The roadmap toknowing yourcustomer andwalking in theirshoes.CustomerJourneyThis refers to themanagement ofinformation andcommunications thatcould shape the publicperception of acompany or individual,both positive ornegative.ReputationManagementFrequentinstances whenyou need help withsomething andreach for yourphone.Micro-MomentA standalone webpage with aspecific purpose orcall toaction for visitors.LandingPageA representation ofyour idealcustomer(s) basedon marketresearch andexisting customerdata.BuyerPersonasA form oflocation-basedmarketing.GeofencingProviding youraudiencewith a uniqueexperienceby creatingmarketing materialsthat appeal tospecific groups.PersonalizationWhen you test twodifferent versions of aweb page, emailheadline, ad or CTAto see which one isbetter at attaining thedesired resultA/BTestingThe instructionsyou leave withyour targetaudience topersuade them totake a desiredactionCall toActionA software platformthat allows you todrive more leads,convert those leadsto sales, andoptimize your spend.MarketingAutomationAny content that has beencreated and published byunpaidcontributors. Often, thosecontributors are fans whopromotea brand instead of the brandpromoting itself. UCG can becontent of any type, includingblogs, website pages, images,social mediUserGeneratedContentA form of onlineadvertising where youcan target users whopreviously visited yourwebsite with bannerads on displaynetworks across theweb, apps and socialnetworks.Re-targetingRefers to usingpopular or famousindividuals’ socialmediachannels to promoteyour product orservice.InfluencerMarketingUsually a specificphrase of 3-4 wordsa user might inputtofind a product orservice like yours.Long TailKeywordsHow discoverableyour page isbased on the keysearch terms thatit relates too.SearchEngineOptimization(SEO)How many usersclick on a linkthrough to adestination,usually yourwebsite.ClickThroughRateWhen someone says theywant to go after the lowhangingfruit, it means they want toaccomplish the goals thataremost achievable first inorder to get some quickand easy winsearly in your marketingcampaignsLowHangingFruitA seamless onlinepresence throughdi erent channels toreach a broadrange of potentialcustomers.OmnichannelThe extent to whicha business’s goalsand products areoriented to thevalues and needs ofthe customer.CustomerAlignmentContent thatremainsvaluable anddoesn't agein a hurry.EvergreenMarketingAttribution is thescience ofdetermining whereleads andpurchases come fromin an onlinemarketingenvironment.AttributionTrackingThe momentthat a customercomes intocontact withyourbusiness.TouchpointsAn email that is sent toyour subscriber based onan event occurring such asa welcome email whenthey signup, an anniversary or anemail with a discount codeon their birthday.Event-triggeredemailYour business’spersona, style,and reputationonline.BrandIdentityThe roadmap toknowing yourcustomer andwalking in theirshoes.CustomerJourneyThis refers to themanagement ofinformation andcommunications thatcould shape the publicperception of acompany or individual,both positive ornegative.ReputationManagementFrequentinstances whenyou need help withsomething andreach for yourphone.Micro-MomentA standalone webpage with aspecific purpose orcall toaction for visitors.LandingPageA representation ofyour idealcustomer(s) basedon marketresearch andexisting customerdata.BuyerPersonasA form oflocation-basedmarketing.GeofencingProviding youraudiencewith a uniqueexperienceby creatingmarketing materialsthat appeal tospecific groups.PersonalizationWhen you test twodifferent versions of aweb page, emailheadline, ad or CTAto see which one isbetter at attaining thedesired resultA/BTestingThe instructionsyou leave withyour targetaudience topersuade them totake a desiredactionCall toActionA software platformthat allows you todrive more leads,convert those leadsto sales, andoptimize your spend.MarketingAutomationAny content that has beencreated and published byunpaidcontributors. Often, thosecontributors are fans whopromotea brand instead of the brandpromoting itself. UCG can becontent of any type, includingblogs, website pages, images,social mediUserGeneratedContentA form of onlineadvertising where youcan target users whopreviously visited yourwebsite with bannerads on displaynetworks across theweb, apps and socialnetworks.Re-targetingRefers to usingpopular or famousindividuals’ socialmediachannels to promoteyour product orservice.InfluencerMarketingUsually a specificphrase of 3-4 wordsa user might inputtofind a product orservice like yours.Long TailKeywordsHow discoverableyour page isbased on the keysearch terms thatit relates too.SearchEngineOptimization(SEO)How many usersclick on a linkthrough to adestination,usually yourwebsite.ClickThroughRateWhen someone says theywant to go after the lowhangingfruit, it means they want toaccomplish the goals thataremost achievable first inorder to get some quickand easy winsearly in your marketingcampaignsLowHangingFruitA seamless onlinepresence throughdi erent channels toreach a broadrange of potentialcustomers.OmnichannelThe extent to whicha business’s goalsand products areoriented to thevalues and needs ofthe customer.CustomerAlignmentContent thatremainsvaluable anddoesn't agein a hurry.EvergreenMarketingAttribution is thescience ofdetermining whereleads andpurchases come fromin an onlinemarketingenvironment.AttributionTrackingThe momentthat a customercomes intocontact withyourbusiness.TouchpointsAn email that is sent toyour subscriber based onan event occurring such asa welcome email whenthey signup, an anniversary or anemail with a discount codeon their birthday.Event-triggeredemailYour business’spersona, style,and reputationonline.BrandIdentity

Marketing Buzzwords - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Customer Journey
    The roadmap to knowing your customer and walking in their shoes.
  2. Reputation Management
    This refers to the management of information and communications that could shape the public perception of a company or individual, both positive or negative.
  3. Micro-Moment
    Frequent instances when you need help with something and reach for your phone.
  4. Landing Page
    A standalone web page with a specific purpose or call to action for visitors.
  5. Buyer Personas
    A representation of your ideal customer(s) based on market research and existing customer data.
  6. Geofencing
    A form of location-based marketing.
  7. Personalization
    Providing your audience with a unique experience by creating marketing materials that appeal to specific groups.
  8. A/B Testing
    When you test two different versions of a web page, email headline, ad or CTA to see which one is better at attaining the desired result
  9. Call to Action
    The instructions you leave with your target audience to persuade them to take a desired action
  10. Marketing Automation
    A software platform that allows you to drive more leads, convert those leads to sales, and optimize your spend.
  11. User Generated Content
    Any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social medi
  12. Re-targeting
    A form of online advertising where you can target users who previously visited your website with banner ads on display networks across the web, apps and social networks.
  13. Influencer Marketing
    Refers to using popular or famous individuals’ social media channels to promote your product or service.
  14. Long Tail Keywords
    Usually a specific phrase of 3-4 words a user might input to find a product or service like yours.
  15. Search Engine Optimization (SEO)
    How discoverable your page is based on the key search terms that it relates too.
  16. Click Through Rate
    How many users click on a link through to a destination, usually your website.
  17. Low Hanging Fruit
    When someone says they want to go after the low hanging fruit, it means they want to accomplish the goals that are most achievable first in order to get some quick and easy wins early in your marketing campaigns
  18. Omnichannel
    A seamless online presence through di erent channels to reach a broad range of potential customers.
  19. Customer Alignment
    The extent to which a business’s goals and products are oriented to the values and needs of the customer.
  20. Evergreen Marketing
    Content that remains valuable and doesn't age in a hurry.
  21. Attribution Tracking
    Attribution is the science of determining where leads and purchases come from in an online marketing environment.
  22. Touchpoints
    The moment that a customer comes into contact with your business.
  23. Event-triggered email
    An email that is sent to your subscriber based on an event occurring such as a welcome email when they sign up, an anniversary or an email with a discount code on their birthday.
  24. Brand Identity
    Your business’s persona, style, and reputation online.