Ad Analysis

Ad Analysis Bingo Card
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This bingo card has 20 words: Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence., How does the author's choice of image support the purpose of ____?, What is the author's purpose for using the phrase "____" in the headline?, How does the color scheme contribute to the author's purpose?, Which word in the slogan best reveals the author's intent to ____?, How does the central idea of this ad work to achieve the author's purpose?, Select one sentence or phrase that persuades the reader to ____. Explain how., How does the placement of the product image achieve the author's purpose?, Free!, Which use of syntax distinguishes the author's position on ____?, Which appeal is least evident in this ad? Explain why., How does the tagline influence the audience’s emotions?, What evidence of ethos can you find in this ad?, Which part of the ad uses logos? How?, How does the font style contribute to the author’s purpose?, What is the effect of the ad’s layout on the message?, How does the use of statistics support the author’s purpose?, Which phrase creates urgency? Why is that effective?, How does the ad target a specific audience? and What is the author’s purpose for including a testimonial?.

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With players vying for a you'll have to call about __ items before someone wins. There's a __% chance that a lucky player would win after calling __ items.

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