How does theuse of statisticssupport theauthor’spurpose?How does theplacement ofthe productimage achievethe author'spurpose?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theauthor’spurpose forincluding atestimonial?Whichappeal isleast evidentin this ad?Explain why.How does thecolor schemecontribute tothe author'spurpose?Which partof the aduses logos?How?Whatevidence ofethos canyou find inthis ad?What is theeffect of thead’s layouton themessage?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How doesthe taglineinfluence theaudience’semotions?Free!Which phrasecreatesurgency?Why is thateffective?How does theauthor's choiceof imagesupport thepurpose of____?Which word inthe sloganbest revealsthe author'sintent to ____?Which use ofsyntaxdistinguishesthe author'sposition on____?What is theauthor'spurpose forusing thephrase "____"in the headline?How doesthe ad targeta specificaudience?How doesthe font stylecontribute tothe author’spurpose?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How does theuse of statisticssupport theauthor’spurpose?How does theplacement ofthe productimage achievethe author'spurpose?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theauthor’spurpose forincluding atestimonial?Whichappeal isleast evidentin this ad?Explain why.How does thecolor schemecontribute tothe author'spurpose?Which partof the aduses logos?How?Whatevidence ofethos canyou find inthis ad?What is theeffect of thead’s layouton themessage?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How doesthe taglineinfluence theaudience’semotions?Free!Which phrasecreatesurgency?Why is thateffective?How does theauthor's choiceof imagesupport thepurpose of____?Which word inthe sloganbest revealsthe author'sintent to ____?Which use ofsyntaxdistinguishesthe author'sposition on____?What is theauthor'spurpose forusing thephrase "____"in the headline?How doesthe ad targeta specificaudience?How doesthe font stylecontribute tothe author’spurpose?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. How does the use of statistics support the author’s purpose?
  2. How does the placement of the product image achieve the author's purpose?
  3. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  4. What is the author’s purpose for including a testimonial?
  5. Which appeal is least evident in this ad? Explain why.
  6. How does the color scheme contribute to the author's purpose?
  7. Which part of the ad uses logos? How?
  8. What evidence of ethos can you find in this ad?
  9. What is the effect of the ad’s layout on the message?
  10. Select one sentence or phrase that persuades the reader to ____. Explain how.
  11. How does the tagline influence the audience’s emotions?
  12. Free!
  13. Which phrase creates urgency? Why is that effective?
  14. How does the author's choice of image support the purpose of ____?
  15. Which word in the slogan best reveals the author's intent to ____?
  16. Which use of syntax distinguishes the author's position on ____?
  17. What is the author's purpose for using the phrase "____" in the headline?
  18. How does the ad target a specific audience?
  19. How does the font style contribute to the author’s purpose?
  20. How does the central idea of this ad work to achieve the author's purpose?