contains one element and one appeal.
  3. The subject must be a static print ad.
  4. Signal phrase = Name of author + verb = Dr. Hunt writes,
  5. Uses 2 scholarly, academic articles or book chapters
  6. 1,000 words long
  7. Do not use wasted words like a lot, things, stuff, great.
  8. Topic sentence names the element of visual to be discussed.
  9. Do not combine elements in paragraphs.
  10. Do not use slang or idiomatic expressions.
  11. Thesis: Title of ad + Assertion + Goal of ad + 3 elements of visual rhetoric
  12. Do not use write contractions.
  13. Introduction should provide context about the product and narrow to thesis.
  14. Paragraphs should be developed and each should be about 250+ words. Use transitions.
  15. Must include in-text citations.
  16. Do not include the appeals in the thesis.
  17. Avoid 1st person (I, me, mine, we, us, our).
  18. Analyzes how 3 different elements of visual rhetoric create ethos, logos, or pathos
  19. Parenthetical documentation = Page number in parenthesis = (2). Period moves to after parenthesis.
  20. Do not use source information in the introduction.
  21. Chosen ad's goal must be to sell a product.
  22. Audience understands the fundamentals of persuasion and is interested in how ad is successful or not.
  23. Do not define ethos, logos, or pathos.
  24. Avoid 2nd person (you, your, you are).