Which use ofsyntaxdistinguishesthe author'sposition on____?How does thecolor schemecontribute tothe author'spurpose?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which word inthe sloganbest revealsthe author'sintent to ____?What is theauthor’spurpose forincluding atestimonial?Which partof the aduses logos?How?Which phrasecreatesurgency?Why is thateffective?What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?How doesthe ad targeta specificaudience?How doesthe taglineinfluence theaudience’semotions?What is theeffect of thead’s layouton themessage?How does theplacement ofthe productimage achievethe author'spurpose?How does theauthor's choiceof imagesupport thepurpose of____?How doesthe font stylecontribute tothe author’spurpose?Whichappeal isleast evidentin this ad?Explain why.How does theuse of statisticssupport theauthor’spurpose?Select onesentence orphrase thatpersuades thereader to ____.Explain how.Free!How does thecentral idea ofthis ad work toachieve theauthor'spurpose?Which use ofsyntaxdistinguishesthe author'sposition on____?How does thecolor schemecontribute tothe author'spurpose?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which word inthe sloganbest revealsthe author'sintent to ____?What is theauthor’spurpose forincluding atestimonial?Which partof the aduses logos?How?Which phrasecreatesurgency?Why is thateffective?What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?How doesthe ad targeta specificaudience?How doesthe taglineinfluence theaudience’semotions?What is theeffect of thead’s layouton themessage?How does theplacement ofthe productimage achievethe author'spurpose?How does theauthor's choiceof imagesupport thepurpose of____?How doesthe font stylecontribute tothe author’spurpose?Whichappeal isleast evidentin this ad?Explain why.How does theuse of statisticssupport theauthor’spurpose?Select onesentence orphrase thatpersuades thereader to ____.Explain how.Free!How does thecentral idea ofthis ad work toachieve theauthor'spurpose?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Which use of syntax distinguishes the author's position on ____?
  2. How does the color scheme contribute to the author's purpose?
  3. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  4. Which word in the slogan best reveals the author's intent to ____?
  5. What is the author’s purpose for including a testimonial?
  6. Which part of the ad uses logos? How?
  7. Which phrase creates urgency? Why is that effective?
  8. What is the author's purpose for using the phrase "____" in the headline?
  9. What evidence of ethos can you find in this ad?
  10. How does the ad target a specific audience?
  11. How does the tagline influence the audience’s emotions?
  12. What is the effect of the ad’s layout on the message?
  13. How does the placement of the product image achieve the author's purpose?
  14. How does the author's choice of image support the purpose of ____?
  15. How does the font style contribute to the author’s purpose?
  16. Which appeal is least evident in this ad? Explain why.
  17. How does the use of statistics support the author’s purpose?
  18. Select one sentence or phrase that persuades the reader to ____. Explain how.
  19. Free!
  20. How does the central idea of this ad work to achieve the author's purpose?