(Print) Use this randomly generated list as your call list when playing the game. There is no need to say the BINGO column name. Place some kind of mark (like an X, a checkmark, a dot, tally mark, etc) on each cell as you announce it, to keep track. You can also cut out each item, place them in a bag and pull words from the bag.
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An ad illustrating primary (generic) demand (drink Milk; no brand of milk shown)
An ad designed toward children
An ad to introduce a new product
An ad using opinion leaders (anyone famous)
An ad to promote a convenience good (costs $5.00 or below)
An ad designed toward pet owners
A cooperative (cobranding) advertisement (two different companies in the ad)
Ad ad designed to induce trial of the product (free coupon)
An ad that uses illustrations to show how the product works
A retail store advertisement
An ad that uses testimonials or quotations from reports or survey
An ad that uses a question headline
An ad in which the brand name is the dominant emphasis
An ad in which the trade character (mascot/cartoon) is the dominant emphasis
A national ad (an ad everyone in the USA would see)
An ad in which the product label is the dominant emphasis
An ad that uses copy (text in an ad) to tell how the product works
An ad that uses a “standing room only” technique (limited quantities, sale ending
soon)
An ad emphasizing a fear technique (insurance ad, etc)
An ad to promote a specialty good (expensive item)
An ad designed for and toward a family
An ad that promotes a change in habit (diet, hair color, etc)
