How does theplacement ofthe productimage achievethe author'spurpose?What is theauthor’spurpose forincluding atestimonial?Free!How doesthe taglineinfluence theaudience’semotions?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How doesthe ad targeta specificaudience?Whichappeal isleast evidentin this ad?Explain why.Which word inthe sloganbest revealsthe author'sintent to ____?How does theauthor's choiceof imagesupport thepurpose of____?Which phrasecreatesurgency?Why is thateffective?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.How doesthe font stylecontribute tothe author’spurpose?What is theeffect of thead’s layouton themessage?Which partof the aduses logos?How?How does thecolor schemecontribute tothe author'spurpose?What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?Which use ofsyntaxdistinguishesthe author'sposition on____?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How does theuse of statisticssupport theauthor’spurpose?How does theplacement ofthe productimage achievethe author'spurpose?What is theauthor’spurpose forincluding atestimonial?Free!How doesthe taglineinfluence theaudience’semotions?How does thecentral idea ofthis ad work toachieve theauthor'spurpose?How doesthe ad targeta specificaudience?Whichappeal isleast evidentin this ad?Explain why.Which word inthe sloganbest revealsthe author'sintent to ____?How does theauthor's choiceof imagesupport thepurpose of____?Which phrasecreatesurgency?Why is thateffective?Which appeal(ethos, pathos,logos) is mostevident in thisad? Citeevidence.How doesthe font stylecontribute tothe author’spurpose?What is theeffect of thead’s layouton themessage?Which partof the aduses logos?How?How does thecolor schemecontribute tothe author'spurpose?What is theauthor'spurpose forusing thephrase "____"in the headline?Whatevidence ofethos canyou find inthis ad?Which use ofsyntaxdistinguishesthe author'sposition on____?Select onesentence orphrase thatpersuades thereader to ____.Explain how.How does theuse of statisticssupport theauthor’spurpose?

Ad Analysis - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
  1. How does the placement of the product image achieve the author's purpose?
  2. What is the author’s purpose for including a testimonial?
  3. Free!
  4. How does the tagline influence the audience’s emotions?
  5. How does the central idea of this ad work to achieve the author's purpose?
  6. How does the ad target a specific audience?
  7. Which appeal is least evident in this ad? Explain why.
  8. Which word in the slogan best reveals the author's intent to ____?
  9. How does the author's choice of image support the purpose of ____?
  10. Which phrase creates urgency? Why is that effective?
  11. Which appeal (ethos, pathos, logos) is most evident in this ad? Cite evidence.
  12. How does the font style contribute to the author’s purpose?
  13. What is the effect of the ad’s layout on the message?
  14. Which part of the ad uses logos? How?
  15. How does the color scheme contribute to the author's purpose?
  16. What is the author's purpose for using the phrase "____" in the headline?
  17. What evidence of ethos can you find in this ad?
  18. Which use of syntax distinguishes the author's position on ____?
  19. Select one sentence or phrase that persuades the reader to ____. Explain how.
  20. How does the use of statistics support the author’s purpose?