An ad topromote aspecialty good(expensiveitem)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)A retail storeadvertisement An ad thatuses aninvitationheadlineAn ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn addesigned forand toward afamilyAn addesignedtowardchildrenAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad thatusesillustrations toshow how theproduct worksAn ad thatpromotes achange inhabit (diet,hair color, etc)An ad usingopinionleaders(anyonefamous)An ad thatuses copy(text in an ad)to tell how theproduct worksAn ad tointroducea newproductAd addesigned toinduce trial ofthe product(free coupon)An ad that usestestimonials orquotations fromreports orsurvey An ademphasizing afear technique(insurance ad,etc) An ademphasizingthe humortechniqueAn ad topromote aconveniencegood (costs$5.00 or below)A national ad(an adeveryone inthe USAwould see)An ad inwhich thebrand name isthe dominantemphasisAn ad in whichthe productlabel is thedominantemphasis An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad thatuses aquestionheadlineAn addesignedtoward petownersAn ad topromote aspecialty good(expensiveitem)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)A retail storeadvertisement An ad thatuses aninvitationheadlineAn ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn addesigned forand toward afamilyAn addesignedtowardchildrenAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad thatusesillustrations toshow how theproduct worksAn ad thatpromotes achange inhabit (diet,hair color, etc)An ad usingopinionleaders(anyonefamous)An ad thatuses copy(text in an ad)to tell how theproduct worksAn ad tointroducea newproductAd addesigned toinduce trial ofthe product(free coupon)An ad that usestestimonials orquotations fromreports orsurvey An ademphasizing afear technique(insurance ad,etc) An ademphasizingthe humortechniqueAn ad topromote aconveniencegood (costs$5.00 or below)A national ad(an adeveryone inthe USAwould see)An ad inwhich thebrand name isthe dominantemphasisAn ad in whichthe productlabel is thedominantemphasis An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad thatuses aquestionheadlineAn addesignedtoward petowners

ADVERTISING BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An ad to promote a specialty good (expensive item)
  2. A cooperative (cobranding) advertisement (two different companies in the ad)
  3. A retail store advertisement
  4. An ad that uses an invitation headline
  5. An ad in which the trade character (mascot/cartoon) is the dominant emphasis
  6. An ad designed for and toward a family
  7. An ad designed toward children
  8. An ad that uses a “standing room only” technique (limited quantities, sale ending soon)
  9. An ad that uses illustrations to show how the product works
  10. An ad that promotes a change in habit (diet, hair color, etc)
  11. An ad using opinion leaders (anyone famous)
  12. An ad that uses copy (text in an ad) to tell how the product works
  13. An ad to introduce a new product
  14. Ad ad designed to induce trial of the product (free coupon)
  15. An ad that uses testimonials or quotations from reports or survey
  16. An ad emphasizing a fear technique (insurance ad, etc)
  17. An ad emphasizing the humor technique
  18. An ad to promote a convenience good (costs $5.00 or below)
  19. A national ad (an ad everyone in the USA would see)
  20. An ad in which the brand name is the dominant emphasis
  21. An ad in which the product label is the dominant emphasis
  22. An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
  23. An ad that uses a question headline
  24. An ad designed toward pet owners