The roadmap toknowing yourcustomer andwalking in theirshoes.CustomerJourneyA form of onlineadvertising where youcan target users whopreviously visited yourwebsite with bannerads on displaynetworks across theweb, apps and socialnetworks.Re-targetingWhen someone says theywant to go after the lowhangingfruit, it means they want toaccomplish the goals thataremost achievable first inorder to get some quickand easy winsearly in your marketingcampaignsLowHangingFruitAn email that is sent toyour subscriber based onan event occurring such asa welcome email whenthey signup, an anniversary or anemail with a discount codeon their birthday.Event-triggeredemailAttribution is thescience ofdetermining whereleads andpurchases come fromin an onlinemarketingenvironment.AttributionTrackingWhen you test twodifferent versions of aweb page, emailheadline, ad or CTAto see which one isbetter at attaining thedesired resultA/BTestingThis refers to themanagement ofinformation andcommunications thatcould shape the publicperception of acompany or individual,both positive ornegative.ReputationManagementThe instructionsyou leave withyour targetaudience topersuade them totake a desiredactionCall toActionA form oflocation-basedmarketing.GeofencingUsually a specificphrase of 3-4 wordsa user might inputtofind a product orservice like yours.Long TailKeywordsProviding youraudiencewith a uniqueexperienceby creatingmarketing materialsthat appeal tospecific groups.PersonalizationRefers to usingpopular or famousindividuals’ socialmediachannels to promoteyour product orservice.InfluencerMarketingHow many usersclick on a linkthrough to adestination,usually yourwebsite.ClickThroughRateFrequentinstances whenyou need help withsomething andreach for yourphone.Micro-MomentThe momentthat a customercomes intocontact withyourbusiness.TouchpointsYour business’spersona, style,and reputationonline.BrandIdentityContent thatremainsvaluable anddoesn't agein a hurry.EvergreenMarketingHow discoverableyour page isbased on the keysearch terms thatit relates too.SearchEngineOptimization(SEO)A seamless onlinepresence throughdi erent channels toreach a broadrange of potentialcustomers.OmnichannelA representation ofyour idealcustomer(s) basedon marketresearch andexisting customerdata.BuyerPersonasA standalone webpage with aspecific purpose orcall toaction for visitors.LandingPageThe extent to whicha business’s goalsand products areoriented to thevalues and needs ofthe customer.CustomerAlignmentAny content that has beencreated and published byunpaidcontributors. Often, thosecontributors are fans whopromotea brand instead of the brandpromoting itself. UCG can becontent of any type, includingblogs, website pages, images,social mediUserGeneratedContentA software platformthat allows you todrive more leads,convert those leadsto sales, andoptimize your spend.MarketingAutomationThe roadmap toknowing yourcustomer andwalking in theirshoes.CustomerJourneyA form of onlineadvertising where youcan target users whopreviously visited yourwebsite with bannerads on displaynetworks across theweb, apps and socialnetworks.Re-targetingWhen someone says theywant to go after the lowhangingfruit, it means they want toaccomplish the goals thataremost achievable first inorder to get some quickand easy winsearly in your marketingcampaignsLowHangingFruitAn email that is sent toyour subscriber based onan event occurring such asa welcome email whenthey signup, an anniversary or anemail with a discount codeon their birthday.Event-triggeredemailAttribution is thescience ofdetermining whereleads andpurchases come fromin an onlinemarketingenvironment.AttributionTrackingWhen you test twodifferent versions of aweb page, emailheadline, ad or CTAto see which one isbetter at attaining thedesired resultA/BTestingThis refers to themanagement ofinformation andcommunications thatcould shape the publicperception of acompany or individual,both positive ornegative.ReputationManagementThe instructionsyou leave withyour targetaudience topersuade them totake a desiredactionCall toActionA form oflocation-basedmarketing.GeofencingUsually a specificphrase of 3-4 wordsa user might inputtofind a product orservice like yours.Long TailKeywordsProviding youraudiencewith a uniqueexperienceby creatingmarketing materialsthat appeal tospecific groups.PersonalizationRefers to usingpopular or famousindividuals’ socialmediachannels to promoteyour product orservice.InfluencerMarketingHow many usersclick on a linkthrough to adestination,usually yourwebsite.ClickThroughRateFrequentinstances whenyou need help withsomething andreach for yourphone.Micro-MomentThe momentthat a customercomes intocontact withyourbusiness.TouchpointsYour business’spersona, style,and reputationonline.BrandIdentityContent thatremainsvaluable anddoesn't agein a hurry.EvergreenMarketingHow discoverableyour page isbased on the keysearch terms thatit relates too.SearchEngineOptimization(SEO)A seamless onlinepresence throughdi erent channels toreach a broadrange of potentialcustomers.OmnichannelA representation ofyour idealcustomer(s) basedon marketresearch andexisting customerdata.BuyerPersonasA standalone webpage with aspecific purpose orcall toaction for visitors.LandingPageThe extent to whicha business’s goalsand products areoriented to thevalues and needs ofthe customer.CustomerAlignmentAny content that has beencreated and published byunpaidcontributors. Often, thosecontributors are fans whopromotea brand instead of the brandpromoting itself. UCG can becontent of any type, includingblogs, website pages, images,social mediUserGeneratedContentA software platformthat allows you todrive more leads,convert those leadsto sales, andoptimize your spend.MarketingAutomation

Marketing Buzzwords - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. Customer Journey
    The roadmap to knowing your customer and walking in their shoes.
  2. Re-targeting
    A form of online advertising where you can target users who previously visited your website with banner ads on display networks across the web, apps and social networks.
  3. Low Hanging Fruit
    When someone says they want to go after the low hanging fruit, it means they want to accomplish the goals that are most achievable first in order to get some quick and easy wins early in your marketing campaigns
  4. Event-triggered email
    An email that is sent to your subscriber based on an event occurring such as a welcome email when they sign up, an anniversary or an email with a discount code on their birthday.
  5. Attribution Tracking
    Attribution is the science of determining where leads and purchases come from in an online marketing environment.
  6. A/B Testing
    When you test two different versions of a web page, email headline, ad or CTA to see which one is better at attaining the desired result
  7. Reputation Management
    This refers to the management of information and communications that could shape the public perception of a company or individual, both positive or negative.
  8. Call to Action
    The instructions you leave with your target audience to persuade them to take a desired action
  9. Geofencing
    A form of location-based marketing.
  10. Long Tail Keywords
    Usually a specific phrase of 3-4 words a user might input to find a product or service like yours.
  11. Personalization
    Providing your audience with a unique experience by creating marketing materials that appeal to specific groups.
  12. Influencer Marketing
    Refers to using popular or famous individuals’ social media channels to promote your product or service.
  13. Click Through Rate
    How many users click on a link through to a destination, usually your website.
  14. Micro-Moment
    Frequent instances when you need help with something and reach for your phone.
  15. Touchpoints
    The moment that a customer comes into contact with your business.
  16. Brand Identity
    Your business’s persona, style, and reputation online.
  17. Evergreen Marketing
    Content that remains valuable and doesn't age in a hurry.
  18. Search Engine Optimization (SEO)
    How discoverable your page is based on the key search terms that it relates too.
  19. Omnichannel
    A seamless online presence through di erent channels to reach a broad range of potential customers.
  20. Buyer Personas
    A representation of your ideal customer(s) based on market research and existing customer data.
  21. Landing Page
    A standalone web page with a specific purpose or call to action for visitors.
  22. Customer Alignment
    The extent to which a business’s goals and products are oriented to the values and needs of the customer.
  23. User Generated Content
    Any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social medi
  24. Marketing Automation
    A software platform that allows you to drive more leads, convert those leads to sales, and optimize your spend.