Goldfish

Goldfish Bingo Card
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This bingo card has a free space and 31 words: Here’s a list of **30 short, fun Goldfish facts + brand-partnership / marketing moments** (focusing on the most interesting):, 1. Goldfish crackers were introduced in **1962**. ([Wikipedia][1]), 2. They’re made by **Pepperidge Farm**, a division of Campbell Soup. ([Wikipedia][1]), 3. Their tagline is **“The snack that smiles back.”** ([Wikipedia][1]), 4. Goldfish’s mascot is named **Finn**, a smiling goldfish. ([Wikipedia][1]), 5. Goldfish temporarily rebranded as **“Chilean Sea Bass”** to appeal to adult snackers. ([Hypebeast][2]), 6. The Chilean Sea Bass edition tastes *exactly the same* as regular Goldfish. ([Hypebeast][2]), 7. Goldfish teamed up with **Old Bay seasoning** to make a limited-edition Old Bay Goldfish flavor. ([The Campbell's Company][3]), 8. The Old Bay flavor uses Old Bay’s full 18-herb-and-spice blend. ([The Campbell's Company][3]), 9. Goldfish also partnered with **Frank’s RedHot** for a spicy, limited-edition cracker flavor. ([Food Business News][4]), 10. They launched **Mega Bites**, which are 50% larger than the standard Goldfish. ([Little Black Book][5]), 11. The “Mega Bites are not Megabytes” campaign featured a **robot** telling other robots not to eat Goldfish. ([Ads of the World][6]), 12. That same campaign included a **metaverse activation** on Decentraland. ([Ads of the World][7]), 13. In the metaverse, users can mine *digital Mega Bites* to redeem real-life coupons. ([Little Black Book][8]), 14. If you collect all 22 digital Goldfish in the metaverse, you unlock a special **wearable**. ([Ads of the World][7]), 15. The ad agency for these campaigns is **Zulu Alpha Kilo**. ([Little Black Book][9]), 16. The robot campaign also had a **billboard** in a city (Yonge & Dundas) showing the robot short-circuiting. ([Little Black Book][5]), 17. Goldfish’s marketing is targeting more **digital-savvy adults**, not just kids. ([Campaign Canada][10]), 18. The metaverse campaign was done in partnership with **Metaverse Architects**, a 3D studio. ([Campaign Canada][10]), 19. Goldfish’s shape is *trademarked* — they protect that iconic fish design. ([Wikipedia][1]), 20. They’re baked (not fried), making them lighter than some snack chips. ([Campbells Food Service][11]), 21. According to their nutrition info, they use **whole grain** in some varieties. ([Campbells Food Service][11]), 22. Goldfish has launched **many limited-edition flavors** to keep the brand fresh. ([Food Business News][4]), 23. The name “Chilean Sea Bass” rebrand is *limited-time*, not permanent. ([Hypebeast][2]), 24. The Old Bay + Goldfish collab was driven by the insight that fans already sprinkle Old Bay on Goldfish. ([The Campbell's Company][3]), 25. The Mega Bites campaign is meant to signal that Goldfish is for “grown-up snacking.” ([Little Black Book][9]), 26. Goldfish used unexpected humor (robots) to launch an adult-targeted product — memorable creative. ([Little Black Book][9]), 27. The metaverse experience turned snack marketing into **gaming + virtual collecting**. ([Ads of the World][7]), 28. They used the metaverse to *blend digital and physical rewards* — pretty forward-thinking. ([Little Black Book][8]), 29. The Chilean Sea Bass name change got *earned media* — people talked about it because it’s weird but fun. ([Hypebeast][2]) and 30. Their original launch (1962) came from **Switzerland** via company Kambly. ([Wikipedia][1]).

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