Whichappeal isleast evidentin this ad?Explain why.What is theauthor’spurpose forincluding atestimonial?How does theauthor's choiceof imagesupport thepurpose of____?Select onesentence orphrase thatpersuades thereader to ____.Explain how.What is theauthor'spurpose forusing thephrase "____"in the headline?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which phrasecreatesurgency?Why is thateffective?Free!Which use ofsyntaxdistinguishesthe author'sposition on____?Which word inthe sloganbest revealsthe author'sintent to ____?How does theplacement ofthe productimage achievethe author'spurpose?How does thecolor schemecontribute tothe author'spurpose?How does theuse of statisticssupport theauthor’spurpose?How doesthe ad targeta specificaudience?Whatevidence ofethos canyou find inthis ad?How doesthe font stylecontribute tothe author’spurpose?What is theeffect of thead’s layouton themessage?Which partof the aduses logos?How?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How doesthe taglineinfluence theaudience’semotions?Whichappeal isleast evidentin this ad?Explain why.What is theauthor’spurpose forincluding atestimonial?How does theauthor's choiceof imagesupport thepurpose of____?Select onesentence orphrase thatpersuades thereader to ____.Explain how.What is theauthor'spurpose forusing thephrase "____"in the headline?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.Which phrasecreatesurgency?Why is thateffective?Free!Which use ofsyntaxdistinguishesthe author'sposition on____?Which word inthe sloganbest revealsthe author'sintent to ____?How does theplacement ofthe productimage achievethe author'spurpose?How does thecolor schemecontribute tothe author'spurpose?How does theuse of statisticssupport theauthor’spurpose?How doesthe ad targeta specificaudience?Whatevidence ofethos canyou find inthis ad?How doesthe font stylecontribute tothe author’spurpose?What is theeffect of thead’s layouton themessage?Which partof the aduses logos?How?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How doesthe taglineinfluence theaudience’semotions?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Which appeal is least evident in this ad? Explain why.
  2. What is the author’s purpose for including a testimonial?
  3. How does the author's choice of image support the purpose of ____?
  4. Select one sentence or phrase that persuades the reader to ____. Explain how.
  5. What is the author's purpose for using the phrase "____" in the headline?
  6. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  7. Which phrase creates urgency? Why is that effective?
  8. Free!
  9. Which use of syntax distinguishes the author's position on ____?
  10. Which word in the slogan best reveals the author's intent to ____?
  11. How does the placement of the product image achieve the author's purpose?
  12. How does the color scheme contribute to the author's purpose?
  13. How does the use of statistics support the author’s purpose?
  14. How does the ad target a specific audience?
  15. What evidence of ethos can you find in this ad?
  16. How does the font style contribute to the author’s purpose?
  17. What is the effect of the ad’s layout on the message?
  18. Which part of the ad uses logos? How?
  19. How does the central idea of this ad work to achieve the author's purpose?
  20. How does the tagline influence the audience’s emotions?