An ad thatuses aquestionheadlineAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ademphasizing afear technique(insurance ad,etc) An addesignedtoward petownersAn ad in whichthe productlabel is thedominantemphasis A retail storeadvertisement An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn ad tointroducea newproductAn addesigned forand toward afamilyAn addesignedtowardchildrenAn ad topromote aspecialty good(expensiveitem)An ad that usestestimonials orquotations fromreports orsurvey An ad inwhich thebrand name isthe dominantemphasisAn ad usingopinionleaders(anyonefamous)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad topromote aconveniencegood (costs$5.00 or below)An ademphasizingthe humortechniqueA national ad(an adeveryone inthe USAwould see)An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatuses aninvitationheadlineAd addesigned toinduce trial ofthe product(free coupon)An ad thatusesillustrations toshow how theproduct worksAn ad thatuses copy(text in an ad)to tell how theproduct worksAn ad thatuses aquestionheadlineAn ad that uses a“standing roomonly” technique(limited quantities,sale endingsoon)An ademphasizing afear technique(insurance ad,etc) An addesignedtoward petownersAn ad in whichthe productlabel is thedominantemphasis A retail storeadvertisement An ad in whichthe tradecharacter(mascot/cartoon)is the dominantemphasisAn ad tointroducea newproductAn addesigned forand toward afamilyAn addesignedtowardchildrenAn ad topromote aspecialty good(expensiveitem)An ad that usestestimonials orquotations fromreports orsurvey An ad inwhich thebrand name isthe dominantemphasisAn ad usingopinionleaders(anyonefamous)A cooperative(cobranding)advertisement(two differentcompanies inthe ad)An ad illustratingprimary (generic)demand (drinkMilk; no brand ofmilk shown)An ad topromote aconveniencegood (costs$5.00 or below)An ademphasizingthe humortechniqueA national ad(an adeveryone inthe USAwould see)An ad thatpromotes achange inhabit (diet,hair color, etc)An ad thatuses aninvitationheadlineAd addesigned toinduce trial ofthe product(free coupon)An ad thatusesillustrations toshow how theproduct worksAn ad thatuses copy(text in an ad)to tell how theproduct works

ADVERTISING BINGO - Call List

(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.


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  1. An ad that uses a question headline
  2. An ad that uses a “standing room only” technique (limited quantities, sale ending soon)
  3. An ad emphasizing a fear technique (insurance ad, etc)
  4. An ad designed toward pet owners
  5. An ad in which the product label is the dominant emphasis
  6. A retail store advertisement
  7. An ad in which the trade character (mascot/cartoon) is the dominant emphasis
  8. An ad to introduce a new product
  9. An ad designed for and toward a family
  10. An ad designed toward children
  11. An ad to promote a specialty good (expensive item)
  12. An ad that uses testimonials or quotations from reports or survey
  13. An ad in which the brand name is the dominant emphasis
  14. An ad using opinion leaders (anyone famous)
  15. A cooperative (cobranding) advertisement (two different companies in the ad)
  16. An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
  17. An ad to promote a convenience good (costs $5.00 or below)
  18. An ad emphasizing the humor technique
  19. A national ad (an ad everyone in the USA would see)
  20. An ad that promotes a change in habit (diet, hair color, etc)
  21. An ad that uses an invitation headline
  22. Ad ad designed to induce trial of the product (free coupon)
  23. An ad that uses illustrations to show how the product works
  24. An ad that uses copy (text in an ad) to tell how the product works