An ad tointroducea newproductAn ademphasizingthe humortechniqueAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad topromote aconveniencegood (costs$5.00 or below)An addesignedtoward petownersAn addesignedtowardchildrenAn ad usingopinionleaders(anyonefamous)An ad that usestestimonials orquotations fromreports orsurvey A retail storeadvertisement An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatusesillustrations toshow how theproduct worksAd addesigned toinduce trial ofthe product(free coupon)An ad thatuses aquestionheadlineAn ad in whichthe productlabel is thedominantemphasis An ad topromote aspecialty good(expensiveitem)An ademphasizing afear technique(insurance ad,etc) An ad thatuses aninvitationheadlineAn ad inwhich thebrand name isthe dominantemphasisAn ad thatuses copy(text in an ad)to tell how theproduct worksA national ad(an adeveryone inthe USAwould see)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn addesigned forand toward afamilyAn ad tointroducea newproductAn ademphasizingthe humortechniqueAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad topromote aconveniencegood (costs$5.00 or below)An addesignedtoward petownersAn addesignedtowardchildrenAn ad usingopinionleaders(anyonefamous)An ad that usestestimonials orquotations fromreports orsurvey A retail storeadvertisement An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatusesillustrations toshow how theproduct worksAd addesigned toinduce trial ofthe product(free coupon)An ad thatuses aquestionheadlineAn ad in whichthe productlabel is thedominantemphasis An ad topromote aspecialty good(expensiveitem)An ademphasizing afear technique(insurance ad,etc) An ad thatuses aninvitationheadlineAn ad inwhich thebrand name isthe dominantemphasisAn ad thatuses copy(text in an ad)to tell how theproduct worksA national ad(an adeveryone inthe USAwould see)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn addesigned forand toward afamily

ADVERTISING BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An ad to introduce a new product
  2. An ad emphasizing the humor technique
  3. An ad that uses a “standing room only” technique (limited quantities, sale ending soon)
  4. An ad to promote a convenience good (costs $5.00 or below)
  5. An ad designed toward pet owners
  6. An ad designed toward children
  7. An ad using opinion leaders (anyone famous)
  8. An ad that uses testimonials or quotations from reports or survey
  9. A retail store advertisement
  10. An ad that promotes a change in habit (diet, hair color, etc)
  11. An ad that uses illustrations to show how the product works
  12. Ad ad designed to induce trial of the product (free coupon)
  13. An ad that uses a question headline
  14. An ad in which the product label is the dominant emphasis
  15. An ad to promote a specialty good (expensive item)
  16. An ad emphasizing a fear technique (insurance ad, etc)
  17. An ad that uses an invitation headline
  18. An ad in which the brand name is the dominant emphasis
  19. An ad that uses copy (text in an ad) to tell how the product works
  20. A national ad (an ad everyone in the USA would see)
  21. A cooperative (cobranding) advertisement (two different companies in the ad)
  22. An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
  23. An ad in which the trade character (mascot/cartoon) is the dominant emphasis
  24. An ad designed for and toward a family