(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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An ad in which the brand name is the dominant emphasis
An ad that uses an invitation headline
An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
An ad that uses testimonials or quotations from reports or survey
An ad emphasizing a fear technique (insurance ad, etc)
An ad that promotes a change in habit (diet, hair color, etc)
Ad ad designed to induce trial of the product (free coupon)
An ad in which the trade character (mascot/cartoon) is the dominant emphasis
A retail store advertisement
An ad designed toward children
A cooperative (cobranding) advertisement (two different companies in the ad)
An ad that uses illustrations to show how the product works
An ad that uses a “standing room only” technique (limited quantities, sale ending
soon)
An ad using opinion leaders (anyone famous)
An ad that uses copy (text in an ad) to tell how the product works
An ad designed toward pet owners
An ad to introduce a new product
An ad to promote a convenience good (costs $5.00 or below)
An ad in which the product label is the dominant emphasis
An ad to promote a specialty good (expensive item)
An ad designed for and toward a family
An ad that uses a question headline
An ad emphasizing the humor technique
A national ad (an ad everyone in the USA would see)
