How doesthe font stylecontribute tothe author’spurpose?What is theauthor’spurpose forincluding atestimonial?How does theplacement ofthe productimage achievethe author'spurpose?Whatevidence ofethos canyou find inthis ad?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theeffect of thead’s layouton themessage?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How doesthe ad targeta specificaudience?How does theuse of statisticssupport theauthor’spurpose?How does theauthor's choiceof imagesupport thepurpose of____?Which use ofsyntaxdistinguishesthe author'sposition on____?How doesthe taglineinfluence theaudience’semotions?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?Which phrasecreatesurgency?Why is thateffective?Which partof the aduses logos?How?Which word inthe sloganbest revealsthe author'sintent to ____?What is theauthor'spurpose forusing thephrase "____"in the headline?Whichappeal isleast evidentin this ad?Explain why.Free!How does thecolor schemecontribute tothe author'spurpose?How doesthe font stylecontribute tothe author’spurpose?What is theauthor’spurpose forincluding atestimonial?How does theplacement ofthe productimage achievethe author'spurpose?Whatevidence ofethos canyou find inthis ad?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.What is theeffect of thead’s layouton themessage?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How doesthe ad targeta specificaudience?How does theuse of statisticssupport theauthor’spurpose?How does theauthor's choiceof imagesupport thepurpose of____?Which use ofsyntaxdistinguishesthe author'sposition on____?How doesthe taglineinfluence theaudience’semotions?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?Which phrasecreatesurgency?Why is thateffective?Which partof the aduses logos?How?Which word inthe sloganbest revealsthe author'sintent to ____?What is theauthor'spurpose forusing thephrase "____"in the headline?Whichappeal isleast evidentin this ad?Explain why.Free!How does thecolor schemecontribute tothe author'spurpose?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. How does the font style contribute to the author’s purpose?
  2. What is the author’s purpose for including a testimonial?
  3. How does the placement of the product image achieve the author's purpose?
  4. What evidence of ethos can you find in this ad?
  5. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  6. What is the effect of the ad’s layout on the message?
  7. Select one sentence or phrase that persuades the reader to ____. Explain how.
  8. How does the ad target a specific audience?
  9. How does the use of statistics support the author’s purpose?
  10. How does the author's choice of image support the purpose of ____?
  11. Which use of syntax distinguishes the author's position on ____?
  12. How does the tagline influence the audience’s emotions?
  13. How does the central idea of this ad work to achieve the author's purpose?
  14. Which phrase creates urgency? Why is that effective?
  15. Which part of the ad uses logos? How?
  16. Which word in the slogan best reveals the author's intent to ____?
  17. What is the author's purpose for using the phrase "____" in the headline?
  18. Which appeal is least evident in this ad? Explain why.
  19. Free!
  20. How does the color scheme contribute to the author's purpose?