4 NewproactivesegmentationbucketsKroger =Firstadvertiser touse 360platform!Increased fillby 30% byreducingfloor (thefloor is lava)First partydatausage at62%Launched4 PACampaignsRM bestpracticesavailable forkickasscreativesAll is wellin BED(#mood)Completed1st roundAPAVAinsightsNative inKarmaBookmarkletATrevenueup $2MMYOYAMPProcess fortargetingdirect soldlinesRolledoutBPCPolaris nowfilters outexpiredShopperPromosVerticaldemos nowonMax.MeredithImplementedPA in PolarisRolled outCrownHaloCreatedfirst SDUsin PolarisLive ShopperPromotionAssets nowupdate in realtime1,000DMPsegmentsinto 360!OldMUP's gointoretirementReleased2nd roundof MUPdata tablesSolvedrestricted adrate problem,hit a goodrock bottom!NIAO + PD+ AT =presaleconsultants!LaunchedATNewsletterMUIDnow firingas part ofKarmaReleasedprocess forpaused/cancelledcampaignsNew DARLAdashboards -device type + Datefilters (the statenisland of acomplete Darla?)MigratedSite + AppleNews Datainto DWTestedSocial +Native Datain OperativePRTWireframescompleteRolled outAVIcapabilityfor VideoRolled OutCross-ScreenWrapperContentGraphIntegrationHella hugeshoppercampaignson/launched4 NewproactivesegmentationbucketsKroger =Firstadvertiser touse 360platform!Increased fillby 30% byreducingfloor (thefloor is lava)First partydatausage at62%Launched4 PACampaignsRM bestpracticesavailable forkickasscreativesAll is wellin BED(#mood)Completed1st roundAPAVAinsightsNative inKarmaBookmarkletATrevenueup $2MMYOYAMPProcess fortargetingdirect soldlinesRolledoutBPCPolaris nowfilters outexpiredShopperPromosVerticaldemos nowonMax.MeredithImplementedPA in PolarisRolled outCrownHaloCreatedfirst SDUsin PolarisLive ShopperPromotionAssets nowupdate in realtime1,000DMPsegmentsinto 360!OldMUP's gointoretirementReleased2nd roundof MUPdata tablesSolvedrestricted adrate problem,hit a goodrock bottom!NIAO + PD+ AT =presaleconsultants!LaunchedATNewsletterMUIDnow firingas part ofKarmaReleasedprocess forpaused/cancelledcampaignsNew DARLAdashboards -device type + Datefilters (the statenisland of acomplete Darla?)MigratedSite + AppleNews Datainto DWTestedSocial +Native Datain OperativePRTWireframescompleteRolled outAVIcapabilityfor VideoRolled OutCross-ScreenWrapperContentGraphIntegrationHella hugeshoppercampaignson/launched

DAPPER UPDATES - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. 4 New proactive segmentation buckets
  2. Kroger = First advertiser to use 360 platform!
  3. Increased fill by 30% by reducing floor (the floor is lava)
  4. First party data usage at 62%
  5. Launched 4 PA Campaigns
  6. RM best practices available for kickass creatives
  7. All is well in BED (#mood)
  8. Completed 1st round APAVA insights
  9. Native in Karma Bookmarklet
  10. AT revenue up $2MM YOY
  11. AMP Process for targeting direct sold lines
  12. Rolled out BPC
  13. Polaris now filters out expired Shopper Promos
  14. Vertical demos now on Max.Meredith
  15. Implemented PA in Polaris
  16. Rolled out Crown Halo
  17. Created first SDUs in Polaris
  18. Live Shopper Promotion Assets now update in real time
  19. 1,000 DMP segments into 360!
  20. Old MUP's go into retirement
  21. Released 2nd round of MUP data tables
  22. Solved restricted ad rate problem, hit a good rock bottom!
  23. NIAO + PD + AT = presale consultants!
  24. Launched AT Newsletter
  25. MUID now firing as part of Karma
  26. Released process for paused/ cancelled campaigns
  27. New DARLA dashboards - device type + Date filters (the staten island of a complete Darla?)
  28. Migrated Site + Apple News Data into DW
  29. Tested Social + Native Data in Operative
  30. PRT Wireframes complete
  31. Rolled out AVI capability for Video
  32. Rolled Out Cross-Screen Wrapper
  33. Content Graph Integration
  34. Hella huge shopper campaigns on/launched