15. The adagency for thesecampaigns is**Zulu AlphaKilo**. ([LittleBlack Book][9])26. Goldfish usedunexpected humor(robots) to launch anadult-targetedproduct —memorable creative.([Little Black Book][9])8. The Old Bayflavor uses OldBay’s full 18-herb-and-spice blend.([The Campbell'sCompany][3])21. According totheir nutrition info,they use **wholegrain** in somevarieties.([Campbells FoodService][11])19. Goldfish’sshape is*trademarked* —they protect thaticonic fish design.([Wikipedia][1])4. Goldfish’smascot isnamed **Finn**,a smilinggoldfish.([Wikipedia][1])2. They’re madeby **PepperidgeFarm**, adivision ofCampbell Soup.([Wikipedia][1])6. The ChileanSea Bass editiontastes *exactlythe same* asregular Goldfish.([Hypebeast][2])28. They used themetaverse to*blend digital andphysical rewards*— pretty forward-thinking. ([LittleBlack Book][8])1. Goldfishcrackers wereintroduced in**1962**.([Wikipedia][1])20. They’re baked(not fried), makingthem lighter thansome snack chips.([Campbells FoodService][11])11. The “Mega Bitesare not Megabytes”campaign featureda **robot** tellingother robots not toeat Goldfish. ([Adsof the World][6])16. The robotcampaign also had a**billboard** in a city(Yonge & Dundas)showing the robotshort-circuiting.([Little Black Book][5])3. Their taglineis **“The snackthat smilesback.”**([Wikipedia][1])24. The Old Bay +Goldfish collab wasdriven by the insightthat fans alreadysprinkle Old Bay onGoldfish. ([TheCampbell'sCompany][3])17. Goldfish’smarketing istargeting more**digital-savvyadults**, not justkids. ([CampaignCanada][10])9. Goldfish alsopartnered with**Frank’s RedHot**for a spicy, limited-edition crackerflavor. ([FoodBusiness News][4])22. Goldfish haslaunched **manylimited-editionflavors** to keepthe brand fresh.([Food BusinessNews][4])12. That samecampaign includeda **metaverseactivation** onDecentraland.([Ads of the World][7])18. The metaversecampaign was donein partnership with**MetaverseArchitects**, a 3Dstudio. ([CampaignCanada][10])30. Their originallaunch (1962)came from**Switzerland** viacompany Kambly.([Wikipedia][1])5. Goldfishtemporarilyrebranded as**“Chilean SeaBass”** to appealto adult snackers.([Hypebeast][2])27. The metaverseexperience turnedsnack marketinginto **gaming +virtual collecting**.([Ads of the World][7])14. If you collect all22 digital Goldfishin the metaverse,you unlock aspecial**wearable**. ([Adsof the World][7])25. The MegaBites campaign ismeant to signalthat Goldfish is for“grown-upsnacking.” ([LittleBlack Book][9])23. The name“Chilean SeaBass” rebrand is*limited-time*,not permanent.([Hypebeast][2])Here’s a list of **30short, fun Goldfishfacts + brand-partnership /marketing moments**(focusing on the mostinteresting):7. Goldfish teamedup with **Old Bayseasoning** to makea limited-edition OldBay Goldfish flavor.([The Campbell'sCompany][3])29. The Chilean SeaBass name changegot *earned media*— people talkedabout it because it’sweird but fun.([Hypebeast][2])10. They launched**Mega Bites**,which are 50%larger than thestandard Goldfish.([Little Black Book][5])13. In themetaverse, userscan mine *digitalMega Bites* toredeem real-lifecoupons. ([LittleBlack Book][8])15. The adagency for thesecampaigns is**Zulu AlphaKilo**. ([LittleBlack Book][9])26. Goldfish usedunexpected humor(robots) to launch anadult-targetedproduct —memorable creative.([Little Black Book][9])8. The Old Bayflavor uses OldBay’s full 18-herb-and-spice blend.([The Campbell'sCompany][3])21. According totheir nutrition info,they use **wholegrain** in somevarieties.([Campbells FoodService][11])19. Goldfish’sshape is*trademarked* —they protect thaticonic fish design.([Wikipedia][1])4. Goldfish’smascot isnamed **Finn**,a smilinggoldfish.([Wikipedia][1])2. They’re madeby **PepperidgeFarm**, adivision ofCampbell Soup.([Wikipedia][1])6. The ChileanSea Bass editiontastes *exactlythe same* asregular Goldfish.([Hypebeast][2])28. They used themetaverse to*blend digital andphysical rewards*— pretty forward-thinking. ([LittleBlack Book][8])1. Goldfishcrackers wereintroduced in**1962**.([Wikipedia][1])20. They’re baked(not fried), makingthem lighter thansome snack chips.([Campbells FoodService][11])11. The “Mega Bitesare not Megabytes”campaign featureda **robot** tellingother robots not toeat Goldfish. ([Adsof the World][6])16. The robotcampaign also had a**billboard** in a city(Yonge & Dundas)showing the robotshort-circuiting.([Little Black Book][5])3. Their taglineis **“The snackthat smilesback.”**([Wikipedia][1])24. The Old Bay +Goldfish collab wasdriven by the insightthat fans alreadysprinkle Old Bay onGoldfish. ([TheCampbell'sCompany][3])17. Goldfish’smarketing istargeting more**digital-savvyadults**, not justkids. ([CampaignCanada][10])9. Goldfish alsopartnered with**Frank’s RedHot**for a spicy, limited-edition crackerflavor. ([FoodBusiness News][4])22. Goldfish haslaunched **manylimited-editionflavors** to keepthe brand fresh.([Food BusinessNews][4])12. That samecampaign includeda **metaverseactivation** onDecentraland.([Ads of the World][7])18. The metaversecampaign was donein partnership with**MetaverseArchitects**, a 3Dstudio. ([CampaignCanada][10])30. Their originallaunch (1962)came from**Switzerland** viacompany Kambly.([Wikipedia][1])5. Goldfishtemporarilyrebranded as**“Chilean SeaBass”** to appealto adult snackers.([Hypebeast][2])27. The metaverseexperience turnedsnack marketinginto **gaming +virtual collecting**.([Ads of the World][7])14. If you collect all22 digital Goldfishin the metaverse,you unlock aspecial**wearable**. ([Adsof the World][7])25. The MegaBites campaign ismeant to signalthat Goldfish is for“grown-upsnacking.” ([LittleBlack Book][9])23. The name“Chilean SeaBass” rebrand is*limited-time*,not permanent.([Hypebeast][2])Here’s a list of **30short, fun Goldfishfacts + brand-partnership /marketing moments**(focusing on the mostinteresting):7. Goldfish teamedup with **Old Bayseasoning** to makea limited-edition OldBay Goldfish flavor.([The Campbell'sCompany][3])29. The Chilean SeaBass name changegot *earned media*— people talkedabout it because it’sweird but fun.([Hypebeast][2])10. They launched**Mega Bites**,which are 50%larger than thestandard Goldfish.([Little Black Book][5])13. In themetaverse, userscan mine *digitalMega Bites* toredeem real-lifecoupons. ([LittleBlack Book][8])

Goldfish - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 15. The ad agency for these campaigns is **Zulu Alpha Kilo**. ([Little Black Book][9])
  2. 26. Goldfish used unexpected humor (robots) to launch an adult-targeted product — memorable creative. ([Little Black Book][9])
  3. 8. The Old Bay flavor uses Old Bay’s full 18-herb-and-spice blend. ([The Campbell's Company][3])
  4. 21. According to their nutrition info, they use **whole grain** in some varieties. ([Campbells Food Service][11])
  5. 19. Goldfish’s shape is *trademarked* — they protect that iconic fish design. ([Wikipedia][1])
  6. 4. Goldfish’s mascot is named **Finn**, a smiling goldfish. ([Wikipedia][1])
  7. 2. They’re made by **Pepperidge Farm**, a division of Campbell Soup. ([Wikipedia][1])
  8. 6. The Chilean Sea Bass edition tastes *exactly the same* as regular Goldfish. ([Hypebeast][2])
  9. 28. They used the metaverse to *blend digital and physical rewards* — pretty forward-thinking. ([Little Black Book][8])
  10. 1. Goldfish crackers were introduced in **1962**. ([Wikipedia][1])
  11. 20. They’re baked (not fried), making them lighter than some snack chips. ([Campbells Food Service][11])
  12. 11. The “Mega Bites are not Megabytes” campaign featured a **robot** telling other robots not to eat Goldfish. ([Ads of the World][6])
  13. 16. The robot campaign also had a **billboard** in a city (Yonge & Dundas) showing the robot short-circuiting. ([Little Black Book][5])
  14. 3. Their tagline is **“The snack that smiles back.”** ([Wikipedia][1])
  15. 24. The Old Bay + Goldfish collab was driven by the insight that fans already sprinkle Old Bay on Goldfish. ([The Campbell's Company][3])
  16. 17. Goldfish’s marketing is targeting more **digital-savvy adults**, not just kids. ([Campaign Canada][10])
  17. 9. Goldfish also partnered with **Frank’s RedHot** for a spicy, limited-edition cracker flavor. ([Food Business News][4])
  18. 22. Goldfish has launched **many limited-edition flavors** to keep the brand fresh. ([Food Business News][4])
  19. 12. That same campaign included a **metaverse activation** on Decentraland. ([Ads of the World][7])
  20. 18. The metaverse campaign was done in partnership with **Metaverse Architects**, a 3D studio. ([Campaign Canada][10])
  21. 30. Their original launch (1962) came from **Switzerland** via company Kambly. ([Wikipedia][1])
  22. 5. Goldfish temporarily rebranded as **“Chilean Sea Bass”** to appeal to adult snackers. ([Hypebeast][2])
  23. 27. The metaverse experience turned snack marketing into **gaming + virtual collecting**. ([Ads of the World][7])
  24. 14. If you collect all 22 digital Goldfish in the metaverse, you unlock a special **wearable**. ([Ads of the World][7])
  25. 25. The Mega Bites campaign is meant to signal that Goldfish is for “grown-up snacking.” ([Little Black Book][9])
  26. 23. The name “Chilean Sea Bass” rebrand is *limited-time*, not permanent. ([Hypebeast][2])
  27. Here’s a list of **30 short, fun Goldfish facts + brand-partnership / marketing moments** (focusing on the most interesting):
  28. 7. Goldfish teamed up with **Old Bay seasoning** to make a limited-edition Old Bay Goldfish flavor. ([The Campbell's Company][3])
  29. 29. The Chilean Sea Bass name change got *earned media* — people talked about it because it’s weird but fun. ([Hypebeast][2])
  30. 10. They launched **Mega Bites**, which are 50% larger than the standard Goldfish. ([Little Black Book][5])
  31. 13. In the metaverse, users can mine *digital Mega Bites* to redeem real-life coupons. ([Little Black Book][8])