An ad thatuses copy(text in an ad)to tell how theproduct worksA cooperative(cobranding)advertisement(two differentcompanies inthe ad)An addesignedtoward petownersAn addesigned forand toward afamilyA national ad(an adeveryone inthe USAwould see)An addesignedtowardchildrenA retail storeadvertisement An ad tointroducea newproductAn ademphasizing afear technique(insurance ad,etc) An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ademphasizingthe humortechniqueAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatuses aquestionheadlineAn ad inwhich thebrand name isthe dominantemphasisAn ad that usestestimonials orquotations fromreports orsurvey An ad thatusesillustrations toshow how theproduct worksAd addesigned toinduce trial ofthe product(free coupon)An ad in whichthe productlabel is thedominantemphasis An ad topromote aconveniencegood (costs$5.00 or below)An ad topromote aspecialty good(expensiveitem)An ad thatuses aninvitationheadlineAn ad usingopinionleaders(anyonefamous)An ad thatuses copy(text in an ad)to tell how theproduct worksA cooperative(cobranding)advertisement(two differentcompanies inthe ad)An addesignedtoward petownersAn addesigned forand toward afamilyA national ad(an adeveryone inthe USAwould see)An addesignedtowardchildrenA retail storeadvertisement An ad tointroducea newproductAn ademphasizing afear technique(insurance ad,etc) An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ademphasizingthe humortechniqueAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatuses aquestionheadlineAn ad inwhich thebrand name isthe dominantemphasisAn ad that usestestimonials orquotations fromreports orsurvey An ad thatusesillustrations toshow how theproduct worksAd addesigned toinduce trial ofthe product(free coupon)An ad in whichthe productlabel is thedominantemphasis An ad topromote aconveniencegood (costs$5.00 or below)An ad topromote aspecialty good(expensiveitem)An ad thatuses aninvitationheadlineAn ad usingopinionleaders(anyonefamous)

ADVERTISING BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An ad that uses copy (text in an ad) to tell how the product works
  2. A cooperative (cobranding) advertisement (two different companies in the ad)
  3. An ad designed toward pet owners
  4. An ad designed for and toward a family
  5. A national ad (an ad everyone in the USA would see)
  6. An ad designed toward children
  7. A retail store advertisement
  8. An ad to introduce a new product
  9. An ad emphasizing a fear technique (insurance ad, etc)
  10. An ad in which the trade character (mascot/cartoon) is the dominant emphasis
  11. An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
  12. An ad emphasizing the humor technique
  13. An ad that uses a “standing room only” technique (limited quantities, sale ending soon)
  14. An ad that promotes a change in habit (diet, hair color, etc)
  15. An ad that uses a question headline
  16. An ad in which the brand name is the dominant emphasis
  17. An ad that uses testimonials or quotations from reports or survey
  18. An ad that uses illustrations to show how the product works
  19. Ad ad designed to induce trial of the product (free coupon)
  20. An ad in which the product label is the dominant emphasis
  21. An ad to promote a convenience good (costs $5.00 or below)
  22. An ad to promote a specialty good (expensive item)
  23. An ad that uses an invitation headline
  24. An ad using opinion leaders (anyone famous)