This bingo card has a free space and 24 words: When you test two different versions of a web page, email headline, ad or CTA to see which one is better at attaining the desired result, Your business’s persona, style, and reputation online., A representation of your ideal customer(s) based on market research and existing customer data., The instructions you leave with your target audience to persuade them to take a desired action, A form of online advertising where you can target users who previously visited your website with banner ads on display networks across the web, apps and social networks., An email that is sent to your subscriber based on an event occurring such as a welcome email when they sign up, an anniversary or an email with a discount code on their birthday., The roadmap to knowing your customer and walking in their shoes., Content that remains valuable and doesn't age in a hurry., Usually a specific phrase of 3-4 words a user might input to find a product or service like yours., How discoverable your page is based on the key search terms that it relates too., Providing your audience with a unique experience by creating marketing materials that appeal to specific groups., This refers to the management of information and communications that could shape the public perception of a company or individual, both positive or negative., How many users click on a link through to a destination, usually your website., Refers to using popular or famous individuals’ social media channels to promote your product or service., Frequent instances when you need help with something and reach for your phone., A software platform that allows you to drive more leads, convert those leads to sales, and optimize your spend., The extent to which a business’s goals and products are oriented to the values and needs of the customer., The moment that a customer comes into contact with your business., When someone says they want to go after the low hanging fruit, it means they want to accomplish the goals that are most achievable first in order to get some quick and easy wins early in your marketing campaigns, Attribution is the science of determining where leads and purchases come from in an online marketing environment., Any content that has been created and published by unpaid contributors. Often, those contributors are fans who promote a brand instead of the brand promoting itself. UCG can be content of any type, including blogs, website pages, images, social medi, A form of location-based marketing., A seamless online presence through di erent channels to reach a broad range of potential customers. and A standalone web page with a specific purpose or call to action for visitors..
CHAPTER 3 USING THE INTERNET | GoDaddy Bingo | Marketing Technology Bingo by Yosa | Introduction to Cybersecurity | BRANDING BINGO
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