(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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Brand Identity
Your business’s persona, style, and reputation online.
Marketing Automation
A software platform that allows you to drive more leads,
convert those leads to sales, and optimize your spend.
Call to Action
The instructions you leave with your target audience to
persuade them to take a desired action
Click Through Rate
How many users click on a link through to a destination,
usually your website.
Landing Page
A standalone web page with a specific purpose or call to
action for visitors.
Omnichannel
A seamless online presence through di erent channels to
reach a broad range of potential customers.
Search Engine Optimization
(SEO)
How discoverable your page is based on the key search terms that it relates too.
Reputation Management
This refers to the management of
information and communications that
could shape the public perception of a
company or individual,
both positive or
negative.
Long Tail Keywords
Usually a specific phrase of 3-4 words a user might input to
find a product or service like yours.
User Generated Content
Any content that has been created and published by unpaid
contributors. Often, those contributors are fans who promote
a brand instead of the brand promoting itself. UCG can be
content of any type, including blogs, website pages, images,
social medi
Re-targeting
A form of online advertising where you can target users who previously visited your website with banner ads on display networks across the web, apps and social networks.
Micro-Moment
Frequent instances when you need help with something and
reach for your phone.
Evergreen Marketing
Content that remains valuable and doesn't age in a hurry.
A/B Testing
When you test two different versions of a web page, email
headline, ad or CTA to see which one is better at attaining the
desired result
Attribution Tracking
Attribution is the science of determining where leads and
purchases come from in an online marketing environment.
Buyer Personas
A representation of your ideal customer(s) based on market
research and existing customer data.
Customer Journey
The roadmap to knowing your customer and walking in their
shoes.
Customer Alignment
The extent to which a business’s goals and products are
oriented to the values and needs of the customer.
Personalization
Providing your audience
with a unique experience
by creating
marketing materials that appeal to specific groups.
Low Hanging Fruit
When someone says they want to go after the low hanging
fruit, it means they want to accomplish the goals that are
most achievable first in order to get some quick and easy wins
early in your marketing campaigns
Touchpoints
The moment that a customer comes into contact with your
business.
Influencer Marketing
Refers to using popular or famous individuals’ social media
channels to promote your product or service.
Event-triggered email
An email that is sent to
your subscriber based on
an event occurring such as
a welcome email when
they sign
up, an anniversary or an
email with a discount code
on their birthday.
