How does theplacement ofthe productimage achievethe author'spurpose?Which use ofsyntaxdistinguishesthe author'sposition on____?How does theuse of statisticssupport theauthor’spurpose?What is theauthor’spurpose forincluding atestimonial?How doesthe font stylecontribute tothe author’spurpose?How doesthe taglineinfluence theaudience’semotions?Which word inthe sloganbest revealsthe author'sintent to ____?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which partof the aduses logos?How?How does theauthor's choiceof imagesupport thepurpose of____?How doesthe ad targeta specificaudience?Whichappeal isleast evidentin this ad?Explain why.Select onesentence orphrase thatpersuades thereader to ____.Explain how.What is theeffect of thead’s layouton themessage?Free!Whatevidence ofethos canyou find inthis ad?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How does thecolor schemecontribute tothe author'spurpose?What is theauthor'spurpose forusing thephrase "____"in the headline?Which phrasecreatesurgency?Why is thateffective?How does theplacement ofthe productimage achievethe author'spurpose?Which use ofsyntaxdistinguishesthe author'sposition on____?How does theuse of statisticssupport theauthor’spurpose?What is theauthor’spurpose forincluding atestimonial?How doesthe font stylecontribute tothe author’spurpose?How doesthe taglineinfluence theaudience’semotions?Which word inthe sloganbest revealsthe author'sintent to ____?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which partof the aduses logos?How?How does theauthor's choiceof imagesupport thepurpose of____?How doesthe ad targeta specificaudience?Whichappeal isleast evidentin this ad?Explain why.Select onesentence orphrase thatpersuades thereader to ____.Explain how.What is theeffect of thead’s layouton themessage?Free!Whatevidence ofethos canyou find inthis ad?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How does thecolor schemecontribute tothe author'spurpose?What is theauthor'spurpose forusing thephrase "____"in the headline?Which phrasecreatesurgency?Why is thateffective?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. How does the placement of the product image achieve the author's purpose?
  2. Which use of syntax distinguishes the author's position on ____?
  3. How does the use of statistics support the author’s purpose?
  4. What is the author’s purpose for including a testimonial?
  5. How does the font style contribute to the author’s purpose?
  6. How does the tagline influence the audience’s emotions?
  7. Which word in the slogan best reveals the author's intent to ____?
  8. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  9. Which part of the ad uses logos? How?
  10. How does the author's choice of image support the purpose of ____?
  11. How does the ad target a specific audience?
  12. Which appeal is least evident in this ad? Explain why.
  13. Select one sentence or phrase that persuades the reader to ____. Explain how.
  14. What is the effect of the ad’s layout on the message?
  15. Free!
  16. What evidence of ethos can you find in this ad?
  17. How does the central idea of this ad work to achieve the author's purpose?
  18. How does the color scheme contribute to the author's purpose?
  19. What is the author's purpose for using the phrase "____" in the headline?
  20. Which phrase creates urgency? Why is that effective?