Which use ofsyntaxdistinguishesthe author'sposition on____?Which partof the aduses logos?How?Which word inthe sloganbest revealsthe author'sintent to ____?How doesthe taglineinfluence theaudience’semotions?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How does theauthor's choiceof imagesupport thepurpose of____?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?How does thecolor schemecontribute tothe author'spurpose?Which phrasecreatesurgency?Why is thateffective?How doesthe font stylecontribute tothe author’spurpose?How does theuse of statisticssupport theauthor’spurpose?What is theauthor’spurpose forincluding atestimonial?Free!How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How does theplacement ofthe productimage achievethe author'spurpose?What is theeffect of thead’s layouton themessage?Whichappeal isleast evidentin this ad?Explain why.How doesthe ad targeta specificaudience?Which use ofsyntaxdistinguishesthe author'sposition on____?Which partof the aduses logos?How?Which word inthe sloganbest revealsthe author'sintent to ____?How doesthe taglineinfluence theaudience’semotions?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How does theauthor's choiceof imagesupport thepurpose of____?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?How does thecolor schemecontribute tothe author'spurpose?Which phrasecreatesurgency?Why is thateffective?How doesthe font stylecontribute tothe author’spurpose?How does theuse of statisticssupport theauthor’spurpose?What is theauthor’spurpose forincluding atestimonial?Free!How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How does theplacement ofthe productimage achievethe author'spurpose?What is theeffect of thead’s layouton themessage?Whichappeal isleast evidentin this ad?Explain why.How doesthe ad targeta specificaudience?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Which use of syntax distinguishes the author's position on ____?
  2. Which part of the ad uses logos? How?
  3. Which word in the slogan best reveals the author's intent to ____?
  4. How does the tagline influence the audience’s emotions?
  5. Select one sentence or phrase that persuades the reader to ____. Explain how.
  6. How does the author's choice of image support the purpose of ____?
  7. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  8. What is the author's purpose for using the phrase "____" in the headline?
  9. What evidence of ethos can you find in this ad?
  10. How does the color scheme contribute to the author's purpose?
  11. Which phrase creates urgency? Why is that effective?
  12. How does the font style contribute to the author’s purpose?
  13. How does the use of statistics support the author’s purpose?
  14. What is the author’s purpose for including a testimonial?
  15. Free!
  16. How does the central idea of this ad work to achieve the author's purpose?
  17. How does the placement of the product image achieve the author's purpose?
  18. What is the effect of the ad’s layout on the message?
  19. Which appeal is least evident in this ad? Explain why.
  20. How does the ad target a specific audience?