(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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An ad designed for and toward a family
An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
An ad using opinion leaders (anyone famous)
An ad that uses copy (text in an ad) to tell how the product works
An ad that uses an invitation headline
A cooperative (cobranding) advertisement (two different companies in the ad)
An ad in which the product label is the dominant emphasis
An ad that uses illustrations to show how the product works
Ad ad designed to induce trial of the product (free coupon)
An ad that promotes a change in habit (diet, hair color, etc)
An ad emphasizing a fear technique (insurance ad, etc)
An ad to introduce a new product
An ad that uses testimonials or quotations from reports or survey
A national ad (an ad everyone in the USA would see)
An ad to promote a convenience good (costs $5.00 or below)
An ad that uses a “standing room only” technique (limited quantities, sale ending
soon)
A retail store advertisement
An ad emphasizing the humor technique
An ad designed toward pet owners
An ad designed toward children
An ad in which the trade character (mascot/cartoon) is the dominant emphasis
An ad that uses a question headline
An ad to promote a specialty good (expensive item)
An ad in which the brand name is the dominant emphasis
